Chapter 248: Crisis PR
On the way home, Han Jin's pager kept ringing, and it was all friends who received the news to tell him about the latest progress of the matter, as well as to express their concern.
After Han Jin returned home, he chose a few important ones to call back, knowing that now the fan had washed his stomach and was temporarily out of danger of illness.
TVB and ATV have also sent reporters to interview, in addition, there are other media squatting on the side of the hospital, and even the Japanese office in Hong Kong has sent people to visit.
Knowing that people were out of danger, Han Jin couldn't help but breathe a sigh of relief.
When I turned on the TV, I saw that TVB was broadcasting this special news, and several well-known people were invited to the program to discuss this topic.
Fortunately, they are all their own families, so they are very protective of Han Jin in and out of the words, try to get rid of his connection to this matter, and just advise fans not to be too crazy about chasing stars. and brought kung fu superstar Cheng Long to accompany him, which made Han Jin feel that it was quite innocent for the eldest brother to lie down.
I was watching the TV when I heard the phone ring.
Han Jin took the phone, but heard Zeng Huaqian's voice.
"Ah Jin, where are you at home, have you seen the news?" Seeing Han Jin answer the phone, Zeng Huaqian couldn't help but be a little surprised, and hurriedly asked him.
"I already knew that, that's why I came home." Han Jin explained.
"Oh, are you okay now?" Zeng Huaqian asked with concern, "Do you want me to accompany you?" ”
"Don't, it's very likely that the media is already squatting downstairs in my house by now. If you show up at this time. It's going to cause an uproar. Han Jin hurriedly said, "I'll go to the hotel to avoid it later, and I'll call you when the time comes." ”
"Alright then, be careful yourself." Zeng Huaqian nodded.
Han Jin hung up the phone and looked downstairs worriedly, and sure enough, he saw someone staying downstairs, which couldn't help but give him a headache.
He should have understood that his room was not safe, thinking that there were too many people who knew the address, and it would not be difficult for the media to inquire about it.
He had just received a pager, and Zhang Aijia told him that he had already had a reporter rush to the crew of "Shanghai Night". Because he had already left before. That's why I pounced.
But they already knew he was home. So it's very likely that they'll come to his house next. I didn't expect these reporters to act fast enough, and how long has it been, and they have already rushed downstairs to his house.
Han Jin immediately put on his baseball cap and sunglasses, and glued two handfuls of mustaches under his nose.
I looked in the mirror. I feel that I may not be able to recognize myself at a glance. Han Jin nodded. I changed into clothes and walked quickly downstairs.
At the moment, there were not many reporters squatting downstairs, and Han Jin hid his face all the way and hurried. I got into the car quickly, and then drove directly towards Kowloon Tong.
Even if the media reporters reacted, it would be too late to chase after them.
Coming to Sister Mei's villa, Han Jin parked the car, and then rang the doorbell.
Seeing that it was him when she opened the door, Sister Mei couldn't help but be a little surprised, "Ah Jin, why are you free to come over now, and you won't be filming?" Hey, your face is a little bad! ”
"Didn't you watch the TV news, something big happened." Han Jin asked suspiciously.
"Oh, I was sleeping just now, and you know that I am a night owl, and I am sleepy at night and during the day." Sister Mei yawned and said, "What's the big deal that scared you like this?" ”
"I have a fanatical fan who committed suicide by taking poison~" Han Jin said depressedly.
"......" Sister Mei's eyes widened, "No, there are still such fools in the world?" ”
Han Jin nodded, "Fortunately, the rescue was timely, and it should be safe now." But now I'm also the target of media tracking, and there are already reporters squatting downstairs in my house. So I'm going to have to hide from you for now. ”
"How ugly it is to say 'hide'~" Sister Mei waved her hand and said, "It just so happens that I was looking for you to accompany me~"
Han Jin accompanied Sister Mei into the house, turned on the TV, sat on the sand in the living room, and saw that ATV was also reporting on the incident.
However, because Han Jin is a TVB person, its opinion is more inclined to that Japanese fan, and it opposes Han Jin's indifference, believing that even if it is out of humanitarian considerations, he should visit people in the hospital. The implication naturally means that Han Jin is not humane enough and is cold-blooded and ruthless.
Syllable!
Sister Mei turned off the TV directly, "What bullshit ATV, nonsense, I will never watch this TV station again in the future." ”
"Sister Mei, go and turn on the TV, I'm just about to see what it says." Han Jin said hurriedly.
"Ah Jin, they said that about you, do you want to continue watching?" Sister Mei asked suspiciously.
"I just have to listen to what they have to say to know how to deal with it." Han Jin explained.
Sister Mei nodded and helped him turn on the TV again.
Han Jin watched the TV without blinking, listening to ATV's report word for word, and thinking about how to deal with the upcoming storm of public opinion.
Fan suicides are a sensation at all times.
Because after all, this is a living human life, human life is a matter of heaven, and there is nothing important except death.
In addition to the fans who committed suicide will be blamed, the celebrities he committed suicide for will also be under tremendous pressure, partly from his own psychological pressure, partly from the media's public opinion pressure, and partly from the moral pressure of society.
Although Han Jin is now very popular in Hong Kong, has a good image, has a good interpersonal relationship in the circle, and has a very good relationship with the media, but if he is too high, the more jealous he becomes, and he is the same as the clean world!
He is now the most popular singer in Hong Kong, I don't know how many envious, jealous and hateful eyes he has aroused, and I don't know how many people want to pull him down and replace him! It's just that he has been cautious before, and rarely makes mistakes, so that those people can't get a chance.
Now it's easy to have such a thing, those who are hiding in the shadows, who have long coveted him for a long time, how can they not seize this opportunity and beat him hard. Stepping on 10,000 feet, so that he will never be able to turn over?!
He still remembers how miserable Liu Dehua's brainless fan was at the beginning, and he was disgraced by her for almost half a year. That was still all the public opinion talking to Liu Dehua, and no media at that time criticized him for doing something wrong.
But now, ATV has begun to shoot at him, accusing him of not visiting the fan.
Han Jin knew that it could not be the only media in Hong Kong to do this, today's evening newspaper, tomorrow's morning newspaper, and the following magazine, all the ghosts, snakes, and gods would jump out when the time came. And he will also face great pressure from public opinion. So he had to figure out a solution now. Otherwise, all the fruits of their hard work will be in vain.
Han Jin pondered carefully.
Sister Mei saw that he was thinking about things and was worried that he was overusing his brain, so she hurriedly helped him make a cup of ginseng tea.
Han Jin pondered carefully for half an hour before he let out a sigh of relief.
"Ah Jin. It won't affect you much, will it? Sister Mei heard that ATV invited guests to say that Han Jin quit the entertainment industry. I couldn't help but ask him worriedly.
"The impact is bound to be there. It's hard to say whether it's big or small. Han Jin waved his hand and said, "The most important thing now is to eliminate unfavorable rumors and reduce the impact." You help me get the phone~"
"Oh." Sister Mei answered. The phone was handed to Han Jin.
He then dialed Su Xiaoliang's phone, "Mr. Su, how is her condition now?" ”
"Oh, I'm out of danger, and I'm recuperating in the intensive care unit now. I have also sued the hospital and asked them to take care of the patients. Su Xiaoliang said.
"Well, I'm watching ATV's news right now, and their rhetoric is a bit against me. I hope that the company will hold a press conference to make clear the position of the company and me, so as to set the record straight! Han Jin said, and told Su Xiaoliang about his own construction.
In addition to explaining why he didn't go to the hospital, he also explained that he was responsible for repaying the medical bills to prove that he was not a cold-blooded and ruthless person.
In addition, you should also say hello to several big media outlets and ask them to speak for themselves as much as possible. For the media that may target them, they should also find ways to find connections with others and suppress unfavorable news......
After listening to Han Jin's construction, Su Xiaoliang nodded hurriedly, "Don't worry, Ah Jin, I know what to do." ”
After Han Jin finished speaking, he put down the phone.
He was disappointed with the ability of the record label to deal with the crisis in the 80s. It stands to reason that these should be the first things that the record company should do, but it turned out that he had to wait for his singer to come up with advice, which really convinced him.
"Ah Jin, is it possible to do this, the impact will be smaller?" Sister Mei asked with concern.
"Yes." Han Jin nodded, sighed and said, "It's cold in high places, I finally know this truth now." ”
"Since that's the case, then don't be a star anymore, how good is it to open a dance hall with me?" Sister Mei persuaded.
"That's not going to be your little white face." Han Jin waved his hand and said, "Being a star is my interest, no matter how difficult it is, I will continue on this road." ”
……
Su Xiaoliang then summoned the media reporters waiting in the hospital to hold a press conference according to Han Jin's instructions, and TVB sent a film crew to report.
officially and clearly explained the truth of the incident to the outside world, and also explained the reasons why Han Jin visited the patient in the future, as well as what he did for the patients, etc., and at the end, he called on fans to chase stars rationally and not to repeat similar tragedies.
The press conference lasted only 10 minutes, during which no questions were taken from any media reporters. Because this matter is very tricky now, there are many mistakes to say, and if the media catches the loophole, you can do a good job of a big article. Fortunately, he didn't say anything, anyway, the news at the press conference was enough for the media to be busy for a while.
After the press conference, Su Xiaoliang hurriedly contacted the major media, asking them to say good things for Han Jin as much as possible and suppress those articles that were unfavorable to him as much as possible......
Su Xiaohao is also the general manager of Huaxing Records, and many media are willing to sell him this face. Besides, Han Jin is also the pride of Hong Kong people now, although smearing him can be exchanged for a temporary increase in sales, but in the long-term view of the newspaper, it is still worth the loss.
Of course, there are many media who don't sell his face at all, after all, not every media is towards Shaw Brothers, and not every media likes Han Jin.
For this kind of media, Su Xiaoliang has no choice but to ask for favors, seek relationships, and try to win over those who can. I really couldn't win him over, so I had to let him go. Anyway, as long as you win the support of most of the media, even a small group of people will not be afraid to go against it.
After greeting the media, Su Xiaoliang asked TVB to send multiple film crews to randomly interview passers-by on the street, and then edit and broadcast them on the TV station, of course, only broadcast neutral remarks and remarks favorable to Han Jin.
In addition, some celebrities were invited to appear to express their views on fanatical fans, and try their best to get sympathy votes for Han Jin.
After some crisis public relations handling, the evening newspaper of the day was all favorable to Han Jin, talking about the fact that it is not advisable for fans to chase stars in a fanatical manner, and to build a rational fan to chase stars, etc. In addition, he also reported that Han Jin was responsible for the fans' medical expenses, to show that he was not cold-blooded and ruthless as ATV said, and ignored the fans.
The next day, the major newspapers in Hong Kong reported on this incident more objectively and fairly, and they were all more favorable to Han Jin, and only a very small number of newspapers were still criticizing him for not visiting the patient, but there were very few responders.
Public opinion also mostly accuses fans of irrational star-chasing behavior, but there is not much accusation against Han Jin, and praises Han Jin for paying for the medicine for fans.
Han Jin's crisis public relations handling has achieved initial results. (To be continued!)
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