0809 Changing the world

[By the way, I was lazy for a few days, and the state became worse...... (00) However, I finally got my driver's license! Subjects 2, 3, and 4 are all full marks, and I have to be narcissistic! 】

From the beginning of Song Chen's trip to Peking to the present, Xu Xiaoling has almost always been the last woman to return home, which fully shows that the Xu sisters have extremely similar personalities and hobbies as software engineers! MOREOVER, AS A WOMAN UNDER THE AGE OF 20, HER PERSONALITY STILL HAS A LIVELY SIDE COMPARED TO XU XIAOYING, SHE HAS HER OWN ACCOUNT ON FACEBOOK, AND SHE WILL POST SOME TOPICS THAT GEEKS ARE VERY INTERESTED IN EVERY DAY, SOME ARE ASKING FOR HELP, SOME ARE SHOWING OFF, SUCH AS HER SPORTS CAR, SUCH AS HER AND SONG CHEN'S PEACHY NEWS...... IN SHORT, SHE WAS THE "STAR" WITH THE MOST FOLLOWERS ON FACEBOOK IN THE EARLY DAYS, AND SHE CAN BE CALLED THE FIRST GENERATION OF INTERNET STARS!

Song Chen and Kaori Hayakawa, out of hype and celebrity effect, did not stop Xu Xiaoling's almost childish behavior. ON THE CONTRARY, KAORI HAYAKAWA HERSELF SET UP HER OWN ACCOUNT ON THE WEBSITE, AND EVEN MADE A JAPANESE VERSION OF FACEBOOK VERY EARLY: ON THE ONE HAND, JAPAN IS A LARGE COUNTRY WITH A NARROW GEOGRAPHICAL POPULATION, AND THE MARKET DEMAND FOR SOCIAL PRODUCTS IS DIFFICULT TO ESTIMATE; On the other hand, it is also through guò that he silently whitewashes his "self-depraved black history" in this way, and consciously affirms that his original decision is not wrong - in a way, it is also the protection of his father Nobuyuki Idei!

AS THE CEO OF FACEBOOK, AYAKA IDEI'S SIGNATURE IS A SENTENCE THAT LATER MADE JAPANESE NETIZENS GRADUALLY HAPPY: "GOOD AFTERNOON, JAPAN, I'M BACK!" ”

Song Chen is not a pure nationalist, as early as when Chenxing Network was on the road of international expansion, he warned the executives of China Chenxing Group that he allowed executives to have personal positions and tendencies, but it was absolutely forbidden to publicly express political positions in their incumbent capacity, and violators would be dismissed without reason. So he didn't care about Hayakawa Kaori's "return to his hometown" with a strong taste of boasting!

CONSIDERING THAT HIS IDENTITY IS SENSITIVE AND COMPLEX, AND IT IS NOT SUITABLE FOR SPEAKING OUT ON A MORE SOCIAL-ORIENTED WEBSITE LIKE FACEBOOK, HE JUST ASKED FACEBOOK TO KEEP HIS REAL-NAME ACCOUNT AND FREEZE THE WEB PAGE, WITHOUT ACTIVELY PARTICIPATING, AND DID NOT EVEN ASSIGN SOMEONE FROM THE SECRETARY'S OFFICE TO TAKE CARE OF IT!

But he understood the importance of a swift and effective official voice in such a digital age, so on a separate website, he set up his own page and sent a prescient message in English: "When we put the power of free expression in the hands of every citizen." I changed the world, and at the same time I heard the wails of the old times! ”

THIS WEBSITE IS TWITTER, THE ORIGINATOR OF MICROBLOGGING! THE CEO IS NONE OTHER THAN KAORI HAYAKAWA, WHO WAS "SHABU-SHABU", AND AFTER LOSING THE BATTLE FOR FACEBOOK, SONG CHEN HANDED OVER TWITTER TO HER.

COMPARED WITH FACEBOOK, WHICH FOCUSES ON SOCIAL NETWORKING, TWITTER'S MEDIA ATTRIBUTES ARE HEAVIER, AND ALTHOUGH KAORI HAYAKAWA IS NOT A MEDIA OPERATION TALENT, TWITTER'S MEDIA PLATFORM ATTRIBUTES MAKE HER HAVE MORE ROOM FOR TRIAL AND ERROR THAN AKA IDEI.

Song Chen regretted it. HE DOESN'T KNOW FACEBOOK, LET ALONE TWITTER, HE FELL INTO A NEGATIVE AND PESSIMISTIC WORLD IN HIS LAST LIFE, AND HE HAS NO FRIENDS, HE IS BASICALLY INSULATED FROM SINA WEIBO. Most of the knowledge of Weibo is learned from newspaper news: for example, the revelations of an opinion leader, or the news gossip of celebrities...... Etcetera!

Perhaps, I have also forwarded other people's "Chicken Soup for the Soul", and occasionally I will cheer up for a while. But more numbness – but not how superficial his understanding of Facebook and Twitter will be!

With his in-depth grasp of the core technology of the Internet, he has been able to understand the market logic and user needs represented by every Internet product that has appeared and "not appeared" from the memory of the previous generation.

If it is said. QQ is a chat tool that uses Internet technology to solve the communication problem of low cost and low threshold of information; FACEBOOK PROVIDES NON-PEER-TO-PEER STATUS UPDATES, SO THAT FRIENDS CAN UNDERSTAND EACH OTHER'S LIVES, RELATIONSHIPS, AND OTHER STATUS IN A NON-REAL-TIME WAY WITHOUT INTERACTING!

What about Twitter? Just like Song Chen's tweets, Twitter makes everyone a disseminator and filter of information, they are the providers of news clues, and they are also freelancers, they express their opinions on the platform of Twitter, and their influence will increase with the increase of followers!

From this point of view, the emergence of Twitter has greatly challenged the position of traditional media, and the self-proclaimed "uncrowned king" of the Western press has dealt another heavy blow after the "portal", and directly led to the decline and transformation of the entire industry. [NOTE: THE DECLINE OF TRADITIONAL MEDIA IS MULTIFACETED, AND EMERGING TECHNOLOGIES SUCH AS YAHOO, GOOGLE, AND TWITTER ARE THE MAIN DRIVERS, WHICH WILL BE MENTIONED LATER!] 】

Interestingly, Song Chen's use of non-native English when posting that passage clearly represents a position of sorts, which is clearly intriguing in China where the medium is power (not rights).

Returning to the topic of Twitter, although Song Chen doesn't know when Twitter, the originator of Weibo, was established, he rethinks this product based on his limited memory, product experience, and background in his previous life, combined with the experience and height of this life, and he gradually understands: Why is the content of Twitter limited to 140 bytes!

The reason is that Twitter is a product of mobile Internet thinking, a fast, concise, and fragmented communication tool, and it initially served mobile phone users, not PC users who sat in front of the office and typed text - such as Song Chen!

In 2002, before Steve Jobs could redefine the mobile phone industry, when the mobile Internet was still a fragile and slow toy for giants such as Nokia, Motorola, and Microsoft, the 140-byte limit was a very pragmatic means of publishing: that is, users sent text messages, servers forwarded them to the Internet, and Twitter became the most important communication tool since the advent of e-mail.

As a pioneer of any platform-level product, the establishment of Twitter has made similar services and websites a standard and established early, which has also become one of the few trivial memories of Song Chen's Sina Weibo!

It is also a social tool, what is the difference between Facebook and Twitter in the early days [Note: the functions of the two are homogenized in the later period]? One is two-way, after adding friends, both parties can receive each other's information and status; One is one-way, and the person being followed doesn't get the latest news from the people who follow you - unless you add him too!

From a more macro perspective, Song Chen has a new understanding: the value of the entire Internet comes from the digitization of human society, and Twitter has lowered the threshold of this digitalization to almost zero!

CONSIDERING THAT THE IPHONE WAS NOT BORN, THE ENTIRE SMARTPHONE INDUSTRY IS ALSO IN CHAOS. Microsoft, the boss of the mobile operating system, is obviously satisfied with its position in this field, and lacks a design genius like Steve Jobs who can value the product experience, so it is obviously impossible for Twitter to quickly achieve the huge success of Facebook with the help of Guò Brothers!

SINA WEIBO STILL DIDN'T HELP SINA BARGAIN IN FRONT OF THE BIG THREE BAT BEFORE HE CROSSED OVER, AND IT ALSO PROVED THAT ALTHOUGH WEIBO IS A GOOD CARD, ITS GROWTH MAY NOT BE AS GOOD AS FACEBOOK - THIS IS WHY SONG CHEN FIRST FACEBOOK AND THEN TWITTER!

Therefore, even if Song Chen "showed up to say" and stood on the platform for Twitter, he still didn't feel much sure!

However, the resources that the Chenxing system can operate are unimaginable after all. AS AN INDIVIDUAL, SONG CHEN CAN NOT ONLY OPEN AN ACCOUNT ON TWITTER, BUT ALSO GOOGLE, BAIDU, CHENXING NETWORK, CTRIP.COM, 8848 AND EVEN ALIBABA GROUP, CHINA CHENXING GROUP, THE UNITED STATES CHENXING GROUP, ETC., WHICH HAVE EMERGED ALL OVER THE WORLD, CAN COME TO "CHEER", WHICH IS JUST A MATTER OF SONG CHEN'S ORDER.

And, they'll soon find out that Twitter is a platform that gives them even more interesting ways to play marketing!

“…… What about the Chinese market? Ready to follow the example of Baidu GOOGLE, Alipay and PayPal and develop independently? ”

When the Song family was having dinner, Zhai Yan asked with concern. She talked to her sister Zhai Yue, and also talked to Xu Xiaoying Xu Xiaoling about it, and felt that the company Facebook and Twitter were very "interesting". Twitter, in particular, has too obvious media attributes, which is a troublesome abyss in China, which is mostly restricted by policies!

Holding chopsticks and eating with vegetables, Song Chen said unhurriedly: "The nature of Facebook and Twitter's products belongs to the category of social. Moreover, they are all social communication channels, so it is inevitable that they will be interpreted and misunderstood by the Chinese government too much, so 'self-discipline' similar to QQ portal is essential! Especially Twitter, I am afraid that the cost of self-discipline is much higher than that of Chenxing Network. As well as Baidu, which can achieve the purpose of blocking by technical means, it is inevitable to raise a large number of 'idlers'! Originally, it was planned to be operated by Chenxing Network, but considering that this company is also an international operation. Therefore, it is still the model of Baidu Alipay, and a separate subsidiary is set up! ”

After a few years, just throw these two companies to the NASDAQ circle money! It's just that in this way, I don't know if QQ Space, which is very popular in the mainland, can still develop! You can't always let QQ be a "China-only product", right? Song Chen couldn't help but think to himself.

"In that case, who will hand over the Chinese company to?" Idei Ayaka learned from Song Chen early on that Facebook's development in China was not optimistic, so she was mentally prepared.

"It doesn't matter what Facebook says, let Mr. Liang (Liang Zhiquan) arrange it! If it's Twitter......" Song Chen looked at Jiang Hongling, sighed slightly, and said, "Hongling, ask your brother, if you are interested in starting a business, I will give him one percent of the original shares!" ”

"My brother?" Jiang Hongling was stunned.

Zhai Yan smiled and said, "It's also a good candidate!" With his background and profession, he couldn't be clearer about the policy red line! But who should be given the position of public spokesperson? Although Twitter is very interesting, it cannot completely replace the role of this position, especially the relationship between the group and the government, after all, someone needs to continue to maintain! ”

Song Chen said indifferently: "New era and new gameplay!" After Twitter, all kinds of public relations will become different from before, and it is not appropriate to hand over the overall planning to the headquarters, so let's delegate power to subsidiaries in the future! However, I want to ask the second uncle what he means first, if he still wants to stay in office, then let it go first! ”

"Then I'll ask!" (To be continued......)