Chapter 134: Zhang Weiping's killer feature
There is a huge desk in the chairman's office of Heart Picture Film Company, and this maroon red desk makes people see the magnanimity of its owner at a glance, and even more magnanimously, there is a calligraphy and painting on the wall of this office that is said to be worth more than 10 million.
At this moment, Zhang Weiping, who was wearing a suit, and Zhang Yimou, who was wearing a down jacket, were sitting opposite each other at the desk, and at this time, they were still in the 'honeymoon period'.
The relationship between Zhang Weiping and Zhang Yimou was introduced and facilitated by Gong Li, after Gong Li left Zhang Yimou, Lao Mouzi found that overseas investors seemed to lack confidence in themselves, and the investment could not be negotiated for a long time. This is the later "Something to Say", it is said that this movie lost 18 million when it was later settled, Zhang Weiping didn't even complain, Zhang Weiping was not Zhang Yimou's personal money bag at that time.
Later, Zhang Weiping privately invested 10 million yuan to create Heart Picture, and some people said that Zhang Weiping didn't understand movies just after the company was established, and the establishment of this company was completely to build Zhang Yimou. Whoever listens to this sentence has to think about it, it doesn't matter if Zhang Weiping understands it or not, at least Zhang Weiping must like it, otherwise a businessman will not invest a sum of money casually, if Abu doesn't like football, why buy Chelsea? In addition to influence, liking is definitely one of the factors.
After that, Zhang Yimou began to make several small-investment films, and it took about two or three years to make up for the deficit of "Something to Say", including "My Father and Mother", which was a film cooperated by Zhang Weiping and Zhang Yimou before the honeymoon period. After this movie, Zhang Weiping elevated Zhang Yimou's newcomer to a new level. It is rumored that the cooperation between Zhang Weiping and Zhang Yimou can be done during this period without reading the account book and script, as long as Zhang Yimou speaks. And he threw money.
You can say that Zhang Weiping is vulgar and doesn't understand art, but if you say that Zhang Weiping doesn't understand investment, it's absolutely nonsense.
With a bumper harvest of small investment, Zhang Weiping and Zhang Yimou are even bolder, and "No One is Missing" was born under this circumstance. However, after this time, "Happy Times" suffered a double defeat in word-of-mouth and box office, at this moment. Zhang Weiping has long realized that marketing methods must be innovated, although Zhang Yimou does not agree with these views, but Zhang Weiping still did it, because that play is "Hero".
The generosity of "Hero" put Zhang Weiping under pressure. He can pay 18 million for "Have Something to Say". If such a large investment in "Hero" is repaid, it will not be able to recover in three or two years. Therefore, Zhang Yimou chose to give in, and a series of publicity campaigns for "Hero" rose, and the first movie-watching boom after "Shaolin Temple" was set off in China, and it can even be said that it was popular all over the country.
With this successful publicity case, Zhang Weiping was full of confidence in himself, when Zhang Yimou lost his reputation in "Ambush on All Sides" and lost the box office in "A Thousand Miles to Ride Alone". Zhang Weiping finally couldn't help it again.
When a boss who is proficient in commercial marketing but half-understands movies insists on reaching out to the territory of a director who understands movies but does not understand business, the two have their first disagreement. This disagreement comes from the joining of the little king of Baodao in "The City is Full of Golden Armor", for Zhang Weiping, this is a marketing point to grab the audience, he doesn't care whether the little king of Baodao is born in singing or hosting, as long as he is popular, he can use it. Zhang Yimou doesn't see it that way, he thinks that for a singer who is only good at shooting MVs, joining a big production in such a reckless way is likely to cause a very polarized result.
In the end, it was Zhang Yimou who gave in, the investment in "The City Full of Golden Armor" was too large, Lao Mouzi didn't want to take the risk alone, not to mention that he hadn't broken his record for a long time, and the box office success of "Hero" became a sword hanging over his head, either change it or always raise his eyes to look at the blade.
Now, the two are studying how to deal with Hua Yi in Zhang Weiping's office, mainly because the promotional video of Hua Yi's "The Grandmaster" came out.
Zhang Weiping watched the promotional video, and Zhang Weiping, who didn't know anything about photographic equipment, wanted to ask what was going on with the promotional video of "The Grandmaster".
"Lao Mou, how can this "The Grandmaster" look completely different from every drama we have filmed?" Zhang Weiping was still very humble at this time, and he didn't know it.
Zhang Yimou responded steadily: "This is the effect of a high-speed camera, which can make the impact and background in the lens more three-dimensional, so it will look clearer visually." ”
"Why didn't you say it earlier? We can also use it when filming. ”
Zhang Yimou didn't want to talk anymore, and he was very tired of chatting with people who didn't know how to do it: "That's the case, most of our sets are mainly gold, and the emperor's dragon robe, the queen's phoenix robe and the clothes of several princes are also basically colored with the main color, and if you use high-speed cameras, it will cause a very ugly 'sticky bottom' effect." ”
"We can use the ...... in the duel between the Golden Armor and the Silver Armor"
Zhang Yimou completely shut up, what Zhang Weiping said is not human, oh, when the audience watches the movie, most of the time in front of the audience is watching the ordinary picture quality, and the picture quality of the battle in the back suddenly changes, and it begins to become clearer and clearer, is this going to the movie theater to see piracy? The picture quality is not uniform.
"Forget it, I don't understand these things anyway, if I say anything wrong, you just don't say it." Zhang Weiping is quite good at finding steps for himself, and said to himself: "Lao Mou, how sure do you think we are this time?" ”
At this moment, Zhang Yimou's face was full of information: "We have won." ”
Zhang Weiping smiled, looked at Zhang Yimou and said, "I know we have won, but this win can't be too miserable." Zhang Weiping said in a low voice: "There are many big names in "The Grandmaster", not to mention that the selling point of Wang Jiawei's first commercial film also has a good appeal. Don't believe me when I say this, maybe our box office will drag them down and won't be able to break the record of "Hero". In my opinion......"
"Don't."
Zhang Yimou listened to Zhang Weiping very calmly, and suddenly his whole expression changed: "Since it's a box office." Our films are designed according to the commercial selling point of the box office, and in this case, I can win without other means. ”
"I know. I know, can I still not believe you? You once said to the media, 'In addition to your family and children, I, Zhang Weiping, am the most important person in your life', how could I not believe you? Zhang Weiping persuaded bitterly: "But this is our business plan, what we want to fight is not "The Grandmaster" but the entire Huayi, in this case, a big victory and a miserable victory are completely different concepts." The investment in "The Grandmaster" is only 100 million. The investment in "The City Full of Golden Armor" is more than three times that of theirs, and in the same period, as long as we let the box office of "The Grandmaster" exceed 200 million, they will not lose money. But can we? Only when the Lunar New Year stalls are dominant, can we hit a high box office. ”
This is the difference between the two of them, one only wants to win, and the other wants to win and get more box office at the same time.
"Forget it. I won't talk about this today. Lao Mou, how much do you think the total box office of our drama can reach? ”
Zhang Weiping changed the topic, he knew in his heart that it was impossible to beat Hua Yi with a single blow by relying on Zhang Yimou's brain, and if he wanted to win, he was an indispensable killer in this circle.
chatted with Zhang Yimou for a few words, and Zhang Yimou found that Zhang Weiping's mind was not on the chat, which was right. Now that the movie is about to be released, who can still put their mind on chatting? After a few words, he withdrew. Only Zhang Weiping in the office was left.
When a space is quiet, it is the best time to think, Zhang Weiping has reviewed almost all the rumors related to Shao Yingying, at this time, Shao Yingying must not be stirred up scandals, that is equivalent to promoting "The Grandmaster" in disguise, if you want to stir up, you can only fry scandals, and only by firing Shao Yingying once can you achieve a big victory.
What scandal can Shao Yingying have to stir up?
The media doesn't seem to have reported any negative news about him, at most, there was a little scandal with Fan Yuyi, which is not a scandal, and even Gao Yuanyuan overturned it in front of the media, and it doesn't make much sense to turn it out......
Zhang Weiping turned on the computer and began to search for news related to Shao Yingying, what he recalled in his mind was the suspicion that Zhang Yimou once said, Zhang Yimou came back when he first contacted Shao Yingying and said that he suspected that all of Shao Yingying's scripts were written by hired gunmen, because in terms of creative style, these things could not find a pattern, which did not conform to an author's creative trajectory.
Fry Shao Hero to hire a gunman?
How to fry without evidence?
In addition to finding Zhao Mingyuan, who has been expelled by Zhang Yimou, I really can't find any very good people who can be associated with this matter, but they have asked Zhao Mingyuan about it, and the answer is that Shao Yingying does have the habit of writing scripts, and this habit has been maintained after becoming famous and filming "Bright Sword".
So what to fry?
Zhang Weiping suddenly saw a rumor like irony on the webpage that he opened later, the website reporter said that a woman reported the case to the police station today......
Seeing this Wei Ping's eyes lit up, could it be that Shao Yingying is also a stealing cat, and the matter of 'Zhang X's lawsuit against a certain director's unspoken rules' fell on him two years ago?
When I continued to read it, Zhang Weiping lost patience with this news, which said that Shao Yingying and the liar colluded to defraud an actor of 900,000 net worth for nearly two years, and the actor was admitted to the psychiatric department twice, and is now almost bankrupt.
Shao Yingying spent two years to lay out 900,000 yuan, no one believed it, two years ago was in 2004, when Shao Yingying was the most active director and actor on the small screen, and there was also a cameo film like "Infernal Affairs" on the big screen, will he be short of 900,000? Isn't this an idiot??
However, it doesn't matter about IQ to hype this kind of thing, hasn't the news of Cheng Long's kneeling been hyped for so many years?
"Hey, I'm Zhang Weiping, help me find someone, this person is called Zhen Jie...... You can check on the Internet yourself, Zhen Jie falsely accused Shao Yingying, and Huayi Company prepared a counter-prosecution to know this person...... Yes, quietly find her, find someone with a press card to go to the police station to ask for relevant information, and then fry the news for me...... Sue that woman, if she is willing to cooperate, I will make up for the 900,000 that was cheated away! ”
Hanging up the phone, Zhang Weiping grinned at the corners of his mouth and said with a hint of cruelty: "Old Mou, the shopping mall is the boundary between you and me, how can it be fair?" The entertainment industry is just a circle in the shopping mall. (To be continued......)