Chapter 190: "Twilight" with $40 million in the first weekend

"Twilight" was released, there was no premiere, almost under the bombardment of major Hollywood newspapers and entertainment news, a movie without any publicity cost appeared in the North American box office market, and even the official poster had only one English word on the slogan, this English word is Aesthticism, which means 'beautiful'.

Compared with the promotion of other Hollywood blockbusters, "Twilight" is a movie hyped up by scandals, and the gimmick that attracted attention when the film started filming was the joining of "Transformers" heroine Megan Fox, and after the filming, it was only supported by a gimmick, and even when it was about to be released, people had forgotten about the existence of "Twilight". There's no way, the news that Hollywood breaks out every day is too complicated, and if it doesn't be a little explosive, it really won't last long.

It wasn't until the appearance of Shao Yingying that his appearance made the media focus on the movie "Twilight", and the competition between Columbia and MGM and the timely promotion of Time Magazine made the film a must-see blockbuster for young men and women, even if it cost only about $40 million.

Isn't it beautiful for a vampire to restrain his bloodlust for love and dedicate all his love to the heroine?

Isn't it beautiful that Megan Fox doesn't bend over to show the lines of the car in the sunset, enters the camp of high school vampires in a cold manner, only to find herself trapped in the legend?

In the sense of picture, fog, and propaganda of handsome men and beautiful women, there is not even a mediocre-looking face. The man is so handsome that he is full of demonic nature, and the beauty of the woman is a disaster for the country and the people, isn't this beauty enough?

And if that's not enough. With Shao Yingying's name, it should be enough, right?

The trend of "Source Code" and its many aesthetic points should always meet the must-see standards, right?

In 2007, "Twilight" was released in 3,500 theaters in North America, and at the same time, it also began to premiere in Europe, except in Asia. The two most important box offices in the world started the "Twilight" craze almost at the same time.

Of course, it must be said that the opponent of "Twilight" in the same schedule is not weak, and the doomsday blockbuster "I Am Legend" shot by Warner Investment will participate in the competition on December 14 under the heavy publicity and starring Will Smith; "National Treasure 2" invested by Bowei also began to participate in the competition on December 21, led by Nicolas Cage. In other words, the Christmas stall will become a three-kingdom melee!

Everyone says that Hollywood has no rookie schedule, and it seems that this sentence is not false at all, and every suitable schedule for making money has Hollywood big names running out to grab money. If you come across a blockbuster collective filming team release in the summer file. For example, during the period from May to August, there are really new movies with big names coming out every day, which is dizzying.

"Giselle."

On the day of the release of "Twilight", Shao Yingying ran to Columbia's office to wait for the news, and this time he finally appeared on the front line.

"Shao, today "Twilight" has been released in 3,500 theaters in North America, and you have finally come in handy to find MGM to play this play." Giselle glanced at Shao Yingying, and said without caring at all: "How much box office do you think a movie without any pre-sales can reach?" ”

"I'm satisfied with the box office of 5 million on the first day."

Shao Yingying said what he said from his heart, and the box office of "Twilight" on the first Friday in history was only 7 million. But when the first weekend came, the box office of "Twilight" reached 35.7 million on Saturday. Coincidentally. Today is also Friday, Shao Yingying does not expect "Twilight" to create the glory of its release in 2008 in history, as long as the box office reaches 5 million on the first day, and the box office can complete 25 million for him on the first weekend, he will be satisfied!

This is not a weekly box office, but a first weekend box office, and if you want to calculate the weekly box office, you have to calculate it after the first weekend to 0:00 p.m. on Friday of the second week. According to the box office of 25 million in the first weekend, even if the box office of "Twilight" began to slip from the first weekend, the box office results of that week could reach a shocking number!

But Giselle misunderstood, he thought that Shao Yingying's so-called premiere box office of 5 million was the average box office, and he thought that 500 times 7, that is, the box office reached 35 million in the first week: "Shao, will you ...... Thinking too much? ”

"I must admit that Source Code is indeed a miracle, but Twilight doesn't have a familiar star other than Meghan Fox, and you want an average of 5 million a day in the first week...... I think it's unlikely. ”

Shao Yingying didn't say anything, he just waited quietly, waiting for Giselle's secretary to send the reports to the office one by one.

20000……

30000……

Shao Yingying wants to scold MLGB, your North American theaters and production companies actually use the box office, that is, to give feedback every hour, and as a result, you dragged out the results of the box office of "Source Code" for so long!

"Uh...... Shao, it's not that we want to embarrass the hero Huayi, you also know that because of your country's network management, you can't pay attention to foreign websites, and some box office statistics and entertainment programs will only appear a week later, so this is our advantage in the competition. Of course, this kind of thing won't happen from today, you have promised to help MGM make a TV series, even if we don't tell the truth, someone will tell the truth, right? Hahahaha...... "Giselle used the size to hide his embarrassment in Shao Yingying's intensely questioning gaze.

Shao Yingying still didn't speak, every time Giselle finished reading a report, he picked up the report and showed it to the translator, and when he finished reading the first three points, he basically understood what was written on the report, anyway, there were not many words in the report.

Interestingly, the report of North American theaters not only includes box office figures, but also includes the age group of moviegoers, for example, this report shows that the age group of moviegoers under the age of 25 has reached 55%, and the entire movie-going audience has reached 75%!

That's not right!

Shao Yingying thought that "Twilight" was not a pre-existing novel that was made into a movie. Why is there an imbalance between men and women?

Didn't your propaganda work? And not many male viewers buy the account of the director of "Source Code"?

Immediately after that, the report began to tilt, and the female audience dropped from 75% to 57%, but the audience under the age of 25 rose to 60%!

The day passed with the delivery of the report. Before Shao Yingying could figure out what was going on, Giselle reminded: "Shao, we should ...... I'm off work, but don't worry, the rest of the reports will be delivered to my desk early tomorrow morning, and you can read them in the morning. ”

Work!

If this is in China, Shao Yingying will have to open his mouth to scold!!

Seeing the silver mountain squeezing into the account with a tsunami. At this time, you mention getting off work and playing with people, right?

Reminiscent of the incident of smoking in the studio, Shao Yingying learned a lesson. A country has a national rule, and at this time the hard top is not the way, Shao Yingying left Colombia with Sun Shengnan and the translator, but he did not give up the work of continuing to count the box office. Instead, he called Harry Sloan.

hindered by the next partnership. Harry Sloan vacated his office and told Shao Yingying that he could see the latest box office account from the special account of the film company on the website of the major theater chains, and then left.

Shao Yingying sat in MGM's office with Sun Shengnan and the translator with three computers and began to count the box office, even though they all knew that someone would specifically count the final figures.

In this way, they stayed up until noon the next day, and a full 24 hours later, the box office results of the first Friday came out!

"Twilight" grossed $7504320 on its first Friday, $500,000 more than the all-time box office!!!

That's an incredible number. In other words, each theater would have to grossing at least $2,142 or more to have a chance of making $7.5 million on the first Friday......

Sun Shengnan, who was tired, could still sit on the chair in the middle of the night to rest even if he followed Shao Yingying to the set to film. followed Shao Yingying's calculation of the box office and didn't close his eyes for a whole day and night, and the most important thing is that he didn't count his own money.

"Boss, let's go back to sleep, I can't stand it......"

Looking at Sun Shengnan's tired appearance, Shao Yingying also felt sleepy, and the three of them left MGM Harry Sloan's office at one o'clock in the afternoon, and when they returned to the hotel, they didn't even bother to eat, and they slept until seven o'clock the next morning.

As soon as I opened my eyes. The three of them felt dizzy from hunger, they hadn't eaten for a day, it had been two whole days.

When Shao Yingying rushed to the hotel with two foodies for breakfast, they all became a scene, Shao Yingying was so strong that he killed four steaks, and even Sun Shengnan made two lamb chops and drank a bowl of soup.

didn't have time to think about whether the food in the United States was unpalatable, Shao Yingying led the two foodies to form a foodie trio and left the hotel, and when he arrived at the office of the Columbia company again, Giselle was completely stupid.

"Shao!"

"I was deceived by you!"

Giselle was blushing and had no good face in a fight, and he was as annoyed as if he had exchanged a priceless painting for a piece of gold that was worth a little money.

"Giselle, we can't look at other people's box office achievements and regret the decision we made, I sell movies, not regret medicine, did you promise me to use the adaptation rights of "Source Code" for the box office ratio stratification in "Twilight"? Why is this a reversal? Besides, it wasn't much, but it was half as much as I expected, at $7.5 million. Shao Yingying couldn't open his mouth even after calling Giselle, and it took a long time for the other party to speak: "That's yesterday's results, do you know how much the box office of "Twilight" reached after twelve o'clock at noon today?" ”

"Thirty million?" Shao Yingying deliberately guessed too much.

"40 million !!!"

Touch!

Shao Yingying sat on the sofa as soon as he sat on the sofa, it is Sunday, which means that there are at least twelve hours left to end this weekend, if the box office reaches 40 million now, maybe it is not a dream to break 100 million in the first week!

He didn't expect MGM to have such a big effect on the storm of public opinion hyped up for himself, and he didn't expect that his second movie would break 100 million in the first week, at this rate, it may not be a dream to reach the box office of "Twilight" in history, that can be called the domestic box office of 192769854 US dollars and the overseas box office of the overseas box office 199793611, the total box office has reached 392563465 US dollars, nearly 400 million!

Even if you take back a small half, there will be nearly 200 million, and the hero Huayi's one billion RMB arrears will be completely fine, and he may be able to make a small profit.

"Shao, I don't know if you have any plans to sell the rights to the adaptation of "Twilight"? Such a movie is not supported by big names, and it is somewhat ...... Haha, sorry audience. Giselle seized the opportunity again, believing that both "Twilight" and "Source Code" would make Colombia a lot of money: "We can give you 50 million dollars, and if you have any problems coming to Hollywood in the future, we will give you the most sincere help." ”

Shao Yingying answered: "For example, refuse me to expose Chris's business to promote "Twilight"? ”

"No, Shao, it was a misunderstanding, really, a misunderstanding, I apologize to you here."

Shao Yingying saw that Giselle's face changed as fast as turning a book, and said indifferently: "Do you know? The author of this book has refused to write a sequel for us, is it still useful for you to have adaptation rights? ”

"There is an old saying in your Orient called ...... It's man-made, yes, that's what it means, we don't have a lot of energy in your land, but if we go back to Hollywood, we can turn the rain and clouds. Trust me, I can get a qiē, including the $50 million you deserve. ”

"Giselle, I'm afraid you don't know that we have an old saying in the East, called checks and balances. At the beginning, you made Chris swing between the heart picture and the hero Huayi, what you wanted was the effect of checks and balances, so that you could get a great profit. Now, I'm swinging between Columbia and MGM, and that's what I want. Shao Yingying finally had the qualifications to speak: "Mr. Giselle, I'm afraid you have forgotten another thing, in addition to being the most profitable director and actor in the East, I also have an identity, I am the most profitable screenwriter in the East." ”

"Twilight......" Shao Yingying looked into Giselle's eyes and said, "I don't sell it." ”

Shao Yingying left Columbia's office, and with MGM, he was not afraid of Colombia doing anything at all, because even if Columbia was stronger than MGM, it was impossible for him to manipulate the theater chain. What's more, MGM will never be able to watch Colombia do tricks, because in this way, Shao Yingying will be completely tilted between the two companies.

The original author of "Twilight" is indeed not continuing to write a sequel, but Shao Yingying, who holds the copyright, can also cooperate with MGM to develop follow-up products after Locomotive. In addition, MGM may have its own way of dealing with a fledgling novelist like Stephanie Mayer. (To be continued......)