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When Li Mingbao said this, he couldn't help but feel a little dry, then picked up the tea in front of him and took a sip, and then glanced at the special cigarette on the stone table. Pen, fun, pavilion www. biquge。 info

The old chief saw Li Mingbao's eyes, so he said very generously: "Smoking, I am now going to smoke according to the regulations, try to smoke as little as possible, for the sake of health, although I don't know what is said here, but what the doctor says, I still have to listen." You smoke, it doesn't matter much. It's all here, you can smoke it if you want. Otherwise, when you go back, you still say that I am stingy and don't even give you cigarettes to smoke, then my reputation will be ruined. You smoke and I smoke, and I smoke anyway, and I will satisfy my cravings. ”

The old chief's language is very funny, but Li Mingbao doesn't have the heart to care about the old chief's language art now, so after hearing the old chief say that he can smoke, Li Mingbao picked up the special cigarette in front of him, lit one for the old chief, and then brought another one for himself.

Li Mingbao smoked a special cigarette for the first time, and it was completed under such circumstances. Even what the big guy didn't do, Li Mingbao helped him return his wish by the way, because he was also an old smoking gun.

"Hollywood movies, to be honest, don't have much innovation in terms of content, and even Hollywood movies are very criticized in terms of content, and their movies are like their industrial products, giving people a feeling of assembly line. Including all kinds of private goods in it, in fact, they are all out of the same mold, it is difficult to say how new their movie content is, and even in some movies, the breakthrough in content is not as good as Hong Kong movies.

But why did Hollywood movies get through Europe and the United States and achieve so much? In my opinion, one is nothing more than that they have a strong publicity ability and are willing to spend money, even if it is a difficult film, as long as they are willing to invest in the cost, they will earn a little in the end, except for some particularly unlucky movies, the harvest is good.

Willing to spend money, this is a typical capital operation, in this regard, Hollywood directly crushed the vast majority of European films. Therefore, now the European film industry is also adjusting because of the influence of Hollywood, and more often, it is shooting literary films, relying on the content of the film to impress others and achieve the box office. ”

"Wait a minute, you're saying that European films are now making more literary films to make box office films? What do you mean by inconsistency? Didn't you say before that literary films don't make money? When the old chief heard Li Mingbao's words, he asked in confusion.

"Under normal circumstances, literary films are indeed not very profitable, and it is not uncommon to even lose money. But the biggest decisive factor in this is the market. Like the European market, the market for commercial films is basically occupied by Hollywood, while a large part of the market for literary films is occupied by their local film companies.

When I say this, I don't really contradict that. Whether it is a commercial film or a literary film, what they care about most is actually the market. In Europe, commercial films are usually used to open up the market and attract more people to the cinema, so that the market is hot and revitalized.

After so many years of development, although there are still many people watching commercial films like an assembly line in Hollywood, Europeans who have been cultivated with film literacy, although they are not opposed to commercial films, have begun to like literary films, so that the market for literary films has appeared, and it is much easier to make money.

To use a simple analogy, the market for movies is like a market for pork. Your most important job is to sell the pork, how to sell pork, it depends on your means, if your pork looks delicious, naturally there are people who did not eat meat, become want to eat this pork, this stage, is the stage of opening up the market.

And the standard of living of Europeans, it doesn't cost much to eat some meat, that is, they watch movies as simple as eating pork. Once you get your pork looking good, they won't mind eating some pork to try. At this stage, the advantages of commercial films are more obvious than those of literary films. Because a person who doesn't watch movies suddenly wants him to watch a very brain-consuming movie, he will definitely not think how good the movie is, and he will not watch the movie again after that, so he will lose the market, the content of commercial movies is indeed quite brainless, but the advantage of commercial movies is that he doesn't need you to spend your brains, and get some different emotional experiences.

With the first time he gets happiness in the movie, then the second time he spends it, it becomes a matter of course, because he doesn't care about the price of the movie ticket, as long as it can bring him happiness, it doesn't matter.

It's like when you first eat pork, everyone won't be too picky about the taste or something, as long as you can eat it and it's delicious, it's almost the same, not so much exquisite.

But if you eat too much pork, you will actually get tired. Especially if you eat fatty meat, if you haven't eaten fatty meat for a long time, you will naturally feel that fatty meat is satisfying. But if you eat fatty meat every day, sooner or later, you will get tired. At this time, you have to pick and choose when you eat pork, some people like to eat lean meat, some people like to eat pork thighs, some people like to eat pork ribs, all kinds of needs, and they are no longer as brainless as they were at the beginning.

The same principle can be put into movies, and it makes sense. Like those Europeans, they are used to watching commercial movies, the routines are almost the same, and if you watch too much, you will naturally get bored, and you want to watch movies with more connotations. Although this kind of movies are usually very niche, due to the huge population base, even if it is a niche movie, they will have a large market, and various types of literary films appear, which can meet the needs of the audience at a higher level at once. The popularity of literary films in Europe is actually like this. Li Mingbao told the old chief about his understanding of literary films and commercial films.

"What you are talking about, it is thought-provoking! Xiao Wang, did you write down the things that Xiao Li said just now? After the old chief heard Li Mingbao's words, he asked the person who was taking notes on the side.

A cadre in his forties, called Xiao Wang by the old chief, in the eyes of Li Mingbao, somewhat disobedient, but the person who was called Xiao Wang by the old chief, after hearing the old chief's words, replied in a loud voice: "Chief, remember everything." ”

"Oh, just remember it, and then copy a few copies later, and show it to people related to the culture and propaganda department, this theory put forward by Xiao Li is very good. The pork theory is also very much in line with the actual situation. In the absence of the market, blindly emphasizing ideas is indeed a bit inappropriate, and the common people are not rich, so it is not easy to watch a movie. But you shoot something esoteric, which makes people can't understand it, so why should you watch this incomprehensible movie next time? This should be taken as a warning. Let's do the market first, and then talk about other things, the market doesn't have any, no wonder it's hard to do this thing. The old chief said with a comment.

If it was in the past, the old chief didn't care about the market for these films. Because the movies made at that time were all for publicity, they were basically screened for free, and when you go to the countryside to the commune, you don't need a penny, as long as someone watches the movie, then put it, and if you don't have money, there is really no such saying.

But now it's different, with the reform and opening up, although the film part still has to be the main movie, other types of movies also have to be done, otherwise how to make money, always rely on the appropriation of the superiors, it is not a way. So after hearing Li Mingbao's theory, the old chief felt that Li Mingbao's path should be good. It is necessary to solve the problems of the market first, and then emphasize other problems, so that the film market can survive and develop and grow in the future.

The old chief was naturally happy to get something good from Li Mingbao, but after Li Mingbao heard the old chief's words, his face became bitter: "Old chief, we are talking about the relationship between commercial films and literary films, why did you make it a pork theory?" This name, it's really not very good, or you can change it, it's okay to change it, something that can't be hit with eight poles, it's very inconsistent to connect with a piece. ”

"What about Lange & Söhne that can't be hit with eight strokes? Didn't you just use the analogy of pork? I think this statement is very good, simple and easy to understand, everyone can see it clearly, at a glance, the terms commercial film and literary film are still a bit vague, and laymen don't understand it at all, or pork is simple and easy to remember. If you directly tell them to pick the fat and pick the thin, you can summarize it, this is a literary film. If you don't pick any meat, it's a commercial film. Some people eat pork, it is to open up the market, pork is not delicious, this is the loss of the market, so simple, just say to whichever he knows, will not understand. The old chief concisely recited Li Mingbao's words and said such a thing. It is indeed simple and easy to understand, even a layman can understand it, who has not eaten pork?

Hearing that the old chief had directly refined his words and said them so bluntly, Li Mingbao knew that there was no room for change in this matter. The old chief Chrysostom said and made a judgment, who would dare to resist?

I knew that the old chief would summarize his words into a pork theory, and he would not use pork as a metaphor to kill Li Mingbao, the movie is a tall thing, and it is really not a good thing to have something to do with pork.

What's more, this was said by the old chief, with the status of the old chief in the country, such a theory will definitely be regarded as a guiding opinion by relevant personnel in the future, think about the Beiying academy thirty years later, when the teacher talks about the theory, he also has to emphasize this pork theory, Li Mingbao wants to die.

So many young and beautiful girls, in a tall place like Beiying, are learning pork theory, if you know, you will understand their theory in learning the film market, if you don't know, I am afraid that a tall school like Beiying began to introduce how to sell pork to students.

Just because of the appearance of those girls gritting their teeth, Li Mingbao felt that his bones were so itchy. Nima, next time I won't use irrelevant things as an analogy in front of the old chief, the character of Chrysostom and Yuyan, maybe when he will give himself to the pit...