The media person excitedly asked the employees of Celadon Technology: "This game is called ...... "Air Combat Pioneer"? When will it be available in the US? ”

"I'll probably have to wait a little longer, the current game is not perfect enough, and there are no conditions for listing. But we'll get it to market as soon as possible. The employee said.

"Alas......" media people are very sorry that such a game will have to wait a while before it can really be played.

In his mind, the game was definitely the front page. Even if the topic of the article is the battle between the three consoles, the most attentive part of his pen must be this light game that can be played at work.

There are also many places to write and ink in this game. "For a new group of players", "A new way to play". He is not overrated, such a simple game, not "innovative", but it may really be the direction of a video game.

Michael stood by and watched for a few moments. I found that those who have serious jobs are very interested in "Air Combat Vanguard". Even if Michael himself wasn't interested in the game, he knew it was a game worth writing about and introducing to players.

It seems that this time Celadon Technology has really come up with an eye-catching game. Michael had nothing to do with Celadon Technology, but he was relieved. I thought to myself, those protesters at the door should not attract too many people's attention.

……

All the Japanese manufacturers exhibiting in the West District looked at the booth of Celadon Technology in amazement. How is it possible to attract so many people?

In the entire West District, only in front of the booth there were many people waiting in line to try the game. There are few people visiting E3 itself. After being absorbed by that booth, there were even fewer people in other parts of the West End.

In particular, the visitors saw the games of Celadon Technology, and then looked at the games of other booths, which were very formulaic. It is not easy to arouse their excitement.

The exhibits of Japanese manufacturers are all masterpieces! The accumulation of players, production experience, and market channels are far superior to that of the Chinese company. How could that company steal the limelight?

But that's how it happened. For example, executives of Sony and Nintendo's companies in the United States looked at the booth of Celadon Technology with concern. What kind of PC games will those Chinese come up with next year?

Inside Capcom's booth, several American executives were also quietly talking about it.

A non-executive director whispered: "If the Chinese company launches a few more big games next year." Then it has the potential to rewrite the entire West End. ”

Non-executive directors are exposed to strategy-related content. Be more sensitive.

The entire West Zone was monopolized by large Japanese manufacturers before, and although several host camps in Japan fought each other to the death, there was also a lot of consensus between them. There's an unwritten rule. Come to E3 to exhibit the game. It has to be on a console.

The purpose is to influence through E3. Increase the possession of various game consoles.

E3 is the most high-end game show, and the big-budget games launched in the second half of this year and the first half of next year are all being announced here. The media then gets the news out there. Pre-advertising for game publishers.

How important is this free publicity? It's so important that it's worth the millions of dollars spent by the big players to set up their booths!

No matter which console game gets noticed, it's a joy for everyone. Game makers have received promotional support, and console platforms have been proud.

This strategy has been successful before.

Game companies in other parts of Asia generally do not have access to development software for various console platforms, and cannot enter console platforms, so they can only make PC games. Limited by channels, game quality and other factors, sales cannot be guaranteed, and it is impossible to obtain the qualification to enter the West District.

The sales volume of Japanese manufacturers is protected by the host platform, and it also promotes the market share of the host. Japan is the only game in Asia, and it firmly occupies all the booths in the western area of E3.

However, due to the rise of celadon technology, PC games began to appear in the West End. Japanese manufacturers could not rely on their own tacit understanding to curb this momentum, and there was no countermeasure for a while. It can be said that there is nothing to be done.

There is still a lot of debate about the superiority of the console platform and the PC platform. However, for Japanese manufacturers, the appearance of PC games in the West End is certainly not a good thing.

Now that there are a few more PC games in the West End, that means there are fewer reports of console games. Especially looking at the current situation, Celadon Technology's games have attracted a lot of attention, so it has once again reduced the attention of console games!

Once players have fewer reasons to buy console platforms, without a sufficient number of console platforms, it is impossible to increase the sales of console games. After the current ecological chain of Japanese games is broken, the result is definitely not good!

Of course, as far as Celadon Technology is concerned, these two games are nothing. But if celadon technology is allowed to go on like this, what about next year? And the year after?

The non-executive directors knew that the most important thing for the Japanese headquarters was the "target software". With the help of Celadon Technology, the target software was a great success in China and was qualified to participate in the E3 West Zone!

This is more terrifying than anything else, and Chinese companies are not only making games, but also building their own ecosystems. Next, they will support several new Chinese game companies and bring more PC games next year...... It's time to officially compete for dominance of the West End!

"This competition...... Win or lose, it's not a good thing for us. The non-executive director smiled wryly.

A programmer at Capcom's U.S. office who is responsible for translating game texts and testing bugs nodded: "Yes, more importantly, the game made by that Chinese company is still very interesting." In a few years' time, we will definitely face an uphill battle. ”

The non-executive director asked, "I know a little bit more about strategy and operations. The game itself isn't very good. Have you ever played a game from a Chinese company? ”

The programmer said, "I played that game made by the Chinese. Compared to many Japanese games I've played, games like Far East Battlefield are a bit more culturally divided, but the gameplay is better. ”

The non-executive directors have seen the status quo more thoroughly, and now they have completely concluded that there will definitely be a bloody competition in the future.

The scale of the Chinese company is still a small ant compared to the Japanese manufacturer. But in this day and age, once you embark on the road to rise, it is difficult to estimate the scale in the future.

With the current situation of Japanese games falling apart, can it withstand the impact of the challengers?

……

On the first day of the E3 exhibition, Wang did not meet many senior masters in games. On the contrary, from morning to night, I have to be interviewed by various media.

At present, there are no professional game media in China that can be invited by the exhibition party. In order to enter, you must buy a ticket. Therefore, there are not many people who interview Wang in Chinese. Most of the media are from the United States. There are also places like Germany and the Netherlands.

Say what to whom. For those countries that belong to the secondary market, it is useless for Wang to boast about himself. So he mainly promoted the game box, encouraging the game production team in those small countries to try to make a version with an online mode and log in to his game box.

Wang Buyi didn't say big things. He sent out so many business cards at E3 in the hope of introducing more bizarre games into the game box.

In addition to increasing international competitiveness for the game box. Wang also wants to increase the output rate of domestic high-quality games by introducing competition.

There is a very big problem with the game library of the game box now, and the proportion of traditional 2DRPG games is too much. And real-time strategy games, shooting games, action games, the number is very small.

As a result, there is a huge disparity in sales of various games. Games like "Three Kingdoms" can get millions of first-week sales, while most other games take a month to break through two or three hundred thousand sales.

Wang wants to introduce foreign games to increase vitality. When he was in China, it was difficult to release the news. For example, how did he let a game production team in Romania know and contact Wang?

Coming to E3, through these media interviews, Wang Buyi can convey his needs for free.

Journalists from small countries would have thought that they would hear clichés such as "I hope my game will be enjoyed by players from all countries". Unexpectedly, Wang Buyi was actually finding a way for the local game production team.

And it sounds very feasible. The production team can send a detailed description of the game to Wang, and if Wang is interested, there will be a variety of cooperation modes.

As long as he can win the trust of Wang, then it is possible for Wang to invest and commission those production teams to make a multiplayer version of the exclusive game box.

Some of the themes that Wang is very interested in, and will even buy the source code of the game. Optimized by Celadon Technology, adding an online mode, etc., before logging into the game box. After the sale of the money, proceed to the split.

Those reporters were dumbfounded, this news is too good, right?

The game market in small countries is also small. Game production teams often have to seek agents in a large market to survive. Once those production teams sign up with a big publisher, it's big news for the local game industry. Although the treaty is confidential, it is possible to get a general idea of its provisions through oral inquiry.

Publishers aren't doing charity, they're gambling. Even a large company with a huge player base can fail to launch a game, let alone a little-known production team in a small country. It is unknown whether it will make money or lose money after it is introduced to the market.

Since it's gambling, it's human nature to minimize losses, and each publisher gives the production team very strict terms of the contract. And the production team can only pick a publisher who is not so heavily exploited.

There has never been a person like this, who really wants the production team to continue to grow, considering the actual problems of the game production team!

Every reporter from a small country who heard this was excited, and he took a pen and wrote straight on the paper, wanting to record every word and publish it in their country's game media as it is. (To be continued......)