Chapter 649 This is a war of public opinion!
After Vantone Express officially announced the failure of the financing and took the four investment companies to court, the media coverage of the matter quickly expanded from the local and Yuzhou provinces to the whole country.
At this time, in the national strategic layout of Vantone Express, the second step plan, that is, the goal of full coverage of second- and third-tier cities, has not yet reached half, so in fact, Vantone Express's popularity in the country is not high enough. Due to various reasons of domestic policies, regulations, and the current situation of the economy, Wantong Express's financing failed, and the investor, Wantong Logistics Group, and Wantong Express made Bo Gongtang, fueled by the news media, quickly let more ordinary people across the country know that there is such a courier company.
In disguise, it can be regarded as an advertisement with remarkable results.
However, one wave has not settled, and another wave has risen.
Within a few days, an explosive news that was also related to Vantone Express, deliberately promoted by well-intentioned people, quickly swept the national media - Vantone Express, involving black!
The express delivery company that has been operating for less than two years from the establishment to now, the reason why it has been able to rise rapidly, carry out the grand strategic plan of the national layout, and create a legend that the market value has swelled from the initial few hundred million to nearly 10 billion, in the process of developing branches around the country, it is actually relying on underworld means to bully and dominate the market, and there are more than 14 cases of vicious crowd brawl crimes across the country that have caused serious consequences, six criminal cases of kidnapping and intimidation, and four cases of disappearance related to Wantong Express. The culprit who committed these cases pointed directly at Zhao Shangang, general manager of the enterprise development department of Vantone Express. Zhao Shangang is a well-known leader in Pingyang City, Yuzhou Province, the number one underworld leader that the police focus on, and the Shangang Agricultural Products Trading Company and Shangang Earthwork Engineering Co., Ltd., which he controls single-handedly, have many violent brawls, bullying and dominating the market, and use evil forces to crack down on competitors and monopolize the market......
In addition, under the deliberate instructions and arrangements of well-intentioned people, the news media has published various review articles with great imagination, such as "The Rise of Wantong Express", "The Underworld Road of Wantong Express", "Who is the Umbrella of Wantong Express", "Is Zhao Shangang the culprit? and so on.
For a time, the officialdom of Yuzhou Province and the officialdom of Pingyang City were all trembling.
In the officialdom, an ordinary small incident was not handled well, which was nothing, but if it was stabbed by the media, it was destined that one or several officials would be responsible for being punished or even lose their black hats. What's more, Vantone Express, a large company whose market value has been speculated close to 10 billion yuan in this failed financing, has also been on the news many times as a key star enterprise in Yuzhou Province, and some department dignitaries have also publicly named and praised Vantone Express, and the steps to support Vantone Express have been bigger......
Now, this well-known company is involved in the dark.
What worries officialdom even more is that the news media reports began to spread little by little to Vantone Express, the umbrella of Vantone Logistics Group, official asylum, bribery and so on. The reality is that from the upper class to the lower people, the vast majority of people will not hesitate to say conclusively when looking at this kind of problem: "There must be bribes, there must be officials who have taken bribes...... and some people with status, when they talk about this in private, they will nod their heads wisely, and throw out a look that you understand, I understand, everyone understands.
The reason is very simple, in everyone's cognition, there is no bribery, there is no official protection-umbrella, just with a little Zhao Shangang's evil methods, Wantong Express wants to rise so fast?
International jokes!
As a result, the Wantong incident, which has been vigorously reported by the media, is bound to attract great attention from the top management. And once the high-level attention is paid to it, and it is such a big company, and it is still involved in the gang, then there must be so many officials in the officialdom of Pingyang City and Yuzhou Province who want to shoulder the responsibility...... As for who will carry it in the end, well, if it is really impossible to find out who it is, then it will have to be picked by the relevant organs and departments, and whoever is unlucky and who is weak will carry it - it has nothing to do with you? Are you innocent? Well, it's much less culpable to carry this black cauldron on your back than to shake out some of the things you've really done, so choose for yourself.
So, too many people are nervous.
Similarly, under such a grim state of public opinion, the police will certainly go all out to handle and investigate the case, and no one in the public procuratorate or law will dare to lightly cover up for favoritism and sentence anyone.
Under normal circumstances, when encountering this kind of thing that is not clear at all, and there are many things that are wrong, the relevant person in charge of any enterprise will probably avoid the media reporters who disturb and disturb them every day to come to the door for interviews. However, this time, Su Cheng, chairman of Wantong Logistics Group and Wantong Express, who was deeply trapped in the whirlwind of unfavorable public opinion, did the opposite - this farmer, who had been a soldier and had made war exploits, and had no cultural foundation, seemed to be just like the peasant character that the public learned from novels and film and television works, simple, straightforward, cute, and respectable. And, Su Cheng is obviously the kind of coarse and fine, but he has the upright character of an old farmer who does not cause trouble but is never afraid of things, and he doesn't care about the insiders laughing at him in private for being stupid, so he has to twist a stubborn momentum, firmly believes that it is reasonable to go all over the world, regardless of anyone's dissuasion, as the chairman of Vantone Logistics Group and Vantone Express, he first accepted an exclusive interview with a reporter from a news column of an ordinary TV station in Yuzhou Province, and then accepted an interview with Yuzhou Daily, and talked about his family history without hesitation. The past of Vantone Logistics Group, the financing failure of Vantone Express, and how to view the public opinion incident that was extremely unfavorable to Vantone Express, as well as the personal understanding of the facts of Zhao Shangang's crime......
"I am a veteran of the party in the line of fire, the blood I have shed, the wounds I have suffered are always reminding me, my dead comrades-in-arms, still alive comrades-in-arms are looking at me, I am loyal to my beliefs, loyal to the country that I once defended with my blood and life, and will never do anything to bribe officials! I hate and detest these transgressions, and I will not allow anyone to tarnish that banner......"
"I must admit that I am very lucky, in the past few years, I have been able to develop from an ordinary farmer to the present, luck has given me the opportunity to earn more money, and luck has also given me the opportunity to get help from many people, even my son, to be honest, I made a fortune at the beginning, I relied on a combine harvester, and the loan to buy that combine harvester was the idea given by my son who was still in junior high school at the time......" When speaking of this, Su Cheng showed joy in front of the camera. Self-satisfied and simple a father's smile, he said: "Later, I acted as an agent for sales, maintenance of combine harvesters, and engaged in logistics parks, which were also the ideas given by my son, of course, during this period, I gradually had more friends and partners, that is, several shareholders of Vantone Logistics Group today, and some business friends, we developed together and helped each other to get to the present." β
"Zhao Shangang, this kid, well, yes, I have always regarded him as a junior, I used to think that I still knew him quite well, smart, diligent, able to endure hardships, sincere to others, and righteous and angry...... Of course, this kid is also very lucky, hard work to earn some money, when I started the logistics park, he took the money into the shares, and then the logistics park was worth a lot, he sold the shares, and took the money to do earthwork engineering Co., Ltd., a very capable young man. But now, after hearing that he was arrested by the police, I don't know much about him, and I can't see through it. I'm not going to say those twists and turns, really, I still don't believe that Zhao Shangang would do so many illegal and criminal things. Of course, I believe in these things about him fighting with people, because although the boy never bullies people, he has a big temper and can't stand the bullying of others. β
"To say that Wantong Express has opened branches all over the country and used underworld means to bully and dominate the market, I haven't slept all night after reading this news, and I am ...... angry" Su Cheng glared and took out a thick stack of materials and photos, and said: "These are the photos of Wantong Express opening branches across the country in the past two years, intimidated by local evil forces, threatening, smashing the company's vehicles, goods and office space, and injuring the company's employees, as well as the details of the case at that time, the police in various places across the country have recorded them." In fact, to be honest, there are some things I shouldn't have said in the interview, but I can't hide the words in my heart, not to mention that Wantong Express also carried such a big black pot, since I was interviewed today, let's just say it, until now we have several branches of Wantong Express, and we have to pay protection fees to some local underworld forces every month, alas. β
"I won't say where it is, I'm afraid that my branch will be retaliated against, and I'm even more worried that the company's employees will be retaliated against because I exposed these things!"
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In the following period of time, the chairman, who should have been busy every day, actually handed over a lot of work to the people below to do, and he himself was interviewed by reporters from various media almost every day...... Moreover, he didn't care at all that some media reporters went back to make reports out of context after interviewing him, which was extremely unfavorable to his reputation, Vantone Logistics Group and Vantone Express.
In this regard, Su Chunfeng, who was in the capital, couldn't cry or laugh.
Speaking of this, it is really because Su Cheng does not understand the nature of contemporary media news and the inside situation of many unspoken rules, he is a little bit of a dead ideal, and naturally feels that since the news and public opinion are unfavorable to Vantone Logistics and Vantone Express, then as the chairman and leader, he has the responsibility to come forward and publicly explain things clearly.
In this regard, Su Cheng was even privately slandered by too many people for being stupid, stupid, and naΓ―ve.
Perhaps, realistically, it is.
When Su Chunfeng learned the news, the program of his father's interview with reporters had been broadcast on the news column of Yuzhou Provincial TV Station.
Subsequently, he hurriedly contacted his father by phone, wanting to persuade his father not to accept interviews with news media reporters as much as possible in the future, even if he had to be interviewed in the end, then he had to choose a well-known media to do an exclusive interview, and before the interview, he must make three chapters with the relevant media, and make preparations in advance. But Su Cheng, who was almost obedient to Su Chunfeng in the past, seemed a little hesitant on the phone this time - he was still stubborn and a little angry, thinking that if he didn't accept media interviews, how could he explain things clearly? Let these bad news affect the reputation of Vantone Express, the company's operation will be greatly affected, although our financial problems are basically solved, but we can not be beaten down by public opinion, lose money to operate, start all over again, right?
That is, in a brief communication on the phone, Su Chunfeng, who was very intelligent and discerning, was persuaded by his father and approved of his father's approach. Because, he suddenly thought of his father's appearance on the TV interview news program, the simple, unpretentious image, the sincere words, the temperament of a peasant entrepreneur...... made Su Chunfeng realize that perhaps, public opinion would change because of his father's unique way of coping.
In most cases, public opinion and news will indeed be affected by many unspoken rules of black-box operation in real society, such as power and money, but there is also a kind of public opinion that is easy to be set off, that is, the weak party, which is more likely to directly influence the people's perception and tendency, thus affecting the development trajectory of public opinion. And Su Cheng, a self-made man who started from scratch, worked hard to build a family business, carried a gun, fought in battles, was wounded and bled veteran, and was born as an ordinary farmer...... When the company encountered difficulties, it had to stand in the public eye, to say a word for the company, to stand up to protect its own interests, to tell the truth about many things frankly......
This seems to be more able to arouse the sympathy, trust and support of the people.
Su Chunfeng knew that with his father's social experience and awareness of public opinion and news, he would never understand that his behavior and speech and behavior in interviews would win the sympathy of the public.
But Su Chunfeng believes that this possibility is extremely high.
This is a war of public opinion.
When Su Cheng's news program interviewed by the TV station aired for a week, Su Chunfeng learned that his father had been constantly being interviewed by media reporters, and many news media deliberately distorted Su Cheng's original intention out of context after the interview, thus causing an adverse impact. Su Chunfeng immediately called Pei Jia and Yang Shubin respectively, asking them to help, contact the media in the capital as much as possible, and if possible, contact the person in charge of the news column of the national TV station, better.
After calling these two people who had doors and roads in the capital, Su Chunfeng immediately called Luo Tonghua again, and when he learned that Luo Tonghua had just returned to the capital, he immediately asked: "Professor Luo, can I go and see Director Wu?" β
"What for?"
"There is one thing, I hope to get the help of Director Wu."
Luo Tonghua reprimanded angrily: "I advise you to dispel this idea as soon as possible, last time you made such a big embarrassment to Director Liu in public, Director Wu is angry." In this way, when I go back to Beijing University in a while, you go to my office, and I just want to teach you a lesson, and you will cause trouble for me......"
"Director Wu is really angry?"
"Why don't I let you meet right now?"
"Then forget it, I'll wait for him to lose his breath and then say, hey, Professor Luo, Director Wu is angry this time, will he stop helping Wantong Logistics?"
"Don't worry, Director Wu has already ......" Luo Tonghua suddenly shut up, he realized that he had missed it on the phone, so he couldn't cry or laugh for a while, and said angrily: "You kid, slippery head!" β
Su Chunfeng was in a good mood: "Thank you Professor Luo, thank you Director Wu, Professor Luo, don't go back to Beijing University for a while, it's past six o'clock, let's go to Donglai Shunshabu for a pot?" β
Luo Tonghua hesitated a little and said, "Well, you go and book a room first." β
"Okay!"
"Prepare a table for five people, don't invite anyone else, I'll try to see if I can call Director Wu."
"Oh, okay, no problem......" Su Chunfeng hurriedly agreed.
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PS: More than 10,000 words in two chapters, well, keep up the good work......