Chapter 391: Moving to the Southern District

Soon, Sony's deputy director was decided to let this group of people negotiate with the exhibition party tomorrow morning. It doesn't matter if it's the quality of the game; still say that they have not found the power of agency; Or that the Chinese company attracted protesters at the door, which was unsightly, and in short, it could not be exhibited in the West End.

Nearly 40 manufacturers jointly protested, and it is estimated that the exhibition party will take it seriously! The deputy chief was busy for a long time, and finally calmed down, and went online to check how much the red wine that the president promised to give was worth.

At first glance, he was startled. The first page I searched was full of recent news, someone took out such a red wine for auction, and it was sold for a sky-high price of 2 million yen!

I guess this bottle of red wine is a relic left by the president's father. The deputy chief thought to himself, which is equivalent to a casual favor, and he received a gift of two million yen, and it seems that Fuyuki Games is indeed worthy of support.

……

Wang Buyi is actually about to move to the Southern District.

He waited in the hotel all the time. There was also a business lawyer invited by Zhang Chunru in the room, waiting for Carmack's arrival.

At this year's E3, the Id Software booth was so shabby that Carmack was embarrassed to stay in Los Angeles, so he set up his booth and flew back to Texas to get a lawyer to draft the contract documents for "Air Combat Vanguard". When the lawyers made the contract as fast as possible, Carmack hurried to find Wang.

Wang Buyi and Carmack are both in their respective companies, as long as the two of them negotiate, everything can be settled, so there is nothing to fight for the interests of the stars.

The most important sharing clause was put forward by Wang Buful. Forty-six accounts, the king does not take forty percent. Carmack has no problem with this.

The respective responsibilities are also very clear. Celadon Technology has to ensure that the version is frequently upgraded, and the content must be adjusted according to the market reaction in the United States.

Carmack is responsible for providing a stable network service, designing the activities that Americans will love, and sharing some of the market information collected with Celadon Technology.

Preliminary preparations such as obtaining the authorization of the fighter, recording the pilot's voice, and sending it for grading review are also the work of Id software.

The game will be launched no later than the end of this year. Free promotion, use in-app purchases to make money.

The game's profit point is set by Carmack, but Celadon Technology also has veto power.

As a game that operates together, responsibilities and interests are roughly clearly separated. That's it.

When Wang Bu signed his name on the contract. I think this work will be made into a cash cow by Carmack. He won't feel that Carmack has a full conscience and is embarrassed to cheat people because he has made an open-source engine and many high-quality stand-alone games.

Looking at what Carmack did at this E3, he was able to package his work from seven or eight years ago into a "collection edition" and sell it again for money. No need to ask. Carmack was the same as the Villefort gang. When doing your own game. The works presented are like heavenly beings. But if you really want to make money, it is also a thoughtful and unrelenting one.

It's just that these people take the high-quality route and make money by word of mouth. Not like EA does DLC madness. They use soft knives when they pit money, allowing players to cut the meat themselves while applauding.

Like Villefort's "Cs:Go", the ability to make money can simply make Wang live up to his desire to jump into the river. Quietly, I got 150 million US dollars a year, and the player base has not rebounded in the slightest.

Wang Bubu thinks that it would be good if Carmack could use "Air Combat Vanguard" to get money, anyway, the pot is Id software. Wang did not bear to follow behind and divided forty percent of the profits, and the tax deduction was all net gains. You can also learn about making a profit in the U.S. market. In the contract, Wang emphasized the need for first-hand information, which is to want these valuable market experiences.

All the terms were determined, and before signing the contract, Wang Bufu had to let the hired commercial lawyer look at the contract. While waiting, Wang was bored and wanted to ask Carmack about his idea of profit.

"I'm going to be honest with you, I hope to make money with this game and make a solid cash flow." Carmack said.

He added: "I have a few ideas now. For example, inviting celebrities to make paid character voice packs, new character characters, camouflage livery for fighter planes, and so on. ”

Listening to Carmack's lack of consideration of profitability in terms of game balance, Wang Buyi knew that Carmack and Villefort would definitely coincide in the future, and the pit money would be high. Wang Bufu asked: "What is such a consumer group in the United States?" ”

Carmack said truthfully: "It shouldn't be much. But I think the most important thing to make a profit is not to sell alone, tens of thousands of players who are willing to spend money occasionally, not a stable cash flow. I hope to encourage players to keep paying for a complete set of in-app purchases. As long as there are thousands of such players, it is a very stable profit. ”

"Do Americans have a habit of buying things to make up?" Wang Buyi felt fresh when he heard it, where did this idea come from? "There may be cultural differences, but I don't think there will be such ......players in China," he said.

Carmack was convinced: "I didn't have a game like Air Combat Vanguard before, and in order to make a profit, I had to sell all the old games every few years. So I know very well that the spending potential and collecting desire of avid gamers is unimaginable. ”

"That's how American players are?" Wang lived up to his surprise and hurriedly prepared to listen to the lecture.

"Contrary to the perception of mainstream American society, the people who can really focus on a game are not the people who live in their parents' garages. It's a person who has a serious but boring job and a somewhat eccentric personality. Carmack refers to himself, which means that people like Carmack are the paying players who deserve to be valued in American society.

Carmack added, "Because I'm making games, I'm not too addicted to this game. But this game has a lot of elements, sci-fi settings, realistic fighters, a sense of control brought by command, collecting elements, and endless upgrades, all of which are intoxicating qualities. This is the initial motivation for them to start paying. ”

Wang listened to what Carmack said, and then thought of Xie Er in "The Big Bang Theory". People like Xie Er, as long as they don't think "Air Combat Vanguard" is naΓ―ve at first glance, they may really spend money in the game. Thousands of such high-paid geeks seem to be able to really feed an Id software.

"And then how do you encourage them to spend?" Wang asked.

"Think about it slowly. But it's important to make what they buy transferable. Make them feel that what they are spending money on can retain their value. Even if you don't want to play anymore, you can sell it to others. Carmack said.

Wang Buyi only felt a little dizzy. Carmack had consulted with Villefort, right? Villefort will play this hand in the future, telling players in advance that they can transfer it if they buy it, so as to reduce players' concerns before paying. Why does Carmack actually play this set?

Actually, this is not a new idea. Carmack had to sell a game over and over again, and he would sell it every few years. So how do you encourage players to buy repeatedly? Naturally, it is a limited amount of means, implying that it has collection value, and it can be transferred in the future, and it will not lose too much money if you buy it.

Both Id Software and Villefort are masters of selling the same game several times. Therefore, it is clear that the word "transferable" can dispel many players' concerns before paying.

Wang Bufu didn't understand the truth for a while, and thought that this was the consensus of the American market, and felt that there was indeed a lot to learn. This time, I handed over "Air Combat Vanguard" to Carmack, whether I could make money or not, I am afraid that I will benefit a lot just from what I have learned.

The business lawyer looked at the contract and determined that there were no problems. So Wang and Carmack jointly signed the agency contract for "Air Combat Vanguard".

Carmack can't wait, he has to go to the convention and exhibition center immediately to adjust the booth, and tomorrow he will take "Air Combat Vanguard" to the booth of Id software.

Wang Buyi made a phone call to Zhang Chun of the target software and asked him to go to the convention and exhibition center with him. Celadon Technology's booth is vacant, just in time for the target software.

Zhang Chun was extremely excited and thanked him again and again on the phone. Yesterday and today, he has seen the popularity of that position. No matter who you are, as long as you go to the West End, the first thing you see is that booth. If the target software can take "Three Kingdoms 2" there for exhibition, it will definitely get more exposure.

In addition to thanks, Zhang Chun couldn't do anything more. He hung up the phone, and the art director, who shared the room with him, hurriedly asked, "Did the great god really give us that seat?" ”

"yes!" Zhang Chun stood up and said, "Hurry up and call someone to go to the convention and exhibition center." Don't delay, get your booth right today. ”

"That's a booth worth hundreds of thousands of dollars! Do we want to return it to the great god at a discount? The art director asked.

According to the normal historical trend, in the tide of online games, the art director and Zhang Chun had a conceptual conflict. The art director left the target software and founded Pixel Software.

Now Zhang Chun is firm in his heart and has decided to focus on making real-time strategy games. The art director was infected, gave up his plan to go it alone in the future, and wrote the ARPG gameplay he had always wanted to do in his heart into a plan and handed it over to Wang Buful.

"Stunning Country: Gaiden", which provides a large amount of cash flow to Celadon Technology every week, can be born thanks to the artistic director.

But the art director didn't realize his role, and was grateful because Celadon Technology made the gameplay he wanted to play into a game. Now that Wang Buyi has provided an excellent booth, I really can't help it.

Zhang Chun thought for a while: "We can't spend money indiscriminately now, so let's not talk about this." The key is to do a good job in "Proud Three Kingdoms 2", if this game is done well, Celadon Technology can also make more money, won't it be returned to them. ”

"Okay!" The art director nodded vigorously. The target software and Celadon Technology are considered a community of interests, and doing a good job in "Three Kingdoms 2" can indeed repay this E3 with profits.

……

Wang came to the E3 exhibition hall in the evening, and Zhang Chun and the others had already arrived. A group of people got it until twelve o'clock, and finally adjusted the three booths. (To be continued......)