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That's right, it's a good deal!

If the successful operation of Lisheng mobile phones and the computer products manufactured by Lianchuang Technology can return to the US market, the direct income that the Rothschild family can get will not be less than 500 million US dollars, and the long-term benefits and the resulting collateral benefits cannot be calculated, even for a family like Rothschild, this is also a big business that makes the whole family blush!

Excitedly glancing at the old butler behind him, James. Rothschild said, "Lin, I need to discuss it with the family. Pen Fun Pavilion www.biquge.info"

This old butler is not simple, he is probably the most trusted housekeeper in the family, right? James. Rothschild and the old butler's exchange of glances did not hide from Lin Zheng, and Lin Zheng, who had doubts about the identity of the old butler from the beginning, became more and more firm in his judgment of the old man's identity. Nodding quietly: "Of course, I look forward to your good news." ”

James. Rothschild left in a hurry, this is the biggest business the Rothschild family has encountered in recent years, and it must be treated carefully, although the risk is not small, but compared to the possible benefits, this risk is worth it.

James. Rothschild left in a hurry, Lin Zheng was not idle, although there are still a lot of things waiting for him in China, but now, there is a more important thing waiting for him to deal with in the United States: after two years of tug-of-war, after non-stop lawsuits with the five major American record companies and the American Recording Industry Association, the American Recording Industry Association and the five major record companies are finally willing to give in to ICQ on the issue of digital rights.

This is a big deal, which means that the countdown to the launch of the ICQ digital music store has finally begun, which is of great significance to ICQ, and Lin Zheng must go to the United States in person.

After getting off the plane, Lin Zheng gave Benier a hug and patted Lao Bei's shoulder hard, Lin Zheng smiled very happily: "Lao Bei, thank you for your hard work." ”

"It's not hard, you don't know how happy I am to see our plan come true step by step." Benier laughed. The excitement in Benier's heart is indescribable to be able to force the five major record companies to give in to him, this is the five major record giants in the United States and the world, and he was still looking up to himself a few years ago. But now, they had to give in to themselves, and the huge excitement made Comrade Lao Bei not feel tired at all.

"Haha...... I'm also very happy," Lin Zheng laughed and said, "Let's go, get in the car." Tell me about the situation. ”

Lianchuang Technology (ICQ in the eyes of Americans) is the world's most proficient P2P technology company, their ICQ video on demand technology is based on P2P technology, as the most beautiful company to play P2P play, ICQ undoubtedly applies this point-to-point network file sharing and transmission technology to the dissemination of digital music, and quickly broke the download method with the server as the terminal, and has brought an unprecedented impact on traditional copyrights, especially records. ICQ is a jerk! In fact, it is not unreasonable.

In 2000, the world's three major record companies joined forces to take ICQ and Napster to court, holding them accountable for the copyright of free downloadable music. Napster ultimately lost the case. Soon after, the decentralized sharing model represented by Crosker and the spin-off Kazaa was also sued.

During this period, digital communication has not yet entered the charging stage, and the marketing model adopted by various websites is almost without exception a profit model of "free music gathers audiences - attracts advertisers to place ads", which is basically the same as the operation mode of most traditional media, and the fun thing is that Napster has found the record company more than once in the lawsuit, proposing to introduce a new paid "value-added" service, and is willing to share 80% of the service revenue to the record company.

Lin Zheng proposed a business model based on Napster's idea: the ICQ search engine is built into a content publishing platform, which identifies the files exchanged by the lock and provides some security measures. Royalties are ultimately paid to the content owner for the use of the work.

It's a win-win scenario, where the interests of artists, record labels, and digital record distribution companies are protected, but record companies don't see it that way, and they see it as a loss. And they wanted more, and rightfully so, the three major record companies, which thought they were unambiguous, rejected ICQ's offer to cooperate.

If you refuse, refuse it, Lin Zheng doesn't care, ICQ is not a napster, and the rejected napster has to go out of business. However, ICQ has grown stronger and stronger, and a large number of digital music without paying royalties has been downloaded from ICQ's website, and record companies are unwilling to fight a lawsuit with ICQ...... The three major record companies are certainly very rich, but ICQ is not ambiguous, and everyone can't afford to hire a barrister, so it's okay to slowly rip off, anyway, it's ICQ that makes cheap now, and every extra day of online downloading, ICQ can make an extra day of cheapness.

It is also true that less than two years have passed since the mid-2000s, when the record industry finally realized the enormous power of the Internet, and the tug-of-war of infringement lawsuits has not brought them the expected benefits, and it does not seem so wise to consider tens of millions of file-sharing people together as pirates. Since you can't monopolize the copyright and don't want to give it up, there is only one way left: licensing.

At this time, ICQ's opportunity finally came.

"The Big Five Record Labels and the Recording Industry Association of America recognized the concept of the ICQ Music Store that we proposed, and they said that if we can keep our promise, we can authorize ICQ as their strategic partner for digital music on the Internet," Benier seriously explained to Lin Zheng the results of ICQ's communication with the Recording Industry Association of America and the Big Five record companies, "but they still have some doubts about some details. ”

"Oh?" Lin Zheng raised his eyebrows: "Our ICQ Music Store has been very thoughtful in all aspects, what are their doubts?" ”

The concept of ICQ Music Store was proposed by Lin Zheng, after Lin Zheng designed the framework, the software was completed by ICQ Software Development Department, which is a completely free music download and management software, it is part of the ICQ software suite, and can be cross-linked with all ICQ series software Paul ICQ, ICQmessage, ICQAYER, when users run ICQ Music Store on their computers, they are required to accept the relevant terms of service and purchase terms.

In addition to the desktop computer operating system, the ICQ Music Store also supports mobile phones with the Linux smart operating system, and on the smartphones with the Linux system, the ICQ Music Store is integrated into the ICQ Store, where users can buy their favorite music directly on their mobile phones through the ICQ Store and play it directly with ICQAYER - yes, Lin Zheng has already targeted the smartphone market.

This model, in essence, is to conclude a contract to protect any of ICQ's digital technologies, giving ICQ the right to stop infringement, and when purchasing products from the ICQ Music Store, the user will be notified again that he has accepted these terms created by ICQ, and if the user exceeds the terms, it will be found to be an infringement and may be sued, and at the same time, the same information must be provided to the court to show that ICQ has enforced the copyright enforcement clause.

Referring to the market for records, the price of a digital single is $0.99 in the ICQ Music Store, €0.99 in the EU, and £0.79 in the UK.

For American consumers, $0.99 is a reasonable price, of which 75% of the song revenue goes to the record company, that is, the manager authorizes a certain amount of copyright tax to users on behalf of the copyright owner through licensing, and the remaining 25% is used for 100 million technical costs and credit card transaction fees to ensure the virtuous cycle of the ICQ music store.

"The main problem is the piracy and copying of digital records, and they are still a little skeptical about our technical strength." Benier is also helpless about this problem.

"That's it?" Lin Zheng said in surprise: "Hasn't the security of the new audio format we developed been verified?" ”

"That's right, that's it," Benier shrugged, Lin Zheng was helpless, he was actually helpless: "But they still have doubts about the security of our ACC format?" ”

"That's a ......"

Lin Zheng smacked his lips, and he was also a little helpless.

Digital works cannot be protected by physical objects such as books, records, and tapes like traditional books and records, but what ICQ needs to do now is to add a set of protection measures to these digital records to ensure that copyright will not be copied and illegally disseminated without authorization - to add an additional word, the MP3 format, which is now the most widely used, is also the least anti-piracy digital audio format.

In order to ensure that the music downloaded from the ICQ music store will not be easily copied, ICQ and Lin Zheng have put a lot of effort into formulating a set of infringement defense measures, not only purchasing the latest MPEG-4ACC advanced audio coding technology from Dolby Laboratories, but also designing a complete set of "digital rights management" technology to ensure that the digital music downloaded from the ICQ music store can do the following: 1: The file can be used by Fujifilm to any ICQ/ Lisheng Music Player and Linux smartphones with ICQ Store; 2: Copy files can only be played on a maximum of three authorized computers, mobile phones, and PDA devices, but Nima, the Record Industry Association, and the five major record companies are still suspicious of Lao Tzu's technology?! (To be continued.) )