A large photo appeared in many domestic media, on the photo, Shao Yingying stood in front of the Hollywood Walk of Fame with two bears in his hand, he not only left his handprints by the way, but also left the appearance of the double bears on the Avenue of Fame. At the same time, photos of Shao Yingying's family going to the United States were also exposed in the domestic media, and the happy appearance of a family of four elderly people and a child also made headlines in China and the United States.

At this time, the news in the newspaper was also craze by all the media in China, and in the past two days, almost all of Shao Yingying's historical revelations occupied the front page, and some small media kept digging up Shao Yingxing's black materials, but when these things were sent, they would always be recovered by a phone call when the editor-in-chief nodded and could be printed, which made the country have a situation of praise and no different voices at all.

When Shao Yingying saw the report about Huaxia, he smiled in the hotel with a newspaper, which was not a smug smirk, but with such an indescribable self-deprecation.

What words such as 'making history' and 'winning the double bears' have become keywords in media reports, and Shao Yingying will automatically filter these things when he sees them now, and sometimes he would rather deliberately quickly avoid the homepage when checking the news on the Internet to see the news of other artists.

"Hey, Xiao Shao?"

Even so, Shao Yingying, who planned to lead his family to have a good time in the United States, was not idle, and the third master still chased after him with a phone call.

"Are you coming back and letting the domestic media interview you, after all, if you win the honor of Berlin actor, you have to return to your hometown."

Honorable?

Shao Yingying really doesn't know what he has to be honored. After being in Hollywood for several years, I didn't win the Golden Globe Award, the Saturn Award, and the Oscars were left to watch, but I won a double bear at the Berlin Film Festival to return. How embarrassing is that?

"Chairman Han, can I go back in a few days, now the company is busy, my movie is arranging the schedule, didn't you say a few days ago, you want to make a slap in the face, and now the face is slapped. It's going to be released soon, and I really can't leave. ”

Publicly rejecting the third master, Shao Yingying, this is the first time. Fortunately, the reason he found was not bad, he couldn't leave the company's affairs behind and go back to China to participate in those visits, right? There is no shortage of fame to maintain high exposure, which is the usual trick of celebrities like Perkins Hilton.

"Is it going to be released?" The third master didn't ask much. He said, "Okay then." I will arrange for some reporters to visit you in the United States, and you don't have to pay too much attention to it, just take the time to be interviewed. ”

Yes, in vain, the third master directly rejected Shao Yingying's refusal with an understatement, and you are not allowed to appeal.

Okay, come on. Isn't there such a saying, since you can't refuse? Just enjoy it.

These days, the promotion of "Twelve Years a Slave" has been run by Harry Sloan, Shao Yingying wore a mask and sunglasses to drag his family around Hollywood, played all over Hollywood and turned his head to Las Vegas, New York and turned to Canada, it can be regarded as a complete and good fun, this circle is the happiest is Xiao Shao Nian, this little guy is a little strict in China, and he can be regarded as having fun, and he almost falls asleep directly in bed when he returns to the hotel every day.

The family who was tired of playing and having fun returned to China, followed by phone calls from relatives and friends, Feng Xiaogang was the first to call and urge: "Shao Oh, when will you come back, a celebration banquet has been prepared for you here, you are also Uncle Ge and Xia Yu are another artist who won awards outside Asia in the future, and you can't say why you won't come to a celebration banquet." ”

Feng Xiaogang's 'our side' actually refers to the mainland, Xiangjiang and Baodao are not counted, and the awards refer to unexpected awards in Asia, in the eyes of this generation of filmmakers, even Russian film festivals can not be compared with Berlin, Venice, Cannes These film festivals, the serious film festival ranking of domestic artists is basically the Oscars, Cannes is the top two, Venice and Berlin are tied for third, which is already a great honor.

"Brother-in-law, after a while, I will definitely go back after a while, I have also spent enough time in Hollywood, but there are still some things in my hands that I can't let go."

After hanging up the phone, Shao Yingying returned to MGM, and when he saw Harry Sloane, he cheered up from his previous laziness and blandness, and took the initiative to speak for the first time: "Can "12 Years a Slave" premiere in advance?" ”

Harry looked at Shao Yingying's face in the office, and replied incomprehensibly: "Our premiere is not late, the film season after May is coming, and our films are the first to appear on the big screen." ”

"No, Harry, I mean, put the premiere in Cannes and I'm going to compete."

Harry Sloan looked at Shao Yingying, looked at that face and said, "You don't just want to compete in Cannes, right?" ”

Shao Yingying shook his head and said, "Of course, it's not just about participating, it's about making some efforts that even I don't believe in." ”

"Shao, you mean, you don't care much about those awards, but you still have to work hard to get common sense once, you want to put "12 Years a Slave" on both Cannes and the Oscars, and fight for the awards, right?"

"That's right." Shao Yingying continued: "This is not my ambition to win the Oscar, what I want is to really work hard and use a movie that I have created with all my heart to impact an award that is unlikely for a Chinese." It really doesn't matter how it turns out, what matters is that in my family, there was once a lovely group of people who told me to 'go out there and hold on'. I can't just go back to China without trying, even if I take the double bear. ”

Harry Sloan looked into Shao's eyes, this time he found that when this man mentioned the Oscars, he didn't have the heat of the year, and after understanding the rules, the whole person became relaxed, and the purpose of his doing this seemed to be to tell the people who were looking forward to what he could do at the Oscars, and he had worked hard.

"Shaw, after Julia Roberts' house invited a lot of people to talk about the awards season last year, this year's Oscars have changed the rules. That is, artists cannot directly participate in lobbying, that is, they want to operate the Oscars. We're going to hand over all the lobbying work to the lobbying firms, pave the way for almost ten million dollars to make sure we're going to get nominated, and then we're going to have our own destiny, right? ”

Shao Yingying nodded and said: "We can afford to pay for the money, but I can't afford to pay for the hopes of my friends, for them, maybe this is a sentence on the wine table." For me, it's a struggle, and it's important. I had to tell them when I got back that I did my best. ”

"Okay, we've got to ...... Re-plan, don't worry. Give me a moment. ”

Shao Yingying knew that this would definitely take a lot of time. Shao Yingying, who didn't know about Hollywood before, understood that this was a money society, but now how can he not understand that Hollywood is not only a money society, but also a money society that must reasonably allocate resources to produce the greatest benefits?

In fact, the history of Hollywood's surrender to money has been completed as early as the era of sound films, and even in the era when sound films were not invented, some consortia such as the 'Morgan Consortium' and the 'Rockefeller' consortium moved towards controlling the entire Hollywood film industry. It's just that at that time, Hollywood had not bowed down to money, and the dominance of film shooting was still tightly held in the hands of various film companies, and the emergence of sound films made the entire film industry begin to succumb. Because the patents for sound films and the film projection system that has been bought out by the consortia have forced studios to give in, or they will have to get out.

This is the origin of the era of Hollywood producers. Otherwise, Hollywood is not Hollywood, but New York.

At the same time, it is also the main reason for the emergence of Hollywood's 28 rule.

The meaning of the rule of 28 is varied, but it proves a truth, for example, 80% of movie tickets are purchased by couples; 80% of a film company's profits are generated by less than 20% of the stars in the cast and staff; 20% of strong brands account for 80% of the market share; No more than 20% of literary films, and more than 80% of commercial films.

This is the 28 rule that has been rampant in Hollywood for many years, and officially under the law of the 28 rule, commercial films are popular. Please note that the 28 rule was not formulated by anyone, but was summarized by posterity after the consortium took control of Hollywood, that is, even if this summary does not exist, this law already exists.

What does this mean?

Rational resource allocation is the key to the rise and fall, and it is by no means what media tycoon Murdoch said if you want to make a lot of money, you have to lower your taste.

Shao Yingying also knows that no matter what he says, Harry Sloan will not refuse now, he will not be reluctant to give up the 10 million US dollars, even if Shao Yingying cannot win the award, this 10 million US dollars will not make the film lose money, because all the box office of the second release of the movie is pure profit, and many films that have just recovered their costs when they are first released will spend money on the Oscars for a second release, for example, those movies in the film season that began in May, there are many who take this road to make money.

It's just that this road is not easy to follow, because the Oscar judges are not stupid, no matter how much money they spend, it is unlikely that a garbage movie will be sent to the Oscars, and if you want to let those lobbying companies like lubricants help, there must be two prerequisites, first, you are a long-term customer, and you don't play with a hammer; Second, the film must reach a certain level, otherwise it will be in vain to play. With Shao Yingying's foundation in Hollywood, it is impossible to ask a lobbying company, he is not a long-term customer, and his relationship with the media is unlikely to allow Oscar media people to write advertorials. You can be rich, you can be an uncle, but you must not be arrogant and say clearly, this is the rule.

Since the above two methods cannot be chosen, it is difficult for Harry Sloan to do it, he must throw money in limited resources that is just right and will not be strongly questioned, after all, these things are not on the red carpet at the Oscars, as long as you step on the skirt and fall on the red carpet, you can be considered sincere, everything has to have a degree.

Harry Sloan was too embarrassed when he thought about Shao Yingying, as if he had eaten two or two crotons when he was constipated, and the rumbling in his stomach just couldn't unload the goods, and he almost didn't hold back his face before he gave Shao Yingying a few notes the next day.

First, Shao Yingying will become a super eater from today, in Hollywood, there are several restaurants where filmmakers gather, and when you enter the restaurant, you can almost always meet celebrity faces and familiar or unfamiliar union people, these people may be judges, don't do anything else, just chat, it's not the awards season, it's not the end of September, chatting with anyone at this time will not be associated with the Oscars, don't care what you say, first build a good relationship and stabilize it.

Second, to become a party expert, Shao Yingying must put away all his real faces and go in and out of all parties in Hollywood, and can make remarks on occasions with others, but it should be noted that the remarks should not be too radical, lest he finally win over a group and push a group away.

Third, film charity, donating money to the academy, and amending the Hall of Fame, you have to let the entire Hollywood filmmakers know that after you Shao Yingying made money in Hollywood, you didn't think about returning to China after rolling up the money, and you are also thinking about Hollywood.

There is a very important reason why the reputation of the Chinese outside is not very good, we are rushing to make money abroad, do not buy a house or buy real estate, except for the famous 'small three villages', serious migrant workers who are earning three and saving two masters, looking for a job are eager to find a job in accordance with the domestic environment, and they are reluctant to pay. This is not good, we must follow the east wind of the public welfare movie "Dear" to leave a good impression first, and then step by step.

Then visit the major film critics, don't mention whether to write an advertorial or not, talk about the history of the film, talk about the understanding of the movie, drink a comfortable and wonderful afternoon tea, and then prepare a small gift for people, which is not too expensive but has to reach the heart.

Without the help of the lobbying company and still want to work hard for the Oscars, all the steps have to be done by yourself, so it is impossible to accompany most of the judges to watch private screenings, and it is forbidden to hold your own party, so these three steps must be done.

These steps are like what a superstar like Tom Hanks disdains to do, you let Uncle Tom go to the restaurant to have a big relationship with people with Uncle Tom's status will feel ashamed, but Shao Yingying has no such concerns, he is either kneeling and licking, or going there to have a meal, not to mention that he just got a double bear, and he also made a public welfare movie like "Dear", no matter which restaurant you go to, someone will come over to chat a few words, and you will pull acquaintances to eat if it's a big deal. Sylvester Stallone's level is definitely not easy to pull over, and Jason Statham, who has a good relationship, is still not too big.

As for the party, it is even better, although Shao Yingying does not have thousands of party invitations in his hand, but it is impossible to say that no one invites him, almost two or three party invitations will be sent to Friday night, and there will be more on Saturday.

After listening to Harry Sloan's plan, Shao Yingying asked, "Then what's next?" ”

Harry Sloan said, "You are not fit to come forward for the rest, I'll come." (To be continued......)