Chapter 730: Three Long Days (5)

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"I don't need to say much about the potential of China's market, but there are two markets I am talking about: the trading market and the star market. In the former, all of you here are experts, attracting investment, attracting people, and promoting cooperation, which is many times stronger than me. I just want to remind you that the domestic market in the United States has stagnated, Europe and Japan are saturated, and expansion into China is Hollywood's goal. They will try their best to expand the import quota, which is 20 now, and may be 30 or even more in the future. In addition to that, they have a better way, which is to co-produce films. ”

"It is estimated that more than half of the projects in this trading market are Sino-foreign cooperation projects. Why? Because co-productions can bypass quota restrictions and enjoy the same box office sharing as domestic films, it is the best way for them to enter domestic theaters. But we can't avoid it, because we need co-productions more, and Chinese films want to go abroad, grow technology, and enhance international influence, and co-productions are the only way out in the past decade. ”

"The exchange between China and Hong Kong in the 80s is called co-production 1.0. The exchange between China and Hong Kong after 2000 is called co-production 2.0. Now, it is the turn of China and the West to directly confront each other, which is the era of co-production 3.0. It's a double-edged sword, and if used well, it can make Hollywood play by our rules; If you don't use it well, you have to follow the old road of China and Hong Kong. If you find a few Chinese actors, shoot a few Chinese scenes, and pull a few Chinese investments, you can put on the title of a co-production and come in to make money in a grand manner. ”

"Therefore, I implore all leaders to pay attention to it, and they must be stuck in the rules, how much proportion of Chinese funds and how much of the Chinese team will be played. If you are eligible, you can come in, and if you don't, you can honestly grab those 20 quotas! ”

“……”

Han Sanye, the General Administration, the Film Bureau, and the representatives of the major associations looked at each other, surprised in their hearts, they really didn't expect him to mention this step.

Chu Qing took a breath and continued: "Then there is the star market, which is actually an extension of the transaction, the appearance of big directors and big stars is never to steal the limelight, but to trade." Or seek better development opportunities, or in order to sell films, or buy scripts, find producers, and so on. This returns to an important function of the film festival itself, which is to bring good films to global audiences, and this good film must also be a new film. ”

"For example, in the three major European exhibitions, the films participating in each unit have a premise: they must be world premieres or European premieres. Even in Toronto, where there is no award link, most of the 500 or so films participating in the exhibition every year are new films. This is the basis of all film festivals or film awards, and it is also the place that attracts filmmakers and audiences the most. ”

"On the other hand, in domestic film festivals or awards, not only are there few good foreign films, but Chinese works alone have either been screened a long time ago, or they have a small cost that they have never even heard of their names. It's no wonder that such an event can be influential. ”

"Another example is last year's Cannes, Quentin Darantino's "Inglourious Basterds", Li Yu's "Making Woodstock", Du Qifeng's "Revenge", etc., are all debuts. That's so simple, why did Brad Pitt's big names go, isn't it because of this? ”

"A film only has one chance to have a world premiere, and it's a shame that we have been ignoring its importance. Our influence is not as good as that of Cannes, but the market advantage is n times that of it. That's our chips, trading them for their premiere rights, for those big names to come to the event. ”

"First, it can enhance the attention and commercial value of the Beijing Film Festival. Second, it can give Hollywood an impression that the Beijing Film Festival is the gateway to the Chinese market, and if you want to get a quota, you must first report to Beijing. Third, it can also give confidence to the outside world, especially those sponsors. ”

"Hah!"

Everyone couldn't help but laugh, it was too straightforward.

"It's a good word, but it's not certain whether you can invite it." At this moment, Director Mu suddenly said something salty.

Chu Qing looked at him and said with a smile: "If next year is the first Beijing Film Festival, then we are seventy percent sure that the world premiere of "Speed 5" will be held in our Beijing *Beijing!" ”

“……”

In an instant, the audience was silent.

After an eerie moment of silence, he said: "Don't forget, there is a more ready-made movie, as long as the organizing committee invites it, it will definitely have a 100% success rate." ”

"Xiao Chu, don't sell Guanzi, which one is it?" Director Li was thrilled and hurriedly asked.

"Kung Fu Panda 2!"

Ouch!

Many people slapped their thighs, how to forget it! This is a film with more Chinese elements than "Speed 5" and more in line with the audience's eyes.

“……”

Han Sanye and the others looked at each other again, and they all nodded slightly.

This is acceptable because the interests are not touched. The approval power is still vested in the General Administration, and the introduction and distribution are still vested in China Film, but there is one more step: the premiere at the Beijing Film Festival. What's more, they are also the organizers of the film festival.

"There's a thing I don't know much about ......"

An official suddenly raised his hand and said, "If they all come to China for the premiere, it will stimulate the box office even more, are we making wedding clothes for others?" ”

"Well, the premiere of the film festival is different from the theatrical premiere, it is just a sense of ritual of the event, and it still depends on the specific publicity and distribution. As for the box office, Tong Bureau, why don't you explain? ”

"Ahem!"

Tong Gang blinked his eyes and said thoughtfully: "At present, there are three main ways for foreign films to enter the Chinese market, one is to import account-sharing films, Xiao Chu has already said, 20 films a year. It has a split rate of 13%. In other words, for a profit of 100 yuan, a foreigner can take 13 yuan. The base is already very low, just a premiere event, no matter how exciting it is, hehe......"

The thing suddenly laughed and didn't say anything more, of course everyone understood.

After he finished speaking, a professor from Beijing Normal University continued: "Xiao Chu's idea, I think it is feasible. We can't get a world premiere, we can take an Asian premiere. We can't compare to those mature film festivals, brand building needs a long stage, don't aim at the whole world, just focus on Asia first. If you can get Hollywood and those big-name stars, when they think of the Asian market, Asian deals, Asian film festivals, and Asian publicity, the first thing that comes to mind is not Japan, but China. I think that's the victory for our people. ”

Tut!

Chu Qing was moved, after so much effort, someone finally supported him positively.

Lu Wei's expression was very subtle, he seemed to agree and disagree, and asked, "Xiao Chu, how many more do you have?" ”

"Uh, there's a little bit left."

"Then you're done, let's get off work later, what do you think?"

What else can people say, sparsely responding.

……

The cold winter is not over, and the cold night has arrived.

The huge conference hall was extremely warm by the geothermal heat, and Chu Qing said in a hoarse voice: "Yesterday I talked about the two major attributes of the film festival, art and business. I think business is almost over, but what about art? I think we can learn from Toronto, not to compete and just show films, and to focus on display and communication. ”

"This link is roughly divided into three parts: one is the screening, which accepts different types of films from all over the world to participate in the exhibition, and finally selects the audience choice award and the media choice award, and gives a certain amount of bonus encouragement."

"The second, the youth unit, is mainly to encourage new directors. The selection criteria are feature films, as long as they are directors of the first two works, they can come to the exhibition, and finally the Youth Choice Award and the Artistic Contribution Award will be awarded. The former gives bonuses, and the latter is only for Chinese-language films, and those who win awards are automatically eligible for theatrical releases, and I build yì to be distributed by China Film. ”

"Yes!"

Han Sanye was very cheerful and said with a smile: "China Film has been supporting young directors, and it has also released a lot of small-budget films before, so it's no problem." ”

Chu Qing smiled, I said I'm coming, why don't you do it! For the hair? Decentralization.

So, he continued: "As I said earlier, there is a college student film festival in April, how to solve this conflict? I think that the college student film festival has basically become a chicken rib until now, and it is a pity to abandon it if it is tasteless. So my idea is to include it in the Beijing Film Festival as the core of the youth unit. Because of their mature operation, college students are also very good audiences and volunteers, and their thoughts and consciousness are in line with the theme of the youth unit. And with their participation in the exchange, I believe that this unit will become the most dynamic and energetic part of the Beijing Film Festival.

Of course, this idea is a bit whimsical, so let's just mention it. ”

"Third ......"

He suddenly took a big sip of water, suppressed the fire in his heart, and continued: "Establish a Chinese film support fund, mainly for new directors, and mainly for small and medium-cost art films. You can apply during the festival, and the application conditions are: a debut film, and a complete script. ”

"Buzz!"

There was a commotion at the bottom, just now it was a job to make money, but now it is a job to pay for it, and the interest suddenly decreased greatly. All parties in the film and television industry also frowned together, they were all quite clear before, why were they confused all of a sudden?

In other words, there are many film funds in China, basically only in and out, and I didn't see a few people applying for success. Just like the China Film Foundation, Chi Guoguo's writing has a line of purpose:

In order to promote the development of China's film industry, prosper the creation of film art and improve the level of film technology, accelerate the process of film industrialization, raise funds, and carry out various public welfare activities.

Oh please! You get rid of the front and back pia, and it's OK to leave only the "recruitment". And if you are a fund, you can't promote the development of the film industry, nor can you prosper artistic creation, let alone any technical level.

In view of this, Chu Qing proposed to set up a fund, which was immediately not favored.

And his eyes were calm, his face was as light as water, and he said slowly: "Almost any film festival has a corresponding fund to help those young filmmakers. For example, at the Busan Film Festival, it is 10,000 US dollars, Rotterdam is less than 100,000, the highest in southern France is 100,000 US dollars, and the highest in Germany is 100,000 yuan.

We can limit the number of places, let's say ten, or five. It's not that we want to invest in full, it's just that the official wants to show an attitude...... (To be continued.) )