Chapter 720: Dominating the Rivers and Lakes

Back to Hong Kong, back to the company.

After going to Japan for half a month, as soon as Han Jin came back, he immediately convened a meeting with Wang Jing, Zhang Guozhong, Yu Zheng and others.

"Jin Shao, don't worry about "Overseas Chinese Business Daily" and "New Paper" in the future, these two newspapers have now completely collapsed." Yu Zheng reported to him.

It took her ten days to use legal means to chase and beat these two media outlets, seeking hundreds of millions of Hong Kong dollars in sky-high compensation; On the one hand, it used money to go on the offensive and poached from two newspapers.

Under the double blow, the two newspapers lost their talents rapidly, the quality of the newspapers seriously declined, and the sales volume also plummeted. As a result, advertisers also lost confidence in the two newspapers and chose to invest in other newspapers.

The two newspapers also tried to sell, but because they were now entangled in lawsuits and facing huge compensation, none of the companies dared to take over, and finally had to declare their closure.

It is also particularly painful for the Taiwan authorities to have lost two propaganda heights. However, today is different from the past, and now cross-strait communication and exchanges are the main premise, and confrontation and struggle are already a thing of the past.

Moreover, Han Jin is already fledgling, and he is no longer Wuxia Ameng, nor can they be overwhelmed if they want to, so they can only hold hatred and watch Han Jin continue to jump happily.

"Very well done, now these two mad dogs have been killed by us, see who will dare to oppose us in the future!" Han Jin laughed.

When everyone heard this, they all laughed proudly.

This time, Han Jin shot mercilessly, and brutally knocked down and killed the three media outlets of "Hong Kong Times", "Overseas Chinese Business Daily" and "New Newspaper", and also made other newspapers in Hong Kong understand his ruthlessness, killing chickens and monkeys, and one by one they were terrified. No newspaper company dares to oppose Yongsheng again, and now Yongsheng is the dominant force in Hong Kong's media circles.

"Now we have a daily circulation of 250,000 copies of Le Pao, not only hiring people to distribute them free of charge in subway stations, bus stops, and downtown areas, but also cooperating with subway companies and bus companies to add newspaper access columns in the carriages." Mo Shaoxie reported. "In addition, we also send people to deliver newspapers to major restaurants, tea houses, roadside stalls, food stalls and so on in Hong Kong."

"Now our free newspaper reputation has been established and it is very popular with Hong Kong citizens. And because of the soaring circulation, it has now attracted a lot of advertisers, and now our "Le Pao" can be profitable. Mo Shaoye finally said.

Han Jin smiled and nodded.

Half a month ago, when the newspaper was first launched, it had a daily circulation of only 100,000 copies, and the newspaper was still in a state of loss. A newspaper will lose nearly 100,000 Hong Kong dollars. However, in just half a month, the issuance has more than doubled, and it has also achieved profitability, which is really a thing worth celebrating.

"Okay, very well done, everyone's attentive." Han Jin applauded and smiled, "Tell the Finance Department that all employees of "Le Bao" will be paid an additional month's salary this month, and everyone will continue to work hard." ”

"Thank you so much!" Mo Shaoxie listened. Busy smiled happily.

"You're welcome, for talent. I, Han Jin, have never spared money. Han Jin said with a smile.

When everyone heard him say this, they all smiled and nodded. If you talk about the most generous boss in Hong Kong, Han Jin can at least rank second, if not first.

"By the way, there is another problem with Jinshao, there are too many talents under our "Le Bao" now. There are more than 30 editors and more than 70 reporters, so I have a bit of indigestion. Mo Shaoxie said again.

Under Yu Zheng's wanton poaching, almost all the talents of "Overseas Chinese Business Daily" and "Xin Pao" were swept away, and several other right-wing media in Hong Kong were also damaged to varying degrees.

But so many talents were poached in a short period of time. It also made the newspaper a little indigestion. It used to be a one-person job, but now it has to be done by several people at the same time. The salary cost is still a trivial matter, the key is that one monk has water to drink, three monks have no water to drink, people are superficial, and everyone is unwilling to work hard, which is the worst.

"Well, don't worry, it's not a problem." Han Jin waved his hand and smiled, "Since there are too many talents, one newspaper can't be used, so it's good to open another newspaper." ”

"Another newspaper?!" Yu Zheng was stunned for a moment, then clapped his hands with a smile, "It's okay, our free newspaper has a reputation now, and it's time to launch another newspaper." ”

Mo Shaoye nodded, "What type of newspaper is there?" ”

"As I said before, now that we've started making free newspapers, let's start making paid newspapers next." Han Jin thought for a while and said, "Publish a high-quality paid newspaper to report news from all over the world and express your own views on the current situation." ”

"Okay, in this way, our Yongsheng influence will be greatly enhanced." Yu Zheng said with a smile.

For example, the reason why Mr. Jin Yong was able to participate in the revision of the Basic Law was not because his novels were well written. Rather, it is because of his "Ming Pao", which enjoys a high reputation among Hong Kong's middle class. His newspaper editorials were widely recognized by the middle class, which also gave Jin Yong a very high status and social influence in Hong Kong.

In comparison, Gu Long, Liang Yusheng, etc., who are also famous writers of novels, are more than a step behind him in terms of status and influence.

Han Jin now only has one free entertainment newspaper, which has enough circulation, but its influence is insufficient. Because it is only popular among the lower classes, but its influence does not reach the middle class.

In Hong Kong, the people at the bottom are just ants, toiling for three meals a day, and only a few people at the top of the pyramid really hold power. Only by being able to get their recognition can Han Jin have the highest influence in Hong Kong.

"What Yu Zheng said is right, the free newspaper just helps us make a name for ourselves, and the real killer feature comes from the paid newspaper in the back." Han Jin nodded.

Free entertainment newspapers are just hors d'oeuvres, and paid comprehensive newspapers are the real feast.

No matter how high the circulation of "Story Club" is, its influence is not as good as that of a "Southern Weekly", which is the reason.

"Don't worry, I know how to do it, I will definitely do a good job of this paid newspaper." Mo Shaoye nodded and said.

Han Jin smiled, "Okay, I knew you could do it, so those who can work hard, everything will be left to you." ”

"Yes." Mo Shaoye smiled and nodded.

"In terms of content, Hong Kong relies on us to lose reporters, while in terms of international news, you communicate more with Xinhua News Agency and buy more news from them." Han Jin pointed out again. (To be continued......)