"Jin Shao, our "Xiangjiang Daily" has maintained a sales volume of 70,000 copies this week, advertising expenses have reached 2.32 million Hong Kong dollars this week, and the net profit has reached 1.2 million Hong Kong dollars." Mo Shaoxie reported.

Han Jin nodded, knowing that after the promotion, it was normal for the sales of "Xiangjiang Daily" to decline, and the sales volume stabilized at 70,000 copies was also in line with his expectations.

Under the tireless management of Mr. Jin Yong, the sales volume of "Ming Pao" is only about 100,000 copies; The leftist "Ta Kung Pao" and "Wen Wei Po" combined, the sales volume is only this achievement, so he has nothing to complain about.

"Well, keep working hard and strive to pass 100,000 copies as soon as possible." Han Jin smiled and encouraged.

"Yes, there is little strength." Mo Shaoye nodded hurriedly.

"Okay, what about the sales of our "Le Bao"?" Han Jin asked again.

"After a series of promotional measures, the daily circulation of Le Pao has now reached 400,000 copies." Mo Shaoxie reported to him again, "Now our Le Pao is the No. 1 newspaper in Hong Kong in terms of circulation. ”

In the early days, Le Pao was published in subway stations and bus stops by employing people alone, and sold more than 150,000 copies a day. Later, he changed his distribution strategy, and in addition to continuing to distribute free of charge at subway stations and bus stops, he also established partnerships with tea houses, restaurants, banks, and shops in Hong Kong.

They were given free newspapers by Yongsheng, and they signed an exclusive contract with Yongsheng that they would not cooperate with other free newspapers for a year.

Now there is only one free newspaper in Hong Kong, and there is no need for such a contract. However, Han Jin was prepared for danger in times of peace, took precautions, and preemptively signed such a contract with them.

Because he knows that the threshold for free newspapers is actually very low, he can launch free newspapers, and Ma Chengkun, Hu Xian'er and others can also launch free newspapers.

"Oriental Daily" and "Sing Tao Daily" both have very good news resources, and it is not too difficult for them to randomly select some reports and assemble them into free newspapers.

It's just that now they are worried that the launch of a free newspaper will affect the sales of his paid newspapers. When the time comes, stealing chickens will not be a recipe for rice.

But if they see that Insein's free newspaper is really profitable, then they will inevitably be tempted, and they may be bold enough to give it a try.

Therefore, Han Jin first signed an exclusive contract with these merchants, and the time limit was as long as one year. There is a time for this year. It is enough for him to get readers into the habit of reading "Le Pao".

At that time, even if the free newspapers launched by "Oriental Daily" and "Sing Tao Daily" are good, it will be difficult to snatch readers back from him.

This is just like the dispute between TVB and Li, and the ratings of Li's and TVB were actually not equal before. However, in 73 years, Lili transformed from cable transmission to wireless broadcasting, so the broadcast was suspended for a month.

When it resumes broadcasting. The audience has become accustomed to watching TVB, which has led to the ratings of Li's TV station lagging behind TVB since then. Even though Lidi has launched many exquisite masterpieces, it has never been able to reverse the backward situation in the ratings.

You are also happy to sign a contract with Yongsheng, because there is a free newspaper to give customers to read, which can help them pass the time and make them a little more patient; Second, there are no other free newspapers in Hong Kong now, so they naturally have no concerns.

As for what to do in the future if there are other free newspapers that want to work with them, then there is no need to worry about it. Hong Kong people have always focused on their immediate interests, and we will talk about the future in the future.

"Yes. Well done. Han Jin smiled and nodded, "But although it has become the No. 1 newspaper in circulation, it can't be proud yet, so it's good to continue to maintain this title." ”

"I know, Jin Shao." Mo Shaoxie said with a smile, "I am planning to propose that this newspaper be distributed in Macao to further expand the market." ”

"There are a lot of young people in Macau who come to Hong Kong to look for jobs and live here, so our job advertisements are also very useful for them. And there are many people in Hong Kong who go to Macau on holidays, in addition to going to the casino. We also go to travel to eat and buy food, so those stores must be willing to advertise in our newspapers. Mo Shaoxie explained to Han Jin again.

"Are you going to Macau?!" Han Jin was stunned for a moment, thinking of the unpleasant scene before, and couldn't help but turn pale.

"There is little energy. If you don't agree, forget it. Mo Shaoxie saw that Han Jin's face was gloomy, and he seemed to be displeased, so he hurriedly smiled and waved his hand.

"Oh, you don't have to, just do it." Han Jin waved his hand.

"Ah, yes." Mo Shaoye nodded hurriedly.

"That's right. I have another thing I'd like to ask for your opinion on. Han Jin said again, startling Mo Shaoxie.

"Jin Shao, if there is anything you command." He said with a busy smile.

"Well, that's right, I read our "Xiangjiang Daily" a few days ago, and to be honest, I'm not very satisfied with those movie reviews." Han Jin said.

"Jin Shao, those movie reviews are all written by well-known film critics in Hong Kong at a high price." Mo Shaoye hurriedly explained.

"It's because it's written by a professional film critic that I don't think it's good." Han Jin waved his hand and said, "Haven't you noticed that many of their film reviews are works that are not careful, and they deal with errands?" ”

"Uh......" Mo Shaoxie couldn't help but blink his eyes awkwardly when he heard his comment like this.

"Jin Shao, these film critics are like this." Yu Zheng helped explain, "The audience is used to it. ”

Now that Hong Kong movies are booming, with a new film coming out almost every other day, these critics are very busy just watching the movies. Not to mention the dinners of various film companies, as well as some other miscellaneous things. It's good to be able to hand in the manuscript on time, not to mention any questions about whether you can't get away with it.

"Well, I also know that these film critics are very busy, so I decided to bother them less in the future." Han Jin nodded and said lightly, but hearing that in the ears of Mo Shaoye and the others, it was no less than a thunderbolt on a sunny day, which made them immediately startled.

"Jin Shao, don't let them write movie reviews, so who do we let them write?" Mo Shaoxie said in surprise.

Well-known film critics have their own fans, and they respond to every call. Citizens have also become accustomed to choosing movies based on critics' reviews. Now that Han Jin suddenly said that he wanted to change it, it was really difficult for people to understand.

"I'm going to let the audience write it." Han Jin said with a smile, "Every viewer who has watched the movie can write down his feelings when watching the movie and send it to us, if it is well written, it can not only be published in our newspaper, but also get a lot of money." (To be continued.) )xh118

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