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Terry Avenue, Seattle, USA.

Seattle is the largest city in the northwestern United States, bordering the Pacific Ocean. To the north is Vancouver, Canada's third-largest city, located between Puget Sound and Lake Washington in King County, Washington, and is also the seat of King County.

Seattle is an emerging technology industry base, in 1999 Seattle companies received a total amount of venture capital investment of about 2.2 billion, accounting for more than 4% of the national venture capital that year, although not as good as Silicon Valley, but also one of the most important emerging technology start-up bases in the western United States.

There is also the world's high-profile software giant Microsoft, a software empire that monopolizes the world's graphics operating system, which is a headache for governments and commercial organizations around the world. Amazon, the most high-profile tenant in the South Lakes Union, the online retail giant that rose to prominence in the late 90s of the last century, is still one of the most influential tech giants despite being plagued by the NASDAQ crash and Wall Street's accusations!

After 8848 International moved its U.S. headquarters here, Ballmer pouted indifferently, but Amazon founder and CEO Jeff? Bezos must be the biggest headache! Because he has always regarded 8848 as the most powerful opponent, and the googLe, Chenxing network and paypaL behind him, the first two provide cheap traffic, paypaL not only provides third-party payment technology for 8848, but also guides a considerable user base from eBay, which makes him like a man!

I don't know if it's intentional, Song Chen moved the 8848 U.S. headquarters to Seattle, and the address was very close to Amazon! Bezos promised to share the patent with 8848. He doesn't fight intellectual property wars, but he stands up to Wall Street's backlash. Refuse to sell the closed logistics center to Song Chen at a high premium!

Although this move forced 8848 to spend half a year to build a logistics system from scratch in the United States, Bezos's "stubbornness" and "arrogance" made his relationship with investment institutions turn around, and Wall Street managers even openly clamored to send Bezos to prison, on the grounds that Bezos did not recognize Amazon's current embarrassing status quo and "unwilling to improve cash flow"!

At that time, although Amazon and 8848 were also online retailers, more than 8o% of the former's main business was still dominated by books and audio-visuals. Amazon partnered with Toys"R"Us last year, but the results haven't fully felt; The latter has an advantage in footwear, clothing, bags and other commodity categories, and later expanded 3c products through the sales of Ipod, but the two companies still belong to the hegemony of their respective fields. Both Bezos and Song Chen are looking to the future!

Personally, they see each other as having the same hobbies. Friends on a common topic; In terms of public relations, the two are competitors who are wary of each other! Song Chen took advantage of the background of the NASDAQ crisis, and on the surface, the tactical purpose of "wanting to work together with Amazon" confused the industry, prompting Amazon to sell the closed logistics center and 8848, the former to achieve a better book capital, and the latter did not have to spend a lot of time to build a logistics system from scratch; Substantively. It was Song Chen who used public opinion to force Bezos to make concessions.

If Bezos is willing to give in, then the gap between the logistics system between 8848 and Amazon will be shortened a lot, Song Chen knows that Bezos is also not confused! So Bezos gritted his teeth and refused the olive branch handed over by Song Chen under pressure, making Song Chen's success fall short. But it also led to the continued deterioration of the relationship between Amazon and Wall Street, although Bezos vowed at the investor conference to let Amazon achieve profitability in the shortest possible time. But investors still voted no confidence in him - this is the biggest crisis that Amazon has encountered since its inception in the context of Song Chen's turmoil!

8848 is actually facing no better external environment than Amazon, Wall Street also feels itchy about Song Chen's casual attitude, Song Chen and Jeff? The difference between Bezos is that both of them are long-term business leaders, but the former proves his worth by building a Chenxing ecosystem, while the latter has to wait half a year to prove that Amazon will be profitable without the history of Song Chen's troubles!

In the case of Song Chen's "history stirring stick", Bezos's originally strong confidence is being shaken, and the goal of profit is becoming more and more slim!

It's not that Bezos's current efforts to improve the company's cash and save expenses have not been effective, on the contrary, with his efforts such as "laying off the stick", "salary adjustment", "temporarily closing some logistics centers", and "closing European offices", Amazon's financial statements have been very effectively improved.

But Song Chen obviously didn't let him feel better, after the failure of the acquisition of logistics centers from Amazon, Sun Zhengyang, the director of 8848 in the United States, announced an investment of 200 million US dollars to build 3 logistics centers in Washington, Kansas, and Ohio at the same time.

If 8848 International continues to rely on third-party logistics, then Bezos will not regard 8848 as the biggest rival in his life! What he felt most troubled about was that at a time when Amazon's core business, book and audio and video sales, was declining, 8848 actually set foot in Amazon as its core business during this critical period.

Amazon's book audio-visual sales have shown signs of decline since last year, which is caused by many internal and external reasons: from the perspective of the external environment, the economic decline caused by the NASDAQ stock market crash has led to a decline in users' willingness to consume; Second, the financial distress forced Bezos to shrink its business, and if it were not for the closure of European offices and layoffs, the sales of books and audio-visual products would not have been so bad; Finally, the low price greatly compresses the gross margin!

In view of the decline in the core business, Bezos made the same decision as 8848 to expand the sales assortment, so there was a cooperation with Toys"R"Us last August. The tie-up was widely seen at the time as Amazon's huge strategic shift: retailers often faced inventory pressure due to poor sales because toys had to be ordered six months in advance from manufacturers in Asia. Toys"R"Us has inventory, which means that Amazon does not need to bear the purchase fees and inventory impairment risks, and only needs to be responsible for a series of services including procurement, transportation and customer service.

The partnership with Toys"R"Us was just the beginning, and just when Bezos decided to build on his Amazon MarketP1ACE plan, 8848 came up with the same service! But what made him crazy was that Sun Zhengyang dared to cut off Hu: he was the first to cooperate with Bordes Books, the second-largest bookstore chain in the United States -- this was Amazon's next plan.

Barnes & Noble was the best choice as the No. 1 bookstore chain in the United States, but the CEO of Barnes & Noble was too arrogant, hostile to Amazon, and had already planned to build his own e-mall, so Bezos had to settle for the next best!

Unexpectedly, 8848 took a step faster and wooed the Bordes Bookstore to open a store in his 8848, which undoubtedly made him vomit blood in anger!

On May 3, 201, 8848 International and Baldes Bookstore announced a partnership to establish a co-branded website, which is operated by 8848. In July of that year, the new website was launched, providing many core technologies of the 8848 e-commerce platform to customers of Bodes, such as personalized content recommendations and one-click shopping technologies, and the sales records generated by the new website were recorded on 8848's account, which was responsible for inventory, order processing and customer service, and Bodes Bookstore received sales commissions from it.

8848 leverages the advantage of PADS' 365 physical bookstores across the United States to propose that customers can pick up books, CDs and dVd in stores, and the sales will be recorded in the PADUS bookstore account, Amazon will collect a commission, and the return will be counted in the PADUS account.

Therefore, 8848 alliance with Bodes from online to offline, so as to expand the variety of goods to Amazon's core business in one fell swoop, Amazon has been painstakingly building a competitive barrier in the past five or six years has a tendency to collapse, and American public opinion has a feeling of "wolf"!

For Amazon, the sword of 8848 is very deadly, and Song Chentai will force people with force, and the plan is almost overwhelming Bezos! For Bezos, at the moment he is completely shackled to compete with Song Chen - there are too few means he can counter, the one-click order patent is important, but not enough to force 8848 to bow to him, they have too many means to bypass this patent, such as "two-button ordering"......

On the other hand, if Bezos must turn against Song Chen, then Amazon should not want to get very critical and discounted traffic from googLe! Once this is done, then Amazon's competitive conditions will be worse than ever.

The tram clanged past the company's headquarters, and the lake shimmered in the distance, but Bezos was in a terrible mood at the moment! He swirled around the office like a wounded beast: "Cunning bastard! Damn it! Damn it! ”

8848's collaboration with Bordes Bookstore is a stroke of genius, Bezos admits, but what worries him more is that Amazon is in great passivity at the moment! After 8848 acquired Zappos, it is not without other competitors, so it is not difficult to fight back.

The key is funding!