Chapter 579: Targeting the Korean Market

(Thanks to my friend for the twilight reward under the moonlight, wow)

Liu Lin, who was far away in China, received a call from Liu Yunhai and rushed over directly on the earliest plane.

Before New Year's Day, he also rushed over with Bei Yi and Wang Minghua to visit Liu Yunxuan. However, Liu Yunxuan has not improved, so he followed Bei Yi back to China and took care of business.

This time he rushed over in such a hurry because he was a little bored in the country. Although his company has now been absorbed by Liu Yunxuan and has become a branch of Huaxia Pastoral Company, the scale of business has not expanded, on the contrary, it has decreased.

At present, I only do the business of exporting vegetables to South Korea, but because the output of vegetables in China is still a little low, the business volume is not large, and there are many free times.

Especially when I heard that this time I came mainly to help the milk powder produced by the American company open up the Asian market, I was even more excited.

"Yunhai, how is Yunxuan's recent situation?" Liu Lin couldn't wait to ask after arriving at Andy Ranch.

"It's the same as before, but the physical condition is a little worse, and the doctor said that the main reason is that the amount of activity is too little and I can't get the exercise I deserve." Liu Yunhai said.

"Yunhai, let's talk about the specific situation." After following Liu's mother, Liu's mother met and looked at Liu Yunxuan, Liu Lin asked.

"Brother Liu Lin, don't you have to rest first? It's been a long flight. Liu Yunhai asked with a smile.

"Don't rest, Yun Xuan is lying over there, we are also a little unhappy in our hearts, we have been idle when we are in China, and we feel sorry for the dry shares given by Yun Xuan." Liu Lin shook his head and said.

"Then don't worry, wait a while for Raul from the dairy factory to come over and ask him to help you introduce these milk powders." Liu Yunhai shook his head and said. I really don't know much about the detailed materials of milk powder.

Raul was not slow to arrive, after arranging everything on the dairy factory. I also came by plane.

"Raul, this is Liu Lin, who is in charge of export trade in our Huaxia Company, and he has a stable channel in South Korea, and it is up to him to open up sales channels for our milk powder." Liu Yunhai pointed to Liu Lin and introduced Raul.

"Mr. Raul, we don't need to say more polite words, you can tell me about it. What is the status of our milk powder in the same category? Liu Lin looked at Raul and asked with a smile.

"You can rest assured that all the independent products launched by our company are among the top in their kind." Raul said solemnly.

"I have the bottom in my heart." Liu Lin nodded and said, "Before I came over, I also called the partners in South Korea to have a brief understanding. ”

"It can be said that after a period of publicity for our products in South Korea, it is not a problem for them to sell well." Liu Lin said slowly, "In South Korea, there are many people who respect imported high-end goods, and our products are also positioned as high-end customer groups. So it's okay to sell. ”

"But the Korean market also has certain defects, the total population base of South Korea is relatively small, and the number of newborns is relatively small, so even if our milk powder is hot, the sales volume will not be much."

This is all the news that Liu Lin got after communicating with Park Zhuyong on the phone before coming, which is indeed an inherent defect of objective existence. Park Ju Yong said that if you don't worry about selling, you can't expect how much sales will be.

Because the number of newborns in South Korea is decreasing. Now many Korean manufacturers of infant products have set their sights on China, and the number of infant products exported to China has also increased significantly in the past two years.

"It doesn't matter." Raul said with a smile waving his hand. "Our milk powder has a full range of formulas, but at present, the company is focusing on infant milk powder. Now we can produce a batch of milk powder for teenagers and middle-aged and elderly people for the Korean market. ”

The reason why private deney can engage in honey research in Huaxia with peace of mind is precisely because all the milk powder formulas here have been completed, and according to the current milk powder content standards, it is no problem to support it for three or five years.

"That's great." Liu Lin patted his thigh and said, "South Korea's entertainment industry is up." On their side, these popular artists also have a high income, but they usually work long hours and are physically tired, if they take our milk powder for their health, they will be our stable customer base. ”

Liu Lin has been running to South Korea a lot this year. Every time I go by, Park Joo Yong is also a wholehearted hospitality. Liu Zaishi and they will also come over to accompany them when they are in a hurry and have no itinerary, after all, their relationship with Liu Yunxuan is still very good.

If you are familiar with the chat, it is inevitable that you will talk about the Korean entertainment industry, Liu Zaishi summed it up, just one word "tired". In order to ensure sufficient exposure, not to mention that they all rushed to the next one after the announcement ended, and some IDO1 caught up with the publicity period and slept in the nanny car.

So after hearing Raul's words, Liu Lin's first potential consumer group that came to mind was these artists.

And it also saves a lot of trouble in publicity, and even the propaganda strategy has been conceived by him. If you don't need anyone else, just Liu Zaishi and they will be OK.

In the early stage, each person sent a few irrigations, which was a gift from Liu Yunxuan. With Yoo Jae-seok's status in the Korean entertainment industry and his character as a good man, if something good happens, he will definitely recommend it to friends and juniors.

After his milk powder gradually spread in the entertainment industry, he stepped up his publicity offensive and looked for these celebrities to endorse.

Liu Yunhai and Raul didn't know that Liu Lin had thought so much in his head just for such a moment, and he had already conceived a strategy to attack the Korean market.

"That's going to trouble you to wait an extra day or two, and after this batch of baby milk powder is driven out, you can change the formula production." Raul said with a happy smile.

This is also a good thing for him, don't look at Liu Lin is not from the dairy company here, and the Asian market will also be ceded to Huaxia's company in the future.

This strategy was proposed by him, and the original intention was to show it in front of Liu Yunxuan. Now that the plan is about to be realized, I will add this merit to the company's internal evaluation.

As for whether Liu Yunxuan can recover in the future, he didn't even think about it. After all, the contact time with Liu Yunxuan is a bit short, and they don't have such a deep relationship with each other.

Even if Liu Yunxuan has always been like this, the entire company has to operate. Tong Guò has known each other for so long, and he also knows that in Liu Yunxuan's company system, there is no such phenomenon of forming gangs, and he speaks completely by ability and ability. That's enough.

It would be better if Liu Yunxuan could wake up, and he would definitely learn about the company's recent movements, so that he could leave a deep impression in Liu Yunxuan's heart.

"By the way, Yunhai, you said that the milk we have here can also be opened in some small packages and put on the Korean market to try?" Liu Lin continued to ask.

He knew that this time was to pave the way for the future occupation of the Asian dairy market, and it was better to put milk together than just one kind of milk powder.

And the milk in the United States is all in large bottles, and that capacity is okay for family use, so it will not be very convenient for those artists to use, so you can't go anywhere to catch the notice and carry a big bucket of milk. It is still more suitable for the packaging of small boxes and small bottles like the domestic ones.

"I may not be able to catch up with the first batch." Liu Yunhai said with a wry smile, "Now the milk in the United States is out of stock, and the amount of milk powder has to be set aside, and it will be almost the same when the cows in the pastures here start to produce milk." It's going to have to be another three or two months. ”

They also thought of this problem when chatting with Charlie, and if the two of them operated together, they could save some costs. It's just that the current milk production is too small, and it belongs to a state of weakness.

"Two or three months is not a big problem." Liu Lin said with a smile, "Park Zhuyong's company is very powerful, our customs declaration and approval process can be simpler, and it can also catch the publicity period of milk powder when the time comes." ”

In South Korea, with the Lotte Group poking behind, it's not a problem, as long as they see enough profit in it, it's okay.

"Brother Liu Lin, do we have a branch in South Korea now?" Liu Yunhai asked.

"Not yet, the current business volume is too small, and it is too wasteful to set up a branch there." Liu Lin shook his head and said, "I have discussed with Bei Yi, and I plan to wait for the domestic vegetable production to come up and set up a Korean branch when it is exported in large quantities." ”

Now the golden cabbage of the pastoral company is also a well-known golden sign in South Korea, and if a branch is established, it will be too shabby. If you talk about pomp, the cost will be too big in the future, it will be too wasteful, and the current domestic funds are still a little tight.

"But if our dairy products can really open up the market, they can be established." Liu Yunhai continued.

The vegetables are sold by Park Ju-yong's company, and the milk powder and milk will not be handled in this way. Anyway, the pastoral company is also two systems, and the ranch in Huaxia is also invested in the name of the American company, and the branch will be set up in South Korea in the name of the American company.

"Anyway, I guess I'll stay in South Korea for a longer time this time, and I'll get it together when the time comes." Liu Lin said with a smile.

He has never worried that milk powder and milk will not be sold in South Korea, and he always has indescribable confidence in what Liu Yunxuan has come up with.

The cabbage at the time of the first encounter, the vegetables later, and a series of products from the United States, which one is not selling well. Although there are some difficulties in selling beef in the market now, this is also temporary.

If it weren't for the fact that the South Korean people have begun to boycott beef imported from the United States in the past two years, Liu Lin would have thought about selling the beef here by the way. (Want to know more about "Pastoral Ranch"?) Open WeChat now, click on the "+" sign in the upper right corner, select Add Friends to add an official account, search for "qidianzhongenang", follow the official account, and never miss every update! (To be continued!)

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