0809 Changing the world

[By the way, I was lazy for a few days, and the state became worse...... However, I finally got my driver's license! Subjects 2, 3, and 4 are all full marks, and I have to be narcissistic! 】

From the beginning of Song Chen's trip to Peking to the present, Xu Xiaoling has almost always been the last woman to return home, which fully shows that the Xu sisters have extremely similar personalities and hobbies as software engineers! Moreover, as a woman under the age of twenty, her personality still has a lively side compared to Xu Xiaoying, she has her own account on face wave ok, and she will post some topics that geeks are very interested in every day, some are asking for help, some are showing off, such as her sports car, such as her and Song Chen's peachy news...... In short, she is the "star" with the most followers in the early days of face wave ok, and she can be called the first generation of Internet stars!

Song Chen and Kaori Hayakawa, out of hype and celebrity effect, did not stop Xu Xiaoling's almost childish behavior. On the contrary, Kaori Hayakawa herself set up her own account on the website, and even made a Japanese version of face wave ok very early: on the one hand, Japan is a large country with a narrow geographical population, and the market demand for social products is difficult to estimate; On the other hand, it is also through guò that he silently whitewashes his "self-depraved black history" in this way, and consciously affirms that his original decision is not wrong - in a way, it is also the protection of his father Nobuyuki Idei!

As the executive officer of Face Wave OK, Idei Ayaka's personal signature is a sentence that later made Japanese netizens gradually happy: "Good afternoon, Japan, I'm back!" ”

Song Chen was not a pure nationalist, as early as when Chenxing Network was on the road of international expansion. He warned the executives of China Chenxing Group that he allowed the executives to have their own positions and tendencies, but it was absolutely forbidden to publicly express their political positions in their incumbent capacity, and violators would be dismissed without asking for reason, so he didn't care about Hayakawa Kaori's "return to the hometown" with a strong taste of boasting!

Considering that my identity is sensitive and complex, it is not suitable for a more social-inclined website such as FACE OK. So I just asked FACE Book to keep his real-name account and freeze the web page, without actively participating, and I didn't even assign someone from the secretary's office to take care of it!

But he understands that in such a digital age, a fast and effective official voice channel is very important. So on another site. He opened his own website and published a prescient passage in English: "When we put the power of free expression in the hands of every citizen, I changed the world, and at the same time heard the cry of the old times!" ”

This website is titter (Twitter), the originator of Weibo! Executive Xi is none other than Kaori Hayakawa, who was "shabu-shabu", after failing to compete for face wave ok. Song Chen handed over the Twitter website to her.

Although Kaori Hayakawa is not a media operation talent, Twitter's media platform attributes make her have more room for trial and error than Idei Ayaka.

Song Chen regretted that he didn't know about Face Bo OK. I don't know much about the titter, and I fell into a negative and pessimistic world in my last life. He has no close friends, he is basically insulated from Sina Weibo, and most of his knowledge of Weibo is learned from newspaper news: for example, the revelations of an opinion leader, or the news gossip of celebrities...... Etcetera!

Maybe. He also turned around other people's "chicken soup for the soul", occasionally cheering up his relatives for a while, but more numbly - but not saying how superficial his understanding of Facebook and Twitter would be!

With his in-depth grasp of the core technology of the Internet, he has been able to understand the market logic and user needs represented by every Internet product that has appeared and "not appeared" from the memory of the previous generation.

If QQ is a chat tool, it uses Internet technology to solve the communication problem of low-cost and low-threshold information; Then FACE wave OK provides non-peer-to-peer status updates, so that friends can understand each other's life, love and other states without interacting in a non-real-time way!

What about Twitter? Just like Song Chenbu's tweets, Twitter makes everyone a disseminator and filter of information, they are the providers of news clues, and they are also freelancers, they express their opinions on the platform of Twitter, and their influence will increase with the increase of followers!

From this point of view, the emergence of Twitter has greatly challenged the position of traditional media, and the self-proclaimed "uncrowned king" of the Western press has dealt another heavy blow after the "portal", and directly led to the decline and transformation of the entire industry. [Note: The decline of traditional media is multifaceted, and emerging technologies such as Yahoo, goog1e, and Twitter are the main drivers, which will be mentioned later!] 】

Interestingly, Song Chen's use of non-native English in the text clearly represents a position of his own, which is obviously intriguing in China where the medium is power (not rights).

Returning to the topic of Twitter, although Song Chen does not know when Twitter, the originator of Weibo, was established, he rethinks this product based on the limited memory, product experience, and background of the previous life, combined with the experience and height of this life, and he gradually understands: Why is the content of Twitter limited to 14o bytes!

The reason is that Twitter is a product of mobile Internet thinking, a fast, concise, and fragmented communication tool, and it initially served mobile phone users, not PC users who sat in front of the office and typed text - such as Song Chen!

In 2oo2, before Jobs could redefine the mobile phone industry, when the mobile Internet was still a fragile and slow toy for giants such as Nokia, Motorola, and Microsoft, the 14Obyte limit was a very pragmatic means of distribution: that is, users sent text messages, servers transferred them to the Internet, and Twitter became the most important communication tool since the advent of email.

As a pioneer of any platform-level product, the establishment of Twitter has made similar services and websites a standard and established early, which has also become one of the few trivial memories of Song Chen's Sina Weibo!

It is also a social tool, what is the difference between Facebook and Twitter in the early days [Note: the functions of the two are homogenized in the later period]? One is two-way, after adding friends, both parties can receive each other's information and status; One is one-way. People you follow won't be able to keep up to date with the people who follow you - unless you add them too!

From a more macro perspective, Song Chen has a new understanding: the value of the entire Internet comes from the digitization of human society, and Twitter has lowered the threshold of this digitalization to almost zero!

Considering that the iPhone was not born, the entire smartphone industry is also in chaos, and Microsoft, the boss who has a near-monopoly on the operating system of mobile devices, is obviously satisfied with its position in this field, and also lacks a design genius like Steve Jobs who can pay attention to the product experience, so Twitter wants the help of Guò Brothers. It is obviously impossible for Xun to achieve such a huge success as Facebook!

Sina Weibo still didn't help Sina bargain in front of the BAT three giants before he crossed over, and it also proved that although Weibo is a good card, its growth may not be as good as face wave OK - this is why Song Chen first face wave OK and then titter!

Therefore, Song Chen even "showed up to say" himself. for the Twitter platform. I still don't feel very sure!

However, the resources that the Chenxing system can operate are unimaginable after all, Song Chen, as an individual, can not only open an account on Twitter, goog1e, Baidu, Chenxing Network, Ctrip.com, 8848 and even Alibaba Group, China Chenxing Group, American Chenxing Group, etc., these companies that have emerged all over the world can come to "cheer", this is just a matter of Song Chen's order.

And, they'll be tweeting soon, and the platform will give them even more interesting marketing tricks!

“…… What about the Chinese market? Prepare to emulate Baidu Goog1E, Alipay, and Paypa1. **Exhibition? ”

When the Song family was having dinner, Zhai Yan asked with concern. She talked to her sister Zhai Yue, and also talked to Xu Xiaoying Xu Xiaoling about it, and felt that Facebook and Twitter were very "interesting", especially Twitter. The media attribute is too obvious, which is simply a troublesome abyss in China, which is mostly restricted by policy!

Eat with chopsticks and vegetables. Song Chen said unhurriedly: "The nature of Facebook and Twitter's products is social and social communication channels, so it is inevitable that they will be interpreted and misunderstood by the Chinese government. So 'self-discipline' similar to QQ portal is essential! Especially Twitter, I'm afraid that the cost of self-discipline is much higher than that of Chenxing Network, and Baidu, which can achieve the purpose of blocking by technical means, is inevitable to raise a large number of 'idlers'! Originally, it was planned to be handed over to Chenxing Network to operate, but considering that this company is also an international operation, it is still the model of Baidu Alipay and a separate subsidiary is set up! ”

After a few years, just throw these two companies to the NASDAQ circle money! It's just that in this way, I don't know if it can be spread out in the 6 times more popular QQ space! You can't always let QQ be a "China-exclusive product", right? Song Chen couldn't help but think to himself.

"In that case, who will hand over the Chinese company to?" Idei Ayaka learned from Song Chen early on that Facebook's exhibition in China was not optimistic, so she was mentally prepared.

"It doesn't matter what Facebook says, let Mr. Liang (Liang Zhiquan) arrange it! If it's Twitter......" Song Chen looked at Jiang Hongling, sighed slightly, and said, "Hongling, ask your brother, if you are interested in starting a business, I will give him one percent of the original shares!" ”

"My brother?" Jiang Hongling was stunned.

Zhai Yan smiled and said, "It's also a good candidate!" With his background and profession, he couldn't be clearer about the policy red line! But who should be given the position of public spokesperson? Although Twitter is very interesting, it cannot completely replace the role of this position, especially the relationship between the group and the government, after all, someone needs to continue to maintain! ”

Song Chen said indifferently: "New era and new gameplay!" After Twitter, all kinds of public relations will become different from before, and it is not appropriate to hand over the overall planning to the headquarters, so let's delegate power to subsidiaries in the future! However, I want to ask the second uncle what he means first, if he still wants to stay in office, then let it go first! ”

"Then I'll ask!" (To be continued.) (。 ))

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