The box office market of the 2006 Chinese New Year stalls is very interesting, according to the historical process, "The City Full of Golden Armor" and "The Wounded City" are the regular army of this year's Lunar New Year stalls fighting to the end, but "The Wounded City" was completely disabled by "The City with the Golden Armor" in the first round of confrontation, "The City with the Golden Armor" beat the crowd with the first week box office of 86 million, "The Wounded City" only made 20 million box office under the squeeze of such a behemoth, and the total box office of other films was only about 5 million.

In the second week, "Full of Golden Armor" was still strong, and the strong publicity and the appeal of many big names in the box office market made "Full of Golden Armor" almost able to complete the goal of breaking 100 million in a single week, and finally stopped at 96 million.

It wasn't until the third week that "The City with Golden Armor" saw a sharp rise and fall at the box office, from 96 million to 32 million, and after the New Year's Day holiday in the fourth week, it began to rise and fall again, and "The City with Golden Armor" continued to run forward with a box office of 40 million.

These should be Zhang Weiping's proud achievements, even if "The City with Golden Armor" has been released for nearly a month, it still killed the just-released "Stormy Adventure" with a box office of 11 million, according to historical facts, "The City with Golden Armor" is the biggest winner of the Chinese New Year, until the release of "007 vs. Casino Royale", the new generation of 007 took over the flag from "The City with Golden Armor" in the scolding.

In history, the two dramas "The City Full of Golden Armor" and "The Wounded City" accounted for 90% of the total box office of the Chinese New Year stalls, setting a record of 400 million. This is a completely unimaginable proportion!

It's a pity that it's too late now, Zhang Weiping in addition to activating emergency measures to adjust the schedule of "The City Full of Golden Armor" to be released in advance. There is no other way.

The box office released in advance was also a big surprise, with a box office result of only 10.65 million in the first week.

"Xiao Shao ......"

In the office of Chairman Huayi, Wang Zhongjun sat opposite Shao Yingying, and said with a happy face: "Now our opponent is only the "Wounded City" family, but I think "Wounded City" is nothing, I don't need you to speak, just I have the confidence to completely defeat "Wounded City". Ay. Xiao Shao, do you think it is possible to pull Wang Jiawei over? We've already picked up a Wei Jiahui......"

"Mr. Wang."

Shao Yingying persuaded: "It's better to think more about propaganda." ”

For Wang Jiawei, Shao Yingying gave a thumbs up in his heart. can be reminiscent of Wang Jiawei's filming speed and special solitude, except for a "Grandmaster", Shao Yingying can't think of anything worthy of Huayi to use big resources to poach people for the time being, after all, the box office is a director's right to speak.

"How's the premiere going?"

Hear the right thing. Wang Zhongjun hurriedly put his face on the front and said: "The premiere is almost over." We didn't make it so big, like you said, the premiere of the movie shouldn't have a bunch of singers to join in the fun. We have to adopt the strategy of 'one star per place' for the premiere, and according to the pre-sale situation of major theaters, we have worked out the location of the crew members of "The Grandmaster" to accompany the audience to watch the movie together, of course, only for the first show. ”

This is the publicity method proposed by Shao Yingying, the publicity of "The City is Full of Golden Armor" was originally very popular, and it was performed by many stars. invited the 'knife wolf', who rarely appears in front of the media, to sing live, but these things are not only a gimmick and can attract people's attention to entertainment news. Does it really have much of an impact on the box office?

At least Shao Yingying doesn't think so.

Therefore, Huayi's promotional strategy is 'one star per place', and all the stars who starred in "The Grandmaster" will attend a premiere and appear in the cinema after the premiere to answer a few questions from the audience.

Then, if you want to see Liang Chaowei after watching the movie, you can check which premiere Liang Chaowei will attend on that day through guò Huayi Performing Arts Network, and get close to the idol after watching the movie.

In this way, the fans' fan base of the stars will definitely contribute the most to the box office, and in addition to the window pre-sales in theaters, the pre-sales on the website will also continue to be popular.

"How?" Shao Yingying asked.

Wang Zhongjun tidied up his clothes and responded: "You just meet the fans in the capital, Zhang Ziyi goes to Huangpu, Liang Chaowei in Yuezhou, Zhang Zhen is still in Baodao, he doesn't have to move." After we make this arrangement, we can maximize the promotion of the box office in several developed cities, and what kind of results can only be achieved in the end. ”

Shao Yingying nodded, the movie was originally to do his best and obey the fate of heaven.

"Did Da Liu catch it?"

Wang Zhongjun was angry when he heard this name, and the original action of reaching out to grab the cigarette case should have become sluggish because of this sentence: "Don't mention it, we have all let people cheat." ”

"When Zhen Jie reported the case, there was a 'big Liu' and a 'big Liu', and the case-handling staff thought that this person was surnamed 'Liu', but when they investigated the boss of GLP KTV, they learned that this kid was not surnamed Liu at all, but surnamed Liu. The owner of GLP KTV said that when their song hall was still open, there was a waiter with a strong accent called Da Liu, and when the old waiters left, the newcomers thought that this person's surname was Liu, and the name 'Da Liu' spread. ”

"Isn't that a delay?"

Wang Zhongjun grabbed the cigarette case in his hand and continued: "Now that the case-handling personnel have chased to Da Liu's hometown, as long as this kid is caught, everything will be clear." ”

Suddenly, Wang Zhongjun looked up at Shao Yingying, and asked in a mysterious whisper: "Xiao Shao, this matter can't really have anything to do with you, right?" ”

"Cut!" Shao Yingying let out an exclamation as if he was bored.

Wang Zhongjun laughed self-deprecatingly: "Me too, why did you ask such a question." ”

Both of them were silent, and at this time, Wang Zhongjun said again: "Then the leakage of the copy of "The City Full of Golden Armor" has nothing to do with you, right?" ”

"What do you say?" Shao Yingying looked at Wang Zhongjun and said: "I'm not running propaganda around these days to deal with reporters, do you think I might be able to get such a secret thing in my hands?" Besides. When was "The City Full of Golden Armor" leaked? At that time, he Zhang Weiping would never make a large number of printed copies, except for the original copy, there could be no other clear version in this world. How could I possibly get it into my own hands? ”

"Mr. Wang, if I don't break some law, are you unhappy?"

"That's a big deal!" Wang Zhongjun hurriedly stretched out his hand and said with a 'stop' gesture: "This is a serious matter, brother, the reason why I asked this is that the third master called me." ”

"Third Master?" Shao Yingying looked at Wang Zhongjun cautiously.

Wang Zhongjun nodded: "It was someone who mentioned this matter, and I swore there that this matter has absolutely nothing to do with Hua Yi, and my heart picture and Hua Yi are mortal enemies." Huayi should be guarded against, even if we want to, it is impossible. ”

"Still, you can't blame Chung Ying for thinking so. Who makes us the biggest profiteer? ”

Shao Yingying didn't speak, and he didn't answer a word.

"Xiao Shao, the third master praised you on the phone, saying that it is commendable that "The Grandmaster" can fight the box office without taking the vulgar route. If you cooperate with a miracle trick. hit a high box office, and he will personally celebrate your success! ”

Shao Yingying's face didn't have too many surprises, but there was a faint taste of worry: "Isn't it a miracle trick?" His words, which were similar to self-talk and as if he were evaluating the propaganda strategy of 'one star per place', were incomprehensible, and Wang Zhongjun's gaze began to become more and more complicated after this sentence.

After Wang Zhongjun left, Shao Yingying turned out almost all the entertainment news in the past few days, and the news such as ""The City Full of Golden Armor" failed at the box office, "piracy defeated the genuine version, and the leakage of copies gave a fatal blow to the heart's heart" and so on. But Shao Yingying wanted to see it most, but he never appeared in front of him.

Zhang Weiping is not a person without any foundation. This kind of person suffered such a big loss, and it didn't cause any special effects?

Isn't the loss of more than 300 million yuan enough to make the state pay attention to it and start cracking down on piracy?

This should have been a trick to kill two birds with one stone, Shao Yingying asked Zhang Wan not to touch a penny, and help piracy to come to the public's eyes for free, but in order to arouse the anger of thunder, Zhang Weiping used all his connections to ask for a catastrophe, but how could Zhang Weiping be so calm?

Shao Yingying was a little confused.

December 13, 2006 was a big day for Shao Yingying and Hua Yi, the 14th was the premiere of "The Grandmaster", but on the 13th, the police officers came with the news, they found Da Liu's hidden address in the countryside according to the tip, and arrested him in one fell swoop on the same day!

After interrogation, Da Liu confessed the whole process of committing the crime, it turned out that he not only deceived Zhen Jie, but also committed 13 crimes in the capital, with a fraud amount of up to 1.5 million!!!

In fact, Oyanagi's modus operandi is very simple, that is, to talk to a young, beautiful single woman on the street, pretend to be a talent scout, and if the other party doesn't believe it, lead her to his rented office. At this time, Da Yanagi will notify the fellow who is the warehouse manager in the photographic equipment city to help act, pretending to move equipment to the company, as soon as the average person sees such a large number of equipment entering the company, the trust will increase, and they will gradually fall into the trap of Da Yanagi.

When Da Yanagi saw Zhen Jie, his first thought was to meet a fat sheep, and Da Yanagi, who has been working in high-end KTV for a long time, could recognize the luxury value of women at a glance, so he took the initiative to approach. However, Tong Guò contacted Daliu and found that Zhen Jie was very vigilant, and if he didn't spend money, he was afraid that he wouldn't be able to get the money, so he borrowed a loan shark and hired someone to pretend to act.

In the end, Da Liu had to admit that he was unlucky, because Zhen Jie had contact with him for 10,000 yuan at most, and Da Liu even suspected that this woman was holding the money bag more than pulling the belt of her trousers, but she didn't expect that the fat sheep who was about to let go would go around and around by herself, and it was really nowhere to find the iron shoes, and it took no effort to get it.

During the interrogation, Da Liu even explained how to use Shao Yingying's phone number to increase Zhen Jie's trust, and as a result, Shao Yingying's innocence finally returned and was able to show the snow.

On the day Hua Yi got the news, the entire interrogation process was announced in big red letters on the homepage, and the traffic on the website skyrocketed by as much as six times almost at the same time.

In the early morning of the next day, the major newspapers also began to collectively complain for Shao Yingying, what 'made friends carelessly, almost carried the black pot', 'On Shao Yingying's fraud from beginning to end', 'Is it okay to only trust the media in this world?' And so on, and other headlines can be seen everywhere, and Hua Yi, who was worried about not being able to find a topic to stir up, because the "fraud case" was going to be low-key, immediately raised his head and started a series of media offensives.

On December 14, 2006, one day after the release of "Wounded City", Huayi held the premiere of "The Grandmaster" in the Great Hall of the People, and the Asian premiere will be held on time at 9 o'clock in the morning, and Asia's new, Thai, South Korean, Japanese and other countries will premiere at 12 o'clock at noon like Huaxia, as for other places such as Billy Stone, Servia, France, Holan, Goose Rose, Odili, the United States (really helpless) and other places, the release will be postponed, because Huayi and Colombia are in negotiations, The main reason is that Shao Yingying wants to use the Asian box office to force Columbia to raise prices.

On the day of the premiere, reporters from all over the country gathered in the Great Hall of the People, not only to ask the expectations of "The Grandmaster", but also to ask Shao Yingxing's feelings after the box office fiasco of "The City Full of Golden Armor", and even wanted to ask about the impact of the "fraud incident" on this promotion.

As a result, Shao Yingying, who was not originally the starring role, turned out to be the main figure at the press conference, and the media discussed it well, first around Wang Jiawei, Liang Chaowei, and Zhang Ziyi asked the questions they wanted to ask, and then focused on Shao Yingying.

Shao Yingying knew that he couldn't run, so he could only regard the premiere of the new film as a 'clarification conference'.

"Shao Yingying, what do you think of the leak of the copy of "The City Full of Golden Armor"?"

Faced with this problem, Shao Yingying wanted to call for a high-profile call for 'cracking down on piracy', but when he thought of being a thief shouting to catch a thief, he still felt awkward: "I think that Heart Picture Company is a little too cautious, and I really can't understand how such an important thing can be leaked." After this incident, I once asked our Mr. Wang, and I said, 'Mr. Wang, our company's copy must be optimistic', and our Mr. Wang replied, 'Don't worry, now the copy is closer than my wife, and I sleep in my arms every day'. ”

There was laughter in the audience, and anyone could hear that it was just a joke, at most it was a mockery of the heartfelt picture.

"Mr. Shao Yingying, "The City Full of Golden Armor" only got a box office of 10.65 million in a week after its release, does it prove that "The Grandmaster" can sweep the entire Chinese New Year file?"

Shao Yingying hurriedly shook his head: "Don't say that, I have two rules for being a man, first, never laugh at anyone's dreams; Second, don't take any opponent lightly. I don't know if you read online novels or not, but now the routine of online novels is always to jump out of a guy to laugh at the protagonist's dream, and as a result, he was slapped in the face when someone returned his hand, which was very cruel. So, I decided that I should never laugh at someone else's dream, and I think the reporter at Time would agree with me very much. ”

"Time Magazine" printed a big ship on the cover, and the reporter still remembers it, and no one thought that Shao Yingying would use these words here.

"Mr. Shao Yingying, do you mean that "The Grandmaster" can break the record set by "Titanic"?"

"Of course not. Before I broke the domestic box office record of "Titanic", I would deny this problem every time a new movie was released, and then when I broke the record, I would say with the most surprised expression, 'I really didn't expect it'! Shao Yingying's expression was exaggerated.

Wang Zhongjun pointed to Shao Yingying's watch in the background, which meant that he couldn't continue, otherwise the plan of 'one star per place' would be too late.

After Shao Yingying saw this, he picked up the microphone and continued: "Everyone, I know that you still want to ask about the beginning and end of the 'fraud case', and you want to ask me and Da Liu...... Oh no, it's Oyanagi's relationship. But I just want to say that those who are clear are self-purifying. ”

"Thank you, I'm going to complete Huayi's 'One Star per Place' plan now, and watch movies with fans, thank you."

The moment the whole crew got up and bowed, Shao Yingying secretly swore in his heart: "In the next play, Lao Tzu must step on that boat!" (To be continued......)