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There is no way back for the portals with Sohu.com, which is a tacit secret in the industry! Zhang Chaoyang is looking for a "decent" way to terminate the cooperation with Baidu: according to the original cooperation agreement between Baidu and China.com, Sohu, NetEase and Sina, Baidu provides background search customization services to the portal, and the portal pays Baidu 3oo technical service fees every year, and the term of the agreement is three years! The earliest China.com to sign an agreement with Baidu will expire in 2oo1, and Sina will not expire until 2oo2 at the latest!
For the Internet companies that have the owner behind the "cub sells Ye Tian and is not distressed", the service fee is not a problem, the key is that no one expected that the traffic would become the killer feature of Baidu and even China Chenxing Holdings, and now they are unwilling to contribute to Baidu's strength, so they hope to break up with Baidu in a friendly way.
Of course, among the four major portals, China.com's attitude is the most ambiguous, Sohu and NetEase's will to break up is more resolute, and Sina.com, as a rising star, seems to be unstable and belongs to a typical wallgrass.
However, the business rationale is not that you can give up cooperation if you don't want to, and the benchmark must revolve around the agreement! Not to mention that Zhu Tiejun was already annoyed by Sohu NetEase's behavior of smoking a stuffy stick, even the parent company would not let Zhu Tiejun shake hands with the portal, so Zhu Tiejun expressed Baidu's attitude to Zhang Chaoyang who came to visit with very tactful and polite words: "It's okay to break up, but the breakup fee still has to be given!" ”
Zhang Chaoyang and Ding Lei's faces darkened, if they could afford to pay the compensation of nearly 27 million, would they still need to visit Zhu Tiejun in such a polite way? Don't say they won't, even the financiers behind them won't agree!
The visit ended up unhappily!
The cooperation with Baidu has only been one year, and the originally happy and sweet "marriage" has become a stranger in a blink of an eye because of a dispute of interests, and the shopping mall is like a battlefield. However, although Zhang Chaoyang can't help Baidu, and he can't cancel the cooperation agreement with Baidu, they have invariably increased their support for Tmall.com and other competitors!
Even if the attitude is as ambiguous as China.com, they also realize that the power of China Chenxing Holdings is too big and it is not good for them, so they acquiesced to the marketing department to leave high-quality resources to Tmall.com and Tencent, and the price is more favorable than other companies!
Tencent has been a bit unlucky lately!
After AOL acquired IcQ, I don't know if it was because of the lack of pocket money, and the spearhead of the product was directly pointed at international infringement before the product was done. China's oIcQ has hundreds of thousands of users and a lot of cash flow, which can be said to be a fat sheep that is very rich, so AOL did not hesitate to sue oIcQ to the Pengcheng court.
Tencent is a local company after all, although the kernel of oIcQ was rewritten by Tencent's technical director, but the infringement in the name is clear, but the Pengcheng court still has a crooked butt, while ruling in favor of AOL, it did not agree to compensate for the loss of 1oo US dollars according to AOL's requirements, but ordered Tencent to pay oInetbsp within the time limit; AOL was not satisfied and took the lawsuit to the local court of the American company, no matter what the outcome, the US court could not control China, so in the end it had to be settled.
Ma Huateng and the employees of Tencent immediately breathed a sigh of relief, if it is really according to AOL's punishment standards, Tencent will really take off a layer of skin if it is not dead! However, Ma and the executives were not happy, because it meant that the oIcQ brand they had worked so hard to cultivate would have to be abandoned and reinvented...... Looking at the "fat penguin" who couldn't catch up and couldn't even see the back, Ma Huateng didn't mention how depressed he was.
Tmall and Taobao, which are in full swing, have just been born and staged a white-hot "horse race", which has indeed attracted the attention of the industry and scholars, but ordinary people don't care who wins and who loses, they care more about whose interface is more "friendly", whose interface is more "foolish". Although Baidu has brought a lot of traffic to Taobao, it is useless if Taobao itself is not competitive!
For Chinese users with weak internet infrastructure, voting with their feet is undoubtedly the best option. There is no doubt that in this regard, Alibaba Group's experience is obviously richer, from the time when Alibaba's information service platform was just born, Song Chen used the requirements of "concise" and "fool" to restrain technical talents, if you talk about the understanding of Chinese netizens, Alibaba should be the most profound!
Of course, compared to the "gimmick" of Tmall and Taobao in the media to hype up "entrepreneurship for all". Everyman...... In particular, young people are more concerned about the news of leisure and entertainment, such as playing landlord fights with friends from all over the world on QQ games and Lianzhong games, rubbing mahjong and so on; For example, Chenxing Entertainment's "King of Kings"!
Although whether it is playing casual games or large-scale games, the Internet is so slow that people are irritated, and there is an urge to smash the computer, but that is only for Song Chen, a person who has experienced "optical broadband". For people nowadays, being able to play games with friends from different regions online is a unique and novel activity!
They are fascinated by it, young and old!
"King of Kings" After more than a month of stress testing, Chenxing Entertainment is responsible for collecting the number of jù and feedback content, and is ready to hand over the recharge card and client program to the manufacturer; Chenxing Games is responsible for patching the bugs collected by the company itself and fed back by netizens during the game. In particular, the plug-in vulnerabilities that have appeared in Taiwan cannot appear in the Big 6 anyway.
For a large online game, it is normal to have bugs, and what they need to do is to try to avoid duplicate bugs, so as not to suffer from the frustration and distrust of the player's game experience!
On August 8, "King of Kings" was released in public beta. As the pioneering work of the big 6 graphic online game, "King of Kings" has been unintentionally or unintentionally marketed for more than half a year, as well as more than a month of internal testing of the game, and this game is no stranger to many netizens!
If you are in a big city, whenever they pass by Internet cafes of all sizes, they can see the beautiful poster of "King of Kings" placed at the door! If customers go to the Chenxing Internet café, which is slightly more expensive, they can even see the owner of the Internet café hanging a large spray-painted advertisement of "King of Kings" on the door, and promote it very hard. Many people will even sigh with emotion, after all, when QQ was just born, "China Chenxing Computer System Co., Ltd.", which had not been renamed at that time, also promoted their network instant messaging software in this way, and it was a great success!
As for the small Internet café, the reason why they are so cooperative is still due to interests!
Chenxing Entertainment "independently developed" an e-saLe sales platform, in order to cooperate with Li Wei's plan, Zhai Yue made a handy favor, so that Ctrip's sales team of up to 20,000 people in cities all over the country promoted this software to nearby Internet café owners in their spare time.
It's not difficult, and it's profitable!
The only concern for internet café owners is: Will the online sales platform be profitable for them?
Li Wei was not idle during this time, and after making a reference to the online game industry that has been glimpsed abroad, she canceled Taiwan's messy "non-mainstream" charging methods, and replaced them with two charging methods:
One is the "3o yuan face value", "3oo points of stars" point card, 1 point is equal to 1o minutes, 3ooo points of star points is equal to 3ooo minutes, 5o hours of game time!
The second type is a "monthly card" worth 1oo yuan, which players can play unlimited for one month!
Because there is no Song Chen's guidance, Li Wei is purely according to the United States and then according to China's consumption level "discounted" to set the charging method, if it is from the perspective of Song Chen, the point card of "King of Kings" is obviously "expensive" - the later "Legend of Blood" is only 3o yuan per month, and the 3o yuan of "World of Warcraft" can be played for 4ooo minutes, why is "King of Kings" so expensive?
Of course, he will not hinder Li Wei's decision, "King of Kings" is just the actual yàn of his cultivation of an online game agency team, and in the future, Chenxing Entertainment will not only open online games opened by brother companies themselves, but also introduce well-known foreign games. Regardless of whether "King of Kings" will be popular or not, Song Chen only needs Chenxing Entertainment to ensure that he has rich operational experience, even if "King of Kings" has a cold market response, he doesn't care!
However, "King of Kings", just like 8848, is a benchmark for the online game economy, a banner, and any move by Li Wei will become the operating standard for followers! If this price can be accepted by the market, then the situation of 3o yuan monthly subscription in the future will not be changed before the online market is saturated, and the "game agent" of "Dog Day" will not change!
On the contrary, if Chenxing Entertainment can succeed, "King of Kings" and Song Chen's "Legend of Blood" will usher in even more amazing profits!
After introducing the Internet café e-saLes sales platform to the market, Li Wei took into account the concerns of the owners of Internet cafes, and in order to make the Internet cafes scattered all over the country and the increasing scale willingly become the point card channel provider of Chenxing Entertainment, she did not hesitate to cancel the installation fee of the software, and also came with several game CDs with the "King of Kings" public beta client!
However, Chenxing Entertainment and Internet café owners use an 88% discount cooperation method. That is to say, for every point card sold, the point card channel provider will get an additional profit of 3.6 yuan and 12 yuan from the game point cards with a face value of 3o yuan and 1oo yuan! If the sales volume is large, this profit is particularly amazing! (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )