"My Fair Daddy" has been painted, and it has swept the North American box office 2. 1.9 billion, currently ranked first at this year's box office, not only made him smile from ear to ear with Sabori, but also made Sun Ziming's face twitch with a smile. The second real big-name director of the light and shadow company was born, and it is no longer a situation where the boss makes the first part popular and then lets others make the second part.

This means that next to a golden pillar of the Light and Shadow Company, there is a large granite pillar!

A group of shareholders signed the dividend and reward form with a smile, and then returned it to Jiang Peng, and Sun Ziming signaled to Lianna and Li Rui and began to explain the publicity plan of "Jurassic Park".

"At present, the response at the film viewing meeting is very good, we follow the orders of the boss, and do not sign a guaranteed box office agreement with various regional theaters, but according to statistics, the global box office may reach 900 million US dollars!"

'Whew', everyone took a breath of cold air, the highest-grossing movie in history is about to be born! According to the profit composition of a movie, the box office only accounts for 1/4 of the total revenue and less than 1/3, the film will bring at least $2 billion in total revenue, and the company will get more than $1.2 billion in net revenue! What's even more exciting is that there was an agreement with those sponsors at the beginning, and the global box office exceeded 500 million US dollars, and the cost of those implanted advertising brands will automatically increase.

"Yes, if our movie box office reaches 600 million, the product placement will add us $800 in revenue, 700 million will be 16 million, and if we can reach the most optimistic estimate of 900 million, the advertising cost will reach a record 30 million!"

Lena gave everyone a reassurance, and then began to explain their huge marketing plan - global simultaneous promotion and release.

The routines are still those, through guò TV commercials, newspapers and magazines, promotional posters, but the budget is very scary, reaching a full 60 million dollars! Not only did other people smoke cold air, but even Sun Ziming gasped, but everyone also understood that such a super-grossing movie could no longer play those topics of hype, and if you want to make as many audiences as possible around the world pay for the theater, it will cost a lot of money.

Jiang Peng saw that everyone's faces were a little solemn, coughed twice, and explained: "Everyone, nearly 25 million of the $60 million will be paid to ESPN as advertising fees." ”

This is the advantage of the film company relying on the media group, which can use the group's channels for publicity, and the money only flows internally, and both parties are mutually beneficial.

Sun Ziming looked at the four or five shareholders, and when he saw that they did not object, he signaled Jiang Peng to budget according to 60 million.

"Ok, I immediately asked the finance department to allocate $20 million first, and the public relations department can apply for money in the range of 60 million at any time."

As soon as the $60 million publicity budget arrived at the PR department, a huge propaganda offensive began.

……

In a small cottage on Long Island, New York, housewife Jennifer was preparing dinner for the family in the kitchen when her youngest son, Jerry, suddenly ran into the kitchen and told her the news.

"Mom, I saw a scary dinosaur on TV! It's true, it can still run, like a tank, and the earth is shaken! ”

Jennifer touched her son's little head and explained, "Honey, there are no dinosaurs in this world!" They disappeared from the face of the earth tens of millions of years ago! ”

Jerry still sticks to his point and wants to swap his birthday present for a dinosaur visit, "I actually saw dinosaurs on TV, and they live on a small island in Hawaii called Kuku!" Mom, I want to see dinosaurs! I don't want a bike anymore, I'm going to Hawaii to see dinosaurs! ”

American family education advocates equality and freedom, Jennifer turned off the fire and accompanied her youngest son to the living room, "Okay! Let me see where they are? ”

There were no dinosaurs on TV, only the ESPN host was reporting on the Hawaiian scenery, Jennifer looked at her youngest son suspiciously, Jerry hurriedly hugged her sister and shook it, "Jerica, you tell sù mom, we really saw dinosaurs." ”

Jericha, who is already in middle school, scratched her head full of blonde hair in distress, turned her head and explained to her mother: "Mom, I told him countless times, it was a movie commercial and not a real dinosaur!" ”

'Roar, roar', at this time, a three-cornered brontosaurus appeared on the TV screen roaring at the screen, Jennifer was also startled, muttering: "Oh, my God! ”

In a high-end apartment in London, England, John, who was working overtime for tomorrow's bid, was distraught when he heard the roar in the living room, opened the study and roared: "Edward, if you don't turn down the voice, I'm going to beat someone!" ”

The roar of his roommate and best friend made the Scottish kid turn a deaf ear, and John was so angry that he was about to go crazy, and rushed into the living room angrily, just in time to see a huge Diplodocus on the TV screen leisurely spreading, "Oh my God, are the dinosaurs resurrected?" ”

It's rare for Uei in Tokyo to return home so early, and he was sitting around with his wife and children for dinner, when his daughter Sakurako, who was facing the TV, suddenly muttered in a low voice, "Big lizard!" ”

"Lizards?" Uei was stunned for a moment, he thought that the youngest daughter saw the gecko that slipped into the room, and quickly turned her head. At this time, the TV screen just happened to broadcast the picture of the Tyrannosaurus rex rushing to install the fence, and Uei suddenly smiled from ear to ear, "Yo Xi, this time Sun Sang is going to make a fortune again, Dongbao can make a lot of money again, and he can also make a small fortune with it." ’

"Sakurako, Dad and Mom are taking you to Hawaii for a vacation and going to the house of "Very Little Spy"?"

"Thank you Dad, I still want to see the lizards".

Sakurako's politeness made Ukai very happy, and she reached out and touched the cute pot lid, "Yo Xi, when the movie is released, Dad will take you and Mom to see the premiere"

On the day of the official launch of the Jurassic Park promotional campaign, more than 50 million viewers around the world watched the trailer on Guò television, and this was just the beginning. A few days later, posters with giant photos of dinosaurs appeared on the streets of cities around the world. On buses, subways, trains and even many restaurants and pubs, dinosaurs have become a hot topic.

In the first wave of publicity, Liana and Li Rui's planning created a novel atmosphere, and the promotional videos were all composed of some classic clips from the film, all of which were special effects shots. These never-before-seen pictures fully cater to the audience's curiosity, and the first wave of publicity of the film has whetted people's appetite.

The first wave of publicity has just ended, and the second wave of promotional videos for "Jurassic Park" has once again firmly captured people's attention. If the first wave of promotional videos made people feel curious, then the second wave of promotional videos put a lot of effort into the shocking power!

The short film of less than three minutes is full of a majestic momentum, with thousands of dinosaurs running wild in the wilderness, and the thrilling pursuit of the protagonist being chased by a Tyrannosaurus rex, all the shots are a visual feast. The whole short film gives people a feeling of coming out, but it is also very subtle to give the audience a psychological hint, the narrow screen of the TV limits the effect of the film, only when you walk into the cinema, can you really feel the most primitive charm of those from the Jurassic dinosaurs, this is a visual feast belonging to the dinosaurs!

In the billboards of movie theaters and many video stores, an eye-catching promotional poster also attracted the attention of many passers-by. Its style is very similar to the most classic American recruitment poster, except that Uncle Sam in the picture is transformed into a dinosaur with very provocative eyes, and below it is a line of bright red letters: "Iwantyou!" This poster was later rated as the most creative advertisement of the year by the American media, as one media commented on: "This poster, together with this film, will become the most classic memory in the hearts of a generation!" ”

The third wave of promotional videos is much more bland than the previous two, and some of the film's main creator's testimonials are mixed with some fragmentary shots, which are more like an interview with a character.

Director Si China Ming said in the short film: "This is by far the most satisfying film I am in, because my previous films are based on real life. Only this one is completely whimsical and completely out of real life! ”

The great director James held a dinosaur model in his arms, waved his big fist, and excitedly said: "Do you believe it? All dinosaurs are computer-generated, and it represents the most cutting-edge technology used in film special effects! I can responsibly tell everyone that the future of movies will be the era of computers, and those old guys who are out of place should retire from the stage of history! ”

Sun Ziming next to him hurriedly covered his big mouth and said apologetically: "Audience, he hasn't rested for three days, he's too excited!" Mr. Lucas, please forgive this bastard for the offense! ”

Overseas viewers are still inexplicable, and the North American audience is laughing and turning their backs, everyone knows that these two guys on TV have been scolding Lucas as an 'old bastard' behind their backs. It is said that the two also discussed that after the Industrial Light and Magic went bankrupt, one was responsible for Mr. Lucas's food, and the other was responsible for inviting him to stay at the Hilton Hotel.

The whole promotional video has no thrilling pictures or majestic scenes, just promoting the scenery of Kuku Island and how those various dinosaurs were filmed. The whole promotional film tells the audience in a very straightforward way, this is a high-cost large-scale commercial film, it is directed by the top directors, using the world's most advanced digital technology, this is a blockbuster that represents the essence of Hollywood films, wonderful not to be missed!

The effect of such publicity is undoubtedly obvious, and some people who are not very interested in this film have also begun to pay attention to the latest developments of the film, and they all want to know what kind of shock this blockbuster that has cost such a high cost and gathers the most advanced manpower and material resources can bring to people!

The strong publicity effect is also obvious, with a large number of dinosaur toys, clothes and hats, school bags, etc. being loaded from Chinese mainland and traveling across the ocean to movie theaters around the world, and even Hasbro's stock has risen4. 92%。 Many theaters have already sold out all the movie tickets within three days after the premiere after getting the right to screen the movie. The day before the premiere, more than half of the movie theaters were out of tickets, and even tickets four days later began to be pre-sold, and even fans queued up overnight to buy tickets, and many theaters had to increase the number of screenings to meet the needs of audiences.

"Boss, the three major theater chains called, all the movie tickets within three days after the premiere were pre-sold, and they have already started pre-selling for the fourth day"

……

"Boss, all the movie tickets for the fourth day have been pre-sold, and the theater chain requires temporary addition of theaters and big screens!"

As soon as Douglas went out, Kayo Sato came in without even knocking on the door, his face was as dull as a wooden man, and his hands trembled as he handed Sun Ziming the box office statistics table that had not yet been released, and said in a trembling voice: "Sun Sunsan, the movie has not been released, and the box office room has come out three days before the first week." 51.01 million US dollars in North America and 80.25 million US dollars overseas. ”