The FAMI trio, when they walked out of the Qin Dynasty, desperately sorted out the memories of the conversation just now, but it was still a mess.

"Damn it......" Yushi Mizuno rubbed his temples, "I always feel like we didn't ask substantive questions......"

"It's not that we didn't ask, but this Qin Dong didn't give us an answer at all...... Gao Shan sighed: "Every topic, let's stop at a shallow taste, editor-in-chief, do you remember what Qin Dong said just now?" Hungry marketing, because the game production cycle is too long, to always capture the expectations of players, and to lure players to this step by step, what is he going to do? How to do this hunger marketing? ”

The three of them looked at each other with a wry smile, these answers are probably what players want to know the most, sometimes, entertainment is like a hook, obviously hooked to the pain, but willingly.

They are like this now, Qin Yuanfeng's interview, they learned some things, but more of them were looking at flowers in the fog, looking at the moon in the water, the hazy beauty, the eagerness to see the true face, but they were strangled here.

Just about to climax, the other party said: I'm sorry, I'm tired, don't do it.

Pull X ruthlessly!

"The specific content of the game will definitely not be disclosed by the Qin Dynasty, and the publicity is also a commercial secret...... This...... We only asked about fur on this trip...... Do you want us to make an appointment every month? Takayama said as he bit his lip.

"Monthly appointments?" Mizuno Yushi smiled bitterly: "Who do you think the others are?" The heads of the three first parties have such a good appointment? We made an appointment three months ago, and we haven't interviewed until now. ”

He thought for a moment and sighed, "Write it, write it however you want, and send what we know to the players." ”

"But we don't really know much. Qin Dong's every question is only one-sided, not in-depth at all, can the player agree? ”

Mizuno Yushi suddenly felt the fire grow, and his voice involuntarily raised: "Promise? What can you do if you don't say yes? If you go to the FAMI editorial office, there are already thousands of replies from them! Can we afford it? The reason why FAMI is known as the first magazine in the industry is that it is fast, accurate and professional! Last month, we didn't report on the other side of the clouds and mountains, and they have already begun to be questioned! Don't we know about the madness of Japanese players? If you don't agree, you won't report it? ”

"Report! Detailed coverage! Prepare for the second and fourth teams to set up a special topic to track and report on the other side of the clouds and mountains. When the Qin Dynasty came out with any initiative, it was immediately studied. ”

They left, but Qin Yuanfeng immediately summoned Jack and Peter Pan, as well as the head of the Propaganda Department, for the second meeting of the day.

"There are a few small changes to the plan." "We're about to launch our promotional plan, but I don't think it's appealing enough to players right now," he said. ”

"Or rather, we keep putting out films, and the attraction is still insufficient." He pondered for a moment: "I thought about it for a while, every month at a fixed time to release a little bit of flowers, one minute is enough, this is just the first step, the real means of publicity, will be officially launched in half a year." ”

"The first half of the year is a warm-up, and the second half of the year is the real full-scale outbreak. Well...... The minister ......" he said to the Minister of Propaganda, but he didn't remember the other person's name for a moment.

The propaganda minister was speechless and burst into tears, but his face still said respectfully: "Qin Dong, my surname is Yu, Yu Shumin, graduated from Germany five years ago, and returned to the country last year when I saw the recruitment notice of the Qin Dynasty. ”

This is a capable-looking woman with short ear-length hair, an unsmiling face, and a lean look of composure.

"Well, Minister Yu. You are in charge of the publicity plan. It can be said that up to now, the plot of the two swords is improving, the outline is being established, the characters and props are slowly being established, and the major funds are being devolved. In large projects, these are preparation periods. This time is at least four months. Once again, I solemnly remind you that propaganda, double swords, these are two parallel lines, they do not intersect, but they will intersect......"

"You mean that the two lines are equally important. I understand. Yu Shumin nodded, took out a pen and wrote on the paper: "Your propaganda plan has not shown me, I don't know the perfect part now, you only showed me the propaganda part related to the media." ”

"Is there a problem?" Qin Yuanfeng asked.

"Of course there is a problem." Yu Shumin said while recording: "You take the way of constantly releasing films, which is a psychological anchoring method, and the picture of this game is beyond any game, even beyond this era. But this kind of technique has never been seen before in the gaming world, and I'm very worried about the backlash of an explosion of anticipation. This means that when players look forward enough but can't wait for the game, their expectations will turn into complaints. This kind of complaint is enough to ruin $400 million. ”

Qin Yuanfeng smiled: "Don't worry, the player's patience is beyond your imagination." ”

In the last life, how many people didn't experience Blizzard's bounce? Others bounce tickets in years, but players still have to wait.

For another example, due to the contract between Nine Cities and Blizzard, the World of Warcraft WOW expansion burning expedition was delayed for a year before landing in China, however, at that time, there were many people who didn't play AFK, and even more people stayed and waited!

The patience of the players, the patience of the game they perceive, is definitely beyond anyone's imagination now.

No one dares to do this now, firstly, because the game has not yet advanced to that point, and in the era when creativity is king, it is impossible to imagine the future publicity methods. They are afraid of plagiarism, they are afraid of leaks. Second, because even Nintendo and Sega can't see through the patience of players, they don't dare to test players' patience at all.

But Qin Yuanfeng dared.

He knows better than anyone right now how patient the player is, how resilient the line is.

"Qin Dong." However, he knew that it didn't mean that others knew, Yu Shumin's face didn't move, but he didn't agree with what he said: "Don't worry? I can't rest assured. No company dares to touch the patience of players these days, and publicity is very important. I don't want this propaganda to be a defeat for the twin swords. ”

"Just do it." Qin Yuanfeng didn't think to explain it to others, there are things that no one will know if they haven't experienced it: "If something goes wrong, I'll bear it." ”

Yu Shumin sighed, still without a little expression on his face: "I have long heard that Qin Dong is a dictator, but I have to remind you that a leader who is good at listening is a good leader." Since you are so determined, I will do what you think. But ......"

She pushed her black-rimmed glasses, and her voice was unwavering: "If there is a situation where the expectation bottoms out, I will resign from the post of the head of the Propaganda Department." ”

"Because I don't want to work under a tyrant."

With that, she packed up her things and floated away.

Qin Yuanfeng looked at her back a little stunned, he was a dictator, but the old elves in the company never showed it, he was ......

Hated?

"I'm hated?" He asked Jack as he lit a cigarette.

Jack shrugged, "It should be." I also want to remind you that this woman is very capable, she has been working at Siemens for six whole years, have you heard that she has just graduated for five years? That's because she just went to Siemens for an internship, and the other party named her to stay. He was promoted to assistant that year and department manager a year later. ”

After two years as a department manager, she was sent to the Spanish branch as the general manager of the area. Do you feel promoted? No, it's a test. Because the Spanish economy is not in good shape. Siemens wanted to close the branch several times. But he has been hesitant. Let her try to see if she can come back to life. As a result, she worked for three years and forced the Siemens logo to that place. Successfully turned a profit. ”

Jack said with emotion: "It took me a lot of effort to dig her back." She heard that there was a suitable company in China, turned down Siemens' upcoming promotion, and returned to China. I don't want you to be at odds. ”

Qin Yuanfeng didn't speak, and only smiled for a long time: "That's because she didn't start in the Qin Dynasty." ”

"Yes......" Peter Pan also spoke: "If you were here at the beginning, you would understand that any move of the Qin Dynasty, especially your dictatorial moves, will all prove correct in the end." Sometimes I wonder, have you ever read the book of omniscience? Otherwise, how could it be as if it had been expected months or a year ago? ”

Qin Yuanfeng cast a contemptuous gaze.

A few months? A year?

Lao Tzu is an omniscient book that has been read for twenty years, okay!

"Then this time, let her teach her a lesson." He laughed and said, "It's free of tuition." ”

"Jack, ...... you say" he leaned back in his chair and tapped on the armrests, "How many companies will gloat after FAMITSU publishes an interview?" ”

"More than a year of production cycle......" he looked at his raised fingers: "400 million investment, unprecedented publicity...... Oh, I'm only opening the first step. ”

"Nintendo and Sega will definitely ...... Give a root of cigarette. Jack took the cigarette he threw and took a deep puff: "None of them dare to touch this piece, and the current game production cycle is not too long, just because they can't predict the expectations of players, and they don't dare to test it." If you do this, who in the whole industry is not waiting to see a good show? ”

"As a stone to explore the path, you must have the consciousness of a stone." Qin Yuanfeng smiled and sighed: "Before landing, the stones will encounter white eyes. ”

"But ......" his eyes were slightly cold: "This landing...... I'm afraid it will scare their eyeballs. ”

"I hope so." Jack said, raising an eyebrow.

"You don't agree with it either?"

"Of course not. If you want to try, someone else has to try. But since you've become a dictatorship, why should I bother to convince you? Jack stood up: "Look...... When this issue of FAMI is released, this market will really not be calm......"

"Nintendo...... Sega ...... Sony...... It's getting more and more lively...... Each of them is looking at the twin swords with a mind that you can't guess...... On the other side of the clouds and mountains, this game that has not yet been released has set off a boom, the first step to take ...... and to slander you with the greatest malice......"

"It's not about attitudes, it's about their positions."