"My Fair Gentleman" was originally a romantic comedy movie filmed by Tianxia Pictures, and when the film was released, its boss made bold promises, saying that as long as the box office of the film exceeded 50 million, the sequel would be filmed immediately, and the director was even more high-spirited and promised to shave his head if the box office was not more than 100 million.

These two sentences do sound uplifting, like making a military order saying, 'If you don't take a certain city, a certain family will come to see you', but what is the result? As we all know, the total box office result of 20.25 million made the entire crew and all those who spoke big in front of the media disappear.

Actually, that's marketing.

Tianxia Film is not a big company, they have smashed a lot of money into the stars in order to fight for a big vote, in addition to letting the boss and director stand up and make a big deal to make a page, they really don't have spare money to spread publicity across the country. In addition, they have a good vision, and they actually saw the signs of the 'urban emotion' genre about to become popular on the big screen from the TV drama market before "Durala's Promotion", and took the lead in starting. However, they had too much time in advance, and at that time, everyone was used to watching urban emotional dramas on TV, and they had not yet received enough foreshadowing on the big screen, so "My Fair Gentleman" was defeated.

The script of "My Fair Gentleman" comes from "The Enemy of Love" starring Will Smith, and even Shao Yingying, when watching this history, once wondered if the boss of the film in the world began to drool after seeing the North American box office of "The Enemy of Love" reaching $179495555.

However, Shao Yingying really didn't think that the boss of Tianxia Film would really dare to copy it, and even dare to copy it so purely.

The plot of "Enemy of Love" comes from the real experience of PUA abroad. PUA is a group of people who use bubble-girl tricks as a technique to study how to deal with women all day long. They call themselves 'dating artists' and make a difference by selling bubble-girl skills and teaching people how to get along with women. Before the release of "Enemy of Love". There are many countries that have made a lot of reports on the profession of PUA, in fact, "The Enemy of Love" is playing a very special card in North America, he just wants to tell the audience that there is such a group of people in this world.

And what about "My Fair Gentleman"?

He overlooked one of the most crucial steps, that is, the domestic PUA had not yet formed a climate at that time, at least many people did not know the existence of this industry, even today. There are also people who don't know that there are people who specialize in teaching you how to make a girl, and of course, they will charge a lot of money for tuition. I also packaged myself to perfection.

The success of "Du Lala's Promotion" is obvious, workplace politics has always been a hot topic, white-collar workers, petty bourgeoisie, office culture these words permeate people's lives almost every day, and similar TV series also appear frequently on the small screen. So when "Durala's Promotion" was released. Many people think of this movie as a workplace bible study, like a workplace soft skills book like "How to Talk to Your Boss."

So, can "My Fair Gentleman", which failed to become popular in 2009, become popular in 2007?

The answer is that it is never possible without skill!

So, how to operate, so that it can be tricky and not spurned and have an effective publicity effect?

That's really a problem.

When "Crazy Racing" stabilized at the box office, Shao Yingying has been thinking about this issue. So, Shao Yingying assigned Zhang Wan a task. He asked Zhang Wan to hype the domestic PUA to a high level before the release of "My Fair Gentleman".

Zhang Wan was a little difficult to accept, he felt that these men who lived on women were a bit ...... Unpromising. This is not only the idea of Oriental men, in fact, there is nothing good to say about this kind of person in any corner of the world.

Zhang Wan thought about it for a long time, and he decided to start with the social environment.

So, he found the relationship of the hero Huayi, "Luyu has an appointment", and asked Chen Lupre to do an exclusive interview with these PUAs.

When the whole issue of "A Date with Luyu" was made, Zhang Wan didn't dare to let it be broadcast after watching it, begging Chen Lu to put other filmed programs on the agenda in advance, and he had to suppress this episode no matter what, he really couldn't stand the group of PUAs in the interview who thought they were dialogues.

Zhang Wan is a very traditional man, he can accept a man's cheating, but he can't accept teaching other men the skills of chasing women, and divides these skills into detailed theories such as understanding, contact, rolling sheets, etc.

Especially when I saw Chen Lu asking those PUAs: "Don't you feel morally indebted to you going through one girl after another like this?" "Times.

PUA's answer was, "Of course not." We don't cheat, we don't promise, everything happens naturally and we don't force it, so why should we be morally pressured by what you want us to do? ”

And voila!

If Zhang Wan knew that his child would step into this industry one day, even if he was already on crutches at that time, he would have to break his child's legs, in Zhang Wan's opinion, this is called shamelessness. You have no promises, no deception, but when other girls have a relationship with you, is it just this moment? The result is disillusionment, isn't that a moral debt? You guys just want to take advantage of it and you can't say anything!

At this time, Zhang Wan called Xu Jinglei to his office and asked Xu Jinglei to finish reading the entire issue of "A Date with Luyu".

At that time, Zhang Wan asked Xu Jinglei in the office: "Old Xu, Boss Shao is not a saint, this time he may have made a mistake in his publicity strategy, if this episode of the show is broadcast, your reputation as Xu Jinglei's 'literary fan' will be completely ruined." ”

Xu Jinglei didn't speak, and it was difficult for her to choose, once this episode of the show was broadcast, the result would definitely be fiercely attacked by public opinion, with Xu Jinglei's current fame, a single attack could destroy the fresh temperament she had just established.

She also knows that all men in this world want to become a PUA who has read countless women and can soak Bai Fumei lightly, but this can't be said explicitly, a man has superb skills. That's the ability, he can talk in front of his buddies. If this becomes making money on this technology, it will not be a show broadcast on a channel. Disdain is certainly indispensable.

"What does Boss Shao mean?" Xu Jinglei asked.

Zhang Wan sighed and said: "Boss Shao plans to completely stir up this topic, and use this topic to make "My Fair Gentleman" completely become a store that grabs the box office in public opinion." ”

"Lao Xu, we have to persuade this matter, although we have a movie that does not involve PUA, and the script cleverly avoids this problem, but as long as someone watches this movie, they will definitely think of the hot topic. At that time, word of mouth will definitely not need to be thought about......"

Xu Jinglei sat opposite Zhang Wan and broke the leather armrests on the seat with her fingers: "Mr. Zhang." ”

"Huh?" Zhang Wan looked up at the other party after hearing Xu Jinglei's call.

"Ning Hao...... Inflated, you know? Zhang Wan didn't know what to say to Xu Jinglei when he heard Xu Jinglei's words. Before, the two of you pinched on the blog for the box office of the movie, but now this is getting down to business, even if you have a real fire with Ning Hao, it's not appropriate to mention it at this time, right?

"What's the swelling?" It wouldn't be good if he, the general manager, didn't ask a word. After all, Xu Jinglei is also a rookie director who is highly praised by the top boss Shao Yingying. Zhang Wan wanted to quickly reconcile a few words, miss this topic, and continue to talk about what happened just now.

"He changed cars, and the original broken car was replaced by a brand new Mazda 6."

Zhang Wan really can't speak for Xu Jinglei this time, Ning Hao relies on his own ability to change cars, and the bonus given by the company, you are really not right in this matter, right?

"I want to change it too." Xu Jinglei's next words made Zhang Wan's eyes widen, and then she said: "I listen to Boss Shao about this." He said what to do, and I fully cooperated. ”

Xu Jinglei is gone. There is no mud and water, and even the resentment that can often be seen in movies does not appear.

That's right, who doesn't want fame and fortune? They are all artists, she became popular much earlier than Ning Hao, why did she watch Ning Hao change cars? The release of a new film by the two of them, Ning Hao has now hit a box office of over 100 million, can the pressure on Lao Xu be small? Now don't say that you use PUA as a hype talk, just let her cooperate with Sun Honglei and spread the scandal by herself, she has no opinion, isn't the comparison between directors just to see the real chapter at the box office? What about the rest?

Zhang Wan thought about it all afternoon, and when he got home, he didn't fall asleep for the whole first half of the night, and got up from bed in the middle of the night and called Shao Yingying with his mobile phone.

Tick, tick, tick.

On this day, Shao Yingying gave the entire crew a holiday in the afternoon, and on this day, Shao Yingying slapped Fan Yingying's ass in his hotel room.

Syllable.

The lights in the hotel room were turned on, and Shao Yingying lay on the bed shirtless, first blocking the dazzling light with his hands, and then grabbed the phone and said, "Hey? ”

"I, Zhang Wan."

"Brother Zhang, what's going on at home?" Shao Yingying asked, it's okay, Zhang Wan won't call him.

Zhang Wan pondered for a full minute before saying, "I think there is a problem with the promotion of "My Fair Gentleman"? I was pressed down by the TV show you asked PUA to make, this show is about to be broadcast, and I guess the national audience will have to scold us with their lives. ”

"Brother Zhang, what are you talking about?"

"Hey, you didn't understand, did you? I don't think those PUAs are all white faces, if this is linked to "My Fair Gentleman", why can't we pass the public level, right? ”

Shao Yingying responded with a smile: "Brother Zhang, are you making a mistake?" It's also my fault, I didn't explain it. Hype, you don't have to come up, you can also take a ride, the heroine's profession in our movie is not a professional PUA, when you fry PUA, you just need to ask them to say a few words similar to 'My Fair Gentleman" This movie has borrowed a lot of PUA skills, but this movie is not a professional PUA movie, we always think that there is only one professional PUA movie "The Enemy of Love". Isn't that the end of it? How should public opinion pay attention to PUA's business? What we have to do is to stir up this industry, and then mention us in and out of the words, which can be regarded as a reward for helping them become famous. How will the media have to write then? While lashing out at the industry, do you have to put the movie name of "My Fair Gentleman" into it? Our heroine is in marketing, she got together with the male protagonist for business and helped the male protagonist improve, this can't be implicated, right? ”

"Okay?"

"Don't worry, you can also find a few PUAs who are willing to be famous to stand up, let them face everyone's questions in public, and then what others say they have nothing to do with us at all, just say the name of the movie."

At this moment, the light slowly shone on the other side of the bed......

At this moment, Shao Yingying's mind was completely the picture just now, and this phone call made him no longer able to fall asleep smoothly and completely enter the memory. (To be continued......)