How did The Walking Dead shake the world?

The reason is very simple, the highest rating of a single episode of "The Walking Dead" has reached 6.1 after the third season is broadcast, and the number of viewers of a single episode is as high as 12.26 million!

Don't panic yet, this is not the most shocking number, the most terrifying number is in the fourth season, after the return of the eighth episode of the fourth season, "Entertainment Weekly" gave a set of appalling figures, that is, after counting the number of DVR viewers, the average number of viewers per episode in the fourth season was 19.9 million, and the ratings of 18-49 reached an incredible 10.3. What is this concept? This number of football games is 8.4, which means that "The Walking Dead" took out the Super Bowl at the peak of the fourth quarter and took an advantage of almost 23%!

But!

It was broadcast on AMC, which is a free-to-air television station with a wide audience, and is not limited by age group, which means that the viewing base is higher than that of paid pornography stations such as HBO. It's like if the ratings of an American drama are calculated in Huaxia and posted on their TV station ratings table, it is estimated that all practitioners can immediately cry.

The population base determines the number of categories, and it is impossible to create ratings beyond the category after having this category, which is the rule on the other side.

What's even more unfortunate is that when MGM sent Shao Yingying the news that "The Walking Dead" was sold, the buyer turned out to be not HBO, but STARZ. This TV station is no stranger to Shao Yingying, because this TV station created "Spartacus", but STARZ's audience is not comparable to HBO. How does it compare to free AMC?

Even if Shao Yingying has great confidence in his filmed "The Walking Dead", but this number is there, he can't let the TV station grab the job of the free station, right? That's not realistic.

Wait.

Shao Yingying, in addition to waiting. There's no more way around it......

At the same time, an event that shocked the world erupted like an earthquake, a month earlier, in August 2008, Fannie Mae and Freddie Mac, two rice country mortgage giants, had plummeted, and the collapse was imminent. A month between when September comes. The country's financial system is as dilapidated as a coastal city swept by a tsunami, unemployment has reached a point where people can't find it to cry, and a large number of migrant workers walk out of the company with suitcases. Either the company cut its budget to lay off employees or the company went out of business, and the whole world was plunged into a haze.

For Shao Yingying, this is not too scary to do, first of all. Hero Huayi is not listed; Secondly. They are operating artists, at most, there are fewer commercial endorsements for artists, and there are fewer promotions for heroes Huayi; Finally, the price of raw materials for Shao Yingying's special effects studio, which has not yet been finished, is plummeting, and the budget cost has shrunk greatly with the increase in market prices.

At this time, Shao Yingying was very excited, and he waited for Mi Guo to fall into the abyss, as long as they couldn't pull it out. Then Hollywood's special effects equipment may also drop to a very low level.

When Shao Yingying was happy, news from the United States came one after another. The number of viewers of the first round of "The Walking Dead" reached 553,000, which is really nothing for a drama like "The Walking Dead" that re-polishes the signboard for AMC as soon as it emerges, but one thing must be explained in advance, that is, STARZ TV did not have self-made dramas in 2008, and "Spartacus" is STARZ TV's first entry into the self-made drama market, that is to say, STARZ's TV drama ratings at this time are still at a normal level. The ratings for The Walking Dead are simply outrageously low.

However, the broadcast time after STARZ bought "The Walking Dead" is a late-night file, not a prime time for family carnivals, and it is not the favorite schedule of normal families, that is, the main viewing groups of 18-49. This means that the ratings of this period have been narrowed again, and even less than 50% of the original audience group, so if you calculate it, there can be 553,000 ratings in this time period, which is an acceptable standard.

In other words, 553,000 families watched the first episode of this TV series when "The Walking Dead" was put in a time period when the ratings were narrowed without any publicity from STARZ, which just shows that in the financial crisis when everyone is at risk, doomsday dramas are more likely to attract people's attention. At this time, if there are not one or two TV series that are enough to vent the anger in the heart, I am afraid that in that world that has already endured the stormy waves, everyone will collapse.

"Shao, I, I can't hold on." Harry Sloan called Shao Yingying with incomprehensible exhaustion, they owed a lot of dollars to the bank, but they encountered a financial crisis when they grabbed Shao Yingying's lifeline, and Harry Sloan was almost desperate when he saw the 553,000 ratings. He believes that the name 'Shao Yingying' may not be more effective in the small-screen market than in the large-screen market, and may have planned to use 'Shao Yingying' as a publicity gimmick...... It was simply a mistake.

"Trust me, hold on, for MGM, there is absolutely no difference between $10 million more in debt and $10 million less, at least you wait for me to wait until the second episode starts next week." When Shao Yingying shouted this sentence at the translator, he absolutely did not admit his failure, he did not believe that the financial crisis brought "The Walking Dead" was a side effect, survival in adversity was his strength, and his secret was - persistence!

When the second week came, Shao Yingying couldn't find the ratings information and simply opened a video with Harry Sloan, so that he could tell Harry Sloan in time when he got the first-hand information.

So, the second episode of The Walking Dead aired.

Shao Yingying still remembers the plot he filmed, if MGM edited according to his own plot, it should be in the plot of the A-V actresses collectively debuting and the male protagonist fighting the metamorphosis.

In the video, Harry Sloan shook his head helplessly when he sent the ratings report as the secretary: "Shao, 617,000, this is not much different from 553,000, if there is no very obvious improvement, this TV series will be cut in half by STARZ." I finally understand why HBO refused to buy it, not because their self-made drama this year is enough to meet the broadcast, but because it is ...... Shao, I didn't mean to insult you, the fact is that they saw the shortcomings of this TV series, but neither you nor I saw it. ”

"Shut up." When the translator heard Shao Yingying's words, he found Shao Yingying staring at Harry Sloan in the video.

"Please come in." When Harry Sloan shouted this sentence again, the secretary walked in again, this time Harry Sloan seemed to be in some spirits, less than 10 minutes had passed since the TV series was broadcast, but the number jù was displayed as: "700,000, Shao, we have pulled in 150,000 more than last time, as long as it rises a little more, maybe there will be a chance to shoot a second season!" ”

Now that Harry Sloan is in an ice cellar, any bit of joy excites him, even if it doesn't solve MGM's dilemma.

Shao Yingying didn't answer, he waited quietly, he waited for the other party's secretary to walk in for the third time, even if it was late at night in the United States.

Twenty minutes later, the secretary walked into Harry Sloan's office again, and this time she came in with the report on her face with a smile on her face!

"896,000, Shao, the increase in the ratings crowd continues, Shao, it continues!"

Shao Yingying pouted and smiled, and said in his heart: "Can you not continue?" At this time, there may be how many Mi people can't sleep, since they can't sleep, why can't they sit on the sofa with a beer and watch the TV series? You can not only use wine to drown your sorrows, but also not let yourself be cranky. ”

900,000!

1 million!

1.1 million!

1,150,000 !!

The secretary actually went back and forth into the room four times before the TV series ended, and in the end, Harry Sloan broke out that the number was about 1.15 million.

"Shao, 1.15 million, the second episode is twice as many viewers as the first episode, a full double!"

Harry knows that this TV series is definitely going to make money, as long as this increase can be maintained, and the number of viewers can be increased to the popular 4 million end, then when he starts filming the second season, he will be able to sell for a sky-high price, because STARZ is reluctant to let your high-rated TV series stop.

"Looks like the final ratings are going to wait until tomorrow, right, Harry?" Shao Yingying asked through the mouth of the translator.

Harry Sloan responded, "No, the news here is instantaneous, even if there is no one in the company, the message will be on the fax machine. I'm going to wait until I get the last ratings report to have a drink, or I'll not be able to sleep. ”

Crunch.

The secretary forgot to knock on the door and walked into Harry Sloane's office, Harry Sloan didn't have time to blame her, snatched the report, then raised his eyes and looked at the screen and froze.

"Speak, Harry, speak." Shao Yingying asked anxiously, he knew that there must have been a big ups and downs, but you, Harry Sloan, are not people who have not experienced strong winds and waves, so you shouldn't be scared like this.

“100…… Shao, the number of viewers increased by more than 100%, and the final rating was 1.196 million, a full 100% increase, can you believe it? Can you believe it!! Harry Sloan was so excited that he excitedly shook the report in his hand, and gestured the whole piece of paper close to the camera and used his index finger to swipe it again.

Shao Yingying sat on the chair, moved his face away from the camera, and said to the translator: "Sue him, this is just the beginning." ”

He played a Chinese-style joke, like after scoring a remote sticker ring bag on the pool table, his friend praised it and said 'good ball', and he replied extremely pretending to be '-mom (these two words are accented)'.

Harry Sloan naturally understood what it meant, and added before turning off the video with a smile: "You're really ...... Not modest at all. ”

Hearing this, the figure of Harry Sloan had been lost on the video, Shao Yingying heard the translator say this, and after the translator walked out of the room, he said to himself: "If humility can help me achieve my ideals, I can become a gentleman tomorrow." (To be continued......)