Chapter 119 Beautiful packaging design is also indispensable

The problem of scratches could not be solved from the metal paint itself, which made Yao Fei a little disappointed, but then he was relieved, the problem of metal scratches can not be solved in a moment, and it must be solved until the development of materials science in the world to a certain extent, among which the most research potential is memory metal, but if you want to popularize, it may be very early.

However, there are pros and cons, and there is a problem of metal scratches, so it will also give birth to other supporting industries, such as protective shells, repair techniques, etc.

"Brother Cai, I see that your case manufacturing skills here are relatively mature, you can make some fuss about the protection of the pager shell at that time, the pager is equipped with a protective shell hanging on the waist, you can design a portable protective case, which allows users to put the pager in their pockets.

Or make the protective case larger, and then make a layer of silicone sleeve on the outside of the pager, which can also prevent all kinds of scratches, and also absorb shock......"

The profits of supporting peripheral products have always been more objective, such as all kinds of films, mobile phone films cost less than a dollar, and computer films are only a few dollars, but how much are sold to consumers, dozens or hundreds, and the price increases with the improvement of the product brand, and its practical use is a product.

In addition, there are accessories, which are also profiteering, take auto parts as an example, the cost of buying a car's accessories is often several times the price of the whole vehicle, but Yao Fei is not going to let go of the accessories.

Because the after-sales service of the pager must be done by CITIC Communications Company, even if it needs to be returned to the factory, it must wait for their company, and only by successfully isolating consumers from the foundry can the profits of the product be firmly in their own hands.

Otherwise, if Cai Zhiming casually took out a certain number of finished pagers every month and sold them privately, then their company would not have to lose money.

Although the two parties are already bound by the contract, there is a wise saying that people die for money, and once there is a proper profit, the businessman will be bold, and if there is a 10% profit, they will actively participate in it; With a 20% profit, they will be active; With 50% of the profit, they will take risks; For the sake of 100% profit, they dare to trample on all human laws; And with a 300% profit, they dare to commit any crime, even risking eating peanuts.

The purchase price of CITIC Communications Company to the Rising Sun Toy Factory is 800 Hong Kong dollars, and their issue price will be 2888 Hong Kong dollars, and the price may be higher when exported to other places, and the 300% profit can be almost equal, such a windfall profit can easily make some people in the Rising Sun Toy Factory ready to move.

"Brother, you have also visited the painting workshop, go, and then there is the packaging workshop, I have to say that your company's design ability is too strong, from product design to product packaging design, your design is too perfect.

Not at all, compared to the existing pagers on the market, it is completely predictable that your company's pagers will sell well, and I heard that you are setting up a wireless paging network that can cover the whole of Hong Kong, as long as it is within the boundaries of Hong Kong, the pagers of your company can receive paging signals.

It's also a lot better than the paging network that the people at the Hong Kong Telephone Company assumed, and now I have a digital pager from their company, but only in the densely populated areas of Central and West, Wan Chai, Kowloon, and Yau Tsim Mong can I receive paging signals from others, which in the New Territories can only be treated as a piece of scrap metal......"

Cai Zhiming doesn't need to think about it much, he can casually come up with the N advantages of Yao Fei's company's alphabet pager, the products are not sold, and the factory production orders are guaranteed, which is also an important factor in his decision to transform the factory.

"Then when our base station is opened, my brother's hand-built limited edition pager from our company can come in handy.

As long as it is in Hong Kong, it is guaranteed that the paging signal can be received normally anytime and anywhere, even in a small part of the southern part of Shenzhen City in the northern part of the New Territories, there should be a signal ......"

In order to take care of the development of Zhongxinghui, according to Yao Fei's instructions, Wang Daqiang moved the base station coverage slightly to the north of the New Territories at the beginning of the base station design.

"Then I'm looking forward to it, since I got your pager, the tattered Panasonic one I've long been displeasing to the eye, the packaging workshop has arrived, this time I don't have to change the equipment, it feels so good......"

At the moment of speaking, several people also quickly took off their protective clothing, and then transferred from the painting workshop to the packaging workshop, which is next door to the testing line, but in order to take Yao Fei to understand the production process, he went to the painting workshop just now.

"If it's not necessary, who doesn't want to travel lightly, so that their hands and feet are more flexible, but the regularized factory has to be so strict with the requirements, not only responsible for the quality of the product, but also responsible for the health of the employees, which is also the performance of a responsible factory.

Let's take a look at your packaging line, the level of product grade, the first feeling of consumers will be reflected in the packaging of the product first.

The most important embodiment of the packaging is the exquisiteness of the packaging box, and the other is the detail of the description of the product itself, that is, the instruction manual of the product, we have to fully respect the consumer's right to know, and help them understand the performance of the product and master the use of the product.

Consumers may not pay much attention to the manual, and they may prefer to hold our products and explore them by themselves, but the exquisite packaging box can help us sell the product smoothly to the hands of consumers. ”

There are 4Ps in the product marketing plan, products, prices, promotions and channels, it can be said that packaging is related to these four aspects, and any product, it has to use the 4P.

The sky-high cigarettes and sky-high wine of later generations, a large part of the value falls on its exquisite packaging, as for the connotation, in fact, the cigarette is still the cigarette, and the wine is still the wine, there is no substantial difference, smoking a cigarette can not make people soar through the clouds, and drinking a sip can not make people immortal.

"From the selection of electronic components to the product packaging here, we are strictly in accordance with the requirements of your company, you see, this is the packaging box of the pager.

The raw material is used in accordance with the requirements of single-sided special white cardboard, the flexibility of the paper is very good, and it is more comfortable to touch, that is, the printing difficulty is slightly greater, and the waste paper rate is higher than that of coated paper, but the effect of printing is not said, just now!

The inside of the box is placed on cardboard, and then covered with a layer of lustrous satin, which can not only effectively cushion the displacement of the product during handling, but also set off the color of the product when opened, such a design is really intimate......"