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"Have your own core sales channels, increase sales gross margins, and avoid long-term occupation of brother companies' advertising ......resources," Liang Dunhe pondered for a moment and continued, "Of course, Baidu's keyword advertising does not count!" However, we have to pay more marketing fees to Baidu! The good news is that we offer better deals than other companies! ”

"Internal price, internal payment, is better than buying traffic from others!" Finance manager Feng Yi sighed.

Han Gang, the personnel manager, asked with concern: "Can't buy Sohu's advertising resources?" ”

"Inventory from September onwards is going to be queued! This is the case for NetEase and Sina, and this year's Internet network advertising market is quite improving! Feng Yi shook his head and said in a deep voice, "And I think that the real click-through rate of buying traffic from these websites is not high, because the audience of the portal is different after all!" Now it seems that the Chinese Internet still lacks a professional online game website like the magazine "Video Game Software"! ”

Hearing Feng Yi mention the game portal, Li Wei's heart moved, and said with a smile: "Whether it's a comprehensive portal or a professional game website, in fact, the headquarters has already made arrangements, and Mr. Yao is in charge, but there has been no movement so far, there must be a reason behind it that we don't know!" ”

Looking at Sun Tong, Li Wei said in a deep voice: "Now is the period of negative public opinion monitoring, pay close attention to the public opinion of the tracking media, especially the professional game media, your marketing department should have its own public opinion guidance plan to avoid being caught off guard when problems occur!" ”

Sun Tong nodded knowingly, indicating that he understood.

Li Wei looked at Zhang Chang, the manager of the operation department: "If the server can support 1,000 people to go online at the same time, we can try to release more numbers to stress test our server, and the steps of the operation department can be bigger!" If trial and error can help our company grow and gain more operational experience, this is acceptable! ”

Zhang Chang smiled and nodded: "We will continue to follow!" ”

After the meeting ended, Li Wei called Sun Tong into her office.

Motioning to the other party to sit on the sand, Li Wei said with a smile: "The reason why I have to think about the editor's matter again is because there is no writer who specializes in online games in Big 6!" After all, we are the pioneers of the industry! In my opinion, instead of hiring a wide range of candidates, it would be better to have the internal testers who help us with the stress test to help us fill in this area! We can reward them in a variety of non-cash ways, such as top-up cards, virtual weapons and equipment, and more! There are always a few contributors with good writing and clear organization! ”

Sun Tong nodded, and then asked suspiciously: "Mr. Li, the project team is the core operation department, is it inappropriate for them to participate in the work in Chenxing Games?" ”

Li Wei said with a smile: "The equity structure of our two companies, Chenxing Entertainment and the opposite Chenxing Game, is the same, just like between Baidu and googLe, it is a two-part relationship, there is no need to distinguish each other at this time!" The reason why I put it on the opposite side is because I think it will allow them to get more involved in the development, design and positioning of the game, which will help our company in the future! ”

Sun Tong listened, thoughtful.

……

If it weren't for Song Chen's ignorance of the Chinese and foreign game industries, he would have had more opportunities to choose, just like he entered the Internet in 1997 and entered the online game market!

Since the Asian financial crisis in 1997, the South Korean economy suffered a heavy blow, and the South Korean government realized that it was very one-sided to rely only on heavy industries such as automobile manufacturing to support the national economy.

After reflection, the extremely high-tech and almost zero energy consumption of the game system has won the favor of the Korean government, and with policy encouragement and a large amount of capital investment, it has embarked on the road of revitalization exhibition.

But what really made the online game industry in China and South Korea indissoluble is because of a seeming behavior of Chen Tianqiao - "Legend of Blood"! Shanda Agency's "Legend of Blood" made a profit of 1 million on the first day, and "Legend", which made a profit of 100 million a year, not only made Chen Tianqiao famous and became a real "giant" in the early days of China's Internet, but also made more Chinese agents go to South Korea to find the next "Legend of Blood"!

Some familiar names can be remembered from the depths of memory: "Paradise", "Stone Age", "Bubble Hall", "Go-Kart", "Band", "Audition", "Crossfire" and even "Dungeons & Warriors......

Many of these games are something Song Chen has heard of, and some have not, but one thing is the same! Among the Korean games, he has never been exposed to any other game except "Legend of Blood", which limits his in-depth understanding of Korean games and even the Chinese game industry itself!

Before the acquisition of VaLVe and Taiwan's "King of Kings", Song Chen also thought about the entire game industry at this time, and laid out on this basis!

From the perspective of the nature of games, this layout is divided into two industries with different natures, namely: stand-alone games and online games, corresponding to VaLVe, Chenxing Games and Chenxing Entertainment; From a technical point of view, Chenxing Culture Group essentially belongs to two types, namely: research and operation, the two major business forms, correspondingly, VaLVe and Chenxing Games have their own research strength, while Chenxing Entertainment is purely an agent!

Song Chen's expectation for Li Wei and Chenxing Entertainment is not to let her spend time in this core area that consumes time, money, and energy, but to act as an agent to operate an online game that will shine in his impression!

If it weren't for the fact that the pure agent would guide the one-legged walk of the game and be subject to the constraints of the wise man, he would not even plan to buy Chen Guangming and his wife's "King of Kings"! No morning sun lasts a whole day! The situation of Jiucheng in the future told him that he must not entrust the fate of the company in the hands of others!

Jiucheng's downfall is not that he relies on "World of Warcraft" to walk on one leg, but that Zhu Jun has not found a fist product as good as "World of Warcraft" before the agency has changed! Activision Blizzard's persecution of Nine Cities, isn't it that Nine Cities was in an embarrassing situation at that time? As for the stupid behavior of the top management to provoke Activision Blizzard's sensitive nerves and introduce competitors' funds, it is even more short-sighted behavior recognized by the industry!

Even if Song Chen is a reborn traverser, even if his vision can see through more than ten years, it is necessary for him to build a strong enough original research ability for the company!

"I've been doing some research on your Korean game industry since last year. I have to say that you Korean gamers are very happy, your government cares about the growth of this industry like parents, which is unimaginable in China, and we in the Chinese business community began to have a widely circulated saying in the 8o years: do not ask for government support, only ask the government not to lag behind! ”

There is a small lake not far northwest of Chenxing Park, where there is a medium-sized boat charter company, where people can take time out of their leisure time to escape the summer heat, or take their families and children to row and swim here!

Wearing a white wide-brimmed hat and casual clothes, Song Chen walked slowly around the lake on the green turf with his hands behind his back. Next to him is a man and a woman, the man is handsome and tall, and the woman is pure and sexy, and it is the Korean couple Cha Yuanshen and Li Xinyu.

They were also followed by a woman and two men, the women were pretty and shrewd, and the two men looked like bodyguards with big waists and round shoulders, and the three of them followed slowly behind them, keeping an appropriate distance.

Song Chen shrugged, his tone sounded a little helpless: "It sounds a little sad, but the reality is indeed so cruel!" Although the future of China's game industry is limitless, this 'newborn baby' is destined to grow up in the midst of ups and downs! ”

As soon as Che Yuanshen got his MBA certificate from New York University, he couldn't wait to come to California and made an appointment according to the business card given to him by Song Chen, so that he could meet today. Although I don't understand why Song Chen said that China's game industry will bump and bump, he is relieved when he thinks that people have "sharp eyes that can penetrate time".

He said very flatteringly: "China Chenxing Holdings is a behemoth, 8848, QQ, Baidu has an unrivaled position in today's China, even if there are setbacks, but I think it is also the price that must be paid in the process of growth!" ”

Pouting, Li Xinyu almost couldn't bear not to ridicule her boyfriend.

"It seems that Miss Li does not agree with your words! Hehe! Song Chen glanced at Li Xinyu, shook his head and smiled, and then asked Che Yuanshen, "When I was in New York, although I didn't understand why Mr. Che chose me as your venture capitalist, but since Mr. Che is confident, he must have made a great difference!" ”

After a pause, Song Chen asked in very fluent English: "But there is one thing I am curious about, the Korean government's support for the game industry is rare in the world, and in terms of management, it has also set up the Game Industry Promotion Agency, and the Ministry of Culture and Tourism has come forward to set up the Korean Game Support Center!" In terms of funding, a game investment alliance has also been established to provide long-term low-interest loans for game companies, so why not think of a way to do this? ”

Che Yuanshen muttered: "The opening of online games can be as short as half a year and ten months, and as long as one to two years. ”

Song Chen nodded, looked sideways at the people paddling boats and playing on the shimmering lake, and smiled nonchalantly: "I read your project book yesterday, and your company plans to organize a capable team of about twenty or thirty people to open a large-scale online game?" (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )