"Really?" Shao Yingying asked again.

Giselle said without concealment: "Of course not, although the company's reputation has little impact on the box office in Hollywood, and there are companies like MGM that rely on borrowing money to survive but can still occasionally create a high box office, but the impact of this news also needs time to resolve, not to mention that we have already faced accusations from many sides, why do we have to do it again?" ”

Shao Yingying nodded, this is also human nature, mutual help in business is mutually beneficial, how can there be no reason for others to help you?

"Mr. Giselle, then, maybe you will agree to my other proposal."

Shao Yingying looked at Giselle and said: "My construction is very simple, that is, the Columbia company released the news of the adaptation of "Source Code" in advance. ”

"We're in a friendly atmosphere, it's okay to sign another contract, right?" Shao Yingying can be said to have exhausted the organs, since the influence of "Source Code" in the United States is not low, and it has enough reputation, then the adaptation of the copyright of "Source Code" by Columbia Company may be more anticipated after a storm. This seems to be a harmless thing for the Columbia company, but in fact, the person who benefits the most is Shao Yingying!

Who made Source Code? Shao Hero!

Who played Source Code? Or Shao Hero!

Then, the next question is simple, now the adaptation of "Source Code" is sold, but Shao Yingying's name is typed, at this time, if another company buys the adaptation rights of "Twilight", or just a storm. That will become the focus of hype, because the name Shao Yingying can already attract a certain amount of attention in Hollywood. In such a storm of public opinion, the attention of "Twilight" will definitely be raised to another level. This can be regarded as a method of money-saving publicity, at least it is the only thing Shao Yingying has been able to do so far.

"No, Mr. Shao." Giselle thought of another point, he was afraid that after this signing, Colombia would continue to reap the benefits of the 'Chris incident': "The only thing I can do is to sue the media that Colombia has put the adaptation rights of Source Code on the agenda. ”

"Mr. Shao, I know why you came. I also know why you are doing this, this is the limit I can help you, as for where this storm will fall. Can you help with the promotion of "Twilight", I'm sorry, I can't do anything about it. Giselle finally smiled, he knew how Chris had fallen to Shao Yingying. This Shao hero is so slippery! He first made a request that he simply could not accept. If you make a request that you can barely agree to, once you refuse someone once, you will feel guilty, so it is easier to agree to the second request. It's just that there are mines buried in this second request, and if you are not careful, the lead will be triggered, and when the time comes, Colombia will be covered by all the fire of public opinion. Shao Yingying, on the other hand, went to promote "Twilight" in gold.

Shao Yingying shrugged. He smiled bitterly and said, "OK, no problem." ”

After touching a nail, Shao Yingying felt that Giselle was like a hedgehog that made him unable to speak, so he could only change his propaganda strategy.

Giselle leaves, and promises to help Shao Yingying find a guide to take them on a tour, but this Qiē is rejected by Shao Yingying, he has no time to play, and in the case of Columbia can't help him promote "Twilight", he also needs to meet another person, that is, MGM's Harry Sloan.

MGM is ...... under Harry Sloan's helm

In the history of the entertainment industry that Shao Yingying knows, MGM should have been acquired by Sony in 2005, but now Sony has not implemented this action, Shao Yingying doesn't know if it's because he has a cheater to guide the butterfly effect, what he knows is that MGM is now in debt, and it is said that the foreign debt has reached 2 billion. Under Harry Sloan's leadership, MGM declared bankruptcy in 2009, but of course, this is still in real history, even if MGM already has Sony as its backing.

Shao Yingying wants to question Harry Sloan's ability to take charge of MGM, but is MGM's bankruptcy really due to the wrong decision of the administrator?

No!

MGM's fatal flaw is the lack of channels, they have no strong backers behind them, the pace of opening up the industrial chain is too slow, and there is no propaganda and support from any cable TV channels, TV networks and online channels, so an independent company like MGM will naturally be controlled by others everywhere. The most important thing in the film and television industry chain in Hollywood is the 'locomotive effect', when a movie or TV series starts, the sales of peripheral products will immediately keep up, DVD distribution, book publishing, toy and souvenir manufacturing, theme parks, etc., in the way of derivative industry chain profits far exceed box office profits, but in the case of MGM did not open up channels, the locomotive effect is difficult to reflect.

Unbelief?

Universal Pictures, which is also one of the six major Hollywood studios, was acquired by NBC, Paramount Pictures was acquired by Viacom, Twentieth Century Fox was owned by the media giant Murdoch, and New Line Pictures and Warner Bros. Pictures are both part of Time Warner. Although MGM has also cooperated with television institutions in recent years, such as forming a joint venture with CNBC Asia Pacific and launching a movie satellite channel, it entered the market too late and occupied too little market share to be used, and the company has reached the brink of bankruptcy.

After its first loss in 1957, MGM never made a profit. In 1970, American gambling tycoon Kirk? Kercorion buys MGM. Kirk, who was keen on casinos and hotels, cashed out his money and invested it in the gambling industry, moving MGM further and further away from the film industry. Since then, Kirk has resold MGM twice and bought it back twice, leaving MGM with great suffering.

Therefore, since the 80s of the last century, competitors such as Warner Bros. and Twentieth Century Fox have slowly occupied the market for diversified themes, making new commercial films a trend in Hollywood. During the same period, MGM's "Wind Whisperer" was a complete fiasco. Declaring that it missed the transition period of the Hollywood industry, both technically and artistically.

Although in the early 80s of the last century, MGM quietly annexed the like-hearted Lianmei Company, enjoying the share of the 007 series of films. But in fact, you lose more and earn less.

In 2005, Sony bought MGM for $4.8 billion, leaving MGM with $2 billion in debt. The most regrettable thing is that Sony's generous move, but it has not fundamentally changed the trend of MGM's deterioration, for the simple reason that simple capital injection is destined to be like MGM's previous operations, and it is necessary to come up with effective reform plans - but Sony and MGM have not done so.

By mid-2009. MGM Pictures' debt crisis began to manifest. MGM earns about $500 million a year, but in recent years its revenue has been declining, and the company's debt is as high as $3.7 billion. More than $250 million is paid annually in interest on the debt.

On November 12, 2009, MGM announced that it would look for a variety of ways to resolve its current financial crisis, including the sale of MGM and its merger with other film companies. or auction off some of the company's assets to pay off debts. This is the first time MGM has confirmed in an official statement that it may be sold. MGM's most valuable asset is its library of 4,000 films. and the ownership of the "007" series of films, half of the ownership of the "Hobbit" series of films, etc.

Without these debt pressures and channel constraints, MGM would never have gone to the East to find solutions, such as buying the rights to the "Source Code" series. In Hollywood, there is a law of 'one life, one death', and the success of "The Lord of the Rings" and "Harry Potter" has caused a global gold-absorbing storm that still makes people feel uneasy. Unfortunately, they failed.

Shao Yingying saw this opportunity to come to the United States. He's going to talk to Harry Sloane.

The most important thing for a company is the channel, and MGM, which lacks the channel, has to pay interest in addition to large debts. There is simply no ability to repay.

At MGM, Shao Hero met Harry Sloan without an appointment, a man who paid attention to appearance, he was wearing a neat suit, his hair was not messy, and every office appliance on his desk was neatly arranged and orderly. This kind of man will make a good impression on anyone who sees him for the first time, he is humble and reasonable, but Shao Yingying sees this man's character flaw from this qiē, that is, this man is not good at taking risks.

"Hey, Shao, it's a pity that we didn't cooperate with Source Code, and look forward to the next opportunity we have to work together."

Harry Sloan didn't have the arrogance and arrogance of a big business boss, and chose a steady handshake instead of a hug when he met Shao Yingying in the office.

"I should have said sorry, the movie "Source Code" ......"

Shao Yingying didn't finish speaking, and the translator only translated it, but Harry Sloan still understood and said: "I heard about this matter, and I made trouble in Hollywood for a while before, and there is no secret here." After speaking, Shao Yingying was brought to the edge of the sofa and said, "Please take a seat." He walked to a very small bar in his office: "Coffee or whiskey?" ”

"Water is fine." Shao Yingying replied.

As Harry Sloan walked back with a glass of water and a glass of whiskey, he placed the glass in front of Shao Yingying and said, "I'm glad you came to see me, even though this is the first time we've met." By the way, I almost forgot to thank my subordinates for their hospitality during their trip to the East, they said that the hero Huayi was the most welcoming host. ”

"Harry, I can call you that, right?" Shao Yingying finished shouting people's names before he remembered that in the other party's polite system, you have to ask such a sentence.

"Of course, my friend."

Shao Yingying continued: "Actually, I'm here to ask you for a favor. ”

"'Twilight' is coming out soon, but I don't have a chance to hype, Giselle from Colombia said that he doesn't want to use Chris's thing to help us hype, and our company can't invest a lot of money in Hollywood, the exchange rate, it's a big problem...... Mr. Harry......"

Harry Sloan corrected, "Mr. Sloane, Sloan is my last name. ”

"Well, Mr. Sloane, I want you to pitch one thing to the media, and that's that your company is competing with Colombia to buy the rights to the adaptation of 'The Twilight Saga.'"

Harry Sloan nodded, "Chain reaction!" ”

"When fans learn the news, they will think that this is a movie on the same level as "Source Code", otherwise how could there be two major Hollywood companies competing to buy it? will flock to it before it is released, full of anticipation. At this time, you are standing up and announcing that you are involved in this movie, but you are behind the scenes, then the audience's sense of expectation will be stronger, and the box office will be raised to another level, am I right? ”

Damn, there's no fool in Hollywood!

Shao Yingying's trip to the United States saw that the two of them were more shrewd than the other, basically he knew what you were going to say as soon as you started.

"Benefits. Mr. Shao, I'll be blunt. There is no problem in helping the hero Huayi, the key is, what is the benefit of MGM. You guys gave "Source Code" to Columbia, and the author of "Twilight" seems to have hooked up with someone else, what can you give me? Yes, it's very easy to help you get the word out, I only need to meet a few reporters and say a few words to do this, but after you make this money, I don't get any benefit...... Unruly. (To be continued......)