Chapter 398: The Spreading Effect
Among the more than 3,000 words, at least 2,000 words are borrowed from the name of Id software. "Air Combat Vanguard" cooperated with Id Software in the middle of the exhibition, which was unexpected by everyone. ID software is a manufacturer that has been reported by many players with great expectations, so it will get a third slightly larger report.
If Wang Buzhu hadn't cooperated with Carmack, then "Air Combat Vanguard" plus the CG of "Stunning Country" would only get two reports totaling more than 1,000 words. The first article relied on the super good booth of 70,000 US dollars a day to attract the attention of reporters from "game hotspots". The mentioned gameplay of Air Combat Vanguard grabbed the player's attention, resulting in a second report.
But the "hot game" report on the Nintendo GameCube press conference reached 6,000 words. Coupled with the introduction of some exclusive games and Nintendo's future development strategy, the total number of words exceeds 30,000 words.
Wang Buyi carefully calculated it carefully.
Sony and Microsoft use a lot of space. It's 30,000 or 40,000 words. The various reports of these three companies account for nearly half of the entire E3 special edition.
It's a matter of resignation. Wang did not live up to his own strength, knowing how many catties and taels he had. He wasn't so arrogant that he would take over all the media coverage for the first time he went to E3. When the media allocates their own reporting resources, they will certainly not be kind enough to advertise Celadon Technology for free, they have to consider various realities.
In terms of revenue, Celadon Technology has a share of about 0.5% in the world game industry. In the special edition of "Game Hotspots", it has been covered by more than 1%. It's very excessive.
And a $70,000 a day booth, is it worth that price? This can be seen in the target software. The target software did not appear a word in the previous two days. But on the third day there was a report with a length of more than 350 words.
If you don't have that booth, you will definitely not get exposure, and in a sea of games, you are destined to fail to attract the attention of reporters.
However, even if the exposure increases, the opportunity to be covered depends on the size of the manufacturer.
Like "Air Combat Vanguard", you can get three small reports, with a length of several thousand words, a rough but accurate introduction to the gameplay. It's already a dream for many manufacturers.
Wang is more impressed by the Fuyuki game "Ninja Blood". After searching for a long time, I didn't find any reports of the game.
As for Korean games. The South Korean legion is huge and large, and there is a government-sent salesman who is desperately trying his best. The results were really specifically reported. NC software only. Or because the company acquired the studio of the pioneer of American RPGs. That's when it became news.
As with the Id software agent "Air Combat Vanguard", the focus of the report is on Carmack. The focus of the coverage on NC software is on the American gaming pioneer, not on NC software.
Other Koreans got only one sentence: "At this E3." There are many online games from South Korea. Perhaps they represent a new gaming trend. ”
Wang Buyi browsed several large English-language game websites in a row, and the way of reporting was similar to that of "game hotspots". This is still online media, and there is no word limit. By the time the paper media arrives, the word count will be compressed again. It is not known how much news about Celadon Technology remains.
This is also a matter of no choice, in this world, the law of value reciprocity is universal at all times. Only when you reach a certain status will others start to take it seriously.
It is unlikely that a company that occupies only a very small share of the market will be sought after by all the people.
Wang Buyi smiled and shook his head, so many people came to try out "Air Combat Pioneer" at the E3 exhibition, what did they think. It turns out that no matter how new the gameplay is, it can't resist the laws of the market!
Let's look back at the country. Wang Buyi first compared the gap between "Air Combat Pioneer" and "Legend".
It turned out that the fame of "Air Combat Vanguard" soared to the absolute peak. On the contrary, "Legend" does not make a single wave at all.
When Wang Bu searched for celadon, the first page was full of "Air Combat Pioneer has become an E3 legend!" Such an exaggerated page.
Even if you type in keywords such as "Legend", South Korea, and Longyou, it is difficult to find the real news about "Legend".
Yahoo searched well, but only by typing in all three keywords could you find the Legends promotional site.
The astonishing fame of "Air Combat Vanguard" comes from the expectations of players, and there are also various exaggerated domestic media fueling the flames. The domestic media really reprinted it everywhere, and it was deeply processed, and the headline was sensational. Wang Buyi casually went to Sina's news portal, but he was embarrassed to see it.
On the homepage of Sina, there is a large E3 topic, the name of this topic is very shameful, called "Celadon Technology goes to the United States to show its prestige!" ”
Wang Bu looked at the big exclamation mark, and he felt blush. But I still clicked in and watched it, and wanted to know what effect the waves caused by E3 had been transmitted back to China.
As a result, he saw a lot of frighteningly exaggerated things, such as "the president of Microsoft's gaming division said in an interview that Celadon Technology could eventually shake up the Microsoft empire." ”
Wang Bucheng was simply stunned, how much thought did he have to make up this kind of thing for people...... Microsoft's scale is thousands of times that of Celadon Technology, and for Microsoft, Wang Buyi is just a little ant. The president had spoken to Wang, but he was just going to let Wang do an exclusive game for Xbox.
But in Sina's news feature, Wang is the absolute protagonist of E3 and has become the existence that other manufacturers look up to......
Wang Buyi took a look and understood how the reaction of those junior high school students came from when he sent porcelain porcelain to school in the morning. And why are the employees of Celadon Technology so elated.
Although this is inconsistent with the facts, it is in line with the psychology of the Chinese people. China has a strange national character of striving for the first place in everything, and it is unacceptable that it lags behind foreign countries in the game. The emergence of celadon technology makes people see the hope of catching up, so I hope that celadon technology can achieve such an eyebrow-raising effect.
I closed Sina's column, and then went to some frequently frequented forums to take a look, and saw a lot of more exaggerated things.
Wang shook his head and told himself not to really float. There is still a big gap between what he has achieved so far and the huge and glorious future in his heart.
Wang Buyi looked at those words carefully, and the more he looked at them, the calmer he became. The road ahead is full of pitfalls. In addition to the obstacles of the times, there are all kinds of temptations and such vain things that stand in his way.
Many capable people were able to break through the shackles of various realities and defeat many enemies, only to lose to themselves in the end.
They are attracted by all kinds of bizarre forks in the road, and as a result, they lose their original purpose.
Wang is very wary of this, and now he seems to have the power to lead the players, with countless avid fans. But he can't make anything to "feed people medicine" because of this.
You can't just dry up and fish. The crowd that Wang has mastered so far does not match the profit he gets. But he can't come blindly. He can't make money from things that have made him angry, disappointed, hated.
What does he hope for when he's in the player's position? The mood at that time must not be forgotten. Otherwise, Wang Buhou, who even lost himself, is still qualified to be the guardian spirit of Xia Ci?
But you still have to make money. Wang Bufu has the mid-month report sent by the game box team at hand. The number of registered accounts in the game box exceeds 20 million. The vast majority of them are paid accounts, all of which have purchased accounts for the agency and production of games by Celadon Technology, accounting for a high proportion of 30%.
With such a large crowd, it is not a small force anywhere, but Celadon Technology's revenue accounts for less than one percent of the total global game market.
Wang Bucheng must not be black-hearted, but he can't overdo it, especially after going to E3, the feeling is even clearer. In this world, after all, strength speaks. Cash reserves, high-quality assets, cash flow, these are the things that others can look up to.
If Celadon Technology wants to expand and get a higher status, it definitely needs funds. Increasing revenue is a given. But he doesn't plan to create any new profit points in the game immediately, and wants to try to see if the game's peripherals can add new profit channels.
This time, "Air Combat Vanguard" itself has a lot of potential to be a peripheral. You can make puppets and models.
Generally, companies that want to get involved in the surrounding area will encounter the problem of fakes. Wang Bubu certainly can't completely solve this problem, but he can think differently and design personalized peripherals first, and sell them with an activation code, with which players can get a similar fighter livery or even a fighter that can only be used for PvE.
In addition, the periphery should also be paired with the name "Celadon Technology". Wang did not think about it, can you use ceramics to make a handicraft model of a fighter plane?
Wang Buyi happened to know a ceramic factory, and in order to celebrate Xia Ci's birthday last year, he ordered several pink piggy banks in one go. That time I was very happy to coax Xia Porcelain, so Wang had a good impression of the ceramic factory, and first wanted to find them.
……
It was at this time.
Last year, the ceramic factory that ordered tens of thousands of pink piggy banks for Wang Bufu was in the office of the factory director, and there was a lot of unpleasant trouble.
The factory director blushed angrily and stared at a young man in a suit in front of him angrily: "I watched you grow up since I was a child, and you have always called me an uncle." What do you mean? ”
"Uncle, in business. Excuse me. The young man smiled and pushed a document in his hand over: "As long as you transfer this production line to me, you will have money." ”
"Back then, I scraped together 500,000 yuan, and after all the good words, I bought this factory from the state. How much was half a million in the nineties, do you know it? The most valuable thing in the whole factory is this production line! This is the lifeblood of the factory! Last year, we earned 40,000 yuan from orders from Celadon Technology, of which 30,000 yuan was used for maintenance production lines! You only want to buy it for 30,000 dollars now? The factory director was even more furious. (To be continued......)