Chapter 211: Test Ground and Training Ground

Just when Cui Zhenlong was worried about how to use to spy on the "enemy situation", he didn't expect that the representative of the DSP company was automatically sent to the door, of course, the other party did not come to C.P.C&G to seek cooperation, but found the "Dispatch" newspaper.

"Are you going to ask C-Loong to write the review article himself?"

"This is the only request made by the DSP company, and the other party also said that they will pay an additional fee to thank C-Loong, and verbally promise to cooperate with our newspaper in more aspects in the future..."

"I know~" Cui Zhenlong hung up the phone directly, but he did not express his attitude to Kim Changshu on the spot, and he did not agree with the conditions proposed by the DSP company. This is not a matter of more money and less money, in Cui Zhenlong's eyes, the expenses mentioned by the other party company are not worth mentioning at all, and these small amounts of money are enough to buy some snacks for his sister, as for whether to take this job or not, it all depends on his own preferences and mood, and no one can force him to do it.

But now Cui Zhenlong doesn't have time to think about this, his thinking is no longer limited to the incident itself, but is thinking about the future development of the "Dispatch" newspaper...

Since its official opening, in just a few months, D Agency has exposed many problems, in terms of the way to obtain news channels, there is no essential difference from other peers, mainly to send its full-time reporters to conduct on-the-spot interviews to obtain first-hand information on entertainment news, this method has the disadvantages of relatively high investment in human resources and relatively low efficiency, which is also the most dissatisfied point of Cui Zhenlong.

Of course, he himself also found another way to "co-opt" those celebrity illegitimate meals and collect all kinds of news materials from them, but this method has so far had little effect. Although some of the illegitimate meals chose to "abandon the darkness and turn to the light" to D because they couldn't resist the embarrassment of real life, the information they provided was not too timely, and many really newsworthy things were still in their own hands and kept secret, which is also another place that makes people feel hot.

Cui Zhenlong, who has great ambitions for the media industry, of course, also hopes that the "Dispatch" newspaper can make a real name in the industry, and then use this as a pedal to occupy a place in the future of online media. It's a pity that limited by his own knowledge and real experience, Cui Zhenlong still has an obvious lack of overall understanding of the news media, although he came up with some crooked ideas, using the fame of "C-Loong", really made D Society "beautiful", but this is also temporary, not a long-term solution.

As the saying goes, "Haven't you ever eaten pork, haven't you ever seen a pig run?" ”

Although Cui Zhenlong can be regarded as a complete stunned young man in the media industry, he can't stand the fact that people have come through time, and the operation methods of the news media in later generations can still be understood more or less, like a leopard in a tube, which can be seen.

Take many Internet celebrities in later generations, such as Sister Furong, Sister Feng, Brother Sharp, etc., as an example, their road to fame may have a certain amount of chance in the early stage, but after that, it is not so simple, to put it more bluntly, this is all based on the operation of behind-the-scenes news promoters, and their every move, word and deed is designed in advance.

From this, those film and television stars and idol singers in the entertainment industry have also used the same means more or less on the road to fame. The general public is difficult to distinguish the truth from the truth of the celebrity romances, scandals, and even scandals that have been revealed on TV, newspapers, the Internet and other media, and how many of them are promoted by behind-the-scenes companies and serve for some kind of propaganda means, which are all foggy in the eyes of laymen.

And Cui Zhenlong himself owns an entertainment economy company, so he naturally understands the significance and role of "hype" in star-making, so how can he maximize the expected effect? Of course, it is necessary to have good pre-planning, coupled with close cooperation with the news media, and the expected results will be achieved when the two sides work together.

And if you look at this from the perspective of the news media, this is also what they are willing to do, rather than working hard to find news, it is better for them to concoct the news themselves. With the cooperation of these behind-the-scenes economic companies, there is no need to worry about the lack of fresh information to publish every day.

The intention of this DSP also made Cui Zhenlong realize a new idea for the development of the "Dispatch" newspaper, and he might as well set up a new department within the newspaper to assist these entertainment companies in news planning and production. The final result may be better if the customer provides more pictures, videos and other related materials, and the newspaper provides more professional advice and services, giving full play to the strengths of both.

Cui Zhenlong raised his hand to pick up the phone, called Jin Changshu directly, and said his thoughts one by one, although the meaning he expressed verbally was a little messy, but Jin Changshu still completely understood, with the rich experience he had accumulated over the years, he felt that this plan was very interesting at the first time.

"President Kim, please tell the representative of DSP that C-Loong has agreed to their proposal, but we at D Company also have a condition that we will participate in the entire promotion of Lee Hyo-ri's solo album, but we promise that we will not interfere with their final decision-making, and simply put forward some professional suggestions and opinions for their reference."

"Are you planning to use this DSP company's publicity plan as a pilot?" Kim Chang-shu instantly understood the deep meaning of Choi Jin-ryong's actions.

"That's right! As long as the other party allows us to participate in the D Society, it doesn't matter if we suffer a little loss in the fee, and we can even provide services for free, but the key is that President Kim, you must send someone with planning experience over this time, and try whether the new idea I envisioned will work?! ”

Although the representative of the DSP company, who was treated as a "guinea pig", was surprised why the "Dispatch" newspaper suddenly made such a request, and could not guess the specific reason for the other party's action, after repeated deliberation and discussion, he found that it had no impact on their original plan, but they still took advantage of it invisibly, and finally of course "reluctantly" agreed to the conditions of D agency.

However, just as Kim Chang-su organized people to go to the DSP company to fulfill the agreement, Cui Zhenlong suddenly arranged for two staff members to join the team, which was his temporary idea, both of whom were from C.P.C&G, and their mission was to go to the DSP company to steal teachers.

Speaking of which, C.P.C&G is a newly established company after all, and has little practical experience in music distribution, Cui Zhenlong also took the opportunity of D Company to go to DSP this time, and brought some "private goods" from it, learning from the successful experience of DSP. I have to say that this opportunity is quite good this time, no matter how shrewd the senior management of DSP is, they would not expect Cui Zhenlong to come up with such a plan to kill two birds with one stone, and actually use their company as a "testing ground" and "training ground".

PS: This chapter has been written for a long time, but it didn't achieve the desired effect, and it was changed and changed, and in the end it could only be this kind of process.