Harry Sloan analyzed the status and differences between Hollywood, New York, Oscar, and Sundance in the United States for Shao Yingying in great detail, especially the Oscars, which are completely based on the teaching mode as the top priority. He was very sure that Shao Yingying would not win the award with his current relationship with the media and his current reputation as a 'pragmatic' in Hollywood, but he did not resist the temptation of Shao Yingying, Shao Yingying only said: "I can't win the award for the time being, can't I win the award in the future?" Even if I can't win an award, can't MGM train someone who can win an Oscar? ”

The focus of Shao Yingying's words is on the first sentence, Harry Sloan completely filtered the first sentence, what he cares about is the second sentence!

MGM Plum!

Could it be that the ruler of Hollywood couldn't train an Oscar actor after Shao Yingying's crazy money-making ability???

That's a shame, isn't it?

Therefore, Harry Sloan told Shao Yingying about the Oscars very formally, after all, even if the person who won the award is still in his mother's legs, he has to be cultivated by Shao Yingying after he is born, if Shao Yingying doesn't know anything about the Oscars, how can he cultivate it?

If you want to talk about the Oscars, you have to start with the jury team, Harry Sloan has just said that the jury is all professionals selected by major unions, but this time Harry Sloan wants to introduce not the preferences of professionals, but where they will go after stepping down from their positions. Where do these professionals go after they leave their judging seats?

Not only are these people in Hollywood, but they are even more popular than when they were judges. They all started PR agencies to help the studios manipulate the awards. Moreover, it used to attract more attention among the judges. After opening a PR company, the more expensive the asking price, the more prosperous the business.

The reason why they have similar choices is not only because of the financial path that the United States has found for them in order to avoid corruption, but mainly because these people are closer to the water, at least this group of people knows the love of the review team better than anyone in any company, and knows that those people do not need to lobby, and those people should lobby.

Harry Sloan skipped the origins of the lobbying bill, nor did he say that lobbying must be done under the strict supervision of the lobbying bill when lobbying for 'government, parliament, charity, non-profit'. He thinks it's completely unnecessary to tell Shao Yingying about this, he can manipulate this, just tell Shao Yingying what's going on in general.

Since then. Shao Yingying's appearance of the Oscar has completely unfolded in front of his eyes, and the whole Hollywood is becoming clearer and clearer in his eyes.

The first is a PR firm, everyone knows that the most important job of a PR firm in Hollywood is to lobby the Oscar judges, and everyone knows that they can only lobby two people at a time. A selection has to lobby a thousand people. It's just that the public relations company doesn't accept all the lists, and a local tyrant who has never been in contact with him suddenly comes to the door and asks the public relations company to help him win the Oscar for the movie he makes, even if he does his best without giving any guarantees, he will be kicked out of the door.

It's really not that PR companies don't love money, but that there are rules in a circle, and a Hollywood artist is supported by both a PR agency and an agency agency, just like two legs, and the contract between the PR agency and the artist is to be sandwiched in the brokerage contract, when there is nothing to do. The PR company will always pay attention to the artist and help you write a movie review. Do the image work in the media. Once you make a good film and are willing to spend money to smash the Oscars, they will become the vanguard.

When they don't have anything to do, they only charge artists $7,000-10,000 a month, where is this money spent? It's very simple, it's a habit to buy advertorials in Hollywood, and the buying here is not a hammer deal that is smashed with a lot of money, it's called bribery, and it is a heavy sentence to catch it, so at this time, the word "buy" is replaced by the word "wai" that everyone in the circle understands. On weekdays, we invite people who need to be surrounded to participate, eat when you have nothing to do, and hire someone's wife from the review team to work in your own company, these are all things that you have to pay for 'wei', and this money will naturally be put on the artist's head, whether you are an artist or a director, and which public relations company to contact, the money will definitely be paid by you.

Especially in 2011, after Julia Roberts held a private party in her home to invite a number of judges to participate, Hollywood revised the lobbying rules to not allow artists to participate in the lobbying process in person, and had to go through a public relations agency, the money began to rise wildly, at this stage it is still 7,000-10,000 US dollars a month, and the highest company after 2011 has risen to 50,000 US dollars. Hollywood has no choice, not only to promise the exchange of power between artists and judges that you will choose me this year and I will choose you next year, but also to use 6,000 judges to prevent people from manipulating the Oscars because of lobbying.

When it comes to the Oscar selection season, that is, after October every year, the public relations agency starts to be busy again when it receives the order, first using the film critics and the media around it, publishing all kinds of propaganda articles in Time Magazine (New York and Los Angeles) on both sides, and buying advertisements and magazine covers and back covers. Because even if the advertorials of film critics and media are written, they may not have much effect, and the front and back covers can ensure that more people see them, so the money cannot be saved.

When this is done, you can finally start fooling the judges, and you can accompany the judges in pairs for a 'private screening', and before accompanying the 'private screening', you have to screen out the swinging centrists, and then fool around. This cost is currently $3,000 a game in Hollywood, such as "Forrest Gump" and "The Shawshank Redemption", "Unforgiven" and "Smell the Woman", "Dances with Wolves" and "Ghost Love", "The English Patient" and "Ice Storm", "Shakespeare" and "Saving Private Ryan", these films won the Oscar for Best Picture, but it must not be said that their victory is a qualitative completely surpassing the latter, Rather, it is the lobbying companies that generate tremendous energy.

In fact, the Oscars prepared a theater for the jury team, but there are only 1062 seats in the theater, and the old fritters among the 6000 judges will not go to the theater to watch the movie at all, and the people who go are all newcomers, anyway, the Oscars will mail the DVD to their homes, so why bother. This directly caused the theater prepared by the Oscars to have an attendance rate of no more than five floors, and the people who went there were people who didn't know each other and came to be judges for the first time.

Among them, the Best Film Award is the most difficult award to lobby, in China, the Best Film Award is almost considered a chicken rib, and the practitioners here care more about the best director, best actor and actress, and best camera, which is a personal award that can increase the salary of the next film. When it comes to the Oscars, the Best Picture award directly becomes a mixed vote of 6,000 judges, while individual awards such as Best Actor and Actress, Best Director, etc., are instead the judges' votes withdrawn by the union, and do not involve other industries.

This makes it more difficult to lobby, in the case of individual awards, a PR firm may lobby a few hundred people, but in the case of the best film award, it has to lobby a large number of judges, sometimes even a thousand. In this case, a private screening costs $3,000 and can lobby two people at a time, and the lobbying company has no chance of winning if it holds at least 500 private screenings and each one is successful, which is more than $1.5 million.

Coupled with all kinds of advertising, the $5 million base mentioned by Sylvester Stallone and Shao Yingying, jumping over 10 million dollars is definitely not a scare, but a real money-burner.

No wonder Harry Sloan said that the Oscars are not art awards, how can art awards be so money-burning? can burn so much money, who still wants to make art films??!!

Shao Yingying didn't ask how to earn the money back, he knew that it was a common practice for the award-winning artists' salaries to rise and the movie box office to increase in layers, but he was still very curious about how the company manipulated the award-winning films to recover the funds, after all, if the company only won individual awards after manipulation, it was the actors who benefited, not the company itself, at least there was no actual money income.

Thankfully, Harry Sloan has an explanation for this.

It turns out that in Hollywood, as long as a movie gets four or five nominations at the Oscars, it can be re-released, and after winning the award, it can return to the big screen.

At this time, the film seems to have gone to the Oscars to cross the gold back, and its attraction to fans is increasing day by day!

The best case is "Slumdog Millionaire", if there is no Oscar, he would not have looked good at the box office in the early stage, but he continued to appear at the Golden Globe Awards and Oscar Awards, and when it was released for the second time, the box office exploded directly, and he fought a beautiful turnaround.

Even some movies will manipulate the Oscars if they don't do well at the box office after a big investment, if they have really lost tens of millions of dollars, it is also within the affordable range to spend millions more to fight for a second release.

But!

So many awards voted by film practitioners selected by the union directly put an end to the possibility of bad films being shortlisted, any of the above rules are in the upper echelons of quality, and in the case of a good reception, even the quality is not acceptable, otherwise you, a film that is not an art award, will evaluate a thing that even ordinary fans know is bad, isn't that equivalent to giving yourself a slap in the face when you run out to go shopping and find someone to bury you when your face is swollen like a pig's head?

Fortunately, what Harris Lone said is that Hollywood has not produced movies of the level of "The Shawshank Redemption", "Unforgivable", "Smell the Fragrance of Women", and "Forrest Gump" for a long time. People even need to hand over the little thing of driving, so how can they bother to arrange a movie that has deep meaning, shocking hearts, and strong storytelling? Most companies choose to make money.

Shao Yingying caught up with an era when the level of humanity plummeted and special effects CG shots soared, I don't know if it was good or bad. (To be continued......)