Before Liu Zhuang was reborn, because he was extremely poor and bored, he had really seen a lot of news interviews. In addition, he later did stocks, although he belongs to the trap family, he is also very concerned about financial news, so he really has the taste of "one step ahead" in his knowledge. So after listening to Lang Pingfeng's words, he also expressed his opinion.

"Actually, Lao Lang, your radio factory focuses on the development of household appliances, and this behavior is not wrong. According to you, the introduction and installation of the assembly line will not be until March next year, after which the production of color TVs can be carried out? Liu Zhuang asked.

"Hmm!" Lang Pingfeng nodded, "April or May at the latest." ”

"You also said that it is predicted that there will be two or three good days for color TVs, and then there will be a price war, and the radio factories that can't control the cost will lose?" Liu Zhuang asked again.

"Yes!" Lang Pingfeng nodded again.

"Then your radio factory should prepare early, take advantage of the booming sales in the past few years, take out a considerable part of the profits, and start to advertise a lot, and even grab the bid king......"

"Biao King?" Hearing Liu Zhuang start talking about business planning, Lang Pingfeng's eyes also became bright, and his whole body became concentrated. So when he heard the new term "standard king", he immediately asked shamelessly.

Liu Zhuang is not sure if there is such a thing as "standard king" now, and he doesn't know that CCTV has not launched the "standard king" plan yet. So he could only explain: "Biaowang is an advertisement in CCTV prime time, although the price is expensive, the effect is like a cornucopia." Therefore, in the future, we must be good at publicity and advertising. ”

"Does advertising do that much?" Lang Pingfeng's interest is even stronger, "The quality of the product is still the most important thing!" ”

Don't blame Lang Pingfeng for thinking so. In this era, advertising is not so important, even a few advertisements on TV stations, from a modern point of view, are also shoddy. However, the majority of the people's trust in advertising is quite high, until the first Biaowang immediately swept the country, which made the major enterprises suddenly realize.

In many interviews that Liu Zhuang has watched, many entrepreneurs have talked about it: if advertising was paid attention to in the early 90s, the development of the enterprise would be even more cloudy. So Liu Zhuang always remembered that sentence, so he threw out this point of view now.

"Old man! Now the era when the aroma of wine is not afraid of deep alleys has passed. Enterprises should become bigger and stronger, not to mention occupying the whole country, at least they must dominate in a region. Otherwise, you can't survive at all, which is what you said earlier, to share the cost. But what to do if you make a product a household name in a short period of time? Only rely on advertising, overwhelming advertising. Of course, advertising is not omnipotent, and it also needs to look at product quality and after-sales service. The use of advertising should be more cost-controlled, appropriate, and vigorous. But never underestimate the role of advertising. My point of view is that advertising and product quality, just like the two legs of a human being, are indispensable and both are important. ”

"All are indispensable, all are important!" Lang Pingfeng nodded, pondering what Liu Zhuang had just said. He is also a very assertive person, and he will not be moved by others. However, Liu Zhuang's words also gave Lang Pingfeng a lot of inspiration.

After finishing the advertisement, Liu Zhuang continued the topic just now: "Although advertising costs a lot of money, it can make your color TV a well-known brand." It can also make your assembly line full load, or even overloaded, and return funds quickly. In this way, a large amount of cash flow can be gathered. ”

"And that cash flow can be of a lot of use. For example, it is associated with those imported assembly line manufacturers who are not satisfied with the start of construction, and let them produce on an OEM basis. It is even possible to acquire some manufacturers to expand the scale and further reduce costs. It can also be acquired by refrigerators, air conditioners and other home appliance manufacturers to expand the brand effect. It is best to establish your own perfect sales network, invest or participate in the home appliance hypermarket, and control the sales terminal. In the future, the business competition is often the terminal is king. ”

Hearing this, Lang Pingfeng laughed: "Control the terminal, the terminal is king, this idea is very good, but at present, the major department stores and the power delivery batch are under the jurisdiction of the commercial department, if you start the stove again, it is almost impossible, right?" ”

"What's impossible? Old man! If you are interested, would you like to hear about the development of Qingang Electromechanical contracted by us? Liu Zhuang said with a smile.

Lang Pingfeng also handed over a cigarette, and he said with great interest: "I just want to hear it." Xiao Liu! I can see that you have a lot of ideas, and maybe you can say something that inspires me. ”

……

"You mean? Don't get through the guò department store and the power delivery batch, and directly build a home appliance hypermarket? What will you develop in the future...... Oh, e-commerce? Lang Pingfeng asked.

Liu Zhuang nodded and replied, "It will definitely develop like this in the future." The sales of home appliances will mainly rely on major supermarkets and online shopping malls. Minimize intermediaries to maximize profits. ”

And Lang Pingfeng was still a little puzzled, he continued to ask: "Don't talk about that e-commerce, it's still far away......"

"Not far off, a few years at most." Liu Zhuang said with a smile.

"Good! Hahaha! Lang Pingfeng also laughed, "Then can we not talk about it first?" There are too many new things you said today, and my brain is a little insufficient, so you have to let my brain digest it! ”

"Hahaha! Good! ”

"That appliance hypermarket, not to mention the land and construction costs, so many brands of household appliances, where does the money come from? And home appliance hypermarkets, one or two do not reflect the advantages of centralized sales and cost reduction, so it is an astronomical amount! Lang Pingfeng said.

Liu Zhuang smiled and asked: "Didn't you just say that the market for color TVs and other household appliances will be saturated, and there will soon be a tragic price war?" Can't you let home appliance manufacturers distribute goods? You don't need your own funds at all, and you can even charge an entrance fee to offset part of the construction costs. Also, the settlement for home appliance manufacturers, but slow down, such as a quarter of the settlement, such a huge amount of funds in the hands, should be able to do a lot of things! ”

Lang Pingfeng thought carefully for a moment, then nodded and smiled: "What you said is indeed possible." But in this way, home appliance manufacturers have to suffer even more. ”

"That's why channels are king."

"Hmmm! Channels are king. Lang Pingfeng nodded again.

Liu Zhuang finally said: "Such a series of approaches, first so that the color TV of the radio factory will not become the first miscellaneous brand to be sacrificed in the price war, and then seize the terminal channel, and gradually grasp the lifeline of the home appliance market." Don't say that it's just a peace, it's not impossible to make a big development. ”

"Hmmm! That's a good point. Lang Pingfeng agreed. But then he shook his head regretfully, and sighed, "Ah! What a pity! ”