At first, there were almost no patrons, and Chen Shaoyi was a little impatient, so he returned to his old business and continued to level up in "Legend", indulging in the joy of the siege of Shabak! He was almost forgetting that he had opened two online stores when the landline next to his computer rang: a female customer called him and wanted to ask about it, and she wanted to buy a pair of jeans with a large waist for her fat friend!

Chen Shaoyi looked very surprised, he inherited his father's genes and was very sociable, he almost immediately opened the concerns of female customers, and produced his first order worth 60 yuan in two weeks!

Almost instinctively, Chen Shaoyi asked the Taobao customer how he found his shop...... The female customer who read the latest and most complete novel replied: "Check Baidu on the Internet and search for 'fat man + jeans'!" ”

When Chen Shaoyi chose a name for his product, he obviously would not add an unpleasant term like fat, and the reason why the female customer was able to search for his outlets was, on the one hand, that Baidu blocked and demoted Tmall.com; On the other hand, it is also because Chen Shaoyi has chosen a very popular name for his online store: "Fat man's online store!" ”

By mistake, his store URL appeared in the first position of the female customer's Baidu search, which led to Chen Shaoyi's first business in his life at the age of 19! After deducting the logistics costs, Chen Shaoyi's first business netted 20 yuan, which surprised Chen Shaoyi's parents and was quite gratified!

Although there are 8848, they didn't expect that individuals can also sell things online, and the process seems very simple!

Chen Shaoyi was even more touched, he didn't know that Tmall and the entire Chenxing system had entered the war, he only thought of one thing: Baidu's keyword advertising was very helpful to his online store! And this is something that few people are aware of at the time!

Ten years later, Chen Shaoyi would not have been able to perceive this, because Alibaba Group has blocked Baidu's web crawler, and here, Alibaba Group and Baidu have a special settlement method!

At that time, Taobao's own advertising system was still in the pipeline. When Chen Shaoyi saw that Baidu's traffic could help his online store, he began to study Baidu's keyword advertising and the "Baidu Advertising Alliance", which gradually became the gospel of small and medium-sized webmasters at that time!

At that time in 1999, relatively few domestic companies could do keyword advertising, and most of the revenue from digital advertising came from their peers: Internet companies. In addition, Baidu "pulls the bias shelf", in order to help Taobao defeat Tmall.com, there are actually discounts in terms of traffic purchase! To put it simply, whenever there is a certain brand, such and such clothing, and such and such a book, as long as it is a keyword that 8848 and Taobao have, the first place in the upper left corner must be 8848, Taobao or Alibaba e-commerce platform.

Therefore, Chen Shaoyi bought the extremely important keywords "jeans", "fat" and "men's clothing" at a very cheap price of "3 yuan per 1oo clicks".

From one or two orders a day to a dozen or twenty orders a day. In order to do a good job in this novel and successful business, he rented a warehouse to store inventory, increased the variety of women's clothing, and asked his mother to quit her accounting job to help him, and at the same time hired a few people to help with sorting, packing and other work!

In a year, Chen Shaoyi has achieved a net income of tens of thousands of dollars per month, and his salary is even higher than that of his parents' Taobao store owner. It is one of the few pioneers of online stores that can make a decent living with Taobao income alone!

Correspondingly, Tmall's online store is still half-dead, because Tmall's own advertising system is not yet systematic, and Tmall's current marketing budget is mainly based on brand operation. Although it will help Tmall bring more income as a whole, it will help individual store owners relatively little! And it is certain that Tmall will not be able to import traffic as accurately as Baidu for the time being!

When Taobao launched the "integrity system". His "fat man's online store" instantly has a crown and is also the highest-level merchant on Taobao. Just when Song Chen ordered Ma Zhishang to defeat Tmall.com, Chen Shaoyi, who had earned millions of dollars at the age of twenty-two, was introduced by his relatives. met the delicate and lovely Liu Yuan - a college student who had just graduated, and the two got engaged not long after they got along!

Although the "Fat Man's Online Store" has now achieved annual sales of tens of millions, the traffic cost has also been growing rapidly in recent years. Chinese are undoubtedly smart, when their shortcut to wealth is so simple, they did not hesitate to choose plagiarism, typically, Chen Shaoyi has been unable to take down important keywords lightly, and he buys the same keywords with not only peers, but also brands, such as Metersbonwe!

It's getting harder and harder for the "fat man's online store" to stay in the top left corner of Baidu, because the up-and-comers are just chasing after his ass!

……

"I think you can consider branding!"

Chen Shaoyi's father, Chen Feng, after all, is in foreign capital management, and his vision is much broader than that of his son and wife! At the dinner table, he put down his chopsticks and muttered: "I studied the merchant credit system launched by Taobao, and I think it's very interesting!" Different from traditional retail, because the communication channel between consumers and enterprises is not smooth, when there is a quality problem, the merchant can only collect the reaction of consumers through the feedback of the dealer; In the same way, if consumers have problems with the goods, they cannot bypass the dealer and talk directly to the manufacturer, and the cost of rights protection is too high! ”

In addition to Chen Feng, who was talking eloquently, Chen Shaoyi's grandfather and his mother were also eating, Chen Shaoyi listened attentively to his father's words, his chin already had a faint green beard, he nodded gently, and next to him sat a young and beautiful woman, who was his fiancée Liu Yuan.

"Taobao's earliest transaction comment system is of great help to solve information asymmetry! The establishment of the merchant credit system has also made merchants begin to cast rat traps, which will have a certain degree of inhibition on the money fraud that often occurs on Taobao! And Shaoyi, the quality of your online store supply has not been effectively guaranteed, although you now have a crown, but there are many bad reviews on the transaction reviews! This is on the one hand, on the other hand, although the low-priced and low-quality products are easy to sell, but the gross profit is also low, it is better to take advantage of your store is very famous to promote your clothing brand to your consumers! ”

"Do you want to make your own brand?" Chen Shaoyi's eyes lit up. An idea that had arisen a long time ago began to become clear.

"Yes!" Chen Feng nodded and said slowly, "I originally planned to persuade you to be a secondary distributor of the brand, but in this way, your products will have no price advantage!" And the cost is too high if the quantity is too large, the inventory pressure is high, and if it is too small, there is no bargaining advantage, but it is better to do it yourself! When 8848 first opened, it also sold its own clothing brand 'Pufan', which was of high quality and moderate price. Known for its sense of design and excellent sales, after Alibaba Group no longer held Pufan Design Company, and General Manager Ning Xiang went to the United States, the brand of "Pufan" was a bit out of the table in the past two years! ”

Liu Yuan said softly: "I know this person, I heard that the iPod series was designed by him!" ”

"Whether he designed it or not, the CEO of Chenxing Technology himself said that the shape of the first and second generations of iPod was designed by Song Chen, as for iPodshuff1E, it is not necessarily!" Chen Shaoyi said thoughtfully, there is no doubt about it. Song Chen is his most admired idol, there is no one!

Chen Feng smiled: "Ayuan, aren't you also doing costume design?" The two of you can open your own design company and refer to the successful cases of Pufan Design. As long as you can design and sell the two links, and hand over the production and transportation to a third party, you can integrate at least two-thirds of the profits! ”

"Me?"

Although Liu Yuan hesitated, Chen Shaoyi could still sense a little passion in his fiancée's eyes. He thought about it. said, "You can try it!" ”

Chen Feng smiled and was about to speak, when suddenly Ericsson's mobile phone on the table vibrate. I glanced at it. It was an unfamiliar number, and Chen Shaoyi answered the channel: "I'm Chen Shaoyi, who is looking for it?" ”

The people of the Chen family saw Chen Shaoyi's eyes widen and said in the next moment: "Who do you say you are?" …… Reporter? Interview me? ”

It's like suddenly going to be on TV, it's hard for ordinary people to imagine that they will become a figure in the media's public opinion, so when they heard such news, everyone in the Chen family was stunned!

……

"It's going to be a decisive battle!" Reviewing the manuscript in his hand, Ding Yunluo let out a sigh of emotion.

She held a freshly printed press release in her hand, the reporter interviewed the top three most successful sellers on Taobao, the reporter used a passionate style to describe the entrepreneurial journey of the three sellers, like a flowery inspirational article, which always makes people's hearts boil and makes people want to replace the protagonist with themselves.

Although the writing is concise and infectious, this reporter at least completely retains the truth of the matter, because these three successful sellers are all working hard with one punch and one kick, and there is no adulteration or fraud on the number of jù!

As the editor of Chenxing Network, Ding Yunluo's task is to check and fill in the gaps, revise this manuscript, and publish it in a style that is more in line with Shangfeng's will, and it will undoubtedly become the headline of the social channel!

In the past few days, Chenxing Network has repeatedly reported Taobao's achievements in the past three years, such as employment, Taobao has helped tens of thousands of sellers to have their own online stores; For example, transactions, they achieved a total transaction volume of hundreds of millions last year...... Wait a minute.

Correspondingly, Tmall, which has reached an invisible alliance with Sina Sohu, has shown a similar "report card" and accused Baidu of "doing evil" and violating the principle of fair and just competition!

Anyone with a discerning eye can see that this year is a decisive year for Tmall and Taobao!

Ding Yunluo of Tmall.com may not know it, but Taobao's advertising budget this year is more than 50 million yuan, which shows that Alibaba Group is ready to fight a life-and-death battle with Tmall.com and the eBay behind it! Perhaps, this is Song Chen's will, otherwise Chenxing Network would not have launched these articles with the nature of "water army" so tacitly in this time period!

Just when Ding Yunluo was thoughtful, he suddenly heard her editor-in-chief say, "Xiao Ding, come to my office!" ”

Yang Zhiyi, the editor-in-chief of Chenxing Network, is a gentleman and elegant Hong Kong man, he is a friend of Jiang Zheng, the public relations manager of China Chenxing Group, the two graduated from the same university, majoring in journalism at the University of Hong Kong, Jiang Zheng served as the public relations manager of China Chenxing Group, which coincided with the acquisition of Chenxing Network, and the editor-in-chief at that time did not want to leave the state-owned institution, so he was transferred back to the system, Jiang Zheng learned that Yang Zhiyi was introduced to Song Chen!

Song Chen "does not avoid relatives", as long as this person's ability is not bad, and he does not use nepotism to engage in mountaineering or **, he is not taboo to let some private people, so he nodded in agreement. Perhaps, Song Chen's only worry is that Yang Zhiyi will be a little "naïve", worried that he will be biased towards "freedom" in his political position, which is simply "political zhì yuanxu" in the big 6!

Fortunately, although Yang Zhiyi is a bit bookish, he is indeed a smart and keen person! This person may have had in-depth contact with Jiang Zheng, his political sense of smell is sensitive, and he can read the mainstream consciousness that the central government wants to express from the mainstream newspapers, which is very helpful to help Chenxing Network avoid the political and mine forbidden areas!

At the same time, this person is a well-known workaholic, in order to achieve the news density of updating global news as fast as Sohu, Chenxing Network has a "24-hour" editorial team in three shifts, and in order to keep an eye on quality, he often eats and lives in the company - his second home is in the sand of the office!

In view of his work ability and attitude, Song Chen appreciated it very much, so Yang Zhiyi got the option last year after Yao Hua in the Chenxing network, higher than executive director Li Mingren!

"Editor-in-Chief Yang, are you looking for me?"

Entering Yang Zhiyi's office, Ding Yunluo was still sitting in the office with a bright and moving woman. Although she had her back to Ding Yunluo, Ding Yunluo could still recognize who she was from her back-Wang Xiaoxue!

Ding Yunluo thought to himself: She came back from the United States?

Wang Xiaoxue sat on a chair and faced Yang Zhiyi. When she didn't come over, Wang Xiaoxue glanced at her sideways, stretched out her hand and made an invitation on the chair next to her, and said with a smile: "It's me looking for you, sit!" ”

Ding Yunluo put his hands in front of his abdomen, walked over very restrainedly, and sat down next to Wang Xiaoxuedi.

Yang Zhiyi asked, "Do you need me to recuse yourself?" Wang Dong? (To be continued......)

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