Since August 11, South Korea's media and entertainment sector has been flooded with similar reports.

The headline of "Xinjing Evening News" is very big: Inventory of those innocent celebrities who have been anti, and look at the anti culture of the Korean entertainment industry. But the most important thing is to report on the Black Sea incident of Girls' Generation, and to express sympathy for artists like Girls' Generation with a clear attitude.

"Han River Miscellaneous" is more spicy: S&M's artists are sick fan groups, and Korean entertainment culture is mired in quagmire. This report is a very painful analysis of the corrosion of South Korea's anti-behavior on the cultural industry, believing that the entertainment industry is too indulgent to the fan group, so as to set a bad example for more fans.

While criticizing anti-behavior, the main spearhead of "Hangang Miscellaneous" is S&M, because the existing fan culture in South Korea was mainly formed in the hot era, and S&M company is the main promoter.

What's more, S&M has always advocated lenient treatment of fans, and used the relationship to suppress several heavy anti incidents.

Maybe they don't want to chill their fans, or maybe because most of the fans are middle school students, S&M usually doesn't hold the parties accountable, so that fans underestimate the mistakes they made.

Several media outlets share the same view, such as Entertainment Center, Asian Economic Daily. Entertainment Edition", etc., they even identified Yoon-ho's superglue incident, Girls' Generation's Black Sea incident and other incidents against S&M's artists as S&M's own doing.

There are also media who have an understanding of fans, believing that in the Black Sea incident, S&M's method of promoting the rise of Girls' Generation is debatable, which may have damaged the feelings of fans.

Of course, this view is not mainstream after all, and it is quickly drowned in the tide of disturbing public opinion.

Similar to the report above, it can only be regarded as a worry for S&M, and it is not a problem at best.

But as soon as the report of Dispatch came out. The situation was completely reversed.

This online media specializing in reporting on the scandals and private lives of Korean celebrities pointed out that when hundreds of thousands of fans attack others, what are the idols they admire doing?

SJ, TVXQ, and the S&M behind them, what role did they play in this anti incident?

What kind of idol has what kind of fans!

It is no accident that the ministers and vice-ministers of the official fan club took the lead in planning and initiating the anti-incident; They have embezzled hundreds of millions of won in assets, and they don't do it occasionally.

If there were no Black Sea incidents in Girls' Generation, it could even be considered an anti-incident in this one. It is the result of the cooperation of the agency, idol, and fans.

However, as we all know, the so-called official fan club is supposed to be a support organization established with the participation of the brokerage company in the supervision. Countless fans took out their pocket money, and it was their favorite idols who supported them, not the private pockets of a few people.

Why is there such a thing as TVXQ and SJ Fan Club?

Is there still a need for such a fan club to save zài?

Is there still a need to join such a fan club?

One after another, in the reports of many media, it was raised in a grand manner.

Perhaps there is support from the position of the media itself. There may be a push from opponents in the industry, and even a backlash from the ally media, but this qiē doesn't matter anymore.

In the face of this, S&M can only keep a low profile.

Official fans withdraw from the club on a large scale!

At the beginning, Xicheng deliberately defiled himself. has a scandal with this and that, and sometimes there are more than two boats, so that fans are disappointed and withdraw from the club. At its peak, there were thousands of people per day.

The media called it a "large-scale withdrawal", and now they are beginning to regret it, compared to TVXQ and SJ. Hee Sung's large-scale withdrawal from the meeting.

The director of the SJ Fan Club was the mastermind and embezzled the most of the club's property, so the withdrawal of the club's fans was particularly tragic, with nearly 30,000 people announcing their withdrawal on the first day.

TVXQ is a little less, but the number also exceeds 10,000 people, leaving Xicheng's fans far behind.

The stock price has plummeted!

In April 2000, S%M registered the South Korean Gosdaq market and issued shares, becoming the first entertainment and culture joint-stock company in Korea, and the Korean stock market does not have a limit of up and down, so it is not so unusual that the stock price plummeted by 12% on the same day.

From 3,245 won per share at the beginning of the year, it slowly fell to just over 2,000 won in the middle of the year, and after the Black Sea incident and the current exposure, it suddenly became 1,625 won per share.

Can I still hold shares of an S&M company?

Of course, it is not obvious to expect them to get rid of the stocks in their hands all at once, after all, S&M companies have deep roots and have not yet reached the end of their rope.

S&M companies were indeed unwilling, and their response was also very sharp, launching a lot of media war of words.

In addition, we have decisively selected highly respected people from the fan club, appointed new ministers and vice ministers, established a new fan system, and made the financial aspects completely transparent.

These measures really earned a lot of sympathy points, and the wave of withdrawals was effectively curbed on the third day.

I don't know who invented the term "woe", but it's really just right to use it now.

On the afternoon of August 15, TVXQ members Park Youcheon and Kim Jae-jung filed a lawsuit with the Seoul District Court, asking the court to rule that their affiliation agreement with SM Company was invalid.

The media shouted: TVXQ is going to be disbanded.

Regardless of the outcome of the lawsuit,

If the previous fan high-level incident was a kick in the back of the S&M company, then now the two members of TVXQ have taken the company to court, which is undoubtedly a slap in the face.

It's very loud.

Sitting in his living room, Hee Sung smiled at Kim Doo-hwan: "Isn't this a stab in the back?" ”

And Kim Doo-hwan replied simply-human nature!

Naturally, it is impossible to remain silent about this kind of matter that has gone to court.

The next day, the head of South Korea's S&M company publicly stated in an interview with the media that the S&M company had confirmed that Park Youtianjin had filed a lawsuit in the court in China. The person in charge also revealed that the main reason for this lawsuit is the conflict between S&M and a cosmetics company, so S&M will do its best to resolve the conflict with the cosmetics company and actively negotiate with TVXQ members who filed the lawsuit.

Regarding this lawsuit, insiders speculate that the possibility of out-of-court mediation is relatively high, but the media is generally not optimistic about the possibility of resolving the conflict between TVXQ and SM and continuing to cooperate.

It's true that the face is torn, but the truth can't be made public in front of the public.

Otherwise, even if TVXQ is ruined, the S&M family will not be able to do any good, especially before Zheng Yunhao and the other three have not officially expressed their position.

However, no matter how much S&M tried to hide it, it could not hide the fact that the company was embattled.

Fan incidents, TVXQ disbandment incidents, any one of which made the S&M company stormy, and when the two things are put together, its destructiveness can be imagined.

The stock continued to fall, falling to the danger line of 1,200 won per share, and the decline continued unabated, which is likely to continue to fall.

S&M in 2008 was really a disaster.

The most important thing at the moment is how to deal with the matter of TVXQ, one is not good, that is, it will never recover.

Li Xiuman made a quick decision without a moment's hesitation.

Let Park have a day, and Kim is in the middle of it!

Now that the minds of those two people have been clear, if they continue to embarrass them, things will only become more and more troublesome.

As for whether S&M will find Park Youtian and the two to settle the ledger after this difficulty, just look at the gloomy faces of Li Xiuman and others.

Don't simply think that if the stock price falls, the S&M company will not work, Lee so-man is still Lee so-man, as long as the S&M company does not go bankrupt, then he is still the largest singer agency in South Korea.

Resources, connections, and trainee reserves will not be reduced at all because of the decline in stock prices.

The company also has SJ, as well as shinee, who has slowly gained a foothold, and dozens of trainees waiting to debut.

It's just a pity that TVXQ.

TVXQ has gained great popularity since its debut with "HUG" in 2004 and is regarded as the most successful boy group launched by SM after HOT.

"What are your plans," Hee Sung asked casually, listening to the new record he had finished.

Jin Junxiu was silent for a while, and said with a wry smile: "I don't want to stand on either side, no matter how they make trouble, no one will listen to what I say anyway, just keep silent." ”

"In that case, let's release an album," Hee Sung nodded, not surprised what Kim Jun-so would think.

Originally, Kim Jun-so and Park Youtian were supposed to advance and retreat together, but because of Hee-sung's intervention, Kim Jun-so was excluded from other teammates early and became the third part of TVXQ.

Therefore, he did not have a chance to take a stand at all.

On August 18th, the popular ballad CB stage, the 2S group returned with the title song "sorrysorry", which is an UrbanMinimalfunky-style song that combines Urbanclubhousegroove and Funky beats.

The so-called Urban Minimalfunky can be understood as a simple urban electronic dance music.

As the name suggests, the song is very focused on syllable melodies and dance.

Xicheng wrote the lyrics and composed the music "personally", and also invited Nickbass, a world-class choreographer who has worked closely with music superstars Justin, Beyoncé, Britney and others, to participate in the choreography. (To be continued......)