Chapter 372: The Benefits of a Port of Circulation (Part I)

"Solving market problems, in my opinion, is easy. Because we have a big advantage in Hong Kong movies now, if it weren't for this advantage, I wouldn't have done such a whimsical thing. And with this advantage, my plan is likely to succeed. Li Mingbao said with certainty.

"Is this simple? Li Sheng, don't be kidding. How can it be so easy to recoup the cost of so many films in the Hong Kong market alone, and you said that entering the overseas market on a large scale will cause resistance from those local filmmakers? Zou Wenhuai said with some dissatisfaction.

"It depends on whether the circulation port can play a role. can play a role, maybe the screens of Hong Kong cinemas are not enough now. I'll put it bluntly, this matter is actually not complicated, the role of the circulation port is circulation, and this circulation, in my opinion, is not only to let Hong Kong films circulate, but also to let other countries' films circulate.

It's like Wall Street in New York, their capital comes from all over the world, and they can circulate it, so why can't we in Hong Kong? Although one is capital and the other is a movie, it seems that they are not related, but in fact, their circulation methods have a certain similarity.

You know, in the early days, Wall Street was actually only Americans' own capital, and why did the world's capital circulate there? It is nothing more than because of the decline of Britain's national power, which makes the Americans pick up the cheap.

But I don't know if you have noticed one thing, that is, the location of New York's financial center was not actually determined from the beginning. In my opinion, the financial industry in New York at the beginning and the film industry in Hong Kong now have one thing in common, that is, the industry is developed and can radiate far away. What is the difference between Hong Kong films being able to enter the film market in East Asia and the early stage of the US financial industry?

There is no difference at all, it's just that capital and the film industry are different. Naturally, we in Hong Kong cannot have the appetite and ability of Wall Street. It's like Hollywood, its goal is the world's film market, and we in Hong Kong can't do it either.

When we can't do it on such a large scale, our goal must be clear, our films can't enter the Western market, can't they enter the Eastern market? In fact, we have already achieved this goal, with the current strength of Hong Kong films, there is great market potential in East Asia, which is the real reason why our Hong Kong films can be sold overseas.

This is the advantage of our Hong Kong film industry, before the complete rise of Japan's local films, and before the rise of local films in several other box office areas, our Hong Kong films have a great advantage. In fact, the plan of the circulation port is based on this strong position.

To put it bluntly, the port of circulation is a place where rules are made, Uncle Six, think about it, if the entire film market in East Asia is made by us in Hong Kong, how much will our interests be? Although it will inevitably attract overseas capital and films, how can we not have an advantage when we occupy the home position? Li Mingbao squinted his eyes and said to the group of people in front of him.

"Circulation port? Make the rules? Li Sheng, your heart is not small. Now that you have a plan, say it all and let us open our eyes. Lei Juekun was not willing to be lonely at this time.

"The current Hong Kong obviously can't tolerate a giant like United Cinemas, whether it is the number of films produced or the number of moviegoers, it can't reach the bottom line of United Cinemas being fully effective. If you want to make the United Cinema Chain play a role at the fastest speed, there is only one way, which is to introduce foreign capital and foreign films.

The entry of foreign capital can prosper Hong Kong's film market, and the entry of foreign films can prosper Hong Kong's movie-watching market. If these two things are introduced, then the trouble of our joint cinema chain can not only be solved immediately, but also grasp the initiative. Speaking of this, Li Mingbao deliberately looked at the reaction of the sixth uncle, and found that they were still listening attentively, so Li Mingbao continued.

"If the Hong Kong film industry wants to fully maximize the effectiveness of United Cinemas, even if major companies rapidly increase the number of films, it will take a while, plus other local film companies, it is also very difficult to meet 100% of the film scheduling needs of United Cinemas within two or three years.

Because this involves everyone in the film market, increase the cost of investment. Originally, it was a troublesome thing to increase investment in Chenben, coupled with the film scheduling rules of the United Cinema Line, increasing the cost may not be able to make more money, and it is even very likely that it will be a loss-making situation, so it is unrealistic to want the Hong Kong film industry to fill the hole.

This is the real reason why I said at the beginning that I would open up 40% of the source market, but even if I open up 40% of the source market, other Hong Kong film companies may not be able to support such a scene.

But if you introduce foreign film sources, it will not be so troublesome, because even if the quality of foreign films is generally not very good, it does not mean that there are no good movies at all, and in the entire East Asian market, Hong Kong films may be able to occupy a certain advantage, but they must not underestimate the film industry of other countries. The short man is tall, and the movies in their home market are not completely marketless.

If we bring in all these films, it will not only enrich the film source of the Hong Kong film market, but also have a great advantage, that is, it can attract many foreign film fans to watch movies in Hong Kong. In this way, our United Cinema Chain has other consumers besides Hong Kong. ”

"Wait, Li Sheng, you say that you can attract foreign movie fans to Hong Kong to watch movies? How is this possible? Uncle Sixth didn't believe Li Mingbao's words 100%, because this is simply incredible, going to Hong Kong to watch a movie, not only needs to spend a movie ticket, but also needs to pay for round-trips, isn't it okay to watch movies from other countries? Do you have to go to Hong Kong to watch a movie? Such a thing, for the sixth uncle, is no less than a fantasy.

For the sixth uncle's surprise, Li Mingbao didn't feel anything. In fact, even in the later mainland, there were many people who did this, some movies that could not be screened locally, or some movie enthusiasts organized groups to go to other places to watch movies in order to watch the movies they wanted to watch first, and it was not a matter of one or two.

Even if such a number is relatively small in the country as a whole, it is not completely absent. Does Li Mingbao need all the foreigners to come and watch the movie? There is no need at all, because such a huge flow of people is not Hong Kong, or the fat that United Cinemas can eat, if you have to eat it, you can only die.

So Li Mingbao doesn't need so many people at all, as long as some people come, Li Mingbao's goal will be achieved, you know, those guys who are really willing to go to other places to watch movies, each of them is the kind of person who is not bad for money, it is regarded as a tour, and the economic consumption power they drive is also quite considerable.

And after this practice is formed, it can also indirectly promote the development of other industries in Hong Kong, whether it is clothing, food, housing and transportation, there are these unexpected tourists, those industries can make a lot of money. Although they can't get much benefit directly from Li Mingbao, indirectly, the influence of United Cinemas will extend to all walks of life. At that time, the film industry will also become a strong industry in Hong Kong, even for the sake of political performance, it is impossible for any government to attack such an industry. To put it simply, it is put on a protective shell, and not everyone can move this industry. In that case, as the major shareholder of United Cinemas, Li Mingbao's status in Hong Kong will rise sharply, and no one dares to underestimate him.

Of course, these things are things that need to be considered after the success of the matter, and what Li Mingbao needs to do now is to explain to Uncle Sixth why foreign fans come to Hong Kong to watch movies.

"That's one of the benefits of the port of circulation. What is a port of circulation? It is not only necessary to circulate our local films in Hong Kong, but also to circulate the entire East Asian films, and the film selection system of United Cinema Chain can be regarded as an advanced management technology in the world, right? Li Mingbao asked the sixth uncle.

"To do it according to your method, it is indeed considered an advanced management technology in the world, even Hollywood can't do it like United Cinemas. Although the strength of United Cinemas is inconspicuous in Hollywood, any slightly larger cinema company will have more screens in their hands than ours, but the cinema chain in Hollywood is not a unified cinema chain, which means that their market is not unified.

In addition, the major theater chains will be more or less connected with some giant film companies, at least have a liking and dislike attitude, so that it is impossible for them to be completely fair when choosing films.

In this regard, the screening system of the United Cinema Line is much better than theirs, although our three major film companies also have shares in the United Cinema Line, and there are many advantages in the projection of the film source, but this advantage is not the advantage of the market, but the number of films we schedule is more than that of other companies. As for the market aspect, we didn't interfere with him, at least we have a clear distinction between good movies and bad movies. In this regard, we have an advantage over Hollywood. Zou Wenhuai, as the person who knows Hollywood best in addition to Li Mingbao in the audience, of course he also knows the Hollywood projection mode.

In the Hollywood film market, although it is ostensibly fair and just, it will also adjust the film according to the reaction of the market. But in fact, their fairness is not completely fair, like some obviously bad movies, they also achieved a good box office, not because the audience in the North American market has a problem with their eyes.

It's because of the public relations of the giant companies behind those movies, and the more famous movie is "Titanic", although this movie is indeed a good movie and has achieved a box office legend.