Something did happen to Su Hai over there!

After Baoan Qing won the trademark of Biluochun, Ye Zhiwei came forward to re-establish Wujiang Biluochun Tea Co., Ltd. on the basis of the original factory, and all aspects of production, operation, management, and sales were basically straightened out after difficult exploration and running-in. It's just that because of the downturn in the tea market since 94 years and no experience in the tea industry, I can't find a way to come back to life. At that time, Wen Liang was busy with political struggles and had no intention of caring about anything else, until he asked Fan Bo to go out of the mountain and rush to Wujiang County, and the situation changed.

As soon as Fan Bo arrived in Suhai, he competed for Ye Zhiwei's business leadership as a plenipotentiary agent of Gentle Understanding, and Ye Zhiwei accepted the result after reporting to the Secretary of Security. In addition to the minimum demand, all the redundant personnel in the departments of human resources, finance, administration, R&D, supply and logistics were all sent to the outside to run the market and do publicity, in his original words at the company meeting: there is no market without publicity, there is no profit without the market, and what is the use of everyone squatting in the company without profits?

He is a supporter and successor of critical communication theory, and has always advocated market first and marketing first, especially the dominant position of communication media in the market, believing that the subjective judgment of the audience will be guided and tempted by media information.

So, a wonderful market show kicked off!

On the seventh day of Suhai, Fan Bo invited the heads of the city and county propaganda departments and more than a dozen media to hold a press conference, at which it was announced that he would spend 1 million yuan to conduct a comprehensive and detailed survey of the germplasm resources of the most famous Biluo spring tea in the whole province of Suhai, especially in Wujiang County, Qingmu Mountain and Baoshan (that is, Dongting East and West Mountain, in order to avoid trouble, the ancient name is used in the text), and to list and protect the endangered thousand-year-old trees......

The press conference was an instant hit, and under the deliberate promotion of the Wujiang County Government, Fan Bo was willing to spend money, and for three days in a row, local TV stations and newspapers bombarded the news report. I have to say that Fan Bo chose very well from the beginning, firstly, to show that the company is wealthy, and spent 1 million just to do a tea census, isn't it rich? Second, to highlight the company's social responsibility, even these things that others do not do and are unwilling to do, I rush to do, then is not more conscientious to consumers?

After some hype in the media, many tea farmers have heard of the name of Wujiang Biluochun Tea Company, and Mr. Fan Bofan has also gained initial popularity in the local business circle.

Before the heat of the previous news passed, Fan Bo once again announced that after the hard work of experts at all levels in provinces, cities and counties, he finally found the world's only few remaining tea trees of more than 2,000 years old in Yali Village, Xiting Town, Qingmu Mountain - this discovery is of great significance to the Biluo Spring Tea brand that has fallen into a desperate situation, and once it was reported, it immediately caused a boom in Suhai Province.

This time, there was no need for Fan Bo to bother, and all kinds of media rushed to gather in Wujiang County to make an excavation report on the legendary thousand-year-old tea tree. All of a sudden, the black-and-white photographs of the tea trees growing on the cliffs of Yali Village became the darlings of television and newspapers, occupying a considerable amount of space, and even those who never drank tea knew that there was such a thing.

Naturally, the company and Fan Bo's name became even louder.

Immediately afterwards, Wujiang Biluochun Tea Company and Wujiang County Government held a "Millennium Tea Tree Listing Protection Ceremony", which has been mentioned at Fan Bo's first press conference, which is not unusual, but what makes the media strange is that the attendees indicated on the press release sent to them are not only the main leaders of Wujiang County, but also the leaders in charge of Wuzhou City and the Provincial Department of Agriculture and Forestry.

Wuzhou City is the capital of Suhai Province!

Although Wujiang County is under the jurisdiction of Wuzhou City, it is impossible for a tea company that has just become famous but small to attract so many high-level leaders to participate.

If something is abnormal, it must be a demon, and the reporters with a keen sense of smell immediately became excited. On the day of the ceremony, the small Yali village was almost crowded with all kinds of long guns and short cannons, under the crazy flickering of the magnesium lights, Fan Bo, who was wearing a delicate and decent custom suit, lived up to expectations and threw out the fierce material, to invest 30 million yuan to build Wujiang Biluochun National Origin Regional Reserve, using the latest asexual cuttings, grafting and replanting new technology, based on the millennium tea tree, in the reserve to establish Wujiang local small-leaved varieties of improved varieties of mother garden, and bred 2-3 excellent varieties of tea trees as the future leading tea varieties of Wujiang Biluochun, Vigorously promote the purest Biluo spring tea. …,

Yuan Changhe, the deputy mayor in charge of agriculture, then said that the municipal government would strongly support the launch of the protected area project, and report to the Ministry of Agriculture together with the provincial Department of Agriculture, and make every effort to get the project approved.

Fu Minzhi, Secretary of the Wujiang County Party Committee, said that the Wujiang County Party Committee and County Government will support the local investment and development of Wujiang Biluochun Tea Company with the greatest sincerity and the most preferential policies, and expressed the most sincere gratitude to General Manager Fan for his contribution to the protection of tea culture and tea tradition on behalf of the people of Wujiang.

In this way, Fan Bo used the spirit of fearless flickering, with the highest level of nine truths and one falsehood, to triple the authority given to him by Wen Yu out of thin air, and then drew a delicious pie, and attracted everyone to this hyped game step by step. After the completion of the three-board axe, the company has completely gained a firm foothold in Wujiang County, and the relationship network has been initially rolled out, and the main dealers in the provinces who have been waiting to see or have the intention of retiring have returned, and the sales channels have basically recovered to the 94 years before the collapse of the tea market.

Subsequently, in the process of waiting for the approval of the reserve, Fan Bo took the lead in starting the construction of the mother garden of improved breeds, and after various negotiations and behind-the-scenes transactions, he obtained the 7,000 acres of tea gardens in Xiting Town at an extremely favorable price, and the key tea-producing areas in Bingchang, Shigongtangli, Dongcun, Donghe and Ethereal Village were exhausted. This is far more than the land required for the mother garden, and Fan Bo's drunkard is certainly not in wine, but in the idea of integrating production, purchase and sales.

For a long time, the Biluo spring tea on the market is actually very popular, the reason why the output is not high, because the policy of unified purchase and underwriting has been implemented at that time, the purchase price set by the supply and marketing department of the control market is very low, the masses are strict at a loss, and they are unwilling to buy and sell more, and the government can only arrange the production task to the production area in the nature of the political task, so the output of Biluo spring tea has been maintained at about ten tons.

In the early 90s, with the reform of the supply and marketing system, the enthusiasm of tea farmers has increased significantly, and the area of tea gardens has also increased at a rate of seven or eight hundred mu per year, and the output of Biluochun has increased by leaps and bounds, until 1994, affected by foreign exchange fluctuations, tea production fell into a trough in an instant, and was beaten back to its original shape all of a sudden, and almost could not turn over.

The reason is that the sales of Biluochun tea has always adhered to the principle of foreign trade, taking into account the principle of inside and outside the province, when the export decreased sharply in 94, the phenomenon of oversupply was very prominent, and the vast majority of tea dealers and production enterprises lost their money, and the state-owned tea factory of Wujiang Biluochun was declared bankrupt in this context, and was wholly bought by the Secretary of Security.

Although it was the end of 95 at this time, the low tide that swept the entire tea industry has not passed, and even intensified, many tea farmers were once bitten by snakes, and they were afraid of well ropes for ten years, Ye Zhiwei had done a lot of work at first, but there were still very few tea gardens willing to sign procurement contracts with the company.

Without tea, the better the propaganda is done, the greater the losses suffered!

Therefore, Fan Bo plans to solve the problem from the root, taking advantage of the current market downturn, the Wujiang County Government has set a unified purchase price, directly purchased tea gardens from tea farmers, and then hired people to plant and pick, although the short-term cost has increased, in the long run, the benefits outweigh the disadvantages!

Ye Zhiwei was worried that this step was too big, and asked Fan Bo to ask Wen Liang for instructions, but Fan Bo took this step resolutely on the grounds that he had been authorized by Wen Liang when he went to the Soviet Union.

Ye Zhiwei asked the security secretary again, and the security secretary acquiesced!

In just over a month, from going to the Soviet Union alone, helpless and dazed, to now with 7,000 acres of tea plantations in hand, he has become a guest of the city and county leaders.

However, when the water is full, it overflows, and when the moon is full, no one imagined that the riots would come so quickly.

The company's acquisition of the plantation was in trouble from the start, and despite a detailed compensation plan and a promise to give priority to the plantation's tea farmers, it faced more obstacles than expected. Many tea farmers are reluctant to sell their tea plantations, and for them, even if they don't grow tea in their empty gardens now (mainly because they pay for planting), they can't lose the tea gardens that have been passed down from generation to generation.

Tea farmers without tea plantations are like fish leaving water, and they will die of thirst after not long after jumping!

Fan Bo found Fu Minzhi and threatened to withdraw his investment and leave Wujiang on the grounds that the local people were rude, the investment environment was bad, and the construction of the park was delayed. Fu Minzhi patted his chest and promised to persuade all tea farmers to sell their tea gardens within half a month, and he would never miss the construction period.

Facts have proved that Secretary Fu did what he said, and after the meticulous and patient work of the staff of the county and township governments and the comrades of the police station of the Public Security Bureau, hundreds of tea farmers have signed sales agreements according to the government's fixed price ten days later, and the prospects seem to be very good.

On the morning of January 2, 1996, Wang Tou, who was nearly 70 years old in Donghe Village, was slapped by the deputy director of the township police station because he was unwilling to sign the agreement. Lao Wangtou's three sons were red-eyed, and tied up the deputy director on the spot and hung him in his own cowshed, and then the county public security bureau dispatched a large number of police forces to confront the third son of the Wang family for more than an hour before the deputy director was successfully rescued.

But the situation has expanded, and the remaining masses who are unwilling to sell the tea plantations have spontaneously gathered, forming a small riot. Although it was quickly suppressed, the tea plantation acquisition plan was obviously in a desperate situation!

After listening to the words of the security secretary, Wen Liang glanced at him coldly and said, "Why didn't you report to me before?" ”

"Wen Shao, you've been too busy lately, I didn't dare to ......"

Wen Liang sighed, lay down on the seat with his eyes closed, and said in a low voice: "Go to Wujiang, now, immediately!" ”

(I can't hold on anymore, I have a terrible headache all day today, and I stayed up until two or three o'clock in the morning for more than ten days, I'm really afraid that something will happen to my body...... But this subscription has been dropping.,Pitiful, pitiful.,Please help)