What does Shao Yingying, who made peace with the media, get?

It's very simple, what Shao Yingying got was the sensationality of the entire Hollywood and even all the media in the United States playing the same news at the same moment!

"Or become a god? The test screening scene of "Die or Die" was full of emotion, when the movie was played, we all knew that the hero and heroine would definitely have a god, but we guessed the beginning but no one expected the end, Shao Yingying used his own movie to make his series complete a pioneering feat, that is, in the finale, completely surpassing the first two. Of course, this is not a compliment, but a unanimous decision by the media people who went to watch the test screening. So, I recommend everyone to go into the cinema and watch this movie when you have time, it is a non-killing movie made of killing, which is very unique. ”

"I wonder if anyone else remembers the media's bet with MGM Chairman Shao Yingying? Now I want to say that this qiē is over. Yesterday MGM sent an invitation to all the media in Hollywood, and when we went to participate in "Become a God? During the test screening of the movie "Die or Die", Shao Yingying proposed to make peace. I have to say that in this incident, whether it is Shao Yingying or us, there are places where we have gone too far, and it may not be a good thing to make peace, so this bet has no result. Okay, let's turn the conversation back to the movie, "Either Become a God?" Die or Die is a very good film, in this film, Shao Yingying does not play with color like many Chinese directors, just as his business card never has the label 'painter' written on the back of any place, in this movie, Shao Yingying is a storyteller. He is very smart and knows that he is not good at story structure, not good at telling techniques, and not good at touching love. When he hid everything he was not good at, he used the sense of the lens and the contrast of the lens to bury a qiē love deep in my eyes, and burst into a hole at the last second. Conquered me in an instant. ”

"Or become a god? "Die or Die" is a movie full of philosophical views, but this is definitely not a movie that the audience can't understand, Shao Yingying uses the simplest method to tell a truth that can only be understood if you have not experienced this qiē. The narrative structure in the movie with the goal of becoming a god is like a propositional essay, which seems to be very superficial and does not conform to the previous science fiction style, but in the scene where the ending appears, he deeply shows that the end of philosophy is theology, and the sentence can be reversed. It turns out that the end of theology can also be philosophy. Go to the cinema, it's a movie that I think is worth watching, and it's not just about human struggles. And something you can never predict. ”

Shao Yingying read no less than ten newspapers and magazines the next day, and when the above words entered his mind, he had already begun to flip through the next one, and he didn't even remember that it was the words of those media. Anyway, it's the Hollywood gang that did it. It can also be regarded as a response from Hollywood media people to Shao Yingying.

What he got was that apart from these rambling propaganda and some media's sudden and arrogant mention of Shao Yingying's initiative, none of the media carried out strict spoilers, and almost all media people used an unfinished brush stroke to hide the finale of the story and focus on the ending. These words can create a sense of rave reviews in the reader's impression, and the influence of this praise in the box office market alone is enough to make any film company's investors wake up with a smile in their dreams.

If you don't seek peace, this qiē is an extravagant hope!

Fortunately, Shao Yingying and the media no longer continue to fight. Fortunately, Shao Yingying chose another way. Because not long ago, Wang Jinghua called Shao Yingying and said: "Boss Shao, the exact news came from radio and television, "Or become a god?" "Die or Die" is impossible to pass the review, and it is impossible to introduce it as an introduction film. This means that he Shao Yingying has completely lost the domestic market and can only rely on the foreign market.

Shao Yingying has to be glad that he made this move in advance, otherwise if he is still crushed by the media when he loses the domestic market, he may lose a lot of box office.

"Harry, what does public opinion on the Internet think of our move?" Shao Yingying has always known that the trend of public opinion on the Internet must not be underestimated.

Harry Sloan said in Shao's office, "What else can you see? As usual, there are two factions, some who think that you should fight the media to the end and end up with one person who fights back against Hollywood, and others who understand your actions very well and even think that it is wise for you to do so. ”

Shao Yingying pouted and smiled: "This is normal, for those who oppose it, they are not too big to watch the excitement, I wish you had a vigorous battle to let them have a good time, this kind of young, no social experience, in adolescence, they are still looking forward to a heroic or heroic life, thinking that their future road must be rampant, and they would rather die than give in." The other kind of people have understood what life is, they know the difficulties of life, know how to calculate the consequences of impulsiveness and the cost of forbearance, often think that enduring represents 0 loss, impulse represents 30% of the chance of loss, 30% of the chance of being admired in the loss, 30% of the chance of being admired, 10% of the chance of being equal, no matter how this account is calculated, in the end it will become not to seek merit but to seek no fault. ”

"You've really studied philosophy?" Harry Sloan looked at Shao Hero in bewilderment.

Shao Yingying, who shook his head with a wry smile, laughed at himself: "How can I have time to study philosophy, but I am just in the stage where I have just finished it, and I can see it more clearly on both sides." ”

Harry Sloan nodded and said, "Shao, the failure of the movie to be released in China is likely to cause a relatively large box office loss, what do you think should be done?" ”

"What can I do? The domestic film market will always be pressed by a high-voltage line, if you want to play in the circle, you can't get out of the circle, except for the circle, you will be electrocuted. The point is that I am not the same as before, and with this investment from Zhongying, it is even more impossible for me to ...... Hey, anyway, I don't have the courage to play art films in China. ”

"Well, anyway, I don't know much about Huaxia, and I still don't really understand what you're talking about." Harry Sloan shrugged and said, "Shao, the movie will be on in a few days, can we still do it for personality promotion?" ”

Harry Sloan calls his approach to propaganda personal, because he always thinks of something different to attract young people. In Tong guò these young people create a trend on the network, which drives the box office.

"Forget it, the media is very focused at the moment. At this time, what kind of personality promotion we are making is tantamount to distracting fans. This is different from our previous publicity, before we didn't have the mainstream media to actively promote, we had to rely on netizens to create a trend and force them to publicize, but now it's the other way around, anyway, isn't our goal to let everyone know when the film will premiere? Shao Yingying pointed to the newspaper in front of him: "Enough." ”

It is indeed enough, and the crowd gathering areas of all important cities in the United States have LED loops to play movie posters, and now they have the full support of the media. It's impossible to get more, it's just futile to do it.

So. Shao Yingying simply chose to wait, except for the normal publicity, he didn't put any of the big moves with the nature of a moth, let alone popping beans.

However, time is approaching day by day in this wait. Meanwhile. Another wave of publicity has also begun to build momentum, which is Uncle Cameron's "Avatar".

If someone who is not familiar with Uncle Card looks at his resume, I am afraid that he will be frightened to shout an interjection such as 'I'll go', because this resume is so dazzling, and it can even be said to be enchanting, his screenwriting works include "The Terminator", "First Blood 2", "Alien 2", "True Lies" and "Avatar"; The director's works include "Titanic", "Terminator" series, "Avatar" series and so on. Such a resume is enough to make countless people envious and want to tear off a piece from the top and stick it on themselves, if anyone tears it off, I'm afraid Uncle Ka's resume would have been snatched up long ago.

However, Uncle Ka's propaganda offensive did not make the media quickly turn the wind vane. "Avatar" premiered on January 4, 2010, and it is still more than a month away. At this time, if the media had advertised too early, it would have been all the news of "Avatar", and would other movies still be alive?

The media also has its own way of controlling the amount of publicity, generally this time period is the crew touring the United States to promote, and when it comes down, when it comes back to Hollywood, that is the moment when all the media are playing with their lives to report "Avatar", no matter how good your Uncle Card is, you have to leave a way for others to live, this is really the same as the election in the United States, the winner gets all the votes, then just a few big Hollywood directors can fill the good schedule of the year, and other movies don't plan to promote.

In addition to Avatar, the North American box office market is also about to usher in a very interesting movie, that is, "Valentine's Day", this movie is said to have a total investment cost of only 52 million, but the $52 million is very expensive, and their cast includes Julia Roberts, Jamie Fox, Anne Hathaway, Jennifer Garner, Jessica Alba, Ashton Kutcher, Bradley Cooper, Taylor Lautner...... Don't worry, it's not over yet, there's also the first electrocution of eternal ex-girlfriend Taylor Swift!

52 million to get such a large number of stars, if you don't look at the director's name, Shao Yingying may think that this movie does not exist at all, and the publicity schedule must be on April 1, because it is April Fool's Day.

But if you pay a little attention to the list of directors, when you see the bright Gary Marshall written in the director column, there is an explanation.

Gary Marshall, born in 1934, is known as the father of box office queens in Hollywood, and after he made Julia Roberts famous with a "Pretty Woman" in 1990, he created a superstar who has stood in the film industry for 20 years; In 2000, the unknown Anne Hathaway was valued and starred in "The Princess Diaries"; Now, it happens to be the end of 2009, seeing that 2010 is coming, all media people are staring at whether Gary Marshall can win the third box office queen in his lifetime, he has won two superstars in 20 years, and now these superstars will come back to repay Gary Marshall after they become famous, which is why there is a 52 million investment to attract so many big names.

When he saw Gary Marshall become his opponent, Shao Yingying was more or less a headache, there were too many big names in the movie "Valentine's Day", so many that any one who stood up could help Gary Marshall recover the cost and even make a small profit, now so many big names have come together, but as long as the plot is a little nourishing, don't suffocate the audience directly in the cinema will not encounter the star box office Waterloo, that is to say, this movie can be separated by star effect alone. "Die or Die" quite a lot at the box office. It's really hard to win this battle.

"Shao, our online pre-sale box office has exceeded 100 million!"

When Shao Yingying received this call in the hotel, it was 11 o'clock at night in LA, and he was searching for the current rival in the hotel with a notebook, but he didn't expect Harry Sloan to directly give him a stimulant.

"Our movies will be broadcast in 3,621 theaters in North America, and "Valentine's Day" is 3,080 theaters, Shao, although we have more than 500 theaters than "Valentine's Day", but their superstar effect is really not a small loss, I think ......"

Harry Sloan was understandably worried, and even Shao Hero himself was a little worried when he saw the movie "Valentine's Day" appear.

The movies he made in the past were written on the computer with box office figures, at least he knew that after his own publicity, such a movie would never hit the street, "Or become a god? "Die or Die" is different, this is a movie that has never appeared in the North American market, there is no box office record, Shao Yingying is based on the movie framework he has seen to fill in the plot of the independent system, the kind of tossing and turning of the unknown torments people almost every minute have to think about how many points of this movie can catch the eye, and how many points are self-narrating, whether the two will conflict to the point of annoying the audience.

Shao Yingying hung up the phone without any answer, he didn't know what to say, from this moment on, he completely understood that his dependence on the computer was too strong, so strong that he had a kind of fear without the support of the number in the computer.

He does not have Ning Hao's experience of groping the laws of the market again and again through movies such as "Green Meadow" and "Incense", and his career trajectory is to rely on computers to move from one success to another without failure.

And this time? (To be continued......)