Chapter 816: A Pioneering Initiative That Changed the Game Ecosystem
readx;
The subtle changes in the expressions of Mikemorhaime and Frankpearce did not hide from Lin Zheng, seeing this scene, Lin Zheng smiled secretly in his heart: Sure enough, the current Blizzard is really just a small company, and when negotiating with large companies, they inherently feel that they are not confident enough. Pen, fun, pavilion www. biqugeγ infoβ³Β’ Top Novel,
"We can negotiate the specific amount, but it is absolutely impossible to share the 60% quota!" Although he felt a little coke in his heart, Lin Zheng's attitude was extremely resolute: business is business!
Allenadham blushed suddenly: "But the game was developed by Blizzard, and Battle.net was formed by Blizzard." β
"That's right, you're right, but why is Blizzard's annual income only a few hundred thousand dollars now, but after these things are handed over to ICQ, ICQ dares to promise to give you at least 500,000 a year, which is more than your current net profit in a year?"
Lin Zheng's words made Allenadham, Mikemorhaime and Frankpearce's faces flush, but they couldn't refute it at all, not that they didn't understand, but they couldn't understand it in their hearts: as a company, it's not unusual for you to have good products, it's commendable to have good marketing ideas, to be able to sell games, dozens of developed countries in Europe and the United States, those companies that have good products but go out of business because they don't have good marketing methods, there are every year, really not too much, Speaking of which, the most valuable thing is the marketing creativity, which is even more important in the Internet age.
"Okay, but at least 55 percent, no less."
β35%γ In addition, the minimum is increased by $200,000 per year and is only available for 10 years. β
β50%οΌ Below this amount, we would rather not cooperate! "Allenadham, who shouted that if it was less than 50%, he would throw his sleeves and leave. But he refused to move as if he had taken root: "And since we have made concessions on the share amount, you must also make concessions on the guaranteed profit amount." The annual increment shall not be less than 250,000 yuan, and the increment must be at least 20 years! β
β40%β¦β¦β
Lin Zheng's attitude is also extremely tough, and he will not give an inch.
The two sides went back and forth, and finally reached an agreement on the annual share of 48% and an annual increase of $250,000 for 15 consecutive years.
Lin Zheng and Allenadham had just finished bargaining, Xiaoma had already modified the cooperation agreement on his laptop, and borrowed Blizzard's printer to print out the cooperation agreement, before signing, Lin Zheng suddenly remembered something, looked up and asked, "That's right." The three of them still haven't answered me clearly: how much influence does David Son &Associates have on Battle.net? Are they eligible for a share of Battle.net's revenue? β
Seeing that the pen idiot in Lin Zheng's hand refused to fall for a long time, Allenadham, Mikemorhaime and Frankpearce were secretly anxious in their hearts, and Allenadham immediately explained: "Blizzard has full autonomy over Battle.net and can decide all business activities of Battle.net ......
Lin Zheng immediately showed a knowing smile on his face, of course he understood. The right to suggest, if you want to listen to it, you can listen to it, and if you don't want to hear it, you just don't listen to it.
"As Blizzard's parent company, you know that, though. Blizzard must hand over a significant portion of its annual profits to David &Associates, and Blizzard itself does not have the right to distribute it. After hesitating for a moment, Allenadham still explained to Lin Zheng.
Lin Zheng didn't care about this. He just had to make sure of that, and he clicked on the contract and said to Allenadham, Mikemorhaime and Frankpearce: "I need to put this in the contract." To ensure the interests of ICQ, is it okay? β
"No problem!" They looked at each other. Allenadham, Mikemorhaime, and Frankpearce shook their heads in unison.
"Very good," Lin Zheng was finally satisfied: "Gentlemen, let's sign......"
β¦β¦β¦β¦β¦β¦β¦β¦
When Lin Zheng's name and the names of Blizzard's three co-founders: Allenadham, Mikemorhaime and Frankpearce fell on this cooperation agreement, the four of them looked at each other and smiled, and they all felt that the distance between them was much closer. ICQ will further expand its business scope with the launch of a new membership program and ICQ gaming platform...... After Blizzard's Battle.net is added, a separate ICQ-based Battle.net will be formed, and all ICQ users can compete against other ICQ users on this battle.net ......"
"I'll interrupt," Allenadham, who was listening with relish, suddenly changed his face, and raised his hand to interrupt Lin Zheng's words: "Mr. Lin, please tell me about this ICQ to make Battle.net profitable?" β
He listened for a long time, and he understood how ICQ made its own hematopoietic ability stronger, but he didn't hear how Lin Zheng planned to let Blizzard rely on Battle.net to make money.
"It's simple, points."
"Points?" Allenadham was stunned for a moment, not only by Allenadham, but also by Mikemorhaime and Frankpearce.
"That's right, points," Lin Zheng nodded, "All ICQ users can download any of Blizzard's games for free and play against friends through Battle.net, but every user needs points to be able to play against others." The user who loses will lose the points, the user who wins. Points will increase, but points need to be purchased. β
Allenadham, Mikemorhaime, and Frankpearce immediately understood the meaning of Lin Zheng's words: What points. In essence, it's the same as the point card of "Network Genesis"!
Lin Zheng disagrees with this statement: "No, it's still different from point cards, for our Battle.net masters, they can spend less money to play games for a longer period of time, and even for some game lovers whose level is much higher than average, this game can be a tool for them to make money." β
They also understood why Lin Zheng said before that someone could make money on Battle.net, and ICQ obviously acquiesced and even supported users to trade points!
Not to mention, listening to Lin Zheng, Allenadham, Mikemorhaime, and Frankpearce are really a little excited: ICQ's huge user base means that Battle.net has a strong user base. As long as it is promoted properly, it is not difficult to convert this huge base into Blizzard users;
There is no need to buy a CD-key as before, which means that the upfront investment cost of playing the game is infinitely close to zero, and the lower cost can attract more users to participate;
Points need to be purchased for money, which means that Blizzard has a source of income;
And the points can be traded, which means that someone can make money by playing games, and someone can make money by playing games, which means that the game can be accepted by more people......
The thought of Allenadham, Mikemorhaime, and Frankpearce couldn't help but be excited: for a long time. Why is the pace of the gaming industry slow? One of the most important reasons is that gaming has always been regarded as a pure consumer behavior, which cannot bring any real benefits to consumers, which also leads to the main consumer of games: teenagers and young adults are very influenced by their families when playing games, for a simple reason. They don't have money, and a child who is addicted to games is clearly not going to be liked by their parents.
But now it's okay to earn money by playing games. This means that at least a significant number of gamers can not only get rid of the financial influence of their families, but even change their parents' stereotypes about gaming in this way: it turns out that playing games can also become a lucrative job and career......
This is nothing short of revolutionary!
Realizing how great Lin Zheng's move was, Allenadham, Mikemorhaime, and Frankpearce. I'm trembling with excitement!
As president, Allenadham was keenly aware of a new problem: "So. We need an official trading platform that allows players to easily trade points with each other. β
But Lin Zheng couldn't agree with Allenadham's thoughts, shook his head and said, "No, we can't use this platform. β
"Huh? Why? Allenadham, who was excited about his idea, heard Lin Zheng's words, as if he had been poured a basin of cold water on his head, and he was happy about his idea, and now the whole person was stupid.
"Because we want to avoid risks, any kind of business behavior, being both a referee and an athlete is very dangerous," Speaking of this, Lin Zheng smiled proudly: "Why don't we use the C2C platform EEBAY?" β
ebayοΌ Damn, how did I forget this? Allenadham, Mikemorhaime, and Frankpearce reacted with annoyance.
Indeed, if ICQ sets up its own trading platform, there is indeed a lot of risk, but if it is a private transaction carried out by gamers spontaneously through the C2C platform of eBay, no one can say anything, which means that ICQ will push all the risks away.
It's a very clever thing to do. (To be continued.) )
Fastest update, read please.