Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

"At the beginning of the establishment of Chenxing Technology, I asked Tony? Fadell has opened a digital media playback software that integrates audio playback, format conversion, online shopping mall and other functions, tentatively named ITunes! This software is one of the bargaining chips in the negotiation! ”

"My notes?"

Chewing on the name, Zhai Yue smiled: "It's good, it's a little more reliable than Ipod!" ”

Zhai Yan also nodded, if Song Chen hadn't taken the initiative to mention the content of this project, Zhai Yan wouldn't have thought of the relationship between the English word "Ipod" and the mp3 digital player, she thought it was a large-scale software similar to the "Chenxing Internet Café Billing Management System".

Rolling his eyes, Song Chen continued: "Although the United States has the protection of the Millennium Digital Copyright Act, the impact of the Internet on traditional business methods is inevitable. Last year, the industry-wide decline in the operating income of traditional music publishing is a very obvious signal, coupled with the worsening of the NASDAQ crisis, the overall decline in per capita consumption will become a trend! ”

"However, although the emergence of the Internet has hit the copyright income of traditional music, it has also brought a new profit point for online music, and the question is whether the music giants will see this and minimize the negative impact of the Internet!"

Zhai Yan thought thoughtfully: "You mean, they built their own B2netbsp; Song Chen shook his head and said: "Just like the clumsy table that appears when traditional enterprises are 'electrocuted', I don't think that the four major record companies have 'Internet genes', the bigger the scale, the slower the transformation, which brings us opportunities!" The popularity of the iPod can boost the number of downloads of ITunes, and the increased visibility of ITunes can in turn bring higher sales to the Ipod, and as the number of ITunes installations increases, the more confident we will be in negotiating with the copyright giants! ”

"There's a problem!" Zhai Yan frowned and said, "Ipod is about to be clothed, but ITunes has not yet been downloaded, so it's too late in time!" ”

Taking off his glasses, Song Chen raised his head and smiled: "It's okay, ITunes is just one of my bargaining chips, and I don't expect ITunes alone to make the record giants agree to cooperate with us, at least for now!" ”

"What other chips do you have?" Zhai Yue pondered for a moment, and for a while didn't understand where Song Chen's confidence came from.

Kissing Zhai Yue's pink face, Song Chen smiled and said, "Guess what? ”

The two sisters of the Zhai family glanced at each other, their eyes flickered, thinking about what killer features in the "Chenxing Family" supported Song Chen's "wild words". googLe？ The search business can indeed increase traffic to the legitimate music sales site, but it will also inevitably bring more infringing content.

At this time, Zhai Yue and Zhai Yan's hearts moved: Could it be...... QQ？

"What are you talking about? Had such a nice chat. ”

Sexy backless lace stitched ruffle sleeves, the red dress with a cinched waist design shows off Wang Xiaoxue's plump waist, the tight-fitting fabric wraps the delicate **, the hips are round and fat, **slender and symmetrical, and the posture is graceful and walks towards this side, showing the temperament of a celebrity.

Walking behind her was Xu Xiaoying, who was wearing a lace slip dress, her fragrant shoulders were slightly exposed, generous and elegant, and the fitting cut revealed her feminine temperament. Holding a digital product the size of a playing card in his hand, two white earphones are lightly hung on the round earphones, which has a fresh and beautiful beauty.

The two daughters sat on the left and right of Zhai Yue and Zhai Yan with their skirts covered, and Xu Xiaoying said to Song Chen with joy: "Ah Chen, this MP3 is so beautiful, can you give it to me?" ”

The iPod in Xu Xiaoying's hand is the first digital player of Chenxing Technology that has been finalized, Tony? Fadel took advantage of the summit to bring it over to Song Chen, in addition to asking Song Chen to look at it, it also had the meaning of keeping it as a souvenir. The prototype, which was previously finalized and revised several times, was treasured by the company and had the opportunity to be publicly displayed to the world in the future.

With Xu Xiaoying putting mp3 on the desktop, Chenxing Technology's first iPod prototype was finally revealed.

The first generation of iPod white shell, not only beautiful, but also has a unique humanized operation mode and 5gB huge capacity, using synaptics' scro11hee1 turntable technology, using a bandwidth of 4oombpsIeee1394 interface for transmission, simple and fast control, flexible and novel, even if Xu Xiaoying, who has not played any player before, will use it as soon as he gets started.

"I'll give it to you if you want!" Song Chen said with a smile.

Zhai Yue, Zhai Yan, and Wang Xiaoxue all like music very much, and they originally planned to ask Song Chen for it, but since Xu Xiaoying was born first, there is no need for them to export, that is, there is no need to hurt their feelings, anyway, in a month or two, they can get the quantity of products before the Ipod cloth, and there is no need to worry.

Wang Xiaoxue asked, "How is the iPod priced in the United States?" ”

"$399!"

"Shhh Xu Xiaoying was taken aback, and immediately gasped: Wouldn't the exchange into RMB be as high as 3ooo RMB, which has not yet been converted into tariffs!

Zhai Yue frowned slightly and said, "So expensive? Will the market accept it? ”

"Since it's for the high-end market, it's not a big deal!" Wang Xiaoxue thought about it for a while, but agreed with Song Chen's pricing, "Ah Chen, I heard that the interface for the iPod to connect to the computer was opened by someone else, do you need to pay the authorization fee?" ”

"The IEEE1394 serial interface is opened by Apple, also known as the Fireire interface, and there is no need to pay for patents!" Song Chen shook his head and sighed, "It's just that although you don't have to pay for patents, this kind of interface has not become popular!" Fortunately, the European and American countries are okay, and the Chinese market is not to be mentioned, so it invisibly restricts the sales of Ipod! However, since it is oriented to the high-end market, there is no big problem for this kind of consumer! ”

"What about the sales channel?" Zhai Yue asked.

Song Chen groaned: "Chenxing Technology currently has a single product, and the retail channel is mainly based on direct sales. We have reached an agreement with large shopping malls such as Best Buy in the United States to set up direct stores in major stores in the United States, and the retail executive and sales team are now being formed, which is an offline channel! Online channels, I plan to hand over the exclusive sales of 8848 in the United States, which can be regarded as increasing the sales variety of 8848 with the help of Ipod products! In the European market, depending on sales performance, if the market reacts positively, on the one hand, Pfaudll will cooperate with European retail giants to increase traditional sales channels; Online, 8848 directly entered the European market in the form of capital mergers and acquisitions! ”

After listening to Song Chen's words, the eyes of the ladies were different, and Zhai Yan asked with concern, "How is the gross profit of the Ipod?" ”

Rubbing the corners of his lips with one hand, Song Chen said proudly: "The gross profit is 6o, and if you use legal tax avoidance means, the profit margin will reach at least 35-4o, that is to say, we can make at least 14o dollars from selling an Ipod!" If it weren't for the marketing and channel construction expenses that pulled down the overall revenue, the profit margin would be higher! Of course, the price of parts fluctuates, and the company's profit fluctuates with the increase or decrease of these expenses. ”

Xu Xiaoying said happily: "That's really good, although Chenxing Technology can't bring obvious benefits in a short period of time, as long as it can be profitable, the parent company can also be a little easier." Once the iPod forms a series, it may become a cash cow with Chenxing Entertainment in the future! ”

Zhai Yan nodded, then glanced at Song Chen, and said angrily: "By the way, we haven't finished talking about the topic just now!" Let me ask you, is the hole card you negotiated with the record company Chenxing Network? ”

"Record labels? Cards? What are you talking about? The sea breeze disturbed Wang Xiaoxue's shape, and she brushed the silk behind her ears, with a variety of styles.

After briefly talking about the topic just now, Song Chen said with a smile: "Chenxing Network is one, but the current bandwidth limitation limits QQ's traffic monetization ability, so QQ can only barely be regarded as a bargaining chip!" ”

Gently twisting Song Chen's waist, Zhai Yue said angrily: "What kind of dumb riddle to fight, if you have something to say, say it quickly!" ”

Rolling his eyes, Song Chen said helplessly: "Didn't you take into account the role of googLe?" ”

After thinking for a while, Zhai Yan doubted: "We did think about it, but even if googLe does not launch an mp3 search engine, users can still use googLe to obtain infringing content, so the role of googLe in promoting piracy seems to be more obvious than that of genuine versions!" ”

Song Chen said with a smile: "Change your thinking, googLe can still positively promote the sales of genuine online music, of course, the premise is that googLe must reach a cooperation agreement with the record giants and share the revenue, which is the so-called win-win!" ”

"Talk in generalities!" Wang Xiaoxue smiled, "Specifically! ”

"The specific framework of cooperation, because Fadel and I have been entangled in affairs during this time, have not yet been decided, and there is no rush to do so! I'm going to see the sales of the Ipod and then reach a package deal with the record giant in the name of the parent company! ”

A package of cooperation agreements? Zhai Yan thought about it, then her eyes lit up, and she said with great surprise: "Yes! How did I forget, we Chenxing Holdings is a whole, if we can reach a package of cooperation plans with record giants, we can not only get profits through the sale of hardware terminals, but also through the sale of content to get profits! Compared to hardware, content is a never-ending 'gold mine'! Even better, by allowing the parent company to step forward, we can also gain relatively strong bargaining power! ”

Song Chen said with a smile: "Hehe, you finally realized!" (To be continued...)