Chapter 248: Reception (Part II)

Liang Sanping nodded gratefully to Guo Yingdong, and then said to Li Jiacheng: "According to my idea, the first thing we have to do is to spread out our sales network in the Jiangkou area. At least the market in the city should occupy ......"

Then gradually expand to the outside of the border, and then the Yangtze River Delta region is based on the magic capital. It spread to the surrounding areas and gradually expanded to the Jiangsu and Zhejiang regions. As for the imperial capital, I think we should also strive to develop ......"

Li Jiacheng couldn't help frowning when he heard this, and said, "Imperial Capital?!" That doesn't seem realistic, does it?! Now that the imperial capital has not started the first shopping mall to operate, how can they allow us to enter without any foundation?! ”

"Soon, they'll have their first mall!" Liang Sanping smiled slightly and said confidently. Others don't know, doesn't he know?! The King's choice mall will open in September.

The idea for a self-selected mall was born out of an experimental reform. In the early 80s of the last century, under the construction of He Xian, the president of the Yuanjinghao Chamber of Commerce, the imperial capital decided to carry out experimental reform of the traditional business model, imitate the advanced experience of foreign shopping malls, and establish a large-scale self-selected shopping mall with international standards.

At that time, the Second Commercial Bureau of the Imperial City attached great importance to this task, screened the city's commercial retail outlets, and rebuilt the shopping malls of its choice.

Jinghua self-selected shopping mall is located in Xicheng District, where non-staple food companies are preparing for the opening. In the end, the location of Jinghua's self-selected shopping mall was delineated in the Sanlihe area. The main reason is that there are many ministries and commissions of the state here, and the residents are of a higher level, with a higher level of income and consumption.

In April 1984, Cao Zhengsen, the first manager of Jinghua Self-selected Shopping Mall, led 48 young workers to start intense preparations. Through a series of efforts, Tong Guò converted the dilapidated Sanlihe Tavern into a small three-storey building with a total floor area of about 1,500 square meters.

According to the requirements of the new business model. The equipment and decoration of the mall are purchased in 7 countries, including the United States, Japan, and Belgium. From monitoring equipment to sealing machines, from cash registers to code labelers, the whole set is imported. Among them, the new cashier collection method is a key part of the self-selected mall.

But in fact, even earlier self-selected malls have been quietly appearing as early as 1983. It's just that the small 200-square-meter shopping mall at that time did not attract much attention. Because of the price of the product inside. It is 5%~10% more expensive than the general market.

Therefore, most of the patrons here at that time were foreigners. However, after the establishment of Jinghua self-selected shopping mall, it is still popular. According to the data, the daily sales of Jinghua self-selected shopping malls at that time were as high as 150,000 or 60,000.

The investment of 4 million yuan and 1 million Hong Kong dollars was fully recovered in just three years. This is undoubtedly a huge victory. But at the same time, many imitators died.

The earliest self-selected shopping mall in Haidian, the imperial capital, was finally closed after four spring and autumn periods. Subsequently, a large number of self-selected shopping malls began to close due to poor management. Big waves wash the sand. In the end, only a few remained.

In fact, there are traces of their mismanagement. The goods that customers need can't be obtained, the main road is full of goods, and customers think it's more expensive than outside. Taking Caishikou Food Supermarket as an example, the market operates more than 1,200 varieties, and mark-up goods account for more than 20%.

According to the regulations, this part of the goods has processing loss, labor costs, small packaging and outer packaging, and the general price increase can be 3%-5% of the retail price. However, some products exceed this requirement, and some are two-thirds higher than the retail list price. Or even double.

This kind of business is really hell if it doesn't go out of business. But Liang Sanping believes that Heung Kong Supermarket, which has a mature business plan and method, will not follow such an old path.

Although many supermarkets in China have gone abroad to investigate before operating. But many times they learn only from the outside and not from the inside. What Liang Sanping thinks about is to cultivate a group of domestic supermarket backbones with the help of supermarkets in Xiangjiang.

For the domestic supermarket industry, a group of talents have been cultivated. And this group of talents will eventually support the operation of the entire domestic supermarket industry. What's more. Liang Sanping hopes that Tongguò Lijiacheng's supermarket will establish its own comprehensive logistics industry.

No one knows better than Liang Sanping the supporting role of the transportation industry in the transportation of agricultural products. If there is no well-established transportation industry in the future, there is simply no way to send so many vegetables from Qiongdao outside the island every year.

And now, there are not too many transport vehicles in the country. Nor is there a private person who can own a transport vehicle, and the entire transport industry is extremely underdeveloped. Therefore. Liang Sanping wanted to make a try......

"What gives us an advantage over others is our advanced management style and business model." But Liang Sanping said with a smile: "As long as we can ensure good service, supply and quality, then I believe that our supermarket will soon be dragged out in the mainland." ”

Liang Sanping knows better than anyone how the service situation is now. That's not a bad word to describe, it's just bad to every side. In the era when many materials are still restricted, the rights of supply and marketing cooperatives are infinitely magnified.

Most of the salespeople sell things like you like to buy or not. The stinky face of the guest house is not uncommon, not to mention the hotel and departments at all levels.

It can even be said directly that there are not many people in China who understand what service attitude is all about. This matter is even in the later generations, except for some developed areas. Most places still haven't changed much.

What Liang Sanping hopes now is to introduce the standards of Hong Kong's excellent service industry to the mainland. This will promote the development of the service industry in the mainland, which is also the industry that absorbs the most people.

Before coming to Xiangjiang, Lao Li, who had become the division commander, called Liang Sanping. Lao Li learned from Ye Jianwen that Liang Sanping's development is very good now. And the upcoming major disarmament made Lao Li feel very uncomfortable.

He can understand the country's decision to abolish the armed forces in order to develop and improve the combat effectiveness of the armed forces. But if he wants to watch those comrades-in-arms leave the army like this, he can't bear to see the future unsettled.

Yes, he thought of Liang Sanping. Originally, he just had the mentality of giving it a try, but what he didn't expect was that after Liang Sanping pondered for a while, he told him that he would go to Xiangjiang and give him the news when he came back.

Some of the auto soldiers in the army will retire, and their driving skills are what Liang Sanping needs. Other fighters can do a lot of work in An Tianmin after retirement.

Liang Sanping's bigger plan is to use the service industry to swallow these people in one bite. You know, there are a lot of practitioners in the service industry that can be swallowed. It will be developed and equipped with Xiangjiang's excellent management methods and service awareness. (To be continued......)