Chapter 59: Sponsorship Storm
Wang Zhongjun was a little distressed, although he promised that as long as Shao Yingying returned to the company, he would take out a big deal to break the investment framework of TV dramas in the industry, but when Feng Xiaogang and Shao Yingying appeared in his office at the same time to hand over the total budget, he still took a deep breath.
One million in one episode!
"I want to be famous" has a total of forty-two episodes, among which there are countless big names in the show, even if these big names are all friendly and price-watching, and even people close to Feng Xiaogang and Shao Yingying can do not need money, but the money is still very considerable. Let's just say Sun Honglei, after "Blood Romance", the market price is 80,000 yuan per episode, can you give too little when people come to you to play a show? Isn't that the same as swearing?
But Shao Yingying knew that the price he and Feng Xiaogang asked for was not high at all!
"My Captain, My Group" was filmed in 08, and one episode sold one million, although it is now 03 on the calendar, but both Shao Yingying and Feng Xiaogang are top figures in the industry, if this drama with an investment of 42 million can't be sold at a higher price than this, then they won't be mixed.
"Xiao Shao, Lao Feng, how much sponsorship can you get?"
Wang Zhongjun was not in a hurry to deny it, he first asked about the sponsorship, if the sponsorship of Ferra was high enough, one million episodes would not be impossible to shoot.
Shao Yingying shook his head and said: "I'm not a director, nor a producer, in addition to the leading actor, I also have the title of screenwriter with the group at most, and our director Feng doesn't add money to this name, only gives an episode of 30,000 manuscript fees and 10% of the total income to raise the layer, so I didn't run much about it." ”
Hearing Shao Yingying's complaint, Wang Zhongjun smiled. This is Shao Yingying's clear intention to give Huayi a chance to make money and not want to eat alone.
Feng Xiaogang also hurriedly cleared up the relationship and said: "I've been lazy lately, so I haven't run much. ”
Wang Zhongjun made Feng Xiaogang laugh angrily and scolded: "Don't talk nonsense with me." Guess what you say, I believe it! ”
The originally serious atmosphere of the three people in the room was resolved by Wang Zhongjun, Shao Yingying and Feng Xiaogang both couldn't help but smile, Wang Zhongjun saw this scene and knew that these two people had formed a group to smash him!
When Wang Zhongjun's eyes looked at Feng Xiaogang, Feng Dacang said: "There is not much money, Samsung is willing to sponsor 10 million and provide all the mobile phone props in the play; Coca-Cola was willing to sponsor five million, requiring it to be the only drink that appeared in the TV series; I went to talk to the three clothing brands that Xiao Shao endorses. They were willing to provide all the costumes, and the three joined forces to sponsor 10 million. ”
"The others haven't run yet, I think Mercedes-Benz, BMW, Audi and other big car dealers can try it. It should be able to run out of five million. ”
Feng Xiaogang has long been familiar with the routine of sponsorship fees, not to mention that this is an urban drama that is convenient for advertising, and he also has the names of Feng Xiaogang, Wang Shuo, Liu Zhenyun, Shao Yingying, and so on, and it is too easy to sponsor Feira.
"Hey. Brother-in-law. Did you run Ping An Insurance? Shao Yingying suddenly asked.
Feng Xiaogang shook his head and asked suspiciously: "The insurance industry is willing to sponsor the entertainment industry?" ”
"I must be willing, if I want to sell insurance, I can't just rely on salesmen to run, advertising is the only way for them, then add a plot of insurance in the entertainment industry, what are they unwilling to sponsor, as long as our ratings are not low, there will be no problem."
Wang Zhongjun's eyes lit up and said, "That's right. Xiao Shao's sponsorship of period dramas and war dramas is not easy to run, it is understandable, why are you embarrassed to make this urban drama now? That's it. I'll go to Ping An Insurance Company with you in a while, even if it's shameless, I'll plug the rest of your holes for you. ”
Feng Xiaogang stretched out his hand at Shao Yingying and pointed at Wang Zhongjun and said: "See, our chicken thief boss doesn't want to spend a penny, I heard that we have run out of 25 million sponsorship fees, and the king is still worried about 15 million Ping An Insurance, and he will make up 40 million, and when the time comes, he will pay 2 million to live." ”
"Hey, I shouldn't have regretted it in the first place." Shao Yingying said wistfully: "I should have listened to you in the first place, our two brothers-in-law and brother-in-law should have added the sponsorship fee to half of the five families, and then came here with a bare ass to cry poor, now, it's too late to say anything." ”
Wang Zhongjun pouted and watched Feng Xiaogang and Shao Yingying act, stretched out his hand and pointed to the door and said, "You two get out of here." ”
"I'm not leaving." Feng Xiaogang leaned on the back of the chair as a scoundrel: "There are more than 10 million, if I don't rub our boss for a meal, I will be distressed to death when I go home." ”
Shao Yingying tugged on Feng Xiaogang's sleeve like a stinky foot: "Brother-in-law, help me rub an extra bottle of Latu, I heard that that thing is quite expensive." ”
Feng Xiaogang licked his smiling face and stretched out two fingers at Wang Zhongjun and said, "Mr. Wang, two bottles." ”
Wang Zhongjun got up from behind his desk, grabbed his black trench coat and scolded: "I should really call the police and arrest you two blackmailers!" ”
"Gotcha! Xiao Shao, it looks like this is the last meal we have eaten outside, what's the matter! ”
Shao Yingying got up and said: "Anyway, it's the last meal, let's try five catties of black caviar and twenty catties of truffles first, and pull it down." ”
A group of three people walked out of Huayi Company and walked towards the Western restaurant that Wang Zhongjun was familiar with, and in the car, Wang Zhongjun still asked a little puzzled: "Xiao Shao, what kind of drama are you, why do you open your mouth and ask for a million fees per episode?" ”
"Mr. Wang, it's not expensive, I've only filmed twenty-four episodes of the big dyeing workshop, and I've made 13 million, there is no war scene yet, the biggest scene is a few student marches."
Feng Xiaogang answered in the car: "The investment in this drama is really not much, I plan to set up a group in two days, the original plan to shoot after the year is pushed forward, and the film will be released before the year, and it will be submitted for review after the New Year, and a set will be sent immediately after the review." In fact, there is not much money spent on this play, that is, there are too many wrists in the play, and I am not Guo Baochang, so I can let people come to the play for no reason, you still don't know about the things here? As long as a stringer takes the money, you have to give everyone else, otherwise they will scold you behind your back. ”
"Why are you going to quit the rivers and lakes after this vote? Or is Xiao Shao's daughter-in-law pregnant and about to give birth? is in such a hurry to shoot it, what should I do if there is a shortage of on-site workers during the New Year? Wang Zhong said angrily.
Shao Yingying didn't expect Wang Zhongjun to be so unorthodox, so he opened his mouth and said poorly: "Mr. Wang, you shouldn't say this, you are called scolding, cats, dogs, and four people know it, and it has been so many days since the shooting of Jianguo Road, my daughter-in-law is not pregnant, so I don't bring this curse to us!" ”
Feng Xiaogang eased the atmosphere and said, "I'm in a hurry." Mr. Wang, you forgot, isn't the Feitian Award going to be awarded in May, let's hurry up, as long as we come up with enough results, we can still catch up. Don't worry about the field workers, I rented Xiao Shao's team, this little one is too dark, and he slaughtered me when he opened his mouth. ”
"Xiao Shao." Wang Zhongjun didn't continue to joke, and was silent for a moment before asking: "It seems that you have gone home in Huayi for a whole year in the past few years, right?" The old man and the old lady at home are not young, or are we slowing down? It's a big deal, let's put this year's Feitian Award in the past, just treat it as if we didn't see it, and we will chase it back next year. Wang Zhongjun didn't ask Shao Yingying how much money he asked for renting the team to Feng Xiaogang, he had already seen the prospects of this play, and it was nothing for Shao Yingying and Feng Xiaogang to make some money.
Shao Yingying thought of the gray hair on his parents' sideburns, and said with a dry smile: "I took over my parents' hometown, the scenes during the Chinese New Year are all filmed in Beijing, I can go home, and the rest of the scenes will go to Hainan, after all, there are many summer dramas here, as long as you distinguish the seasons, it will be more real to watch." ”
"Hainan...... Lao Feng, you can enjoy it, this freezing sky ran to the south to wear pants and vests to see the big girl show her thighs, right? ”
Feng Xiaogang crooked his mouth and said, "I really want to, Mr. Wang, why don't you change the producer for me?" ”
Wang Zhongjun turned his head to Shao Yingying and said, "Who is the producer?" ”
"Teacher Xu."
After these three words were spoken, the car burst into laughter again, Wang Zhongjun waved his hand again and again: "I don't dare to change, that is even the Lord who dares to doubt whether I can repay the money I borrowed, if I replace her, it is estimated that she dares to ask me for the interest of 50,000 yuan, if this is rolled to today, I can't afford it." ”
Shao Yingying said with a smile: "Don't let my sister listen to this, otherwise I dare to talk to you for a second." ”
Wang Zhongjun was stunned: "What? ”
Feng Xiaogang explained: "Interest is calculated by the second, and the interest is calculated by the second. ”
When they arrived at the Western restaurant, Feng Xiaogang and Shao Yingying ate Wang Zhongjun's 20,000 four, according to Shao Yingying, he really didn't eat anything serious, and he didn't care what it felt like to put the caviar sold in his mouth for the time being, but a person was still old and expensive, and he didn't feel affordable no matter how he looked at it.
Feng Xiaogang scolded Shao Yingying on the spot for his small peasant consciousness, small farmers are small farmers, Shao Yingying confessed.
As a result, Wang Zhongjun didn't pull them back to the company, and after making a few phone calls, he took Feng Xiaogang and Shao Yingying straight to Ping An Insurance, and Wang Zhongjun actually took them to see Ma Mingzhe so anxiously.
The chairman of Ping An Insurance is really wealthy, after Wang Zhongjun opened his mouth to ask for 20 million sponsorships and promised to arrange a plot related to insurance, Ma Mingzhe just asked who participated in this TV series, Feng Xiaogang counted more than two minutes with almost a few names, and then, Ma Mingzhe made a decision on the spot.
Before the filming of "I Want to Be Famous" started, Feng Xiaogang dragged back the filming fee just by soliciting sponsorship, and even had a small surplus!
Shao Yingying thoroughly understands how urban emotional dramas occupy the big screen in an instant after the war drama falls, and the money comes really fast for this thing, what is the first, second, and third round of broadcasting rights, as long as the names of the actors participating in the TV series are loud enough, and the directors are famous enough, they can return to their original costs by sponsorship fees alone, and the rest will be earned even if they are only sold for a penny!
That's it, Wang Zhongjun also urged Feng Xiaogang to say: "Mercedes-Benz, Audi, BMW, you run more, if the price they give is not high, they also run those Korean cars, you need luxury cars to press the scene, you call me, I will solve it for you." ”
See?
Wang Zhongjun saw that the momentum was good, but he didn't make enough money, and the shooting fee had already come out, and he still had to make money. (To be continued......)