Chapter 244: The mall is like a battlefield

Emperor Jade Paste No. 3. Finally launched.

According to Sui Ge's thoughts, Yan Yun adjusted the prescription so that the bleeding stopped very quickly and the wound healed a little slower.

The price of Emperor Jade Paste No. 3 is priced at 600 yuan a piece.

For the first batch of plasters, Yanyun personally supervised the production of 10,000 plasters.

Anyway, for Sui Ge, the most important thing at present is not sales, but to establish a brand of "Emperor Jade Paste".

As Yanyun said, Shaolin Temple is because there is a "golden signboard", so no matter what you do. Food, medicine, film and television, and even politics, they can all have a foot, this is the power of the brand.

What Sui Ge wants to do now is to establish a brand of dog skin plaster.

Dog skin plaster, although it has a long history, has always been regarded as a vulgar thing and cannot be put on the table, but Sui Ge is tired of it, and one plaster after another is launched, because he firmly believes that his dog skin plaster is bound to become a brand, and even become a trend. Maybe one day, the overwhelming advertising slogan is: "This year's festival will not accept gifts, only imperial jade paste will be accepted for gifts." ”

However, Sui Ge still has a long way to go to turn Diyu paste into a brand.

A real brand cannot be established by a few celebrities and overwhelming advertisements. A real brand is condensed by the user's word-of-mouth and can stand the test of time. Those pseudo brands, even if they can become popular for a while, will soon be overwhelmed by the spittle of the people.

It is precisely because of this idea that Sui Ge's imperial jade paste has not carried out other publicity activities except for a little publicity in Dongjiang City, has not invited celebrities to endorse, nor has it advertised on national television.

But even so, the sales of imperial jade paste have begun to grow steadily, which is the role of word-of-mouth and the effect of medicines.

The aroma of wine is not afraid of deep alleys.

Really good stuff, there will always be someone to appreciate and recommend.

However, the first to express appreciation for Emperor Jade Paste No. 3 was a friend in the underworld.

These people are all friends of mountain bears in the underworld.

As the saying goes, "often floating in the rivers and lakes, how can you not be knifed", so people who mix in the underworld are at risk of being stabbed at any time, so as the little brothers and big brothers on the underworld, they all care about their precious lives, so "gold sore medicine" is naturally a must-have, otherwise if you are knifed, you can't stop the bleeding, isn't it very sad.

Shanxiong originally thought that the people on the underworld should have a great demand for Emperor Jade Paste No. 3, but who knew that when he heard Shanxiong's offer - 600 yuan a piece, he immediately made those underworld bigwigs retreat. The reason is also very simple, the bigwigs are willing to spend 60,000 or 6 million on themselves, but they definitely don't want to buy 600 yuan a plaster for their younger brother. In the eyes of the bigwigs, the lives of the little brothers under them are cheap, and if these little brothers are injured, the bigwigs wish that a band-aid could stop the bleeding and heal the wounds, and they don't want to spend a penny more at all.

As a result, the friends of the mountain bears in the underworld just bought a few of them for their own use, and they also said that they were taking care of the business of the mountain bears, and the mountain bears were so angry that they suddenly wanted to turn their faces with these people.

However, Sui Ge told SΓΉ that the mountain bear does not have to be like this.

Emperor Jade Paste No. 3 can quickly stop bleeding and heal wounds, which is indeed very suitable for friends who mix with the underworld. However, Sui Ge and Yan Yun's development of this plaster was naturally not specially prepared for people in the underworld. Asking the mountain bear to sell some Emperor Jade Paste No. 3 to the people on the underworld is just an "advertising effect", and he doesn't really care about its sales, which can be regarded as throwing stones to ask for directions.

The reaction of the underworld bosses did surprise Sui Ge, he couldn't imagine that these guys really wanted money rather than their lives, and would rather eat, drink, prostitute and gamble, but refused to spend more money to buy a "peace plaster" for the younger brothers.

However, Sui Ge didn't care. Moreover, he didn't plan to let these plasters with elixir be "cheaply sold" to the hands of the underworld people at a price of six hundred yuan. Just like the No. 2 Emperor Jade Cream, it is nominally 800 yuan a piece, but this price is only for ordinary people, and those who are unkind and corrupt officials for the rich are naturally impossible to buy at this price.

At present, the fame and sales volume of Emperor Jade Paste No. 2 are steadily rising, and the sales volume of Emperor Jade Paste No. 1 are also steadily rebounding in the past, so the fame and sales volume of Emperor Jade Paste No. 3 will naturally go up at that time. Sui Ge, glasses and others are very sure of this, so they are not in a hurry at all, but they are just working steadily, according to the previous plan, gradually improving their fame and expanding the market.

However, what Sui Ge didn't expect was that at this time, the people of the Song family suddenly made a big move:

Song's Pharmaceutical suddenly launched the "Celebration of the Prosperous Age" every 100 years, and all the drugs and even precious medicinal materials of its Chinese Medicine Hall were reduced in price promotions, and various exquisite gifts were sent.

Compared with Sui Ge's steady and gradual expansion of the market, Song's Pharmaceutical is open and closed with great fanfare, and almost all of Huaxia's heavy TV, newspapers, Internet and other media have their advertisements.

Song's Pharmaceutical was originally a thousand-year-old brand with deep roots and a loud name, so the offensive of publicity and promotion was immediately very strong, especially ginseng, bird's nest and other precious things, and there was a scene of queuing up to buy, which made people have to sigh that the current Chinese people are really rich, and even ginseng and bird's nest dare to wholesale.

Song's Pharmaceutical has attracted the attention of many media and many citizens.

In Dongjiang City, Song's Pharmaceutical has made a lot of moves.

Compared with the drug singleness of Watson Pharmaceutical Company, Song's pharmaceutical hall sells more medicinal materials and finished drugs. Just this point, the current Watson Pharmaceutical Company is still far from Song's Pharmaceutical.

And, I don't know whether it was intentional or coincidental, Song's Pharmaceutical opened a very large-scale and luxuriously decorated branch in Dongjiang City. On the day of the opening of the store, an unprecedented discount event was held, and for a while, countless people flocked to it.

And the customer service department of Watson Pharmaceutical Company was also a lot cold for a while.

The grand scene of waiting in a long line to buy a few days ago is not visible for the time being.

The glasses vaguely sensed that something might be wrong with this matter, so they reported the situation to Sui Ge.

After receiving a call from the glasses, Sui Ge was hoeing the grass with a Zhenling hoe in the plant cultivation base.

The glasses quickly reported the movements of the Song family during this time, and then came to his own conclusion, "Boss, I feel that the Song family is targeted this time, especially when they open a branch in Dongjiang City, this is simply the first strike, they are ready to strangle our business in the cradle!" I think we're going to have to figure out how to deal with it. ”

"What are your plans?" Sui Ge asked calmly.

"We invited a few celebrities to engage in endorsements, and then we also promoted them on TV ......"

"Totally unnecessary!" Sui Ge interrupted his glasses, "Glasses, you usually have a bright brain, why are you so restless this time?" If you do this, it will be tantamount to disrupting your original plan and becoming led by the nose. What's more, after all, the Song family is a thousand-year-old brand, and it is not surprising that the hundred-legged insect is dead but not stiff, and now it still has such a great appeal. They want to do promotion, they want to engage in publicity, what does it have to do with us? ”

"No, it's very relevant." "Boss, our plan is to make a name for ourselves in Dongjiang City first, and then radiate to other places in Minghai Province through GuΓ² Dongjiang City. The progress was very smooth before, but the Song family suddenly came out like this, and the hot atmosphere of queuing up to buy and the hype in the media that we created before were all gone! If the people of the Song family continue to do it, I am afraid that our plaster will soon return to calm, and it will be too late to do anything at that time. ”

The tone of the glasses seemed to be very anxious.

"Glasses, your analysis makes a lot of sense. However, you have overlooked one point, and the most important point-" Sui Ge said, "The Song family's medicine is not as effective as ours!" It's gold, and it always shines. ”

"Boss, gold will shine, but wouldn't it be better to shine earlier?" "The mall is like a battlefield." If we back down, they will go further, and the market that should have belonged to us will be occupied by others! ”

"The kind of situation you mentioned will not happen at all, and even if it happens, it can only be temporary. They may be able to replace Diyu Paste No. 1 with other drugs, but what about No. 2 and No. 3? Can they be replaced by the Song family? Since it can't be replaced, what can we talk about occupying our market. So, it's our market, and it's still ours after all! ”

"This ...... So just wait? "The glasses are still a little unwilling.

"Glasses, you have a business mind and are very shrewd, but your understanding of medicine is still not enough. Believe me, a drug may be able to make a lot of money by hype, but it can't occupy the market forever, because patients are not stupid, even if they are a little sluggish, but they can still distinguish between good and bad drugs. Sui Ge said, "We don't have to wait, just continue to follow our plan." As for what the Song family is doing, it's better if they don't save it. ”

"Since you've said so, boss, so be it." Glasses sighed, then hung up with some disappointment.

Sui Ge put his phone in his pocket and continued to work with his shaking spirit hoe.

Now, the nine greenhouses have been used by Sui Ge, and all of them are planted with things.

Ordinary medicinal herbs, wild ginseng and other precious medicinal materials, as well as spiritual grass, Sui Ge have all planted a part.

Especially in the middle of the greenhouse, the spiritual soil inside has all turned bronze, which means that this piece of spiritual field has become a medium-grade spiritual field!

The quality of the spirit field will increase, the speed of giving birth to the spirit grass, and the quality and medicinal properties of the spirit grass will also increase!

And the little silver worm has not been idle recently, after eating enough elixir and spirit grass, he began to work, shuttling back and forth in the soil of the nine greenhouse sheds, using his own unique skills to transform the quality of the soil, plus the Eight Desolation Cloud and Rain Array has been "upgraded", and the range of aura can cover nine greenhouse sheds with a light eye, so it is only a matter of time before the soil of the other eight greenhouse sheds becomes spiritual soil, and it will not wait too long.

In the greenhouse in the middle, the scene in front of him made Sui Ge not only a little excited and happy.

Now, in this greenhouse, the rui qi is rising, and the five-colored glow is fainting from time to time, the aura that is blowing in the face, as well as the various spiritual grasses in the spiritual field that are extremely precious and full of vitality, as well as the bee colonies that are constantly busy collecting honey in the spiritual field, make Sui Ge feel:

This greenhouse is an independent world and a blessed land of fairy mountains.

Belongs to his immortal mountain blessed land!

It's just that it would be nice to have another fairy palace, well, it would be more perfect if there was also a group of fairies......

Vacate the ground, and the music of the mobile phone rang again.

Sui Ge couldn't help but be a little annoyed, not knowing who had disturbed his wonderful fantasy.

Spectacles.

Glasses again!

Although Sui Ge was a little annoyed, he had to press the answer button.

"Boss, things are not good-" The tone of the glasses was full of worry, "I just got the news, the Song family will soon make a big move again, they have invited a foreign star to be an endorsement at a sky-high price, it seems to be called Luo Bei's ......"

Sui Ge was not interested, and even wanted to hang up the phone, but when he heard the name of this star, he was surprised: "Who do you say...... Robbe? ”