0566 Internet Thinking

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South Korea's full support for the online game industry came after the Asian financial crisis, and in just one year, she ...... Or maybe Song Chen became interested in South Korea's emerging economic industry, and also chose Park Jong-ho and his products, which were very unsatisfactory at the beginning, and even achieved the current success! ”

Lee Kun-hee's expression was very emotional: "I have to admit that it is really difficult to deal with such a far-sighted person!" Because you never know what his strategic blueprint looks like! In which direction! He's the only one of your generation who stresses me out a lot! If it weren't for the fact that he was engaged, I would have loved to hand over your sister to him! ”

"He's just in time for a good time!" Lee Jae-yong pursed his lips, very disapproving.

Even after experiencing entrepreneurial failure, his son Zhida's temper still hasn't changed, and Lee Kun-hee sighed deeply. At the same time, he was already thinking about whether to let Lee Kun-hee shoulder more responsibilities, or find a place for him to settle down and accumulate management experience at the middle and grassroots level.

After being silent for a while, Li Jianxi said lightly: "No matter what kind of plans Song Chen is making, at least the explosion and scale income of the online game industry are clearly visible!" Since you were interested in the Internet, I'm going to leave this matter to you! ”

Lee Jae-yong raised his eyebrows and asked, "Let me be in charge of the online game that I opened in cooperation with esoft?" ”

"To be exact......" Lee Kun-hee said slowly in a deep voice, "Acquire a powerful online game manufacturer, which belongs to Samsung Electronics, operates independently, and is self-financing!" I will integrate my business with ESOFT into this subsidiary! You, as a representative! ”

Lee Jae-yong was both excited and apprehensive.

Li Jianxi said in a deep voice: "In Rong, you have to take advantage of this opportunity, otherwise...... Dad even sent you to the board of directors of Samsung Group. You're going to have a hard time standing on your feet, too! Li Wei, general manager of Chenxing Entertainment, has gone through an unsatisfactory road in the past, but today, she is already the most high-profile manager in China, and I hope you will come back with honor as well! ”

Lee Jae-yong nodded and said in a low voice, "I won't let you down!" ”

There was a knock on the office door, and Choi Jae-won walked in in a crisp black suit, and Lee Jae-yong told his son a few words again and let him leave.

After Lee Jae-yong left, Lee Kun-hee asked with a sinking face, "How is the investigation?" ”

"The gang is gone!" Choi Jae-won said in a deep voice.

Lee Kun-hee said coldly: "What about the conclusion? ”

"It's likely that those people didn't mix the streets, otherwise they would have been influenced by President Zhang's influence in the Korean underworld. It can't be that there is no wind at all! Choi Jae-won's attitude is very cautious.

Li Jianxi was silent for a moment and then said indifferently: "Now that Yin Xin has arrived in the United States, and her attitude towards Song Chen and Chenxing Group has become clear, there is not much point in investigating it again except to vent your anger!" I don't want anyone else to talk about the convoy being blocked that night, so that's the end of it! ”

Although he was a little unwilling, Lee Kun-hee had no intention of delving into it, and Choi Jae-won could only nod silently in obedience. Just as he was about to turn around, he remembered something, turned around and whispered, "President...... Because the identity certificate and passport of the young lady are in South Korea, she is now quietly and silently sent to the United States by Song Chen. Presumably a new identity has been enabled...... Do you want me to send someone to investigate her life? ”

Lee Kun-hee looked directly at Choi Jae-won with an expressionless face, and saw that the latter was cold in his heart and in a dilemma. The atmosphere froze for half a minute, and Lee Kun-hee said with an indifferent expression.

"So be it!"

……

After the official charge of "Legend of Blood". Although the popularity has plummeted, the previous huge base is there, and the affordable price of 3o yuan can be easily affordable for white-collar and blue-collar workers living at the bottom - now they need to pay carefully for Internet access in Internet cafes.

Most people with capital will choose to go to the computer city to buy a computer. Pull an ADS1 broadband from the telecom to surf the Internet at home - and then they will still play at home without atmosphere, so they go back to the smoky Internet café to get on the computer......

No matter what, the fiery popularity and popularity of "Legend of Blood". The Internet café industry is booming again like a fire spewing oil. When passing by the Internet café, the sound effect of "Legend of Blood" gradually became an impressive "landscape".

The rise of the online game industry has not only driven the Internet café industry, but also directly driven the growth of the computer sales and circulation industry.

In addition to the income of genuine software, the sales of game point cards have gradually become one of their sources of income - although Chenxing Entertainment has rich and diverse channels, and there are 8848 and Chenxing Internet Café Management System online, which is a direct software for virtual point cards, many consumers will still go to Lianbang Software to buy physical recharge cards.

The charge of "Legend of Blood" coincided with the National Day holiday, which made "Legend of Blood", which had one-third fewer people online at the same time, gradually show a trend of recovery, but at this time Li Wei had already begun to think about another thing!

On January 7, 2ooo, Li Wei, general manager of Chenxing Entertainment, convened a meeting of the core executives.

At the meeting, Li Wei first said to the personnel manager Han Gang: "Are you ready for the matter of the holiday?" ”

This time the National Day holiday coincided with the official operation of "Legend of Blood", not only all the employees of Chenxing Entertainment had to go to work, but even the Chinese and Korean employees of Chenxing Games also went to work during this long holiday.

However, it is inappropriate to forcibly deprive employees of their statutory holiday rights, so Li Wei and Chen Guangming not only increased their daily wages by three times their salaries, but also promised employees to take turns to take turns after the National Day holiday.

Han Gang replied: "Ready, this rotation is divided into two batches, and it will not delay the normal operation of the company!" ”

Li Wei nodded, and then said solemnly: "When the chairman asked me to come to Huating to prepare for the establishment of Chenxing Entertainment, there was a sentence that impressed me very deeply! Mankind is entering the Internet age, and the traditional sales concept of the past must be reversed! I'm not a software programmer and don't have deep-seated ideas, so I can easily understand the meaning of this sentence! ”

After speaking, Li Wei looked at Qiu Lin, the manager of Chenxing's entertainment software service department, Song Chen's old classmate, and Xu Xiaoying, who was known as the two elders of Chenxing, and said, "Manager Qiu." Our technical department is now responsible for the research and repair of the new version of the Chenxing Internet café billing management system, what is the annual cost? ”

At just 24 years old, he was already a product manager at a young age, relying not only on his seniority, but also on his solid skills and sociable personality. If in other companies, eighty percent of them will be ridiculed as "Mao has not grown up", but there is no such doubt in Chenxing, because in Chenxing, a large Internet group, from the chairman to the bottom of the talent, there is no shortage of young people in their early 2O.

Not to mention women such as Zhai Yan, Zhai Yue, and Wang Xiaoxue, even Qiu Lin's direct boss Li Wei is only twenty-six or seventeen years old.

Qiu Lin was formerly a product manager at Chenxing Software. After the copyright and technical team of Chenxing Internet café management software was merged into Chenxing Entertainment, he became the core senior management of Chenxing Entertainment and served as the manager of the software service department.

Compared with other classmates, his career path is quite smooth, and after "Legend of Blood" became popular, his status has risen like Li Wei, catching up with his old classmate Xu Xiaoying.

Seeing that Li Wei suddenly turned the topic to himself, he couldn't help but be stunned for a moment, and then said: "If you don't count the research cost of Chenxing Software. It's about seven or eight million, most of which is labor expenses! ”

Li Wei asked the marketing manager Zhang Chang again: "What is the annual revenue and market share of this software?" ”

Zhang Chang replied quickly: "Although our system is not the earliest Internet café management software, it is among the top in the country in terms of sales because of its clear positioning, excellent technology and convenient operation experience." Occupy about 6o% of the national market! Last year's revenue was about 350,000, and this year's Internet café industry has seen explosive growth, so the results will be better than expected in the early days! If you are optimistic, you should be able to achieve 5ooo million. The income includes two parts, one is the price of the software itself, and the other is the cost of software upgrade and maintenance. The third is advertising revenue! If it weren't for the rise of the cracked industrial chain, our income would have been higher! ”

Li Wei pondered for a moment, and suddenly threw out a sentence that surprised all his subordinates: "What do you think if I let this software be completely free to license and only keep advertising revenue?" ”

"This ......" The executives present gasped, completely unable to understand Li Wei's train of thought.

Chu Lin objected even more: "Why? Now the performance is very good, and now it is completely unacceptable to give up this part of the income! ”

Even if you don't put aside the profits, Chenxing Internet Cafe is after all the famous work of him, Xu Xiaoying and other classmates, who have been working hard for three years, and suddenly launched the market for no reason after making achievements and popularity, and it is emotionally difficult to accept!

Zhang Chang also has reservations: "Mr. Li, although the profits of "King of Kings" and "Legend of Blood" can easily break 1o billion in the operating income of Chenxing Entertainment, but the proportion of revenue of Chenxing Internet café management software is not small. Second, it is easy to offend peers; Third, the operating income narrowed...... I think you should think about this carefully! ”

The other managers also nodded in agreement, and the city government pretended to be contemplative and did not make a statement, so as not to offend the top boss.

The opposition of the subordinates made Li Wei smile slightly, and said: "You first listen to my intentions and then express your personal opinions!" My consideration is simple, not to think of this product as a software, but as a sales channel, an advertising platform, and an opportunity to control the Internet café industry! ”

Liang Dunhe, manager of the channel department, his eyes lit up: "The channel platform that controls the Internet café industry!" ”

Li Wei smiled: "That's what it means!" Chenxing Internet café management system has advanced technology, convenient fool operation experience and customer-oriented service concept, which brings me three ideas: First, with advanced means and free licensing strategy in the competitors before the reaction to subvert the market, to achieve the purpose of monopoly control! Second, give up the software sales revenue, on the basis of this platform to open advertising products, as long as our products can squeeze the space of competitors, then do not worry about advertising space no one sells, no matter how bad we can use ourselves! For example, the advertisements for "Stone Age" and "Miracle"! Third, once the Chenxing Internet café management system is free, then the competitor's paid products will be unattended, and we can use the free strategy and point card sales to envelop the owners of the Internet café and reach an alliance of interests! A certain amount of time is equivalent to our Chenxing Entertainment control the offline resources of Internet cafes all over the country! ”

Liang Dunhe said with a smile: "After controlling this platform, we will directly face the sales resources of Internet café customers and grasp the initiative!" Unless our competitors in the online gaming space build their own sales channels. Otherwise, whether it is a point card sales channel, or the best quality Internet café advertising display resources are in our hands! That's a very good idea, I'm in favor of it! ”

Zhang Chang thought about it for a while, and had to admit that this idea was very enlightening and had a high probability of success, but he was not blindly optimistic, he said without worry: "Mr. Li's idea is very good, but what if competitors also follow the trend for free?" And now there is no shortage of free billing management systems on the Internet, you don't know if your free strategy works well, but it will definitely offend your peers in the software industry! ”

Li Wei replied: "Every decision has pros and cons. There are countless opponents behind the businessman, and the reaction of competitors is never a reason for us to consider, as long as it is beneficial to our company, we will do it! ”

Qiu Lin hesitated for a moment and sighed: "First free and then traffic realization, this way of thinking about making Internet products is not uncommon, QQ, Baidu, Goog1E and other products do this, but I didn't expect Mr. Li to use this kind of thinking to subvert the Internet café software!" For the entire software industry, I really don't know if it's a blessing or a curse! ”

Glancing at Chulin. Feng Yi, the financial manager, muttered: "Even if you don't consider the reaction of the Chenxing Internet café chain, you should also consider other customers who have purchased our products, and it is best to come up with a certain amount of compensation!" ”

Chu Lin hesitated for a moment and said, "If you want to change the software to free." We need a little time to make some adjustments to the architecture of the software...... Perhaps, we can make the next version free of charge, so that it doesn't infringe on the rights and interests of our customers! ”

"Yes, just do it!" Li Wei did not hesitate.

……

In fact. Examples of subverting the industry with Internet thinking are born from time to time, not to mention almost subverting the Yahoo model of traditional media, Zhou Hongyi and his 36O, who are well-known in later generations. It is to step on the bodies of the once invincible Jiang Min, Ruixing and Jinshan drug tyrants, and then be able to compete with the status of TAB (Tencent, Alibaba and Baidu).

So when Song Chen learned of Li Wei's decision, he was not surprised by the emergence of this free strategy, but surprised that Li Wei was able to think of this and resolutely implement it - the determination to give up one or two million net profits per year or even more is not something that can be done casually.

Regardless of whether it is because the huge income of "Legend of Blood" has brought Li Wei such confidence and courage, Song Chen, as Li Wei's boss and relatives, naturally wants to support Li Wei's idea, so when Li Wei sorted out the mature plan and emailed it to Song Chen, Song Chen just replied: "I'd rather subvert myself than give my competitors this opportunity...... Do it boldly! ”

……

Los Altos Mountain, Song Family.

In Song Chen and Zhang Ruoxi's master bedroom, Zhang Ruoxi, who had just finished taking a bath, was sitting in front of the dresser, and Bai Mengyao used a delicate wooden comb to scratch the hostess's soft and wet head like a crow.

Through the oval mirror on the dresser, Zhang Ruoxi glanced at Bai Mengyao, who was in a trance, she seemed to understand what the other party was worried about, but she didn't point it out immediately. When Bai Mengyao used a hair dryer to help Zhang Ruoxi dry her head, Zhang Ruoxi said softly: "Mengyao, have you ever thought about further study?" ”

"Refresher?" Bai Mengyao raised her foxy and delicate eyebrows, and didn't understand what Zhang Ruoxi meant for a while.

Staring at Bai Mengyao, who was vaguely worried in the mirror, Zhang Ruoxi said lightly: "Wen Yixian, did she make you uneasy?" ”

In a word.

Bai Mengyao's face changed slightly, and she was silent. Before Wen Yixian, if the women in the family had any discomfort or minor illness, they would let Bai Mengyao take a look, after all, Bai Mengyao knew some Chinese medicine and some nursing knowledge! However, Bai Mengyao's understanding of traditional Chinese medicine is only superficial, and the vocational school that taught her nursing knowledge did not provide Bai Mengyao with an internship opportunity, so Bai Mengyao's theoretical and practical level is average, and she can only deal with some minor diseases.

Wen Yixian is different! This Korean woman not only graduated from a prestigious university in South Korea, but also has a solid medical knowledge, and also worked as a nurse manager in Samsung Hospital for a period of time, both in terms of experience and level is far better than Bai Mengyao.

Therefore, when the women in the family are sick or unwell, they regard Wen Yixian as the main object of consultation, and when Bai Mengyao becomes idle, she naturally has a strong sense of crisis and unease.

Bai Mengyao's acquiescence made Zhang Ruoxi smile slightly, she stood up and faced Bai Mengyao, and said in a light tone: "In this home, although you are carefree and have no worries about food and accommodation, if you are too idle, you are easy to think cranky!" That's why some time ago, when Ah Chen asked me to prepare Huasong Fund and serve as the general manager, I felt very happy and felt that I had something to do! ”

Holding Bai Mengyao's hand, Zhang Ruoxi smiled and said: "Now, I will also give you a chance to choose, first, after the establishment of the fund, I plan to let you be my assistant!" ”

Bai Mengyao was flattered: "Assistant?" But...... I don't have any experience! ”

Zhang Ruoxi smiled slightly: "Second, I plan to send you to further study, of course, what you learn is not how to be a secretary, but to get a dietitian's license!" ”

"Dietitian?" Bai Mengyao shouted.

"Yes, dietitian! The object of conditioning is naturally the man of our family! (To be continued......)