The two sat in the car to shelter from the rain, Chang Cheng disappeared automatically very sensibly, and he didn't know which corner he squatted in with a cigarette. Wen Liang has been busy all around recently, and he has not seen Si Yajing for a few months, and this meeting will undoubtedly meet dry firewood and meet the fire, and his hands are warm for a while, chatting about the pain of lovesickness. Then Wen Liang talked about sending more people to plot quickly, Si Yajing was taken aback, the central kitchen has always been in charge of her, and it is really difficult to escape the blame if she is really going to go on a business trip.

"Don't worry, the people have already caught it, and the rules and regulations of the central kitchen are very perfect, and the supervision and implementation are relatively in place, and he may not be able to succeed in letting him do damage." Wen Liang first loosened Si Yajing's bonds, so as not to let her be too stressed, and said with a smile: "I'm just asking what you guys have done recently, making Boss Pan so angry that he took risks and played such a small trick that couldn't be put on the table?" ”

After inquiry, I learned that Qinghe has recently made frequent moves, first, a new set meal model, including children's sets, parent-child sets, family sets, happy sets, etc., which have been carefully designed and boldly innovated in the past. Although it seems to be a lot cheaper in terms of unit price, it also makes people who might have ordered only one or two dishes choose a set meal with three or four dishes, which alone has increased the daily turnover of each store by 10 percent. In addition, there are various holiday promotions, lucky draws and stamp card collection, etc., and there will be new activities almost every month, and the advertising and planning department has undoubtedly become the department that Li Shengli praises the most every time he meets. However, the R&D department is not willing to be left behind, relying on the talent and equipment advantages of the central kitchen, combined with the characteristics of the Jiangsu system and local cuisine, the new research and development of more than a dozen kinds of dishes that can be standardized to the market, and then according to the feedback for the second research and development and reconstruction, the concept of excellence not only in exchange for rich returns, but also greatly opened the gap with other catering enterprises - no matter in which industry, science and technology is always the first productive force!

Second, Qinghe has further increased its marketing efforts. This half year's advertising investment has been more than three times that of the past year, not only often appears in the prime time of provincial satellite TV, but also cooperates with the people's livelihood channel to create a food program, after the start of the broadcast, the ratings have risen gratifyingly, the topic continues, and even a newspaper has opened a column for the people to vote for the top ten most authentic delicacies in Jiangdong, Qinghe soybean milk is impressively among the candidates. The planning department is already studying the possibility of creating the first food festival in Koto based on this, and has been in contact with some media and organizations, and everyone is very interested and has a strong intention to cooperate.

The third is that not long ago, Li Shengli was at the helm of Qinghe. Attended by the Propaganda Department of the Qingzhou Municipal Party Committee, the Qingzhou Municipal Committee of the Communist Youth League, the "Care for Girls" Foundation, the Ministry of Youth Industry, the Women's Federation, the Trade Union, Qingzhou Daily, Qingzhou TV and the Youth Volunteer Action Guidance Center jointly organized the "Let Love Fly" large-scale charity donation party, the donation amount of one million suddenly made Qinghe the object of heated discussion in the streets and alleys, and improved the reputation and influence of the brand. As the saying goes, the gold and silver cups are not as good as the reputation of the people, in many cases, the praise of word of mouth, the development of a company is a positive effect that no amount of advertising money can be exchanged.

And so on, a series of combination punches down, so that fast and many tired to deal with, from top to bottom pressure doubled. If business competition is a marathon that doesn't know who will go to the end. The one who always stays ahead of the curve and lets others run at their own pace undoubtedly has the best chance of winning.

It's a pity that under Qinghe's endless tricks, the management of Kuaiyouduo gradually lost confidence and fought-for-tat from the beginning. Some of the stealing masters, until now, have copied Qinghe's practice in all aspects, and their cheeks have been completely thrown into the sewer, but they are often the first tricks that have just been learned. has not yet been integrated, the second trick will follow, and so on and so forth. The most direct consequence is that the company's management is chaotic, the operation efficiency is low, and the cost of each store has risen sharply.

Lu Xinyan and Pan Mingliang had a serious disagreement because of this, although her resume was as Wen Liang expected, but after all, she really stayed at the Intercontinental Hotel and had a certain professional background, and she was keenly aware that the practice of copying Qinghe could not continue.

First, because the foundation is too thin and the development is too fast, and too many unnecessary stores have been opened in order to fight with Qinghe, it is impossible to effectively control the cost, so far it has smashed nearly 15 million, but the profit is far away, and the capital chain has reached a precarious point; Second, they have been ignoring the most important, nay, probably the most important point: there is no central kitchen in Kuaiduo! At first, it was thought that Qinghe spent so much manpower and material resources to build a central kitchen, which was a way to put the cart before the horse, and with that capital invested in the market, there may not be a chance to gain a firm foothold and grab a 30% market share from Qinghe's mouth.

But when the franchise model developed to a certain stage, Lu Xinyan found that the most test for her was no longer how to seize the market and how to catch up with Qinghe, but how to deal with the material delivery of stores all over the country. With the current logistics capacity, Qingzhou is acceptable, and the remote suburbs are likely to be missed, not to mention the surrounding cities, which really have to work hard to barely support, which is a major factor in the sudden rise in costs. And a little farther away in the city, almost already in a state of semi-abandonment, after the acquiescence of the headquarters, by the franchisees to purchase and make their own food, in a short period of time seems not to be a big problem, but within three months, it will inevitably become more and more shoddy because of factors such as cost and greed, shoddy, cutting corners is almost inevitable.

At that time, how will Kuaiduo, who has no pioneer and no reputation, face Qinghe, a terrible opponent?

Therefore, Lu Xinyan decided to slow down, first reduce some of the franchise stores that lost their control power to recoup funds, and then strengthen management methods to reduce costs, and then focus on building a flagship store with a daily turnover of more than 100,000 yuan, and at the same time start building a fast and more central kitchen - she has already seen that without the central kitchen, it will not be able to gain a long-term foothold, let alone compete with Qinghe in the next stage!

However, this mention was resolutely opposed by Pan Mingliang, not that he felt that Lu Xinyan's opinion was wrong, but that the angle of considering the problem was different from Lu Xinyan!

What Lu Xinyan wants is how to operate quickly and more, so that its vitality is as strong as Qinghe, or longer than Qinghe, which is purely from a commercial point of view, and cannot be said to be wrong. But Pan Mingliang knows that he has traveled thousands of miles from Lingnan to Qingzhou not to run a fast food company.

What he cares about is not fast and many achievements, but Gu Shitong's orders!

Gu Shitong's original intention of installing fast and more is to stare at Qinghe, the "big cow" who he thinks is Wen Huaiming's source of funds, in officialdom, money is not omnipotent, but sometimes there is no money but it can't, as long as Qinghe is contained, it can fundamentally shake Wen Huaiming's foundation, and he can also breathe a bad breath.

Therefore, when Lu Xinyan formulated a strategy at the beginning, and used guò to spend money frantically, expand wildly and fight Qinghe in the ring to achieve the purpose of gaining fame and occupying the market, Pan Mingliang raised his hands in agreement, because this approach was in line with the spirit of Gu Shitong's instructions, and it also achieved remarkable results, at least it slowed down Qinghe's development and lost a lot of share.

But once Qinghe completed the construction of the central kitchen, passed the accumulation period and dormant period, and re-encroached on the market with an incomparable attitude, Lu Xinyan wanted to avoid its edge, stick to the existing results and then slowly figure it out, even if he sat and watched Qinghe grow stronger and stronger, he had to retain a ray of life for the sake of speed.

This idea is actually very clear and clear, but it goes against Gu Shitong's wishes, so Pan Mingliang can only oppose it!

For him, even if it is a road, it can only go to the dark like this!

At this time, there are only two choices in front of him: first, continue to rely on the blood transfusion of the Minghua Group, and recklessly throw money according to the previous tactics, which can always make Qinghe a little stumbling and create some trouble. But the problem is that Minghua Group is not an inexhaustible cornucopia, after being hit by warm and forgiving one after another, its funds have also had a big problem, and the support for fast and more is close to the limit;

Second, it is to rely on the wisdom of the fast and many management itself to find a way to defeat Qinghe, and at the worst of all, to slow down its development. Pan Mingliang's hair was almost gray, but he didn't even think of a fart, in fact, everyone understands that he has to have the ability to solve this unsolvable situation, why should Gu Shitong send Lu Xinyan, a turtle, to be in charge of daily operations?

In desperation, or people show their instincts in desperation, Pan Mingliang used his ruthlessness when he worked hard in Lingnan, first bought a certain small head of the Qinghe Central Kitchen, just waited for him to take off the medicine, and the next day he sent people to take off his pants in front of various stores, and then contacted some unscrupulous reporters from tabloids and foreign media, and reserved a headline special page to report on this in an all-round way, which will definitely make Qinghe stink anymore!

It's just that the magic is one foot tall and one foot high, and he couldn't have imagined that because of Jiang Zhilan, Wen Liang was really angry, and quietly arranged someone to be by his side early.

Heavenly Dao cycle, cause and effect must be rewarded, no one can escape!

Hearing what Si Yajing said, Wen Liang stretched out his hand to wrap his hand around her waist, through the cotton fabric, he could feel the tenderness and delicacy in the palm of his hand, and then kissed her lightly on her red lips, and said, "Qinghe is developing very well, thank you for your hard work!" ”

He actually deliberately did not interfere in Qinghe's affairs during this time, the young eagle always has to go through the wind and rain to spread its wings and soar, it turns out that without him, everything must be bowed to himself, Li Shengli Si Ya Jing Tan Xue and others are enough to be independent, Tong Guò upright Yang Mou will force such a dog to jump over the wall quickly, even if he is present, it is impossible to do better!

Si Yajing raised her head, her apricot eyes were blurred, and said, "But if you hadn't made a move, I would probably have caused a big disaster this time......

Wen Yu laughed and said, "What's the use of asking for a husband, isn't it just to wipe your ass for your wife?" ”

Although Si Yajing has been with Wen for a long time, her face will still be crimson when she hears his crazy words, and she will give him a coquettish glance, and said, "What wiping your fart...... shares, so ugly...... Oh no, here'......"

The gentle big hand went down the waist to the buttocks, and laughed in a low voice: "If you don't let you wipe it, it's okay to rub it, right?" (To be continued......)