New York, 7 April 2002.

Manhattan's Fifth Avenue is home to some of the world's best brands, a fashion landmark in New York, and a high-end shopping boulevard. Boutiques, fine dining, long-established department stores, public cultural facilities...... It is the heart of New York fashion and synonymous with luxury.

Known as the best French restaurant in New York, the three-Michelin star is recognized as a fashion landmark in New York, and has even become the Vanity Fair of New York! There are two kinds of people who dine here the most, one is celebrities, such as Mike Jackson, such as retired former President William? Jefferson? Clinton; There is also a businessman who has a successful career and knows how to enjoy life, such as Song Chen!

There is a line in "Sex and the City", which began in 1998: The most powerful woman in New York is the usher in the French restaurant who decided not to give you a seat, because she can decide who can sit today! To prove the status of a New York man, it is necessary to see if he needs to make a reservation at a French restaurant.

This is what this French restaurant is all about! It's worth mentioning that although this Michelin is a three-star restaurant, the price is very affordable!

“…… Before 1997, LG was a typical traditional family business, and the group's subsidiaries were closely linked, sharing capital, finance, and resources, and they were able to support each other and help each other when the crisis came, and this centralized system played a great synergy role in the development of the Korean economy for decades! However, the Asian financial crisis of 1997 exposed the shortcomings of this system: the huge conglomerates were not responsive enough, implicated each other, and won both prosperity and loss! ”

The 55-year-old Gu Ben Shigeru has a Chinese face, half a hundred hair, but few wrinkles on his face, and he looks like an entrepreneur who has just entered the age of confusion, very young! Due to having studied in the United States. The level of Gu Benmao's American English is two grades higher than that of Song Chen, who became a monk halfway through and relied on self-study.

Sitting next to him is a young woman with neat bangs and a sweet and lovely temperament, she has a pair of beautiful double eyelids, bright eyes and bright teeth, rosy pink cheeks, and a red deep V mid-sleeved short skirt sets off her beautiful figure.

She didn't seem to have any interest in her cousin's tirade, just staring at Li Yinxin and her son with talking eyes, and what was even more interesting was that Song Jue, who was sitting on a special baby barstool, also looked at each other with dark eyes, and grinned from time to time. Saliva from the corner of the mouth.

Song Chen has no immunity to beautiful women in the past, but he has enough self-control to focus on where he should be in a more formal place. For example, now, he listens carefully to what Gu Benmao is saying, and exchanges opinions with the other party from time to time.

He smiled and said: "In 97, the financial crisis swept through Asia, and China was not directly attacked by international investors because of its relatively closed system, so it was not as energetic as Asian countries!" In this financial crisis. There are two chaebols in South Korea that have done the best job in crisis public relations, one Samsung Group and one LG Group! The most admirable thing for you and Chairman Li is the successful transformation of enterprises carrying great glory and historical baggage, and this success has always inspired us Chinese. And sincerely admire! ”

"It's my honor to be admired by President Song!" Gu Benmao smiled slightly.

Song Chen hurriedly waved his hand and said, "You really tormented me!" The success of those of us who are late learners is often standing on the shoulders of shopping mall old-timers like you, so it is somewhat advantageous to look at the scenery and things. At least I learned two very useful lessons from LG Group! ”

"Oh?" Gu Benmao was very interested, "What kind of experience can you feel useful!" ”

Song Chen smiled slightly, and he said in an unusually slow tone: "One is the cultivation plan of the heir. One is a change in the group's operations! ”

LG Group has a history of bottom-level training since the second chairman of the board of directors, and Koo Zijun's son Gu Ben Shigeru is no exception: he returned from the United States at the age of 27, starting as a business manager of a subsidiary of LG Group, and was also sent to work in the Japanese branch for a period of time.

In 1995, he became the third chairman of LG Group, and as soon as he took office, he immediately sent a large number of managers to GE, Motorola and other multinational companies to learn business methods. Not only did he ask senior executives to set sales targets, but he also asked them to come up with solutions to their funding problems.

At the time, Shigeru Goomoto's description of LG's development model in the 21st century was cited as a classic in the business world: "LG is not a Korean multinational company, it is a global company, but its headquarters happens to be in Seoul, South Korea!" ”

In order to transform into a global company, the first thing Koomoto changed was LG's work environment, and he began to aggressively promote non-Korean employees and openly recruit executives with global strategic thinking and global leadership skills.

In 1997, the Asian financial crisis exposed the shortcomings of the seemingly flowery but crisis-ridden consortia: the consortia with complex businesses were not sensitive enough to react and implicate each other. The subsidiary of financial sub-health suddenly became the weakest link in the Asian financial crisis, and the entire group fell into a sudden crisis.

With the determination of reform, the LG Group's operating organization has been greatly simplified, and many of the listed companies owned by it are operated independently, and various indicators are no longer counted according to the group's caliber.

Under the new organizational system, all members of the LG Group are managed by a single holding parent company, and the separation of ownership and management rights is implemented, and the transparency of corporate governance is improved.

The Asian financial crisis has caused many Korean companies to go bankrupt, decline or contraction, this bloody history has made the Korean chaebol feel palpitations, and LG's ability to adapt and self-adjust has made many management experts dumbfounded, some people say that the Asian financial crisis has created LG - correspondingly, the response of the Japanese chaebol has been a big slow beat, which directly led to the fact that Japanese manufacturers gradually lost their advantages when competing with Korean manufacturers!

"Due to my limited ability, coupled with the fact that I can't focus on administrative affairs, Chenxing Group separated the ownership and management rights at the beginning of its establishment, which has practical concerns and the essential requirements of Internet companies!" Song Chen smiled, then touched his son Song Jue's head, and said, "This little guy is now a shareholder of Hong Kong Chenxing Group." But when I grow up in the future, I will still leave him to work at the grassroots level for a few years! As for whether it is possible to take over my career, it depends on his ability! ”

Li Yinxin smiled softly, took a sip of red wine and dragonfly, and her posture was elegant. Today, she has a high bun, a slender jade neck, and a pure white lace skirt that makes her pure and soft, and her temperament is like a fairy.

Gu Benmao nodded appreciatively and said with a smile: "Before my grandfather died, he once told my father that 'the most difficult and important thing in running a business is the front-line work'. You are in agreement with our family training on this matter! However, when it comes to family inheritance, you are at odds with most of Asia's richest people, and we never thought that you would let your daughters inherit the assets of Chenxing Group! ”

Song Chen knew that there were still signs of patriarchy in Asian countries, especially the wealthy group, and the phenomenon of men in charge of the family was very obvious. For the richest in the world, avoiding a wealth exodus is often the first consideration.

For example, South Korea's chaebol usually has a high inheritance rate, which is especially evident in Lotte Group and LG Group, where Goo Ben Shigeru has a pair of children. However, the wealth inheritance ratio of the two is more than 4 times. It's just that Gu Benmao's son died in an accident a few years ago, and this part of the wealth returned to Gu Benmao.

Gu Benmao's words made Song Chen laugh and said, "Even if you give all your wealth to men." Can they be guaranteed that they won't ruin the family business? No! Therefore, it doesn't matter whether the wealth flows out with the daughter, the important thing is whether the children have the talent to carry forward the family business, and I give them a chance. Whether they can grasp it depends on whether they can stand out from the grassroots! ”

"Interesting!" Although Gu Benmao felt unimpressed, he had no intention of refuting the other party.

was about to speak, when he suddenly heard Gu Xiuzhen on the side speak: "Much better than my grandfather." My grandfather would rather give my shares in LG to my dad and my brother than give it to me! ”

Gu Xiuzhen's English is good, Song Chen heard it clearly, and he smiled slightly: "There are some things that still need to be fought for by yourself, Miss Gu, are you working in LG now?" ”

"I was about to graduate from college, and I wanted to start my own company, but my dad criticized me severely! He asked me to intern in the company for a period of time to have enough experience before deciding whether to start my own business! Gu Xiuzhen stuck out her tongue, and this quirky expression instantly reminded Song Chen of Zhao Lin's mother and son in Xiakou City.

"Your father has good intentions, and you should be proud of your father!" Song Chen laughed.

Gu Xiuzhen was noncommittal, but asked with great interest: "By the way, you are a globally recognized expert in entrepreneurship, is there anything to teach me?" ”

Song Chen asked with interest: "What major do you study and what company do you want to open?" ”

Li Yinxin suddenly said: "Xiuzhen studied business administration, but if I'm not mistaken, she wants to open a beauty salon?" ”

Gu Xiuzhen's eyes widened and asked, "Ah, how do you know?" ”

As mentioned earlier, Gu Xiuzhen's father is Gu Zixue, and Gu Zixue's wife is Lee Shuxi, the second daughter of Samsung founder Lee Byung-cheol, because after Samsung Group and LG Group turned against each other, Gu Ji-hak lost the high position of Samsung Group, and Lee Shu-hee, who pleaded for her husband, was almost swept away by Lee Byung-cheol, so that Gu Jihak and his wife have always held a grudge against Samsung Group and Lee Byung-cheol's heir, Lee Kun-hee, so it is conceivable how good their next-generation relationship can be?

Li Yinxin smiled slightly, and while holding a small spoon to feed the dessert on the strawberry platter to her son, she said slowly: "South Korea is so big, and those girlfriends and friends of yours are not very strict-mouthed people, I knew it when I was a student at New York University!" ”

Gu Xiuzhen said with annoyance: "Now that you know, didn't my parents already know?" Oh, no wonder my father is reluctant every time I bring it up! ”

Song Chen was stunned and said: "The beauty salon is very good, I heard that your Korean plastic surgery technology is famous all over the world, why doesn't your father agree?" ”

Gu Xiuzhen asked with a surprised face: "Who told you that Korean plastic surgery technology is 'world-famous', the world-famous are the United States and Japan, and we in Korea learned from Japan in this regard!" ”

"Huh?"

Did Korean cosmetic surgery technicians learn from Japan? That's unusual! Why is it that in later generations, Korean lineup advertisements were overwhelming, even overshadowing the United States, forming a plastic surgery industry chain specializing in serving international tourists?

Song Chen was stunned again, he didn't react for a long time, Li Yinxin pushed him with his elbow, and he smiled awkwardly in Gu Xiuzhen's suspicious gaze, "Because my woman and mother-in-law have had accidents and have been severely injured on the face, so they need plastic surgery, I have learned about it before!" ”

Gu Xiuzhen said: "The plastic surgery technology in the United States and Japan is more developed, but the price is more expensive, and it is not something that ordinary people can afford!" I think the profits are quite high, so I discussed starting a high-end beauty shop with my friends! ”

Song Chen gave a thumbs up and said, "I have ideas!" It's a great idea, why doesn't your father agree? ”

Gu Xiuzhen said stupidly: "My father just wants me to work in the company, or to be an elegant and elegant famous lady, and teach her husband and children at home!" ”

"Xiuzhen, your father has a lot of hope for you!" Gu Benmao smiled slightly, looking very agreeable.

Glancing at Gu Xiuzhen, who was silent, Song Chen sighed and said to Li Yinxin: "Ah! The daughters of wealthy families seem to have similar stories, and I guess your father is just as strict with you! ”

In Gu Benmao's meaningful smile, Li Yinxin said lightly: "I am relatively relaxed than Xiuzhen, but in essence, there is no difference between different paths and the same end, and when I reach the marriageable age, I will marry a man who is the right person and will help my father's career...... Or family! ”

"It's horrible!" Song Chen shrugged.

Gu Benmao smiled: "President Song seems to have a different opinion? ”

Song Chen said heartily: "Although I was not born at the bottom, I also suffered hardships when I was a child, so I am naturally close to these groups, and I don't think that marrying someone of equal status will make my children happier-unless they think so themselves!" ”

Li Yinxin chirped: "You won't think like this in the future!" ”

"We'll see!" Song Chen winked at Li Yinxin.

Gu Benmao smiled, and then said solemnly: "This time I made a special trip to the United States, on the one hand, on behalf of the second aunt [Li Shuxi] to visit Yin Xin, in order to avoid being too abrupt, I brought Xiuzhen over by the way; The second is for business! ”

"Business?" Song Chen smiled with interest.

"HOW ABOUT HANDING OVER THE IPOD DISPLAY ORDER TO US LG ELECTRONICS?" (To be continued......)