0827 Socialization of recruitment
[Without the support of the full attendance award, it is difficult to have the perseverance to persist in updating!] It's not for the thousand pieces, but for the innate loose character! No cure! Generally speaking, this month is approaching, and it is unlikely that you will have the opportunity to win the full attendance award......]
After the old subordinate sat down, Wang Xiaoxue asked with concern, "What, there is something to find me?" β
Zhen Ronghui nodded, he groaned for a while, and asked, "Mr. Wang, do you know if Facebook recently published a message on Twitter?" β
"Huh?" Wang Xiaoxue was stunned for a moment, she shook her head, "No, what?" Questions? β
"Not really!" Zhen Ronghui smiled, he seemed a little embarrassed, and considered the wording, "Facebook posted a job posting on Twitter yesterday, I think it's very interesting, so I want to ask you something!" β
After all, Wang Xiaoxue is the former CEO of the future, and there is an extra word "recruitment" in the same sentence, and she almost instantly understands what Zhen Ronghui means.
"Mr. Zhen, wait a while, I'll take a look first!" SHE RAISED HER HAND TO SIGNAL ZHEN RONGHUI NOT TO SPEAK YET, SHOOK THE MOUSE TO ACTIVATE THE DELL LCD SCREEN THAT WAS ON STANDBY, OPENED THE IE BROWSER ON THE WINDOWS XP INTERFACE, ENTERED THE TWITTER URL, AND LOGGED IN TO HER ACCOUNT.
As a subsidiary of the Chenxing system, Wang Xiaoxue of course needs to pay attention to the latest news from Facebook, she quickly clicked into the Facebook page from her Twitter account, and found that Facebook's recent news not only introduced new features, but also had a job posting, which was about hiring software engineers, web designers, senior architects, etc., accompanied by blank promises.
There are thousands of people who follow Facebook, only 2,000 comments, and only a few hundred retweets...... It should be said that there is nothing worth paying attention to in this news itself, but after all, Wang Xiaoxue is the former director who personally created a worry-free future, and she vaguely understands Zhen Ronghui's thinking.
Compared with Chenxing Network, Alibaba Group, Ctrip.com, Baidu, Alipay, and other brother companies that are in the limelight, the popularity of Future-free in China is probably only better than that of Chenxing Software. But it is obviously not an Internet company under the focus of magnesium lamp.
Even, like Ctrip.com, it is not a pure Internet company, because the two companies have traditional businesses in their respective businesses, and the three traditional businesses of Ctrip.com are hotel call centers, hotel properties and very large sales teams; FutureCare also has a heavy asset, that is, it cooperates with newspapers to publish recruitment information in local newspapers with a special page of FutureLife.
This was originally Zhen Ronghui's suggestion, and he had not yet joined the Future Carefree at that time, but Wang Xiaoxue was deeply touched after hearing it.
At that time, the NASDAQ stock market was in full swing, and Ctrip, 8848, and Chenxing Network became the most popular Chinese concept stocks. But Wang Xiaoxue not only accepted Zhen Ronghui's proposal, but also gave up the idea of rushing to go public.
Although this move made the future worry-free lose the best listing window, but it also allowed the company to avoid the ravages of the NASDAQ stock market crash.
In 1999, after Zhen Ronghui joined the company as an executive director and chief operating officer, he quickly promoted the plan and cooperated with Dongou Evening News to publish the "Future Worry-Free Special Edition", which naturally consisted of online local recruitment information.
In terms of internet access at the time. Online recruitment sites are certainly difficult to attract the popularity of people over the age of 30, and the "Future-free Edition" can be said to perfectly cover the market demand of this group of people!
This move surprised many people and was very popular with locals!
Futures Carefree is released every Tuesday. Except for one of the four pages of a piece of paper, which is blank and needs to attract foreign investment, the other three pages are all recruitment information. From morning to evening, the recruitment page was flipped through countless times. Based on the minimum reading rate of 4 people per special edition, each issue of the Futures Worry-Free Recruitment Special Edition has been read millions of times, and the circulation of Dongou Evening News has increased significantly!
Countless Dongou people have found jobs from the recruitment page. Realize the value of life; The company also saw that the "Future-free Special Edition" was more effective than the inefficient third-party recruitment agency, so they decided to call and cooperate with Future-Free to provide recruitment positions!
If the online "net" makes traditional business owners feel "high" and difficult to get close to, the appearance of "Worry-free Future" makes the face of this "net" familiar, which is easier to accept.
Their initiative to take refuge, in turn, makes the recruitment content of the future worry-free in Dongou more abundant!
The success of the special edition of "Worry-free Future" prompted Zhen Ronghui to strike while the iron was hot and decided to cooperate with newspapers in more cities, and the success of "Dongou Evening News" made Zhen Ronghui almost effortlessly promote this successful experience to more cities.
In just three years, FutureCare has established cooperative relations with local newspapers in 30 cities across the country, from 3 editions to 16 pages per week, which is a thick stack in hand, and the recruitment information also involves many industries, which can be described as varied.
Job seekers can enjoy the "bombardment" of 1,500 to 2,000 pieces of information every week, just like a job seeker said, buying an evening newspaper every Tuesday to see a worry-free future has become a part of his life, and he is not afraid of being fired and unemployed, because he believes that there is always a position for him! [Note: This is the mentality of the author back then......]
It is also with this success that FutureCare is a very authoritative company in the field of recruitment in China, and its influence is not only online, but also perfectly covers the offline traditional recruitment market!
At present, the service content of Future-free mainly includes three aspects: first, recruiting headhunters, providing services for different enterprises in different ways to help customers find suitable talents, but at present, in order to get involved in high-end talents, the cutting-edge talent needs in the Chenxing system also need to be outsourced to headhunting companies; The second is training and evaluation. After recruiting people, according to the change of position, professional promotion is required, which requires training of personnel; The third is personnel outsourcing, some enterprise personnel, administration, the total price you are responsible for by one person, so it is very tiring, and the things to do are also very trivial, the future worry-free to help customers from this trivial affairs to liberate, for the customer to manage employees, so that they have time to do more valuable things.
Last year, the total annual revenue of FutureCare reached 150.3 million yuan. Although it is not as good as 8848, Ctrip.com, and Chenxing Entertainment, it is financially sound. With these achievements, Zhen Ronghui took over the power from Wang Xiaoxue without controversy and became the second CEO with a worry-free future.
But Wang Xiaoxue didn't expect Zhen Ronghui to be able to see the threat of new technologies to a worry-free future, which made Wang Xiaoxue very pleased: the old subordinates did not lie on the merit book and eat the old book!
Thinking of this, Wang Xiaoxue smiled and said, "Mr. Zhen, what do you have to tell me?" β
Zhen Ronghui groaned: "The emergence of Twitter has always given me a very vague concept, but how to use it may not be clear to anyone except the boss!" This casual job posting on Facebook gave me a flash of inspiration, which should be considered a social job posting, where recruiters and recruitees can interact in real time via Twitter. It's a lot of fun to play! But I vaguely feel that it may affect our future! Whether it's a negative or a positive one, I'm not sure yet! β
Wang Xiaoxue nodded, she thought for a moment and asked, "Mr. Zhen, do you know that there is a route dispute on Ctrip?" β
"Of course I do!" Zhen Ronghui nodded, and said cautiously, "Whether it is the dispute between the technical route or the sales route, it is very similar to the dispute between Lenovo Computer's technology, industry and trade!" In essence, it is actually the back-end technical department and the marketing and sales department of Ctrip.com that are competing for the interests of financial tilt! β
Wang Xiaoxue smiled slightly and said, "You are very right. Cheng Yang used to work for CYTS, is a capable but relatively conservative professional manager, after Ctrip.com acquired Hyundai Express, Ctrip Travel Network has relied on call centers, ticket distribution and a large team of local promoters to obtain huge profits over the years. Comparatively speaking, Ctrip's online sales business is very dismal, and it is almost negligible in the financial revenue of the year! It should be said that the reason why the professional managers headed by the chief technology officer Shen Peng have the confidence to ask Cheng Yang to give more R&D funds. The main thing is Zhai Yue's confession before he stepped down! More precisely, it is actually the boss's explanation! β
Zhen Ronghui nodded. This period of the past, as long as it is a little bit of identity within the Chenxing system, everyone knows it. And it was still a conversation after dinner, but he didn't understand the meaning of Wang Xiaoxue's mention of this pending example.
Wang Xiaoxue was obviously talking in good spirits, and she continued in a slow tone: "The boss's vision is universally recognized, and no one in the world today can compare with him, and he has a particularly deep understanding of China's national conditions, but his dedication to technology is irrefutable, so Ctrip Travel has formed the current embarrassing situation: on the one hand, China's national conditions do not allow Ctrip to copy the Silicon Valley model of the United States, but must take the traditional sales route, and the online website must become a faΓ§ade; On the other hand, the rise of American online travel companies represented by Priceline proves that this is the way Ctrip must go in the future! In this way, Cheng Yang was in a dilemma, and he had to hope to forcibly end this controversy with a muddy attitude! β
"Cheng is always a good man!" Zhen Ronghui groaned slightly, then shook his head with a wry smile, "But in fact, this way can only bury the contradiction under the ice, and the controversy will break out sooner or later!" The reason is very simple, the department that has created the largest profit for Ctrip.com is the offline call business, Shen Peng's achievements are too little, if it is not for the support of the boss, he may not be able to persist until now! Of course, Ctrip.com appears as an Internet company as an American investor, which is especially important! Americans pay more attention to the technical strength of Ctrip.com, which is the main reason why Ctrip.com has insisted on investing in hotel properties in the past two years, and expanding the team of land promotion will be criticized by Wall Street. β
Wang Xiaoxue smiled slightly and asked, "Then Mr. Zhen, do you think that there will be such a route dispute in the future?" β
Zhen Ronghui was silent. In the final analysis, FutureFree, like Ctrip.com, has the behavior of "doing offline business in the skin of the Internet", but FutureCare has not yet been listed, so there is no need to face the spittle of investors!
"The boss once told me that online advertising, online games and wireless value-added services are the three core revenue models of the Internet!" Wang Xiaoxue smiled and sighed slightly, "One of the things that is better about FutureCarefree than Ctrip.com is that over the years, the website has attracted a large number of members through free registration, and FutureCarefree can charge technical service fees to recruitment companies through the special page of the newspaper and the backend of the website, and can also collect network advertising fees from advertisers through the front desk of the website, and gradually become the main source of income for Future-free!" Therefore, software engineers who have a worry-free future do not have to be as anxious and inferior as Ctrip! β
"Yes!" Zhen Ronghui nodded.
Wang Xiaoxue stared at Zhen Ronghui with deep meaning. asked: "Then Mr. Zhen thinks that in the eyes of the boss, is it a qualified Internet company?" β
"This ......" Zhen Ronghui frowned slightly, and shook his head for a long time.
"If you can shake your head, it means that you are very sober, this is the luck of a worry-free future!" Wang Xiaoxue smiled, "In the boss's mind, Internet companies without core technology will eventually become traditional enterprises, just like web portals, although now they are rejuvenated with the help of wireless value-added services." But sooner or later, it will be subverted by new technology! β
Speaking of this, Wang Xiaoxue raised her slender jade neck with great emotion and said: "Back then, when the boss instructed me to set up this company, he once confided in me the truth, the ceiling of online recruitment companies is very obvious, and sooner or later it will fall into business difficulties, and let me be prepared in my heart!" These words are sent to you now! β
"Is there such a thing?" Zhen Ronghui's face changed. Throw a fit.
With Song Chen's fierce record, no one dares to deny his judgment, not to mention that the ceiling in the field of online recruitment is indeed very obvious: it depends entirely on the size of Chinese companies, and it is extremely vulnerable to the economic environment at home and abroad.
Wang Xiaoxue nodded. smiled: "Falling leaves know autumn!" It's hard to tell what the future holds, but for now, especially with the advent of Twitter and Facebook. There have been some interesting changes at home and abroad! Typical is the change in the way people communicate with each other, and you can feel the impact of new technology from Twitter's job postings, which shows that you have a sense of crisis! β
Zhen Ronghui groaned: "Actually, I came to you this time. I wanted to ask about the Chinese version of Twitter! β
"Twitter China? It has a brand new name in China, and the website is not easy to say, but the company may be named Chenxing Weibo, and the first CEO is Jiang Zheng, the public relations manager of China Chenxing Group, if there is no accident! β
Weibo...... Zhen Ronghui chewed on the name, pondered his words and muttered: "Is it a company wholly owned by the parent company?" β
"It is not excluded that we will refer to the model of 360 company, so that Chenxing Network, Baidu and other Chenxing subsidiaries will participate in the shares, it is not easy to say now!" Speaking of playing here, Wang Xiaoxue looked at Zhen Ronghui with wonderful eyes and said with a smile, "What, Zhen is always interested?" β
"Interested!" Zhen Ronghui hesitated for a moment, and then slowly revealed his thoughts, "I have also considered the issue of worry-free technology, but I have never known how to start, and I don't know how to transform!" The advent of Twitter gave me an interesting idea, which is to socialize recruitment! β
"Hiring Social...... It's so interesting! Wang Xiaoxue said with a smile, "The boss once mentioned a more comprehensive concept to me, called 'social media', Mr. Zhen, your idea must be very suitable for his appetite, it would be better if there was a plan!" β
Zhen Ronghui was overjoyed and said: "I need a little time, if I can, can I hand over the Weibo project to us!" β
"I'll leave it to you......" Wang Xiaoxue frowned slightly.
Not to mention anything else, she knew that Song Chen gave part of the equity of this new company to Jiang Zheng for free, which can be regarded as compensation to make up for the spin-off of the public relations department of China Chenxing Group to a subsidiary! There are not many shares, and the initial plan is 10%, but as an individual shareholder, this proportion is not low!
Soon, Wang Xiaoxue soothed her eyebrows and smiled: "This decision needs to be made by the boss himself!" Well, he'll be back in the next two days, and when he comes back, I'll tell him about your request!" As for whether you can get through guΓ², it depends on the positioning of the company Chenxing Weibo, not to mention anything else, I'm pretty sure he will appreciate your transformation ideas! Now the first thing is to refine your thinking, make a report to me, and I will arrange the rest for you! β
Zhen Ronghui said happily: "I will!" β
"And!" Wang Xiaoxue pondered for a while, and then said, "You should know that the per capita office space in the Chenxing Building is already insufficient, and I plan to move out the subsidiaries in batches in a planned way to make other arrangements!" β
Get! Future-free is definitely the first batch of subsidiaries to relocate! Zhen Ronghui smiled bitterly in his heart: But that's fine, at least you don't have to watch the spectacular scene of thousands of people crowding the elevator and thousands of people running the stairs!
"I know, I'll arrange it!"
"No hurry!" Wang Xiaoxue said with a smile, "This is just a preliminary plan, I still need to communicate with the boss, and the office building is not willing to be from here, about a straight line or two!" When you go back, you should first disclose it to the staff in advance in the form of an email, so as not to be caught off guard! β
Zhen Ronghui said: "Should the recruitment work in Qiantang City be suspended?" β
"No!" Wang Xiaoxue shook her head and said, "Even if there are subsidiaries that need to stay, it is unlikely that they will have a worry-free future, so your human resources in Qiantang City will be arranged as usual!" β
Zhen Ronghui breathed a sigh of relief: There are so many Chenxing companies, I'm afraid that no manager and employee are willing to stay in Donou, at least he himself is definitely unwilling.
After Zhen Ronghui left, Wang Xiaoxue thought for a moment, and then pressed the internal phone and said, "Ah Qian, get ready, I'm going to get off work early today, you can arrange it!" β
"Okay, Mr. Wang!" (To be continued......)