Chapter 648: The Heart Is Higher Than the Sky [Ask for Subscription]

For Wang Hao, it is very necessary to choose a proper way to sell, and when he made a bet with Banner and Renault to guess the auction price of the beehives, he estimated that each of his more than 100 beehives could sell for $2.55 million.

Banner gave $2.05 million, while Renault's layman gave $1.2 million.

Of course, this is the average price, and if you average the auction price of 150 beehives, it is possible that the price of the first beehive will soar to $3 million, but the price of subsequent beehives will only be hundreds of thousands of dollars, which is possible.

Wang Hao is not a professional, he is not willing to guess these prices, it is better to leave them to professionals.

Although the honey from the Golden Ranch is still being identified, Wang Hao is confident that the quality of the honey will not be too bad, and the honey that can alleviate the signs of Ahri poisoning to a certain extent, and the honey with a faint fluctuation of magic power will definitely be the best.

He didn't know what fructose or amino acids were in honey, but he was very confident.

"Boss, I have formulated a simple publicity plan here, and when the time comes, after the auction house is confirmed, we will join forces, and the effect will be better."

"You can help me contact the people on eBay, and I'll call the head of Sotheby's Australia myself, and I'd like to hear what they think."

Wang Hao's cooperation with Sotheby's auction house can be described as a long history, his first pot of gold in Australia was auctioned at Sotheby's, and the rise of gold ranches is inseparable from the support of Sotheby's.

Golden Ranch really became famous because of the hundreds of beef cattle that were auctioned at Sotheby's. The best beef in the world is indeed selling at the top price.

Today, the sale of beef cattle remains an important pillar of the Golden Ranch, with a live price of around $800,000 per cow. This unparalleled achievement also crushed those Japanese Wagyu beef.

The wool auction took the Golden Ranch to the next level, transforming itself from a low-end, rugged meat supplier to a guest at many of the brands of Paris Fashion Week.

That auction gathered the world's fashion brands, Wang Hao also opened the door to the fashion industry with ultra-fine wool, and signed cooperation agreements with Chanel, Dior, Hermes and other brands.

The previous cooperation with Sotheby's was very pleasant, so Wang Hao also plans to continue to cooperate this time, after all, acquaintances are easy to do.

He turned out the head of Sotheby's Australia, Lawrence. Williams's phone rang directly.

"My friend. When I saw the call, I guess only God knew how amazed I was. How have you been lately, I've been able to see your news a lot. ”

Lawrence's tone sounded somewhat kind. It's not like it does with a normal customer. Indeed, Wang Hao's status at Sotheby's Australia is not ordinary, and several special auctions in a row have caused a sensation all over the world, and now he has run to the top of the new rich list.

But what gave Lawrence a headache was. Here, Wang Hao is a master who does not enter oil and salt. After the auction of beef cattle and wool, Sotheby's sent the catalogue of antiques, calligraphy and paintings, and gems of the matinee and night games to Wang Hao every month.

After hearing Lawrence's voice, Wang Hao smiled, and he said, "I hope you don't see those gossip magazines, but I'm a clean person." I called today because I have a business to talk to you about. ”

"Oh? What a business! Lawrence's interest was immediately raised. The products of the Golden Ranch must be high-quality. Something good is coming out again.

Wang Hao laughed twice, "I have 150 mobile beehives here, these bees collect pure natural organic pollen, all purebred Damascus roses, and it is estimated that one beehive can produce 200 kilograms of rose honey every year." ”

Lawrence suddenly realized, he nodded yes, "So much honey should be able to sell for a good price, I don't know if you got the honey sales test report?" Honey is not a rare item, and it is usually difficult to fetch a good price, but since it is rose honey from Golden Pasture, I am confident that this honey can be operated to more than $50,000 per kilogram. ”

Today, the most expensive honey in the world is Turkey's "Elvish" honey, which is worth 8,000 euros per kilogram, almost more than 10,000 dollars.

This particular honey comes from a 1,800-meter-deep cave in northeastern Turkey and is produced in extremely limited quantities.

This honey in Turkey is so expensive mainly because it is completely natural, and the mineral resources inside the cave increase the value of the honey.

To get this honey out, you have to have the help of a professional climber to get in, only 18 kilograms of honey per year, which has been analyzed and tested in a French laboratory for more than 7 years, and is rich in minerals and active enzymes.

In 2009, the first kilogram of honey was sold on the French stock exchange for a whopping 45,000 euros, and the rest of the honey was sold for an average of more than 20,000 euros.

A year later, a pharmacist from China bought one of the kilograms for 28,000 euros.

At present, the honey is sold in bottles, weighing 170g to 250g each, and the price is more than 5,000 euros, which is almost a small car.

Lawrence dared to speculate the price of honey in the Golden Ranch higher, which was actually a little risky, after all, he didn't even see the shadow of the test report, and there had to be a limit to exaggeration.

But Wang Hao didn't think so, he replied: "Is your goal just more than $50,000?" Maybe I should have a different partner, I don't plan to auction honey. ”

Now it was Lawrence's turn to wonder, why he was obviously talking about honey just now, and now he said that he didn't plan to auction it, which was completely inconsistent.

"And what are you going to auction? Do you just sell the bees? Lawrence felt that Wang Hao might be a little too inflated, the previous success had given him too much confidence, and now he was a little conceited.

Wang Hao snapped his fingers and said, "It's very close to the answer, but it's still wrong." I'm going to rent out these bees and hives, and I'm going to auction off the rights to use these beehives for 2 years. The beehives of the Golden Ranch can be used by these people, and our bees and roses are provided at the farm, and no matter how much honey that the hive can produce, it is owned by the auctioneer. ”

"You have a big heart, but this auction method is really new and I think it's very attractive. But at the time of the auction, we have to give enough data to support it, and they will have all kinds of questions, can you tell us more about this format? (To be continued.) )