Chapter 275: "Two One" and "Two Hundred Million"

"Two hundred million...... ybdu。 The king opened his mouth and said.

Wang remembers that the investment in "Band of Brothers" was 120 million US dollars. After he watched the TV series, he was stunned and went to check it on purpose, and he still remembers the numbers clearly. If you convert it, it is close to one billion yuan!

That's a lot of money! No wonder it's not as good as others, filming a TV series in China, the investment amount is only equal to the money of half an episode of "Band of Brothers", how can it be compared?

It is because the contrast is too obvious that Wang Buyi remembers it vividly.

Wang Buful's net worth is still far from one billion yuan, and no matter how much he smashes it, he can't smash those foreigners. But he's also going to invest a staggering amount of money in China.

Gao Xiaomeng listened to this, and subconsciously excluded the "200 million" with the closest pronunciation. Whose money is blown by the wind? Even if Wang Bucheng has a great ability to make money, he won't do this, right?

Then he thought that Wang Buyi was talking about "two and one", and muttered: "Two and ten million, right?" Well, quite a bit. ”

"What two ten million, twenty ten million. The number of episodes is exactly controlled at about twenty. Wang said with a smile.

He can afford 200 million. The revenue from overseas games is just a number in the bank, and it is still depreciating. It's better to take it out and exchange it for the reputation of celadon technology.

"......" If others said this to Gao Xiaomeng, he felt that he was bragging. But the words are what Wang Buful, Gao Xiaomeng has to be cautious. said cautiously: "The current TV series premiere price is up to seven or eight hundred thousand episodes. There are even fewer replays. The discs don't sell much, and overseas copyrights don't necessarily expand. It's going to be a loss. ”

"It's fine. Just think of it as an advertisement. I, Celadon Technology, if I advertise. Can't spend 200 million a year? "Wang Bubu doesn't care. Being rich is so capricious, and you have to shoot at a loss.

Not to mention that it can also improve social relations. There was once a gaming giant that spent a billion dollars trying to expand computer games into the living room, but it failed. Of course, Wang Bucheng can't be so perverse, and wants people in their forties and fifties to play his game.

Since people of that age love to watch TV, then show them TV dramas that are derived from games. Connect their entertainment with games to reduce their bias against games.

It's best if they've seen a well-made TV series and understand the game that young people play. It's actually similar to the TV series they watch. It's just entertainment, and you don't need to go online.

Wang Buzhu was thinking about the strategic significance of the TV series here, and Gao Xiaomeng was also silent. Since the king is not worthy of what he wants to do, then do it well. Even if you can't get it back. Don't waste the money.

Soon. The people from the province came by car. Take the film and leave. Several leaders of the provincial station are also rushing to the station, first self-examination, and then immediately go to get the broadcast permit.

Here's what's next. It's not that the king can't take care of it. Wang didn't plan to care about it, just regarded the documentary as a small episode. Playing with porcelain and colored balls is the right thing to do.

Gao Xiaomeng stayed in Nanjiang, and as a producer of documentaries, he was often called in to explain what was in the documentary. So I was stunned by the efficiency of the TV station.

How can anyone be so concerned? There is no rest on the weekend, and several leaders are running before and after for this documentary.

Documentaries are not TV dramas and do not need to be censored by radio and television. For films broadcast on provincial stations, as long as they are approved by the provincial authorities, they can get a broadcast permit. The speed of the competent department is also very amazing, and after the rapid filing, the permit was issued on Monday afternoon!

Gao Xiaomeng was amazed, but he didn't know how Wang Buyi did it. Celadon Technology does not engage in TV, but the resources of TV stations are stronger than many professional film and television companies.

In fact, it is not that Wang is not responsible for the provincial Taiwan, but that the leaders of the provincial and Taiwan plan to have a good relationship with Celadon Technology. On May Day last year and New Year's Day this year, the influence of the provincial and Taiwan stations has greatly increased because of the natural girl. Of course, the more such cooperation, the better. Now Celadon Technology wants to broadcast a documentary, and the provincial station must make some efforts to operate.

What's more, the leaders of the documentary have all watched it, and the documentary is intertwined with novels and games, as long as it is publicized in advance, the ratings are definitely not low.

It's strange if you don't care about such the best of both worlds.

After getting the broadcast permit, I began to set the broadcast time for the documentary. It was a good decision, and the premiere was scheduled for five o'clock on Tuesday afternoon. At the same time, it will be replayed again at 11 p.m.

……

Propaganda is not only done by the provincial station, but Wang Buyi also helped to carry out the propaganda. His promotional channels are even more precise, and he can directly advertise on the page of the game box. Allows players to see the playtime of the documentary after landing in the game box.

Now the ad that pops up after logging in is no longer Wang Buful's proposal, but the content has not changed, and it has been replaced by a picture advertisement, which is supported by five people from the Qulong team.

They wore team uniforms printed with the words "Qulong Clan", stood straight with their arms crossed, and looked high-spirited and full of vitality. At the bottom of the picture, the words "be a hero in reality" are like burning.

At McDonald's in Xinjiekou, Wang Buyi asked them to help fight, and said that he would repay it afterwards. Wang did not break his promise, the reward is this advertising picture, as long as it continues to hang on the game box, they will be given an advertising fee of 1,000 yuan per person every month.

This advertising king does not plan to withdraw in a short period of time, so he put the broadcast promotion of the documentary below.

When the player landed, he still saw the familiar five members of the Qulong team. It's just that in the bottom row, a line of words appeared: "The documentary "My Anti-Japanese" is about to land on Jiang Provincial Satellite TV, and it will be broadcast at 5 pm on January 22! ”

There is also a drop-down bar to continue to see the details. Players became curious and pulled down to look.

It turned out that the documentary produced by Celadon Technology was about to be broadcast. The documentary will use footage from Celadon Technology, as well as a large amount of materials collected by Celadon Technology to make the game.

Players have more or less cleared the second chapter of "My Anti-Japanese". The perspective in the game is very narrow, just looking at the defense of Hengyang from the perspective of a warrior. This has a high sense of substitution, but it can only be glimpsed. Players who have basically cleared the level. The idea of learning more about that war will arise.

The information is available in the celadon encyclopedia, but the text is too messy and messy, and various documents are interspersed with it, and it takes a lot of effort to understand it. If someone turns that material into a documentary and can be intuitively understood by watching TV, that's certainly the best.

Countless players have their time set to watch this documentary.

……

After receiving Gao Xiaomeng's call, the director of Capital TV has not yet made up his mind to change jobs.

After the show was withdrawn, it was impossible for him to get a new show, so he could only continue to work hard and wait for the opportunity. There is not necessarily a future yet.

I have been working at Capital TV for almost a decade. started from the most basic, and finally became the program director, but he gave up the foundation like this, and the director was reluctant. So there is still a glimmer of hope.

His show has been replaced by a direct phone ad for vision orthoticists. The choreographer also opened it and looked at it. I saw the two hosts pretending to be surprised and amusing the boredevils there.

One said: "Such a good product. Surely it's expensive, right? ”

Another said, "We have a product that is really in mind for the consumer." In order to protect more children from myopia, let the majority of consumers ......"

"Ugh." The choreographer was speechless when he thought about it. What's even more speechless is that after switching to telephone direct marketing advertising. The ratings actually only fell to 0.08%!

The choreographer knows that there are many viewers who listen to the sound on the TV, but they are actually doing something else. They are staring at the station sign and turning on the TV, for example, they only watch the news of the Capital TV when they eat, and they usually just stare at the Capital TV station. It's just that the director didn't expect that there are so many people in this part, and there are only so many people who really watch his show!

The director wanted to try again, so he went to the station leader and said: "The ratings of the show have dropped by nearly 60%!" This shows that there are still many viewers who are willing to watch documentaries. Otherwise, give me another chance, the documentary made by Sanduotang this time, I think it can increase a lot of ratings. ”

0.18% decreased to 0.08%, which is indeed a lot from the perspective of the decline. But if you just look at the number of viewers, there are not many of them. How can a leader be deceived by this numbers game? said: "The ratings of your show are like that, and you can't sell ads anymore." Be patient, start over, and there will be hope in the future. ”

It was the station leader and the director who said that the ratings would be reduced to 0.15%, and the program would be cut. Now he forgot it all, as if he had never said it at all.

The choreographer knew that it was useless to dwell on the verbal guarantee, so he tried again: "Sanduotang and Celadon Technology jointly made a documentary this time!" With celadon technology involved in the production, the quality will definitely not be bad. And it will also be broadcast on Jiang Provincial TV. Now that novels and games are so popular, even if they are wet, they can increase their ratings a lot! ”

"Needless to say, it's impossible for your show to be re-run." The Taiwan leader said bluntly. was originally a time-made program, but there were not many TV viewers at that point in time, and the ratings were still so low. If you cut it, you cut it, what is there to not forgive?

The choreographer also wants to make a final effort: "It's not my business, it's Sanduotang, Sanduotang, you know, a company specializing in documentaries." Now catch up with celadon technology! All the units that rely on celadon technology have performed amazingly. Sanduotang may be like that, and the future is limitless! It's a small thing to remove my show, but it's a big thing to squeeze them out! ”

"Celadon Technology is a game, is it next to our TV station?" The Taiwan leader was impatient: "You should take a holiday these days, and think about it." After returning from the Spring Festival, I started to do it all over again. Close the door when you go out. ”

The choreographer and director of "......" failed even on the last attempt, and there is no room for redemption here, so it seems that he can only resign and join Sanduotang.

Recently, the leaders of the station were busy with the Chinese New Year, and they did not pay much attention to a small program to pass the time, nor did they pay attention to the documentary to be broadcast on the Jiang Provincial Television Station.

His job also depends on TV ratings. It was about to be the Chinese New Year's Eve, and after he got Tuesday's ratings report, he absentmindedly flipped through it. Even if you read it.

"Leader, the ratings champion at five o'clock yesterday afternoon was a bit strange." The subordinate reminded. (To be continued......)

PS: Wake up early to ask for tickets...... Sprinkle flowers, (o), ?, ヾ