Walking into the screening hall, Xu Ke quickly looked for his place. At this time, the lights in the screening room were still on, and he glanced at the time on his watch, and found that there were still a few minutes before the opening of the movie, so he did not rush to sit down, but looked at the situation in the screening room with interest.

I thought it would be Wednesday, and there shouldn't be too many moviegoers at the first screening of "Red Alert". As a result, Xu Ke was taken aback. As a well-known director in Hong Kong and the owner of a film company, he is very sensitive to data, so he looked around and found that the attendance rate of this screening room, which can accommodate more than 100 people, has exceeded 70, and from time to time there are still audiences entering the screening hall with tickets. And that's not just one of the more than 30 Debao cinemas in Hong Kong.

"Is this the effect of intensive advertising on TV?"

Lin Xiaozhi, known as a news-making machine, has much influence in Hong Kong, Xu Ke still knows. But he doesn't think that just relying on the influence of director Lin Xiaozhi can get such a high attendance rate in the off-season at the box office, then there is only one answer. In a low period of screening, this kind of attendance can still be created, in addition to ATV's daily overwhelming publicity effect, Xu Ke can't guess that there is a second possibility.

It's a pity that even if he guesses the reason, he can only watch with Baba's eyes. New Asia's six advertisements a day on ATV are definitely a big deal, and it has long been estimated. New Asia spends more than 300,000 Hong Kong dollars on ATV advertising six times a day, which is more than 2 million Hong Kong dollars in a week. Even if Lin Xiaozhi has a special relationship with ATV, but if he cuts his waist in half, three weeks of crazy advertising will cost at least millions of Hong Kong dollars, and this sky-high advertising fee is more than enough to shoot a small-budget movie. Looking at the whole of Hong Kong, except for the wealthy rebel who recently took over the family bank, he has this courage, and the wealthy Golden Harvest and New Art City are not necessarily willing.

With a secret sigh in his heart, Xu Ke immediately retracted his attention. Movies are an art that burns money, and he also has the largest special effects production company in Hong Kong under his name, and he feels more deeply about it than others.

"Sir, may you give in a little way?"

A male voice suddenly came from the side, which made Xu Ke come back to his senses. He turned his face sideways, only to see that it was a young man in his twenties, and only then did he notice that he was blocking the way of the two.

"I'm sorry" Although Xu Ke has the nickname of 'old monster', he is not unreasonable. He hurriedly sat down and let the man pass, and the man said thank you to him, took out a movie ticket to identify the location, and sat down in the seat next to him.

With the release of the movie just around the corner, more and more audiences are pouring into the cinema. A few minutes before turning off the lights was the climax, when Xu Ke looked around at the last time, the attendance rate in the entire screening hall was close to ninety, which made him secretly speechless

"I don't know what the attendance rate is in the other screening halls?"

With this curiosity, he sat down in his seat, quietly closed his eyes, and waited for the film to show.

Before the movie began, there was a buzzing conversation in the screening room, especially not far from him.

"Miss, you are so beautiful. Would you like to consider making friends with me......

"Sorry, I'm not interested......"

"Yo, the temper is quite big. Tsk, these little hands are really slippery......"

"Let go of me, what do you want......"

"Sir, if you don't let go of my friend, I'm going to call someone......"

The commotion next to him became louder and louder, Xu Ke frowned and turned his face to take a look, and found that it turned out that a streaming, gangster-looking person was harassing a young girl not far away. Xu Ke glanced in that direction when the light was not dim, and vaguely remembered that there were two girls sitting there, one of them looked very ordinary, and the other was very delicate, presumably it should be the beautiful girl who was harassed.

A few people made more and more noise, Xu Ke didn't want to expose himself, thinking that someone else would interfere. Who would have thought that after waiting for a while, he found that no one had spoken, and was about to stand up to stop it, when suddenly the young man sitting next to him stood up and shouted: "What are you, let go of your hands"

His voice was so loud that he drew the attention of many people in the surrounding rows. When the gangster-looking person saw that someone dared to come forward, he was immediately annoyed and stood up: "Damn, it's your business to pick up a girl."

After saying that, I saw him roll up his sleeves and take a step forward as if to hit the man who stood up.

Seeing that the movie was about to be released, Xu Ke didn't want to affect the screening. I had to stand up and shout: "This is a movie theater, I'll call the security guard if I make trouble again......"

As soon as he scolded, a few more people nearby stood up, and when the thug saw this, he suddenly looked like a wilted turnip, and scolded in a low voice, but sat down.

"Thank you"

The two girls sitting next to the gangsters whispered thanks to them, but Xu Ke didn't expect that the young man next to him seemed to be very upright, and he actually took the initiative to ask to change seats with the two girls, and the tone of their whispered conversation seemed to be familiar. The three of them quickly changed their seats, the young man sat down next to the thugs, and the beautiful girl sat directly next to Xu Ke as if she had escaped, and she didn't even say a word of Xie Luxie, but her companion helped to say a word, which made Xu Ke look at it twice.

The melodious music soon sounded, and it also predicted that the movie would be released soon. Xu Ke had nothing to do, and Yu Crisp took this time to think about a new movie "Smiling Proud Jianghu" that the company was preparing to shoot recently.

After losing Shi Tian, the big gold master, Xu Ke has now begun to regret his move of hastily taking out tens of millions to buy back the company's shares at the beginning of the year. Originally, there was a big money lord Shi Tian, Xu Ke has never been short of money to spend, and in the seven-person group of the New Art City back then, he had the best relationship with Shi Tian among the three giants of the New Art City, so whenever there was a movie to shoot, he only needed to say hello to Shi Tian in advance, and he didn't worry about investment at all.

But as Shi Tian faded out of the management of Xinyi City, he made up real estate and stopped making movies. Now Xu Ke wants to make a new movie, so he can only find new investors. First, he is cautious by nature, worried that he will have to take all the risks of shooting as a sole proprietor; Second, Xu Ke's studio is not as strong as Xinya, and he Xu Ke does not have as strong financial resources as Lin Xiaozhi.

In the case of insufficient funds, Xu Ke could only fry old vegetables and new ones, and when investing in new movies, he chose to shoot Jin Yong's novel "Smiling Proud Jianghu", which has a lot of influence in Hong Kong and Taiwan. One of the very important reasons is because the film and television adaptation rights of Jin Yong's novels are sold very low, especially works like "Smiling Proud Jianghu", which have been remade many times.

However, Xu Ke also knows that it is difficult for the audience to buy this kind of work that has been filmed many times. For the sake of insurance, he not only dug up the outrageous singer Xu Guanzhuo to play Linghu Chong, but also recruited the star Ye Zilin to play the role of Ren Yingying, and at the same time invited Li Jiaxin, who had worked together in "A Chinese Ghost Story", to play the role of the little sister Yue Lingshan. Xu Guanjie is not as famous as a few years ago, but the god of song still has hundreds of thousands of fans, and the box office appeal is not weak, and most first-class male stars. As for Ye Zilin and Li Jiaxin, the former has recently become purple with "The Saint of Gambling", and the latter is not only staring at the title of the most beautiful Hong Kong sister, but also the girlfriend of Lin Xiaozhi, the rebel son of a wealthy family.

Although Xu Ke gave the director of "Smiling Proud Jianghu" to Hu Jinquan, he was obviously unwilling to accept that the company made a money-losing work.

In the midst of divergent thoughts, the five minutes were quickly over. As the screen began to light up, the entire movie theater tacitly closed the sound, and all of them fell silent for a while.

After the more than ten seconds of the Debao Cinema logo and the logo of Xinya Film Company appeared, there was no complicated opening and crew introduction, the movie screen jumped, and with the fast-paced soundtrack, the sound of the film's electronic drum soundtrack, and the movie screening began.

A man sits in front of a monitor, and through a headset he keeps a close eye on a house. A deep man's voice suddenly came from the headset: "...... Isn't he still willing to confess?

The man sitting in front of the monitor shrugged his shoulders, as if forgetting that the other party couldn't see it at all, "Leon is trying, I can see that he is desperate......"

As soon as his voice fell, the camera immediately turned to the monitor, through which the viewer could clearly see that a man who looked to be about thirty or forty years old with a very thick beard was picking up another man who looked cowering: "Don't try to test my patience, tell me who is contacting you." I think the media will be interested in this news, and in the hotel room where the city councilor is staying, there is a young and beautiful woman, and she is still a dead person......"

The camera turned to a bed in the room, where a young and beautiful woman was lying a little untidy, with a pool of blood on her body, motionless, anyone who saw her for the first time would think that she had lost her life

As if worried that the audience would not be able to figure it out, the camera turned again and focused on the man sitting in front of the monitor, only to see him staring at the watch on his wrist with an anxious expression, and whispering: "Hurry up...... The effects of the feigned death potion are about to pass......"

Suddenly, many people understood that this was clearly a pretended scene.