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Chapter 191: New Year's Offensive

"What? Say it again? ”

Catherine felt she had misheard. Where are the novels updated the fastest? Please look for the biquge.info of Aishang Novel Network

"IMB prepares to release laser disc ...... on December 1"

Sanders, who was on the phone, told Catherine the bad news.

"I'll be back right away."

I really didn't expect IBM to come up with such a trick.

Catherine was in a good mood after a holiday, wondering if she could make another trip to New Zealand, but for now, it wasn't going to work.

"Kane, you can help me arrange it immediately, I want to fly to the United States."

"Yes, miss."

Now that things are like this, I am afraid that I will not have any thoughts about staying in Australia.

Soon, Catherine was on a plane back to California.

Fresh off at the company, Sanders had just wrapped up a management discussion.

"How's it going?"

"IBM's products are already in full stock and will go on sale in a few days. At the same time, Motorola's televisions are already on the market. ”

"You don't have to worry about the RGB format. We're mainly pushing out the laser discs. ”

Historically, the chromatic aberration system has beaten the RGB system.

For watching movies, the chromatic aberration system can provide a wider color gamut and more vivid colors, and with its own dazzling technology, it is a perfect match.

However, if the RGB system is adopted, it will require a larger bandwidth, which also means a higher cost, and on the other hand, the RGB system will produce a feeling of "color cast" because of the relationship between the human eye's perception of color, and it is inevitable that it will be eliminated.

The trouble is the laser disc.

If the laser disc is popular, that's bad.

"What about their prices?"

"The list price is $749, but in IBM's ***, they are ready to sell the product at a seven-percent discount, saying that it is to give back to consumers......"

What are you kidding, IBM has been involved in this industry before?

But it was a challenge for Catherine.

Catherine believes that this so-called seven-fold discount is to force herself to fight a price war, and Catherine will not be so stupid.

"Call Olsen and them over at once, and call an emergency meeting right away."

Catherine immediately ordered to go down, even though she had just been on the plane for more than ten hours.

Soon, Olsen and the others rushed over.

"I thought, you already know what IBM is doing, what are we going to do next?"

Catherine asked.

"We have already made a plan, the development of the VCD-up has been completed, and we will be ready for production immediately. And we can attract consumers with lower prices. ”

Olsen came up with a plan.

Catherine took a cursory look at it, and in Olson's plan, if there is really no way back, he will take Intel to go public, and as long as it is listed, it will be almost unlimited money.

But if it goes public, it means that the financial report is public, and Catherine always feels awkward about it.

"We don't fight price wars."

Catherine said.

If Soros really helped him make money, Catherine still has some confidence, but now, Catherine has no bottom in her heart.

"But other than that, we have no better way, and if we use the patent of the integrated circuit, it is not impossible, but in this case, it may have an impact on the credibility of our company."

Indeed, it is good to use this method once, and if you use it too much, it will be called bullying.

"It's enough for us to use promotions...... Elsa, you go and inform Angel TV and ask them to send a representative. ”

Sanders: They are all a little strange, because this matter has almost nothing to do with the TV station.

"Okay, that's all for today's meeting, you go and prepare, we're going to do a big deal."

Catherine finally left this sentence and went back, while Sanders and Olsen were a little stunned.

When she got home, Catherine didn't rest for a moment, but immediately began to prepare her own plan.

Catherine doesn't have enough money to fight a price war right now, but that doesn't mean she doesn't have a solution.

At this time, you can use your own layout in other industries.

She immediately began to work on a completed plan.

"Kate, coffee."

Just as Catherine was too busy to get hot, a cup of coffee was brought to her desk.

Catherine looked at the clock, and it was already two o'clock in the night.

"Aren't you resting?"

Catherine asked.

Elsa shook her head, "You haven't slept yet." ”

"Thank you, Elsa."

Catherine smiled and picked up her glass.

She worked all night and finally put together a plan, and Elsa followed suit.

The next day, when Catherine arrives at the company with her plan and outline, Sanders and the others finally learn about Catherine's methods.

First of all, the retail price of VCD-up is set at $699, and the price of the film is between $20~$50, which depends on the price of each film company, and the blockbuster movie may be more expensive.

At the same time, Catherine launched a trade-in measure for the original VCD, and only needed to add $200 to be able to exchange for a VCD-up.

The price of the original VCD is $549, which means that if you add $50, you can change the VCD to VCD-up.

VCD-up can not only support the original VCD disc, but most importantly, it can play VCD discs.

The 7-inch disc has a great advantage over LD.

But this is not Catherine's killer feature.

At this time, Catherine split her TV station into "Angel Entertainment TV" and "Angel News TV", the former can be said to be the essence of Catherine's previous TV station, but the original is similar to "60 Minutes", and some other news TV stations have been split into this "Angel News TV", not only that, Catherine also launched the "Hour News" column in this program, as well as 24-hour live program features.

And Angel Entertainment TV, Catherine used the remaining time to launch a new business - TV shopping.

And this phone shopping launched by Catherine is also completely different from ordinary phone shopping.

In this way of shopping, Catherine adopts a group buying strategy similar to the future, each show is half an hour, and in this half hour, as long as the number of shoppers reaches a certain mile, the price of the goods purchased will drop by a notch.

Catherine plans to introduce other merchandise in the future, but for now, she's mainly trying to sell her VCD-up.

Originally, Catherine was going to separate TV shopping from her, but considering the ideological problem, there was also TV shopping that did not take shape until the 80s, so she temporarily embedded TV shopping into Angel Entertainment TV.

If the time comes, Catherine will separate out an Angel Shopping TV station.

In addition to this, Catherine has also launched a "consumer feedback strategy".

This strategy is that if a consumer buys Catherine's VCD-up, he can recommend other people to buy his own products, with his own invoice, he can get a $50 cash rebate, and he can refer more than a dozen people, for this consumer, the money spent on buying VCD-up can be completely earned.

Because it is put into production in Taiwan, the ex-factory cost of VCD-up is relatively low, around 300 US dollars, so it is profitable for both Catherine and the following dealers.

Although this plan is somewhat biography. However, this is not illegal in the United States, until the 21st century. There are more than 1,000 sales enterprises, and even in Hong Kong, there are more than 80.

So, many people joke that what professional returnee is the most bleak?

-- I read the biography in the United States. Professional ......

Multi-pronged, that's Catherine's plan.

"VCD-up will be on sale on January 1st, but from now on, we will continue to release it on a rotational basis, especially the trade-in measures and the 'consumer feedback strategy'...... By the way, we'd better hire a team of professional lawyers, and I'll take care of this matter. ”

Catherine finally gave orders to the plan.

A professional team of lawyers is there to prevent some legal disputes.

Bugs in the user manual, possible future complaints, etc.

The fate of the famous "rat club", Catherine is until, legal means can be done by herself, but things must have a degree.

"Our operation is called the New Year's Offensive, and all the enemies are paper tigers, and IBM is just a big stupid elephant all the time."

Catherine said something a little playfully.

Let's go?

New Year's offensive?

Sanders, when they think about it, think it's really funny.

"New Year's offensive, that's a good word." Sanders nodded.

"Okay, now what we have to do is to do a good job of splitting the TV station, and this thing must be completed within one month. We're also going to expand our team of reporters to broadcast live 24 hours a day, but it's not just talking. ”

Catherine was immediately convinced.

"Yes, sir"

Sanders stood up, then put his legs together and gave a military salute in response to Catherine's words.

"Okay, my five-star general, General Sanders."

When all the plans were laid out, Catherine was much more relaxed, and she went back to her bedroom for 30 hours without rest, and slept beautifully for the day.

Soon, the pace of December came, and IBM's laser DVD player began to go on sale.

It was also on this day that the sales of Catherine's VCD fell by half.

In fact, it doesn't matter anymore, because Catherine is already preparing to discontinue VCDs and then launch VCD-up specifically.

The split of the TV station was very smooth, although it was a little troublesome to find the anchor, but the matter was finally resolved.

But what Catherine didn't expect was that this split 24-hour news station, AB-NEWS, would become a model in the news industry many years later.

Catherine's unintentional move was an unexpected success and became a model for the media around the world to follow...... That was, of course, a long time later.

……

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