Volume 1 Chapter 453 Exposure (Part II)

By the end of the screening on the 40th, "Resident Evil" had received a box office of 47.33 million Hong Kong dollars in Hong Kong, handing over a good report card.

Although it was a sensation in the early days of the release, due to the small local market in Hong Kong, it was already beyond expectations to get this box office, not to mention that it was only one step away from the 50 million mark, and it was not too difficult to get through, but it was only necessary to extend the screening time by a few days.

And Media Asia did choose to do so.

"Yes, you heard it right. My meaning is already clear, "Resident Evil" can be reduced to some screenings first, but the film cannot be painted, and the screening must last until the end of November. That said, I want you guys to be prepared to keep it running for close to or even more than two months, understand? ”

At the end of the rare rest day, as soon as he returned to work, Lin Xiaozhi received a call from Debao Cinema Line to inquire about the film's follow-up screening schedule.

Although Debao Cinema Line is a property of Media Asia, in addition to basic operations, Lin Xiaozhi rarely interferes too much in the specific management there. Originally, if it was another movie, the senior management of Debao Cinema would have made up their own minds, but the movie "Resident Evil" is different from other works released in theaters, its director is named Lin Xiaozhi, yes, it is the boss of Media Asia Group.

Because of this, the theater chain gave him a call to ask about the specific follow-up screening arrangements.

Hanging up the phone, Lin Xiaozhi threw the microphone on the table in front of him, regardless of whether he threw it back to the landline, it could be seen that his mood had deteriorated a lot.

He lit himself a cigarette and took two puffs to recover a little.

The meaning of Debao Cinema is very clear, "Resident Evil" has been released for nearly six weeks, and while it has achieved a good box office, because of the concentrated publicity in the early stage, many viewers who originally did not have a plan to watch the movie, or who were ready to take the time to watch the movie later, were affected by the publicity at that time, and finally ran to consume it, contributing to the popularity of the box office in the early stage of the movie. As a result, it affects the potential of the film to be shown for a longer time

Yes, by the sixth week of screening, the average attendance of "Resident Evil" had plummeted to more than 30%. So what Debao Cinema didn't say was whether the movie could stop being screened after it got a box office of 50UU million.

Lin Xiaozhi is not angry with them, nor does he care that he is named a great achievement, but a kind of sullen anger that cannot be vented when he has something to say.

In today's world, only the reborn knows that just two years later, there is a masterpiece of special effects - "Jurassic Park" swept the whole world, so that Hong Kong movies can't fight back, and a blockbuster American film swept away more than 60 million Hong Kong dollars at the box office from his home and the first place at the box office, and this shameful record lasted for four or five years, until another American-made shipwreck film struck, and with an even more shocking box office of more than 120 million Hong Kong dollars, Shengsheng doubled the record of the highest box office in Hong Kong controlled by the Americans, and thus opened the history of the highest box office of Hong Kong films for more than 20 consecutive years, created by American blockbusters.

This is ironic and even more shameful for Hong Kong, which was once known as the 'Hollywood of the East' in the past, when the film industry was extremely prosperous and was once known as the 'Hollywood of the East'.

Blocking the traditional scope of American blockbusters entering Hong Kong films, Lin Xiaozhi never even thought about it. After all, since the mid-to-late 80s, Hong Kong films have lost their special status in Southeast Asia and Taiwan due to political and other reasons, and it will be difficult to keep the newly opened Japanese and South Korean markets soon. But Media Asia is now the largest film group in Hong Kong after all, and its current status and market value of 10 billion Hong Kong dollars are completely based on the prosperity of Hong Kong films.

It was precisely because he saw this that he thought carefully under jealousy. He is not sure whether he can beat this movie when "Jurassic Park" hits the year after tomorrow, but if he can win the honor of the first box office 60 million film by Hong Kong films before then, even if he loses to the attacking American blockbusters, it must not be like in history, Hong Kong filmmakers mourn that Hong Kong films are dead, except for a few producers who mustered up the courage to make films and started a war with the invading American blockbusters that lasted for three years, what did the rest of them do?

The immigrants of immigrants, the change of careers, and the depravity of self-depravity, Hong Kong filmmakers almost begged the film companies to make a change from then on, separating the box office rankings of Hong Kong films from the box office of foreign language films, and burying their heads in the soil to become ostriches out of sight.

This kind of worry is stuck in his heart, and he has the heart to talk to his cronies, but the identity of the reborn is destined for him to not be able to say much or even to say, so he can only hold back.

""Resident Evil" still has some hope, even if it can't get a box office of 60 million Hong Kong dollars, no matter how bad it is, it can go up"

Think about history, the first Hong Kong movie with a box office of more than 50 million Hong Kong dollars should be "God of Gamblers" released in 94, but because of his appearance, "Resident Evil" won this honor in advance in 90. With him, the reborn, the history of Hong Kong films has long been changed, Xinyicheng not only did not stop production in 9l but filmed the acclaimed and blockbuster "Best Partner U", even Golden Harvest began to spend money to make blockbusters, and even with his single-handed efforts, the mainland market has also opened the door to Hong Kong films, and Media Asia has now got three films to be introduced into the mainland for release.

Today's Hong Kong film market has changed a lot from the era in his memory, maybe everything is not as bad as he thought, even if it can't stop American blockbusters from entering Hong Kong in the future, but at least Hong Kong films have not completely lost the power to fight back.

Thinking like this, his gloomy brow finally relaxed, Lin Xiaozhi quickly opened the computer on the desk in front of him, skillfully opened a document marked with the words "League of Assassins" that had been created for half a month, and his hands were like flying elves, quickly swaying his imagination on the keyboard.

Until......

"Bang Bang Bang"

There was a knock on the door, and since I had just thought of a nice extended story, I was busy getting them recorded as words. Lin Xiaozhi replied without raising his head: "Come in"

The door squeaked open, and he subconsciously looked up at the visitor, and suddenly the work at hand stopped.

"Mr. Zhang? What wind is blowing you today, please sit down ......"

Lin Xiaozhi is no stranger to him, Zhang Xingfeng, president of Tanghuang Advertising, a middle-aged man who is forty-seven years old and has broken into the same way as a hairy guy in his early twenties. As the largest local advertising production company in Hong Kong in the past, Tanghuang Advertising was acquired by Lin Xiaozhi as early as the beginning of the year. And this is also the thing he is most proud of, because Tanghuang Advertising has a turnover of more than 900 million Hong Kong dollars in the first half of this year, and the net profit is also 100 million. The success of Tanghuang advertising has undoubtedly given Media Asia some new choices, and it may not only be based on the film industry in the future, but may also develop into a large film and television media empire.

"Didn't bother you, Lin Sheng"

Zhang Xingfeng is also a shareholder of Tanghuang Advertising, and at the same time, after being acquired by Media Asia, he also spent money to buy some Media Asia shares, and he is also a small private shareholder, and his age is there, but he does not follow the crowd to call him the boss. However, in private, the two have sat together a few times to exchange the development prospects of the company and the group, and they can be regarded as some personal friends, so Lin Xiaozhi doesn't care about the difference in his name.

"How could it be ......" Zhilu said that Zhang Xingfeng would not come to the door without incident, he could only close the folder on the computer first and save it, get up and smile: "What to drink?" Black tea or coffee? Or maybe a glass of wine? ”

"No need, I have to go to Lenovo later, I came here this time because I want to communicate with Lin Sheng

Unlike other companies under the name of Media Asia, most of the offices are rented, and after the expiration, they have all moved into the Bank of Kowloon Building, making the building more and more crowded, and it is almost impossible to meet the expansion rate of Media Asia. A few years ago, Tang Huang bought a floor of an office building near Central, so it has never moved into the Bank of Kowloon Building.

"Something?"

Although he was polite, Lin Xiaozhi still took it upon himself to help him fill a cup of black tea and put it in front of him, and then sat down next to him.

"Xie Lu Xie, I have something I want to discuss with Lin Sheng. Well, this matter is also related to Lenovo, Lin Sheng should be no stranger to it, right? ”

Lin Xiaozhi nodded, how could he be unfamiliar with Lenovo Company. The world's world-level computer production giants in the future, now...... Although he was still playing OEM assembly and agency not long ago, the special effects company, theater and VCD research room owned by Media Asia all need computers, and most of them are purchased from Lenovo out of some of his own good feelings towards Lenovo.

Zhang Xingfeng said with a smile: "That's it, although Lenovo is a computer company from the mainland, but in the past few years, it has been engaged in brand agency, and also sells some computers with different configurations assembled by itself, but unfortunately I heard that the sales are not very good." Lin Sheng still remembers that in your new movie, you ordered a few laptops from Lenovo, influenced by the "Resident Evil" movie, and recently there are some users on the market who want to buy it, so Lenovo wants to borrow my mouth to ask Lin Sheng if it is possible to cooperate? ”

In this era, laptops have long been born. However, compared with the many cool shapes of later generations, the current notebook is a thick and ugly flat wooden box, which can not meet the requirements of Lin Xiaozhi's new movie and fantasy colors. So he personally dictated and found someone to design it, imitating the shape of a classic Dell notebook of his own in later generations, spending a lot of money to ask Lenovo to come out for him, a few laptops, and in "Resident Evil" became a gentleman used by computer expert Kaplan.

Even Lin Xiaozhi himself forgot about this in a blink of an eye, and he only remembered it when he heard him, but he was still a little confused for a while, "What cooperation?" ”

"Lenovo is also a customer of our Tanghuang advertising, last year they wanted to build their own brand of computers, or asked us to do advertising, but unfortunately the effect is not very good. This time I saw the influence of Lin Sheng's movie, so Lenovo contacted us two days ago and asked if we could spend money to do an advertisement for their brand in your new movie, no, I was urged by phone again today, and they asked me to come over and ask, as long as Lin Sheng you are satisfied, the specific investment is easy to say, and they can not pay box office dividends"

"You're saying that Lenovo wants to invest me to make a movie for them to advertise?"

In an instant, Lin Xiaozhi's eyes lit up.