On November 27, Media Asia SVCD was listed as scheduled.

As a chain giant that is optimistic about the prospects of Asia SVCD and has booked tens of thousands of units in one go, Fortress Electric Appliance Company took the lead in launching the sales banner, and more than 40 chain stores in Hong Kong and Macao posted the promotional posters of Media Asia SVCD at the same time, not only set up a sales counter for Media SVCD and Media Asia copyright movie genuine discs, but also paid out of his own pocket to advertise its stores on the Macau TV station, which also gave Media Asia SVCD a shot of about two seconds.

After several rounds of advertising in Media Asia, all consumers in Hong Kong who originally had plans to buy video projectors immediately switched to Media Asia Electronics and placed orders one after another.

Some young movie fans have also learned that Media Asia has launched a video projector with comparable performance, but the price is thousands cheaper, and even the filled CDs are thinner, more convenient and cheaper, and they have been attracted by the charm of Media Asia SVCD, and have asked around about the purchase channels of Media Asia SVCD.

When Fortress Electric took the lead in putting Media Asia SVCD on the shelves, it immediately attracted thousands of customers, who lined up in long queues outside the major branches to rush to buy.

Hong Kong Island, Kowloon, New Territories, Fortress Electric stores are everywhere.

Chen Xiahai is a movie fan, his income in Hong Kong is not low in Hong Kong, in addition to accompanying his girlfriend to go shopping, his favorite thing is to buy a few movie tickets on holidays.

It's a pity that as he and his girlfriend are about to enter the stage of marriage, and the dock work is getting busier and busier, there are fewer and fewer holidays, except for a few favorite movies when they are about to be released, he will choose to buy tickets to watch the movie, most of the time he buys and rents videotapes to watch by himself.

In Hong Kong, a genuine videotape is cheap, and it has to be hundreds of Hong Kong dollars, although since two years ago, New Asia and Media Asia began to cut the price of genuine videotapes as much as possible, but the cost is there, not every film company is as rich as Media Asia, and in order to occupy the market, it would rather give up its immediate interests, so the price of genuine videotapes in Hong Kong is still high. Moreover, even if the price of pirated videotapes with slightly higher definition is generally maintained at more than sixty or seventy Hong Kong dollars, even if you rent a videotape, you will have to pay five yuan a day, and popular movie tapes often cannot be borrowed for a whole month, and you have to buy them if you want to watch them.

Therefore, as soon as he heard that Media Asia had developed a new type of projection equipment, which was not only cheaper but also that the genuine video discs produced were much cheaper than pirated videotapes, he immediately became interested and transferred a day of work with his colleagues on the first day of listing.

But as soon as he arrived at the place, Chen Xiahai was also taken aback. I didn't expect that inside and outside the store, there was already a long queue. One by one, players are anxiously lining up, ready to snap up the media SVCD.

"Is there any mistake that the electrical appliance store has just opened at 9 o'clock, and there are so many people? Isn't it official that reservations are open? Standing in the team, Chen Xiahai was startled.

"Brother, didn't you see the newspaper ad? Buy a Media Asia SVCD at Fortress Electric today, in addition to choosing any three genuine CDs, you can also get a 50 Hong Kong dollar voucher. In addition, you can enjoy the price of HK$35 for the whole audience when you buy a movie disc at Fortress today, which is very discounted! ”

If you calculate it this way, the cost of buying a Media Asia SVCD can even be pushed down to about 3,500, which is nearly half the price of any video projector on the market.

For an international metropolis like Hong Kong, where the pace of life is fast and the average income of the people is high, video projectors have an excellent market by nature.

Unlike Japan, where the pace of life is also fast-paced, Japan is different from Hong Kong in that it has a number of television stations, a wealth of entertainment variety shows, and a large number of short-term tourism resources that can be returned in two days. Especially TV programs, many Hong Kong hit TV dramas are shown once a day, which cannot meet the preferences of the public at all. Therefore, it is one of the daily lives of Hong Kong people to rent a few videotapes of popular TV dramas and movies to watch at home after work or on days off.

In Hong Kong, there are far more households than you think with equipment such as video projectors. Media Asia SVCD is unimaginably attractive to some low-income families, and at this time, Fortress released a discount for the purchase of machines, which immediately scratched the itch in the hearts of Hong Kong people who are accustomed to careful budgeting, so there is today's scene.

"I see!" Chen Xiahai suddenly realized.

"Brother, a cigarette?" Someone next to him pulled out a cigarette and asked.

Chen Xiahai took it and thanked him, and the man also lit one himself, swallowing clouds and spitting fog, "I didn't want to buy any video projector, it's too expensive." However, the family in my house blows the wind in my ears every day, saying that the programs of the TV station are not enough to watch, and it is not a way to go to other people's houses every day to watch them. This is not a thought of it, since the media SVCD is not expensive, just buy it. At least you should be able to save a lot of money by renting CDs in the future! ”

Chen Xiahai responded without a word, waited for almost an hour before seeing that there was almost no one in front of him, and took advantage of this effort to look at the long line behind him, only to see that the line was getting longer and longer, and it was estimated that there were at least 200 people in the entire long line, and it was estimated that they should have been attracted by Fortress's advertisement.

Ten minutes later, the people in front of him finally ran out, and Chen Xiahai and the person chatting behind him also bought a Media Asia SVCD. To the surprise of the two, not only can they buy more than 200 media Asia copyright movies at the sales counter of Fortress's Media Asia SVCD, but also many of ATV's hit TV series CDs are also in the sales ranks.

Unlike the man who only picked three or five genuine movie CDs and a few sets of TV series he always wanted to watch and left, Chen Xiahai, who has always been budget-conscious, was extravagant this time, not only bought all the genuine CDs of twenty or thirty movies such as "Truant Weilong" and "Huang Feihong" that he had always wanted to collect, but also took the opportunity to buy more than 20 TV series such as "Chen Zhen", "Huo Yuanjia", "Feihe Shen Needle", "Journey to the West", etc., and spent thousands of Hong Kong dollars at one time.

Although it cost a lot of money, it was still much more affordable than buying a video projector, and after learning about the one-year warranty of Media Asia Electronics and getting the phone number of the nearest repair point from his home, he happily left with what he bought.

On the same day, such a scene was repeated in major electrical appliance malls in Hong Kong.

Since November 1992, with the press conference of Media Asia Electronics, Media SVCD has gradually become one of the most popular weather vanes in Hong Kong.

A Taiwan Asia SVCD, movies, and TV series CDs have been sent to major electrical appliance stores in Hong Kong by trucks and freighters. Even the residents of Macau did not wait for the completion of the distribution of Fortress Electric Appliances to rush to Hong Kong to buy Media Asia SVCD.

Every day, more than 2,000 units of Media Asia SVCD are sold in major shopping malls in Hong Kong, especially on the first day of sale, a staggering number of more than 4,700 units were sold, shocking the Hong Kong electrical appliance sales industry. What is even more unexpected by all walks of life in Hong Kong is that in less than half a month, with many advantages such as low price, easy portability and clear video resolution, Media Asia has sold about 170,000 movie CDs and nearly 60,000 TV series CDs through various channels, which has shocked all major film production companies in Hong Kong, and the number of film production companies that have taken the initiative to contact Media Asia Film Disc Company to negotiate the release of SVCD versions of CD-ROMs continues to increase.

With the hot sale of Media Asia SVCD, Lin Xiaozhi's good mood has been continuing!

"Boss, SVCD sales are very ideal, Fortress Electric ordered 10,000 units from us before, and it took only half a month to add two batches and 14,000 units, and when they are laid in the Taiwan market, it is estimated that there will be more follow-up orders!"

Yang Songguang came to Lin Xiaozhi's mansion with the sales statistics Wen Jiàn, and he was already familiar with ignoring the little son he was holding and coaxing, and analyzed for him.

"Mother Xu, come and take care of the little master!"

Lin Xiaozhi is actually not used to bringing work home, but the two sons have just been born recently, not only the small ones stick to him, but the big ones also stick to him, recently he has spent most of his time with Li Jiaxin's mother and son, and he has to spend some time comforting the lost Zhou Huimin's mother and daughter, so he has to take a lot of work home to do recently.

"What's the situation in Macau? Has the distribution of sales points in mainland China been completed? ”

"The exact number has not been disclosed to us, but I have learned through some channels that our SVCD shipments in Macau may have exceeded 2,000 units, not counting the consumers who came to buy it themselves. As for the distribution of goods on the mainland, we have basically completed the distribution of goods in Beijing, Shanghai and Guangzhou, and the sales channel is Haier's route according to your instructions! ”

In the past six months, Kowloon Securities, which was formally established, has contacted more than 20 state-owned enterprises such as Tsingtao Brewery and Capital Iron and Steel, and successfully operated the listing of Tsingtao Beer and Capital Iron and Steel in October and November, and the trading in the Hong Kong stock market was hot for a while. Qingdao Haier was also one of the subjects of Song Nianhui's investigation, the newly established mainland electrical appliance manufacturing company has performed well in the mainland in recent years, so in the end, although the Hong Kong Stock Exchange did not approve Qingdao Haier's listing plan, Lin Xiaozhi still took the opportunity to buy 14% of Haier's original shares through the investment group under the name of Guò.

In fact, this investment is not only based on Haier's future potential, after becoming a shareholder of Qingdao Haier, under his leadership, Qingdao Haier has fully opened its sales channels to Media Asia Electronics, which has no sales base in the mainland, after obtaining part of the channel dividends. You must know that although Haier in 92 is not a giant in the mainland's electrical appliance manufacturing industry, it is also a small giant. With Haier's channels, Media Asia SVCD has saved a lot of effort and quickly completed the laying of sales channels, and nearly 90,000 SVCDs are ready for sale in mainland China.

As for Wanyan Electronics, which is about to end its product research and development in the mainland and can enter the large industrial production link at the latest early next year, Lin Xiaozhi can only say sorry. The founder of Wanyan has not yet adapted to this era of patent supremacy, Lin Xiaozhi sent people to inquire and found that it was basically the same as he knew, although Wanyan had pulled an investment from the United States, but because of the accessories and patents a large number of people, the production cost of VCD at the end of development was as high as nearly 5,000 yuan per unit, not only the function is far inferior to Media Asia's SVCD, but the resolution of VCD discs is even lower than some pirated videotapes.

Once Media Asia began selling on the mainland, Lin Xiaozhi was ready to buy and annex this electronics company, which had been in the history of the country for just over a year.

He was relieved to learn from Yang Songguang that the sales of Media Asia SVCD were booming. Hong Kong films have missed a channel dividend in the videotape era because of their high cost, and the genuine version is far less than the pirated version.

In the coming era of optical discs, although the cost will be lower and lower with the birth of more and more VCD/DVD companies, the profit will become thinner and thinner. However, as long as we operate carefully, always pay attention to maintaining the floating point of profitability and actively squeeze and crack down on the profits of piracy, once consumers are reasonably guided to establish the concept of buying genuine CDs, even if only 10% of movie fans in China choose to buy genuine CDs with a low price of about 20 yuan a disc every year in the future, the direct profits that can be brought to film companies every year will be calculated in the hundreds of millions.

Naturally, this road will not be smooth sailing, and there will obviously be a lot of rocks and thorns blocking the road in the future, but the first step of success has begun to ferment in Hong Kong and Macao, and many consumers have chosen to open their money bags in the face of genuine CDs that are far cheaper than pirated video tapes and have better quality than them.

After several years of preparation, the media SVCD has finally opened the market, and he will grasp the direction of development in the future, I believe it will be difficult to take a detour, Lin Xiaozhi is also ready to completely delegate power to Yang Songguang and other senior executives of Media Asia Electronics, and put his energy into the Hong Kong film that has come to the crossroads with his family.