0677 Sell merchandise or advertise?

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[Suddenly there was a rainstorm, the roof drain was blocked, the curtain cloth became a water curtain hole near the curtain, and the large chandelier on the central ceiling became a bathroom canopy, and the room was a mess...... Fortunately, I saved my computer, a great blessing in misfortune! 】

[Thank you *ggq* for being the first protector of this book, and thank you to the six helmsmen of "Down-and-Out Flying Bird, Mu Rong, This is the Big Breast, jo1ifa, Hell Blood Demon God, Rui Fan" and other book friends who have always supported me, because the book reviews are relatively chaotic, I don't often read book reviews or give rewards, so as not to affect the mood of writing!] Anyway, thank you! 】

"She is a smart person, she knows that the current time seems to be conducive to seizing the control of Tmall.com, but the general environment does not allow her to take this step, and the talent to open the Chinese market must be in China, not in San Jose; Ma Yun is the same, he knows what he should pay to satisfy shareholders, and he also knows what he wants, exchanging space for time is his best choice at the moment! Speculating on Ma Yun and Whitman's thoughts, Song Chen smiled and said with a deep expression, "But it doesn't matter, Tmall may not be able to fall behind in the competition with Taobao, but the victory of tactics cannot reverse the congenital shortcomings of strategy!" Sooner or later, Jack Ma will understand this! ”

"Yes!"

Song Chen stood up, paced to the window and muttered, "The investment promotion plan of the 8848 open platform is still smooth, right?" ”

He Yuntao replied: "Large enterprises and big brands are waiting and seeing, while small enterprises and small brands are more positive, and on the whole, it is quite smooth!" ”

Song Chen pondered for a while, and suddenly asked, "Yuntao, do you think Amazon's online store model is really the best?" ”

He Yuntao was taken aback. Of course, he must be surprised, because as early as the beginning of the creation of 8848, Song Chen was named after China's Jeff? Bezos claims to be the self-proclaimed 8848 in China, which was "referenced" Amazon's operating model at the beginning of its establishment, and it can be said that the reason why 8848 rose rapidly in China. The important reason is that with Amazon, a successful enterprise sample, the corporate strategy is ready-made, the cost of trial and error in the operation process is low, and there is no need for Song Chen to point out the direction!

And now, listening to the tone of the boss, it seems to be faintly shaken?

"From the current point of view, there are no mistakes and omissions in the online store model represented by Amazon, and the prospects are promising!" He Yuntao replied very cautiously.

Song Chen nodded, but his expression was somewhat hesitant, only he knew what he was hesitating, because in his known "history" told him. Since the advent of e-commerce, three of the most successful business models have been born in the strict sense: eBay with C2C as the main business, Amazon as the B2C as the main business, and Alibaba Group as the second to catch up - the latter Taobao and Tmall correspond to the two major businesses of the first two.

The reason why the Alibaba Group, which has overlapping businesses, is listed is that Alibaba, which is rooted in China's big 6, has independently explored a business model that is very different from eBay and Amazon, the two originators of e-commerce, after the birth of the company.

eBay and Taobao are the same, but they are different, so I won't mention them here!

Just in the case of Amazon and Tmall. The former's revenue source is mainly based on the profit from the sale of goods, but all this part of the income is invested in the construction of basic network facilities, logistics and warehousing, technical research, after-sales service and other links, and the sales revenue is far less than the investment expenditure, and the annual net loss has never been able to satisfy investors! Later, the reason why the marketp1ace platform plan and cloud computing services were opened for third-party merchants. One is to increase the source of profits, and the other is to spread the capital pressure brought about by huge investments.

Later, Jingdong Mall copied Amazon's business model on a certain course, and first operated 3C products with higher unit prices. Later, third-party logistics affected word-of-mouth and customer experience, so it also invested in self-operated logistics, and then opened the platform. Open interfaces to third-party merchants......

The predecessor of Tmall, Taobao Mall, is different, Ma Yun's Alibaba Group does not have its own business, whether it is Taobao, or Taobao Mall originally built a platform, the purpose is to attract consumers and enterprise users to the website to sell their goods, and all links such as purchase, operation, express delivery, and after-sales are completed by merchants, thus avoiding warehousing, logistics, and after-sales, which require a lot of investment to be effective.

This is the embodiment of Ali's "asset-light"!

It's just that in this way, although the scale of Taobao + Tmall has been able to expand rapidly, it has also caused uneven problems in quality and service.

The reason why Song Chen let 8848 take the road of Amazon instead of imitating Taobao Mall is complicated, and the environment at that time was the main reason - to let people who didn't even know what the Internet was at that time to open an online store is tantamount to telling a century of jokes!

Similarly, Song Chen's original acquisition of the home delivery to send away the "stupid, big, rough and black" heavy asset road, the purpose is not so simple! After seeing the history of real estate profiteering devouring people's savings, and experiencing the wealth myth of getting rich overnight, Song Chen even took out his private money to buy dozens of commercial houses waiting for appreciation, not to mention the profiteering space of land appreciation!

Song Chen's entanglement lies in the fact that 8848 and Taobao can obtain relatively low-priced traffic from subsidiaries of Chen Galaxy, and the low price and abundant traffic also mean that selling advertising is more profitable and easier than selling goods! It's as if Taobao + Tmall Mall has survived the first few years, and it is easy to make a profit by selling advertisements smoothly, and even grab a huge profit.

Once the plan of 8848 Mall is fully laid out, Wang Juntao, the executive officer of 8848 seats, must make a choice: should he focus on self-operated business or focus on serving third-party brands that have settled in? For the "son" who was raised by himself, Wang Juntao's answer is obviously undoubted, so more than ten years later, Amazon's growth is not as good as that of Alibaba Group, which sells advertising!

The pros and cons of this, Song Chen can be said to have had a long period of in-depth consideration, rather than indulging in the "prophetic" advantage brought by the crossing! For Song Chen, there is wealth, status, women, and children...... The only thing he is thinking about now is to build the business group he created into a dazzling Internet empire that represents the world's advanced productive forces. In one fell swoop, it washed away the world's discrimination and suppression of Chinese and even the entire Chinese community for two centuries, and brought matching welfare and social responsibility!

Flowers, enjoying the blessings of the people is just his personal purpose, if there is really a heaven in this world and gives Song Chen the meaning of "rebirth", then this is the noblest reason Song Chen can think of!

However, these reasons were just filtered in Song Chen's mind, and they were not told to He Yuntao, these seem to be big truths, but it is incomprehensible to these people who have not experienced it - for them, choosing to serve third-party merchants without supporting their own business is a matter of seeking the near and far!

And that's exactly what happened.

……

“…… President Zheng, if your company is unwilling to authorize us Chenxing Entertainment to participate in game research. As well as modifying the server program, we are not going to relegate your company's games! It was Fan Xue who spoke, she crossed her graceful head and wore a red dress wrapped around her proud figure, which was mature and carried the intellectual beauty of a woman.

Sitting across from her was a typical Korean man, about thirty years old, with eyes and a slightly displeased expression: "Why? We are willing to entrust "Elf" to you on favorable terms! ”

Fan Xue shook her head and said, "This is our routine. In order to prevent it from happening! If we can't participate in the research of the game, and we can't have the permission to fix the vulnerability, how can we deal with cheats and packages? ”

"You can bring over the relevant loopholes, the Internet is so convenient now......" Zheng Xian still tried to convince the beautiful woman in front of him who talked extraordinarily. I heard that this woman only graduated from a third-rate university in China. Just became Song Chen's lover and took the position, before the meeting, Zheng Xian thought that this woman was easy to coax, but now it seems that it is extremely difficult and very stereotypical.

When will it start. Song Chen's emade and ebzen investment have become the so-called conventions in her mouth?

Fan Xue looked at Zheng Xian with a smile: "From plugging in, to feeding back to our company, and then passing the loophole to YD company." Modify the vulnerability, make a patch, and finally return it to our company, update the server, until the processing opinion comes out! Not to mention how much cheating will occur in this process, let's just say that the efficiency at this bottom is intolerable! Our chairman wants to see a team that is concise and decisive, not an agency with a lengthy process and sacrificing initiative! ”

After saying this, Fan Xue saw that the other side was not willing to retreat at all, her pretty face was frosty, and she said proudly: "In the past two weeks, I have met with many studios that have just been established but have great potential, and their works will definitely not be worse than YD company, T3, S fan 1egate, JCE...... Not only did they humbly say they were willing to consider our capital injection, but they were also willing to accept our guidance! If President Zheng thinks that your company's work makes you feel that you can live in a strange product, I think you are thinking too much! ”

Zheng Xian's face turned red, he stood up and pressed the table and said coldly: "I know that Chenxing Company is a big company, but Miss Fan is too confident!" The Chinese market is so big, I can't believe that I can't find a person with a common language! ”

Fan Xue nodded noncommittally and said, "Since that's the case, please forgive me for not sending you!" ”

Zheng Xian left without looking back, Fan Xue looked at his back, shook his head slightly, and felt a little regretful.

"The talk collapsed?" A middle-aged man walked over slowly, a suit on his shoulders and a toothpick in his mouth, looking a little cynical.

"It's not negotiated!" Fan Xue nodded, then squinted at the other party and said, "How come our Divine Dragon Tail President Quan has time to come here today?" Not afraid of being seen by someone from Samsung and arousing suspicion? ”

"It was removed two months ago, and I have been observing for more than a month, and there are no suspicious people and cars nearby, otherwise I would not dare to come to see you! Who doesn't know that you are Mr. Song's investment representative on the front line of the Korean game industry? (To be continued......)